Amobee Announces Integration of Nielsen Data

Digital advertising technology company Amobee struck an agreement with Nielsen to provide Amobee with access to television viewing and online media consumption data to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. “With consumers moving seamlessly between screens and devices, the technology needs to follow them, from […]

02/20/19: Cynopsis Jobs

Job of the Week Sr WEB MGR Vin Di Bona ProductionsLA Manage and grow VDBP portfolio of web properties. Develop and manage VDBP digital products (email newsletters, merch store, apps). 5+ yrs of work exp specifically doing digital creative project/prod management. Full info HERE CynopsisJOBS Good morning. It’s Wednesday February 20, […]

Lotame Launches Syndicate Online Marketplace

As second party data offers publishers a new revenue stream, data solutions company Lotame is jumping in with the launch of the Syndicate online marketplace. Lotame Syndicate has been available for a few years, but the new visual marketplace aims to give buyers more transparency to research and vet some of the sellers of second-party […]

02/20/19: Amazon cancels The Man in the High Castle

CYNOPSIS Good morning. It’s Tuesday February 19, 2019 and this is your first early-morning briefing.   Tonight’s Premieres:   CBS: Survivor at 8p ID: See No Evil at 9p IFC: Documentary Now! at 11p     IN THE NEWS   The Man in the High Castle is officially stepping down. Amazon revealed […]

02/20/19: USA Gymnastics named Li Li Leung as the org’s new President and CEO

CynopsisSports Good morning. It’s Wednesday February 20, 2019 and this is your first early morning Sports briefing.    USA Gymnastics is now tapping the talents of NBA executive Li Li Leung, naming her as the troubled org’s new president and chief executive officer on Tuesday. The announcement marks the fourth person to […]

NBCUniversal Expands Partnership with Data Plus Math

NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]

Taboola Partners with Business Insider

Discovery platform Taboola struck an exclusive two-year partnership with Business Insider to integrate the Taboola Feed on desktop and mobile web. Under the partnership, Business Insider launched Taboola Feed to provide readers with personalized content.   Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized […]

LiveRamp Expands IdentityLink to Include Connected TV

Identity platform LiveRamp is expanding the capabilities of its IdentityLink platform to include Connected TV. Linking Connected TV identifiers to the LiveRamp omnichannel identity graph is intended to allow marketers and advanced TV ecosystem partners to simplify campaign planning, targeting and measurement, and offer consumers a consistent brand experience across TV, OTT and digital.   […]

Content Labeling and Data Transparency Initiatives Updates

By Charlene Weisler When it comes to cross platform measurement, if you can’t identify a piece of content, you can’t measure it and if you can’t measure it you can’t monetize it. Further, if you don’t know what is in the dataset you’re using, the results may be suspect. That is why two major data […]

Optimism Offsets Measurement Challenges at the CIMM Summit

By Charlene Weisler At CIMM’s annual Cross Platform Video Measurement and Data Summit, now in its 8th year,  Jane Clarke, CEO and Managing Director, CIMM announced the launch of TAXI Complete, a long term initiative dedicated to facilitating cross platform measurement through the use of content labels for programming (EDIR) and ads (Ad-ID). Panels on […]

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