Cynopsis: DIGITAL

Good morning. It’s Monday, February 3, 2014, and this is your first early morning digital briefing.


Amazon Prime’s price may increase by a hefty $20-$40 over its $79/yr fee, CFO Tom Szkutak said in the company’s Q4 earnings call on Thursday. Amazon Prime supplies customers with free shipping as well as access to its video streaming service, Amazon Prime Instant. Szkutak attributed the potential increase to the rise in shipping costs; the hike could top Netflix’s $7.99 a month (the lowest level of the service) which translates to $95.88/yr.

Want to know what Wendy Josefsberg, SVP, comScore Inc. thinks are the most important trends in media? Enlist in The Cynopsis Media Boot Camp to find out and learn everything else you’ve ever wanted to know about understanding web analytics and much more from our experts. Register now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp


Shazam debuted its new Timeline feature for the Super Bowl yesterday, which brings performances, plays and tweets all in one feed: The app gave fans updates on key moments of the game, playlists from halftime performers Bruno Mars and the Red Hot Chili Peppers, and the opportunity to see all the ads throughout the broadcast.

Gamers are opting for iPhones and Android phones as their choice gaming device rather than handheld consoles from Nintendo and Playstation, according to data from research company App Annie. The report found that 15 percent more apps were downloaded from Google Play than from the App store in 2013, but the iOS apps made double the revenue. The most-downloaded app of 2013? Candy Crush Saga.


Advertisers teased Super Bowl ads weeks before the big game, eventually racking up 66,058,625 million views on YouTube before the weekend even hit. YT analytics company Tubular Labs recorded how much buzz these ads were creating via Tweets, Facebook shares and YT views to find the total viewer engagement with the ads.

Brand Sum of YT Spot Views Sum of Tweets Sum of Facebook Shares Engagement Engagement per view
Anheuser-Busch (Budweiser) 17,407,659 39,000 98,000 146,070 0.84%
Anheuser Busch (Bud Light) 6,334,840 1,991 5,190 7,341 0.12%
SodaStream 5,543,896 2,586 10,000 14,164 0.26%
Audi 4,924,665 920 12,000 13,645 0.28%
Axe 3,600,000 5,889 50,000 58,274 1.62%
Jaguar 3,486,757 4,704 17,000 23,662 0.68%
Butterfinger 2,886,814 571 222 807 0.03%
Volkswagen 2,862,115 1,798 15,000 18,331 0.64%
Dannon 2,665,981 2,104 8,941 13,740 0.52%
Toyota 1,929,325 811 8,159 9,559 0.50%


Dunkin’ Donuts published its Super Bowl themed Vines over the weekend with its Vine-ESPN play campaign that launched at the start of the football season. The five-second vines that appeared during ESPN’s SportsCenter were promoted through its Twitter handle, the sports channel and Facebook pages for a collective 21 million fans. The social spots saved the donut king $4 million by avoiding actually buying a Super Bowl spot.


Adobe released a report over the weekend showing which social media sites are best at bringing spending consumers to retail sites through ads, social media pages and brand posts. Surprisingly, the Q4 Social Media Intelligence Report (data from 5,000 companies using Adobe’s Marketing Cloud service) showed Facebook wasn’t the only major player.

  • Tumblr jumped 340 percent in referral rates from a year ago.
  • Pinterest revenue increased 244 percent.
  • Twitter increased 131 percent.
  • Facebook increased, but not nearly as much – at 72 percent.

On another note, Pinterest soared past Facebook in Q4 revenue referrals in the U.K., and is projected to do the same in the U.S. this year. Adobe concluded that Facebook’s slower growth is simply a result of a more competitive landscape; However, Facebook’s ads show higher engagement, with a 365 percent increase in click-through-rates; shares, likes and comments are up 180 percent year over year.


Microsoft is about to choose its next CEO four months after the announcement that Steve Ballmer was leaving the company, naming Satya Nadella, according to Bloomberg. Nadella joined Microsoft in 1992 and leads the company’s cloud and enterprise divisions. Ford CEO Alan Mulally was rumored to be the frontrunner but backed out in January. Bloomberg noted that chairman Bill Gates may be replaced as well.

Endemol North America, the multiplatform entertainment company behind AMC‘s Hell on Wheels, has hired Jacob Shwirtz for the new position of Chief Social Media Officer for Endemol Beyond USA. Prior to Endemol, Shwirtz was a Social TV Lead for Viacom.


The competition for best kids’ programming and marketing initiatives

Entry Deadline:March 14, 2014
Late Submissions:March 21, 2014
Awards Event:June 11, 2014 (NYC)

Visit ourwebsitefor additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


Audi’s Super Bowl strategy went one step further with its #StayUncompromised campaign by enlisting satirical source The Onion and SnapChat to be part of the festivities. Throughout Sunday’s games Audi sent Snapchats created by The Onion editors that tapped into the majority audience who care about anything but football (71 percent of those watching only did so for the commercials, according to Leger). The snaps instead made jokes about pop culture, weather, and the news. Check out the spot that inspired the campaign, which includes a hilarious dog breed “doberhuahua” and musician Sarah McLachlan at www.cynopsis.com.


The Cynopsis Media Boot Camp
One-Day Immersion In Ratings Analysis, Web/Social Analytics + Multi-platform Buying
February 11, 2014 | Yale Club NYC | Early Bird Ends – Jan. 27

Peter Katsingris, VP, Industry Insights, Nielsen
Thomas Ziangas, SVP, Research, AMC Networks
Audrey Siegel, President & Co-Founder, TargetCast tcm
Ron Geraci, EVP, Research & Planning, Nickelodeon Group

Click Here for Agenda & Pricing.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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THURSDAY | APRIL 17, 2014 | 8:00 – 10:00 a.m.


