Cynopsis: DIGITAL

Good morning. It’s Thursday, February 6, 2014, and this is your first early morning digital briefing.


On the eve of the Olympics, streamer-of-broadcast-TV Aereo has been forced to turn away customers in two cities. Last week the service said it was out of capacity in New York and could accept no more subscribers; now reports say the same is true in Atlanta. The company has not specified the nature of its capacity issue but on Monday, announced a February 19 launch date for San Antonio.


Twitter released its Q4 Earnings Report yesterday, announcing the site had reached 241 million average monthly users, with 184 million coming from mobile devices. Advertising revenue hit $220 million in Q4, with mobile ads accounting for 75 percent of total ad revenue.

In an earnings call Wednesday, Time Warner CEO Jeff Bewkes acknowledged that while Netflix has more U.S. subscribers than HBO – 29.9 million to 28.5 million – that’s without throwing sister net Cinemax in the mix. That would add up to 43 million domestic subscribers, and 130 million overseas (Netflix has 44 million subscribers globally). Bewkes also pointed out HBO makes more money – $1.79 billion in operating income versus Netflix’s $228.3 million in 2013, and has added 2 million subs in 2013, the most in 17 years. 

Hulu will include a YouTube original from the channel Geek and Sundry: a new series called Caper about three “immortals” and their human roommate. Caper’s nine episodes will premiere on the YT channel on Feb. 12, with the first two available on Hulu.TubeFilterreports that more of Geek and Sundry’s content, like Written by a Kid, TableTop, The Flog and Outlands, will get a similar Hulu treatment…

Speaking of Hulu, CBS has signed a non-exclusive content licensing agreement with Hulu Plus for four seasons of Blue Bloods starting later this year. The company had already struck deals with WGN for basic cable and ION for weekday, primetime syndication rights for the drama, averaging 14 million viewers in its fourth season, up 7 percent versus last year.

Conde Nast Entertainment added a new digital channel to its video network for Self Magazine. The eighth channel for its digital network will include four new series: Girl vs. Sweat, 5 Ways To…, Which Is Worse… and Burn 100. The videos will be available on the magazine’s site, YouTube channel, AOL platforms and DailyMotion.

Hearst‘s Seventeen magazine debuted a new multi-channel network and updated YouTube channel yesterday, in partnership with AwesomenessTV. The new channel will include original series Seventeen Daily, Beauty Smarties, DIY Your Life, Fashion Remix, What’s In My Fridge? Promposals, Hot Guy Showdown, Seventeen on the Scene and Seventeen Stars.

ABC News Digital launched an interactive bracket, The Best Oscar Movie From The Past 64 Years, for fans to vote for through Facebook, Twitter and ABCNews.com. Voting will close Feb. 27, and the winning film will be announced on ABC News on Feb. 28. JCPenney is the exclusive launch sponsor. The Oscars air March 2 on ABC.

YouTube has started to audit video views as a way to weed out fraudulent views. Previously, YT would only remove the spam numbers only after reporting.

NBC News has redesigned its site. It now features continuously scrolling videos and a mobile-friendly design. In a note to staff, NBC News’ President Deborah Turness wrote, “The new site doesn’t feel like TV content chopped up for the web – it’s born of a seamless collaboration between TV and digital.”

Want to know what Wendy Josefsberg, SVP, comScore Inc. thinks are the most important trends in media? Enlist in The Cynopsis Media Boot Camp to find out and learn everything else you’ve ever wanted to know about understanding web analytics and much more from our experts. Register now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp


For Facebook’s tenth anniversary, Pew Research released a study on how people use the social site. Findings included:

  • 36 percent of Facebook users hate it when people over-share, and equally dislike when friends post their pictures without their permission.
  • 54 percent of women use the site to see photos and videos, versus 39 percent of men. Both genders use the site 39 percent of the time for comments and updates, and 31 percent of both use it to keep up with news and current events.
  • 44 percent like to see content posted by friends at least once a day, and 31 percent comment, but only ten percent update their status every day.
  • 24 percent of non-Facebook users who live with someone with an account look at photos and posts on that person’s account.

