2/5/14

Cynopsis: Kids!
02.05.14

Good morning.It’s Wednesday, February 5, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Smells like Upfront season. In a move to expand both its brands and ad dollars, Turner is augmenting its three Young Adults and Kids Media networks. Adult Swim will get expanded primetime hours from 8p beginning March 31, Cartoon is launching a new portfolio of original content on CartoonNetwork.com and its other digital branded platforms, and Boomerang is being rebranded as a family co-viewing network and opening to ad sales for the first time. Adult Swim, which currently airs 9p-6a, just recorded its most-watched year ever. The net will launch its new programming hour with Fox’s King of the Hill, to air at both 8p and 8:30p, followed by The Cleveland Show. Cartoon’s new digital content will also launch March 31, and include shorts, interstitials, short-form, traditional series and free gaming-all designed to augment the net’s on-air programming. “We know more and more kids today are turning to digital options for entertainment content beyond their TV screen,” said Cartoon president Stuart Snyder. Boomerang will be programmed and marketed globally to present a lineup of classic and contemporary cartoons for consistent programming appeal to family co-viewing. “Advertisers are looking for opportunities to engage and connect with audiences in a variety of ways that provide greater reach for their brands and messages,” said Donna Speciale, president of Kids and Young Adults ad sales. “These are distinct brands and this expansion will allow for additional opportunities for advertisers to reach a cross-section of demos across proven platforms.”

The Jim Henson Company is forming a new unit to develop publishing projects, some of which will be shopped for television. Jim Henson Publishing will launch in August with the Enchanted Sisters chapter-book series, being developed under the direction of Halle Stanford, EVP, children’s entertainment, author Elise Allen and character designer Paige Pooler. Targeting girls 7-9, the series will be published by Bloomsbury Children’s Books.

Sesame Workshop is onboard for the just-announced partnership between Univision and Too Small to Fall, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation that focuses on empowering parents and businesses to improve the well-being of kids ages 0-5. The partnership, branded in Spanish as “Pequenos y Valiosos” (Young and Valuable), will deliver research and information across Univision platforms.


PROGRAMMING PICKS

Nicktoons today at 8:30p launches season 2 of Wild Grinders, the animated romp inspired by pro skateboarder Rob Dyrdek’s real-life experiences. The second season continues the comic adventures of Lil Rob, Meaty and his middle school skate crew.

Stan’s story continues. Disney Channel ordered a third season of observations of a blended family by way of a canine, Dog With A Blog. Season to date the series is the top telecast Fridays at 8:30p among K2-11, K6-11 and Tweens 9-14. For 2013, it was a top five TV series among K6-11.

Qubo picked up Zodiak Kids series Sally Bollywood, which will have its U.S. premiere March 3. The series, which first launched in France in 2009, also has new pickups in countries including Brazil, India, Turkey, France and Russia.

Awards show season for the younger set is in high gear. San Francisco 49er Colin Kaepernick and Carolina Panther Cam Newton are on tap to host Cartoon Network’s Hall of Game Awards, which premieres Monday, Feb. 17, at 7p. Also slated to take the stage are Fall Out Boy, Jason Derulo, the Harlem Globetrotters, extreme pogo-ers Xpogo, NHL, NBA, MLB and NFL mascots, skateboarder Nyjah Huston, Lindsay Vohn and WWE Superstars. 2014 sponsors include Pepperidge Farm Goldfish Flavor Blasted Xtra Cheddar, Hasbro Nerf Zombie Strike and Post Pebbles cereal… Mark Wahlberg will host Nickelodeon’s 27th annual Kids’ Choice Awards, airing live Saturday, March 29, 8-9:30p.

Start your engines! The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.

Sprout celebrates Random Acts of Kindness Week Feb. 10-16 with a focus on the net’s prosocial initiative, Kindness Counts, and themed activity sheets on SproutOnline.com encouraging one suggested kind act per day. Additionally, hosts from The Sunny Side Up Show will provide surprise random acts of kindness throughout the week.

Nickelodeon pays tribute to Black History Month with a new Nick News with Linda Ellerbee episode, “Black, White and Brown V. Board of Education,” on Tuesday, Feb. 11, at 8p. Additionally, the net will roll out four spots with real kids talking about inspirational African-Americans.


PRODUCTION NOTES

marblemedia and Jim Henson are developing live-action/puppetry preschool series Hi Opie!, created by Barbara Slade (Angelina Ballerina, Rugrats), slated for production in March and scheduled to premiere later this year on Canada’s TVOKids, City Saskatchewan and Knowledge Network. Distribution360, a marblemedia company, will share television, DVD and digital distribution with The Jim Henson Company who will also oversee format rights, as well as all merchandising and licensing rights worldwide.

