Editions

05/20/18: Cynopsis Jobs

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Job of the Week SR MANAGER, DIGITAL & SOCIAL SALESbeIN SportsNYC or Miami Resp for selling across all beIN Sports Digital platforms within an assigned territory while maintaining/growing the current business. 7+ yrs relevant exp in ad sales with min 5 yrs’ digital sales specific exp. Resumes to velezr@bein.net CynopsisJOBS Good […]

05/18/18: Supergirl to anchor Sundays on The CW Supergirl

Supergirl to anchor Sundays on The CW

A CYNOPSIS MESSAGE FROM TURNER YOUR IDEAS DESERVE FANS LIKE THIS.   Turner’s branded content delivers real results for marketers: +19% LIFT in brand favorability +9% LIFT in purchase intent 84% OF VIEWERS are more likely to recommend your brand after seeing the content. (Source).   IT’S MORE THAN AN AUDIENCE. IT’S A […]

Cynopsis Special Edition: 2018 Broadcast Upfront Report

CynopsisPresents: 2018 Broadcast Upfront Report

A CYNOPSIS MESSAGE FROM TURNER THE FUTURE BELONGS TO THE FANS.   Fans aren’t eyeballs. They’re advocates. They aren’t binge-watchers. They’re believers. Fans don’t consume content. They connect to it. At Turner, we make more than great content. We make fans.   IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS TBS | TNT | truTV | Boomerang | Cartoon […]

05/16/18: Les Moonves gets a standing O at CBS’s Upfront; Lachlan Murdoch headed to New Fox; Think Different, says Turner

Stephen Colbert got real at the Upfronts (John P. Filo)

A CYNOPSIS MESSAGE FROM TURNER IT’S MORE THAN CONTENT. IT’S CONNECTION.   Turner is #1 among major media companies for driving social engagement to branded content. With 800 MILLION SOCIAL FOLLOWERS across the portfolio, Turner delivers:   2X MORE ENGAGEMENT than branded content published by other leading TV Networks 19X MORE SOCIAL ENGAGEMENT than advertisers owned pages. (

05/16/18: Turner taps talents of Abdo; Postseasons continue viewership spikes; Amgen back for another ride

Turner taps talents of Abdo

CynopsisSports Good morning. It’s Thursday May 17, 2018 and this is your first early morning Sports briefing.   Turner’s Upfront presentation in New York saw the company name soccer broadcaster Kate Abdo as a studio host for Turner and Bleacher Report’s UEFA Champions League coverage, beginning with the upcoming 2018-19 season. Abdo […]

05/16/18: Esports prepares for betting blitz; Discord finds audience harmony ; Dreamhack adds a topper

Esports prepares for wagering blitz (Facebook)

CynopsisESPORTS It’s Thursday May 17, 2018 and this is your weekly early morning Esports briefing.    The Supreme Court’s decision to strike down laws barring states from allowing gambling in sports brought the spotlight to the growth of esports, which features a young, affluent and tech-savvy consumer. Among the statements released by […]

05/16/18: Designated Survivor might survive after all; Hap and Leonard ends its SundanceTV run; David Letterman returns to Late Night, sort of

Univision goes experiential for Upfronts

A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN.   Turner is home to three of cable’s top five entertainment networks in primetime among millennials ( Source ): #2 Adult Swim #3 TBS #5 TNT   IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS. TBS | TNT | truTV | Boomerang | Cartoon Network | Adult Swim | CNN […]