Let’s be honest: the Big Game is the only time we actually look forward to watching the commercials. So tell us which one you enjoyed the most. One participant will win a $50 Stub Hub gift card, and the winner will be announced on Monday, Feb. 10. Deadline to submit is Friday, Feb. 7. http://www.cynopsis.com/cynopsis-media-commercial-poll


Cisco released its annual study, Mobile Data Traffic Forecast Update 2013-2018. It revealed:
Mobile Connections – 2018:
10.2 billion, Current: 7.0 billion
Mobile Video Traffic  2018: 69 percent traffic, Current: 53 percent
Average Global Mobile User Traffic Per Month 
     2018: 20 hours of video, 10 hours of audio, 10 video calls, 20 app downloads
     Current: 2 hours of video, 2 hours of audio, 5 video calls, 2 app downloads
Wearable Mobile Devices Expected To Soar – 2018: 177 million wearables, Current: 22 million

A Nielsen TV Brand Effect study reports that “memorability” of Super Bowl ads improved versus last year, with some brands doing a particularly good job of hitting their mark. Based on memorability, likability and a new metric, Twitter TV reach, the research company ranked the following commercials as most memorable: Budweiser (“Hero’s Welcome”), Doritos (“Cowboy Kid”), Budweiser (“Puppy Love”), RadioShack (“The Phone Call”) and Cheerios (“Gracie”).


Google named Susan Wojcicki as the new CEO of YouTube yesterday. She was most recently the Senior Vice President of Advertising and Commerce for Google, and was the company’s 16th employee, originally hired in 1999.

Bedrocket hired Frank Kavilanz as General Manager of Partnership and Revenue. Kavilanz joins Bedrocket from NowThisNews (a partner company), and played a major role in the recent partnership with NBCUniversal News Group.

Ipsos MarketQuest appointed Jerry Forristal as the new President of the Censydiam Institute. Previously, Forristal was a Global Strategy Partner with Ipsos. Sue Phillips, whom Forristal succeeds, has been appointed Global Head of Insight at Ipsos UU.

Debbie Reichig has joined TV data and ad technology company PrecisionDemand as its Chief Revenue Officer. She was previously the founder of In-Media Consulting.

Regional News Network (RNN) hired Jeffrey L. Thompson as General Manager and Senior Vice President of Business Development. Thompson was most recently Vice President of Digital Strategy & Business Development for Shout! Factory.


The Cynopsis Media Boot Camp
A one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.

Adam Gerber –VP, Sales Development & Marketing (ABC)
Wendy Josefsberg –SVP (comScore Inc)

Feb. 11, 2014 | Yale Club NY | Register Now!.


Bio.com kicked off Black History Month with 25 short videos around events and settings of the Civil Rights Movement in Alabama. Videos include exclusive interviews ranging from foot soldiers involved in the Children’s Crusade of 1963 to activists from the March from Selma to Montgomery. YouTube included ten of Bio’s videos, Black History Month: 10 Pioneers, in its YouTube Spotlight yesterday as well. Check out one of the profile of Rosa Parks at www.cynopsis.com.


***Now Open For Submission***
The competition for best kids’ programming and marketing initiatives

Entry Deadline:March 14, 2014
Late Submissions:March 21, 2014
Awards Event:June 11, 2014 (NYC)

Visit ourwebsitefor additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Let’s be honest the Big Game is the only time we actually look forward to watching the commercials. So tell us which one you enjoyed the most.

One participant will win a $50 StubHub gift card + the winner will be announced on Monday, FEB 10th.


CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: careers@reelzchannel.com (2/13)

JOB OPENING: VIDEO PROD/DIRECTOR/Janus Video Prod/Denver: Mng all aspects of video prod from conception to completion. 5 yrs exp video prod &/or directing of video. 2 yrs exp mutual fund/financial services ind prefd. Full info/apply HERE (2/13)

JOB OPENING:DIR, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. Solicit appropriate prgrmng & evaluate new submissions2 +yrs scripted dvlpmnt exp at a network or prod co. More info/apply HERE (2/12)

JOB OPENING:VP, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. 4 + yrs of scripted dvlpmnt exp at ntwk or prod co. 3yr + exp at Dir level or higher at a network, studio, or active prod co. More info/apply HERE (2/12)

JOB OPENING:DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers(2/12)

JOB OPENING:MGR CONSUMER MKTG/BRAVO/NYC: Develop mktg initiatives & execute campaigns. 3+ yrs mktg experience; TV/Cable exp. & love of pop culture a plus. http://bit.ly/LwVnKZ (2/12)

JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/12)

JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+ 2yrs exp. Resumes: careers@tv-one.tv (2/12)

JOB OPENING:ASSOCIATE PRODUCER/NYC:National daytime talk show looking for experienced AP for conflict resolution show. The candidate must have 3 yrs booking/casting experience to be considered. Resume HERE (2/12)