Technicolor optioned the rights from U.K.-based Fun Crew to develop and produce the 2D animated children’s series Cosmo, Bud & Bo for global distribution. 

Get ready for more gobbling. 41 Entertainment, Arad Productions and Namco Bandai commissioned an additional 13 episodes for season 2 of the Pac-Man and the Ghostly Adventures series. The full season will premiere on Disney XD in the States.

MORE KIDS NEWS

How do YOU measure success? Join Cynopsis and industry experts including ABC’s Adam Geber; GroupM’s Adam Pincus; Nielsen’s Peter Katsingris; ComScore’s Wendy Josefsberg; PeekAnalytics’ Michael Hussey; Zimmerman’s Adam Herman; TargetCast’s Audrey Siegel; Nickelodeon’s Ron Geraci; AMC’s Tom Ziangas; and Turner’s Howard Shimmel for The Cynopsis Media Boot Camp. Find out the best practices for analyzing data in our increasingly time-shifted universe, how to parse web analytics and much more by registering now http://www.cynopsis.com/events/the-cynopsis-media-boot-camp/

Looks like Moonscoop‘s legal woes are finally in the rear view mirror. Mike Young, CEO, and Liz Young, president, this week take full control of the animation house in the U.S., along with new exec chairman/co-CEO Nicolas Atlan, and JokeBox acting as a private investor. The move follows bankruptcy proceedings of parent Moonscoop SA in France. First order of business is rebranding the company Splash Entertainment. Splash will continue to produce and distribute all Moonscoop U.S. properties, and will now encompass digital kids platform Kabillion.


DIGITAL UPDATE

Despite success with Disney Infinity, more layoffs are expected atDisney Interactive, the latest in a wave of downsizing for the beleaguered the unit. Approximately 200 jobs are expected on the chopping block this month under restructuring by division head Jimmy Pitaro. Disney Interactive laid off 50 employees in September 2012.

Hulu is offering U.S. viewers the Pokemon Origins series, with Hulu throwing in extra content including movies and other titles from the Japanese animated franchise. The show, which will live in Hulu Kids, will be available at first in English and in Spanish soon after. Hulu Plus subscribers, of course, get access to even more material including movies and episodes from the recent animated season, Pokemon the Series: XY.

GAMES & APPS

Zodiak Kids is taking its Tickety Toc app, designed by Cupcake Digital, to the U.K. and Australia. The series the app is based on airs on Nick Jr globally as well as Channel 5’s Milkshake in the U.K. and Australia’s Network 11.

RESEARCH & TRENDS

Let’s be honest, the Super Bowl is the only time we actually look forward to watching the commercials. So tell us which one you enjoyed the most. One participant will win a $50 Stub Hub gift card, and the winner will be announced on Monday, Feb. 10. Deadline to submit is Friday, Feb. 7. http://www.cynopsis.com/cynopsis-media-commercial-poll

MTV said college channel mtvU ranked third overall in Nielsen’s Place-Based Video Network Audience Report (formerly the Fourth Screen report), with more than 49.4 million average minute impressions among 18-34s. mtvU is available on nearly 750 college campuses, reaching more than 8 million students.

INTERNATIONAL

MTV and Nickelodeon fans in Canada will continue receiving access to select shows following the extension of programming deals between Viacom International Media Networks (VIMN) The Americas and French Canadian broadcasters MusiquePlus, VRAK TV, Tele-Quebec, and YOOPA.

France Television is the latest to pick up U.K. animation studio Pesky‘s series Boj for launch on the Zouzous preschool block on France 5 later this year. CBeebies in the U.K., Sprout in the U.S., ABC in Australia, RTE Ireland, S4C Wales, YLE Finland and Yoopa in French-speaking Canada have all signed on for the series.

Britain’s CITV commissioned a fourth season of Novel Entertainment series Horrid Henry.

EXECUTIVE MOVES

Youth Media Alliance appointed Jamie Piekarz, Director of Original Programming, Corus Television, to its board of directors. Piekarz takes over from Jocelyn Hamilton, VP, Programming and Original Productions, Corus Kids.

Spain’s Imira Entertainment appointed Giles Bones as its International Sales and Marketing Manager, responsible for worldwide TV and digital sales of the Imira catalog of kids programming. Giles previously held posts at Nickelodeon and Paramount Comedy.


 A CYNOPSIS MESSAGE


CYNOPSIS KIDS !magination Award

From the most outstanding achievements in content creation, marketing & promotion,Cynopsis: Kids !magination Awards honor the best in kids international programming and marketing. This unique awards program from the industry’s most trusted brand, Cynopsis Media, raises the bar on what’s good on and about TV.

Entry Deadline: March 14, 2014  |Late Submissions: March 21, 2014
Awards Event: June 11 2014 (NYC)

Learn about the Awards Program & Enter.


TRIVIA

Answer to Last Week’s Trivia Question: Which Grammy winner last week told his young daughter on TV he’d won a gold sippy cup for her? Answer: Jay Z Kudos to: Hank Bordowitz, Media Werx; Ridgewood, NJ; Chris Devine Dailey, Simply Deyine Marketing Group, Deposit, NY; Brett Gerstemnblatt, The Northwest Company, Roslyn, NY; Joe Swaney, Cartoon Network/Adult Swim, Atlanta; Ryan Relitz, Dinoandcheese.com, Detroit; Jimmy Huynh, Toon Goggles, LA.

Today’s Trivia Question: What’s the real name of the school Scooby, Scrappy and Shaggy go to teach at in Scooby Doo and the Ghoul School? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Saturday Morning Ratings by Block – January 25, 2014

K2-11

NETWORK

RATING

000s

NICK

3.3

1284

DSNY

3.0

1177

DSJR

1.2

487

TOON

0.9

367

DXD

0.8

319

CW

0.7

286

NKJR

0.7

265

NBC

0.4

165

SPRT

0.3

135

NKTN

0.2

91

K6-11

NETWORK

RATING

000s

DSNY

3.2

769

NICK

3.1

743

TOON

1.0

248

DXD

1.0

244

CW

0.7

174

DSJR

0.4

100

NKJR

0.3

61

NKTN

0.2

59

NBC

0.2

55

CBS

0.2

41

K9-14

NETWORK

RATING

000s

DSNY

2.8

679

NICK

1.8

438

TOON

0.8

204

DXD

0.8

190

CW

0.4

99

NKTN

0.2

39

NBC

0.2

37

CBS

0.1

34

DSJR

0.1

23

NKJR

0.1

16

* Source: Disney from Nielsen Media Research. Based on Saturday morning viewing blocks from 7a-1p.