JOB OPENING:MGR, SALES COMMUNICATION/Disney ABC TV Grp/NYC: 4-6yrs agency media plan’g or sales comm exp in media as well as solid knwlg of TV social Dig research a must. Mkt sales develpmt strategy is req. SEND RESUME (2/12)

JOB OPENING:ASSOCIATE MANAGER, AFFILIATE MARKETING/ESPN/Bristol, CT: Min 2 yr marketing exp (pref. sports); College Degree req’d; Strong oral/written skills; analyze data; organizational skills. http://bit.ly/1jcO8pT(2/12)

JOB OPENING:INTEGRATED MARKETING MGR/OWN: Oprah Winfrey Network/NYC: Hi-energy manager wanted! Min 5 yrs exp in sales/mktg, track record of developing & executing programs for TV and/or digital. Apply at: http://careers.own.tv/ (2/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: careers@reelzchannel.com (2/11)

JOB OPENING: NATIONAL AD SALES EXECUTIVE/ZEE TV USA/NYC: 7-10 yrs in buying/selling media advertising on a national level. Exp in ad sales software a plus. Send resumes to careers@veria.com (2/11)

JOB OPENING: PHOTOG-EDITOR-PRODUCER/WUSA/DC: Shoot & edit creative promos for brdcst/soc media. Exp w/Avid Media composer. Min 3 yrs promo photog exp. After Effects/Edius/Photoshop skill pref. Need excellent demo reel! Email: ssmith3@wusa9.com (2/8)

JOB OPENING: SR MGR RSCH/MTV/NYC: 5 yrs hands-on work exp TV research. work within a unit which brings aud input into our show dvplmnt and re-development process. More iinfo apply HERE (2/8)

JOB OPENING: AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Prospect new clients and key contacts. 3+ yrs selling exp. Res: recruiting@uptv.com (2/8)

JOB OPENING: SUP PROD-MKTG/TLC/MD:Creative leader to concept/write/produce winning promos + mktg cmpgns across TLC platforms. Spearhead high profile prjcts and weekly topical promos w/same vigor. Proven success a must, 6 yrs exp.APPLY (2/8)

JOB OPENING:ACCT EXEC/UNIVISION/Chicago: Dvlp, sell and maintain strong relationships. Dvlp strategies and action steps req’d to met est budgets. Exc communication & presentation skills. Bilingual speaking pref’d. Resume HERE rmeza@univision.net(2/7)

JOB OPENING:MGR INTEGRATED MKTG/NICKELODEON/NYC: Create innovative custom digital mktg concepts across digital, social & mobile platforms for our advertising clients. BA deg 5-7 yr exp. Exc comm/presentation skills req’d. APPLY HERE (2/7) 

JOB OPENING:ACCT MANAGER/INVISION/NYC:Responsible for managing client relationships on Invision’s ad sales technology solutions within the media industry. Exp inMedia & DealMaker a plus! APPLY (2/7)
JOB OPENING:FORMATIVE RESEARCHER/NYC: Grad degree in child development, psych, or related field, 2+ years research/field exp. w/kids, excellent writing/analytical skills, managerial exp. Spanish is plus. Resume to: mariana.diaz-wionczek@nick.com (2/7)

JOB OPENING:AD SALES MKTING MGR/UPTV/NY: Dev/Exe integrated mktg solutions. Mgt ad trade mktg campaigns. 3-5yrs TV/agency exp. Big pic thinking. Multi-Task. Strong MS Office skills. Res: recruiting@uptv.com (2/7)

JOB OPENING:PROJECT MGR/A&E/NY: Manage the day-to-day logistics of the A&E Brand Creative Team regarding shoots, edit sessions, billing, etc. 3+ yrs project mgmt. exp in cable/brdcst/agency. Apply: www.aenetworks.com/career.html (2/7)

JOB OPENING:SPORTS TALENT BOOKER/VANDAM/NY: Live, daily sports talk show. Reliable sports contacts mgrs/agents/ publicists/teams & able to handle high vol/fast-paced sched a must. Deep knwldg: NFL/NBA/MLB/NHL/NCAA/MLS, etc. Res/ref’s HERE (2/7)

JOB OPENING:PR/CAMPAIGNING MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res @ http://tinyurl.com/jww6zq7 (2/7)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DIGITAL/SOCIAL MEDIA MARKETING MGR/LA: Exp’d digital/social media manager seeks PT or FT employment in LA. 5+ yrs exp creating, managing, and executing social media campaigns & online promotions. aaronical@gmail.com (2/12)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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