Top 10 Basic Cable Ratings for the week of Jan. 27-Feb. 2, 2014

K2-11 Total Programming Day

NETWORK

RATING

000s

NICK

3.1

974

DSNY

2.6

810

TOON

1.5

486

DSJR

1.4

297

NAN

0.9

274

NKJR

0.7

180

DXD

0.6

170

ADSM

0.5

160

NKTN

0.4

92

SPRT

0.4

82

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

3.4

1059

DSJR

1.6

337

NAN

1.5

480

NKJR

0.9

236

DXD

0.8

222

ADSM

0.7

211

SPRT

0.6

102

NKTN

0.5

121

LIFE

0.4

120

TBSC

0.4

115

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

NICK

3.1

974

DSNY

2.9

872

DSJR

1.6

343

TOON

1.5

486

NAN

1.2

390

NKJR

0.9

234

DXD

0.7

191

SPRT

0.5

94

TNNK

0.4

93

NKTN

0.4

90

K6-11 Total Programming Day

NETWORK

RATING

000s

DSNY

2.8

538

NICK

2.3

455

TOON

1.7

324

NAN

1.0

187

DXD

0.8

142

ADSM

0.5

101

TNNK

0.5

73

NKTN

0.5

65

DSJR

0.5

62

NKJR

0.3

41

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.3

828

NAN

1.7

330

DXD

1.1

191

ADSM

0.7

130

TNNK

0.6

91

NKTN

0.6

90

DSJR

0.6

74

LIFE

0.4

85

USA

0.4

78

FAM

0.4

74

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.8

534

NICK

2.3

455

TOON

1.7

324

NAN

1.4

265

DXD

0.9

159

TNNK

0.6

86

DSJR

0.5

70

NKTN

0.5

66

NKJR

0.3

51

APL

0.2

47

K9-14 Total Programming Day

NETWORK

RATING

000s

DSNY

2.4

484

NICK

1.5

293

TOON

1.2

241

NAN

0.8

166

DXD

0.8

134

ADSM

0.7

149

TNNK

0.5

85

NKTN

0.4

52

USA

0.3

52

FAM

0.3

50

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

3.7

739

NAN

1.2

248

DXD

1.0

170

ADSM

0.8

158

USA

0.7

134

FAM

0.7

134

TNNK

0.7

103

TBSC

0.6

112

LIFE

0.5

104

ESPN

0.5

103

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.3

451

NICK

1.5

293

TOON

1.2

241

NAN

1.0

210

DXD

0.8

141

TNNK

0.6

99

NKTN

0.4

53

USA

0.3

59

FAM

0.3

55

APL

0.3

52

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Jan. 27-Feb. 2, 2014

DATE

PROGRAM

NETWORK

TIME

000s

1/30/2014

SpongeBob

NICK

6:30-7p

1768

2/1/2014

SpongeBob

NICK

9-9:30a

1722

2/1/2014

SpongeBob

NICK

10-10:30a

1667

1/29/2014

Spongebob

NICK

6-6:30p

1654

2/1/2014

SpongeBob

NICK

9:30-10a

1649

1/29/2014

SpongeBob

NICK

5:30-6p

1647

1/29/2014

SpongeBob

NICK

6:30-7p

1617

1/30/2014

SpongeBob

NICK

6-6:30p

1575

1/30/2014

Sam & Cat

NICK

7-7:30p

1536

1/27/2014

SpongeBob

NICK

6-6:30p

1535

K6-11  Top 10 Programs for the week of Jan. 27-Feb. 2, 2014

DATE

PROGRAM

NETORK

TIME

000s

1/31/2014

Cloud 9

DSNY

8-9:40p

1105

1/31/2014

Liv and Maddie

DSNY

9:40-10:05p

1081

1/30/2014

Every Witch Way

NICK

7:30-8p

1063

1/28/2014

Judy Moody and the Not Bummer Summer

DSNY

8-9:40p

1030

1/30/2014

Spongebob

NICK

6:30-7p

1026

2/1/2014

Spongebob

NICK

9-9:30a

1024

1/27/2014

I Didn’t Do It

DSNY

7:30-8p

1011

1/31/2014

Austin & Ally

DSNY

10:30-10:55p

1007

1/29/2014

Spongebob

NICK

6-6:30p

1005

1/30/2014

Sam & Cat

NICK

7-7:30p

981

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.


Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Jan. 31-Feb. 2, 2014:

Ride Along (Universal) $12.31 million PG-13 (weekend) $92.98 million (3-week cume)
Frozen (Disney) PG $9.31 million (weekend)  $360 million (11-week cume)
The Nut Job PG (Open Road) $7.61 (weekend) $50.25 (3-week cume)
Jack Ryan: Shadow Recruit (Paramount) PG-13 $5.40 million (weekend) $38.97 million (3-week cume)
Labor Day (Paramount) PG-13 $5.30 million (weekend) $5.30 (1-day cume)
Gravity (Warner Bros.) PG-13 $2.01 million (weekend) $258.28 million (18-week cume)
The Hobbit: The Desolation of Smaug (Warner Bros.) PG-13 $1.24 million (weekend)  $254 million (8-week cume)
Saving Mr. Banks (Disney) PG-13 $1.08 million (weekend) $81.06 million (8-week cume)
The Hunger Games: Catching Fire (Lionsgate) PG-13 $1.00 million (weekend) $417.50 million (11-week cume)
Philomena (The Weinstein Co.) PG-13 $927,000 (weekend) $27.34 million (11-week cume)


 A CYNOPSIS MESSAGE


The Cynopsis Media Boot Camp
One-Day Immersion In Ratings Analysis, Web/Social Analytics + Multi-platform Buying
February 11, 2014 | Yale Club NYC | Early Bird Ends – Jan. 27

Peter Katsingris, VP, Industry Insights, Nielsen
Thomas Ziangas, SVP, Research, AMC Networks
Audrey Siegel, President & Co-Founder, TargetCast tcm
Ron Geraci, EVP, Research & Planning, Nickelodeon Group

Click Here for Agenda & Pricing.



Cheers — Cathy
Cathy@cynopsis.com for
Cynopsis Kids!
02.05.14

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 A CYNOPSIS MESSAGE


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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DIGITAL/SOCIAL MEDIA MARKETING MGR/LA: Exp’d digital/social media manager seeks PT or FT employment in LA. 5+ yrs exp creating, managing, and executing social media campaigns & online promotions. aaronical@gmail.com (2/12)

SITUATION WANTED:ASSISTANT/ADMINISTRATIVE/LA: Experienced entertainment assistant seeks PT employment in LA. 5+ years assisting upper level management, personal & clerical. christinajmilazzo@gmail.com (2/6)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014


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