**Finalists announced soon**

INFORMATION: http://www.cynopsis.com/events/sports-awards/.

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: PHOTOG-EDITOR-PRODUCER/WUSA/DC: Shoot & edit creative promos for brdcst/soc media. Exp w/Avid Media composer. Min 3 yrs promo photog exp. After Effects/Edius/Photoshop skill pref. Need excellent demo reel! Email: ssmith3@wusa9.com (2/8)

JOB OPENING: SR MGR RSCH/MTV/NYC: 5 yrs hands-on work exp TV research. work within a unit which brings aud input into our show dvplmnt and re-development process. More iinfo apply HERE (2/8)

JOB OPENING: AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Prospect new clients and key contacts. 3+ yrs selling exp. Res: recruiting@uptv.com (2/8)

JOB OPENING: SUP PROD-MKTG/TLC/MD:Creative leader to concept/write/produce winning promos + mktg cmpgns across TLC platforms. Spearhead high profile prjcts and weekly topical promos w/same vigor. Proven success a must, 6 yrs exp.APPLY (2/8)

JOB OPENING:ACCT EXEC/UNIVISION/Chicago: Dvlp, sell and maintain strong relationships. Dvlp strategies and action steps req’d to met est budgets. Exc communication & presentation skills. Bilingual speaking pref’d. Resume HERE rmeza@univision.net(2/7)

JOB OPENING:MGR INTEGRATED MKTG/NICKELODEON/NYC: Create innovative custom digital mktg concepts across digital, social & mobile platforms for our advertising clients. BA deg 5-7 yr exp. Exc comm/presentation skills req’d. APPLY HERE (2/7) 

JOB OPENING:ACCT MANAGER/INVISION/NYC:Responsible for managing client relationships on Invision’s ad sales technology solutions within the media industry. Exp inMedia & DealMaker a plus! APPLY (2/7)
JOB OPENING:FORMATIVE RESEARCHER/NYC: Grad degree in child development, psych, or related field, 2+ years research/field exp. w/kids, excellent writing/analytical skills, managerial exp. Spanish is plus. Resume to: mariana.diaz-wionczek@nick.com (2/7)

JOB OPENING:AD SALES MKTING MGR/UPTV/NY: Dev/Exe integrated mktg solutions. Mgt ad trade mktg campaigns. 3-5yrs TV/agency exp. Big pic thinking. Multi-Task. Strong MS Office skills. Res: recruiting@uptv.com (2/7)

JOB OPENING:PROJECT MGR/A&E/NY: Manage the day-to-day logistics of the A&E Brand Creative Team regarding shoots, edit sessions, billing, etc. 3+ yrs project mgmt. exp in cable/brdcst/agency. Apply: www.aenetworks.com/career.html (2/7)

JOB OPENING:SPORTS TALENT BOOKER/VANDAM/NY: Live, daily sports talk show. Reliable sports contacts mgrs/agents/ publicists/teams & able to handle high vol/fast-paced sched a must. Deep knwldg: NFL/NBA/MLB/NHL/NCAA/MLS, etc. Res/ref’s HERE (2/7)

JOB OPENING:PR/CAMPAIGNING MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res @ http://tinyurl.com/jww6zq7 (2/7)

JOB OPENING: SALES PLANNER/CBS Television Distribution-NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact Suzy.Saddik@cbs.com (2/6)

JOB OPENING: SR MGR TALENT MGMT/Discovery/TLC/MD:Out of the box thinker to strategize creative ways to manage on-air talent and build talent brands. Devel strng relationships w/series talent. 5+ yrs talent mgmt exp.APPLY(2/6)

JOB OPENING: PR COORD/IFC/NYC: Admin suppt for IFC PR team. Book talent travel, prep daily/weekly clip distrib, maintain press materials, etc. Submit resume @ http://tinyurl.com/mf4qhox (2/5)

JOB OPENING: PM, DIGITAL SUPPLY CHAIN OPS/AMC/NYC: Devel & implement digital supply chain projects to increase efficiencies & capacity. 3+ yrs PM and Ad Sales Ops exp. Submit res @ http://tinyurl.com/kqcqxf9 (2/5)

JOB OPENING: VP, AD SALES MKTG/AMC/NYC: 10+ yrs exp. Oversee creative development and presentation strategy, client events, branded Ent. and custom content executions. Submit res @ http://tinyurl.com/n8zal5n (2/5)

JOB OPENING:  EXEC PROD & PROD/ATL/Coca-Cola Studios/StudioNow: No project’s too big, No deadline’s too tight. High-impact video EP & Prod who will stop at nothing to ensure client satisfaction & prod exceptional video content. MORE INFO HERE (2/5) 

JOB OPENING:SUPERVISING PROD/TEEN NICK/NY: Resp for working w/Creative Dir keep on-air dept running smoothly while maintaining highest quality of creative. 9 yrs writing/producing promos for a ntwrk or agency. More info Apply HERE (2/4) 

JOB OPENING:SOURCING INITIATIVES MGR/LA: The Mgr, Sourcing Initiatives role will focus primarily as the lead on all Source to Contract related initiatives, such as Supply Base Management, Contract Management Apply HERE (2/4)

JOB OPENING:CLIENT PARTNER/SR ENGAGEMENT LEADER/MXM & Syfy/NYC: Account lead for Social Engagement focused opp with MXM and Syfy Network. 5+ yrs agency experience. Apply HERE (2/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED:ASSISTANT/ADMINISTRATIVE/LA: Experienced entertainment assistant seeks PT employment in LA. 5+ years assisting upper level management, personal & clerical. christinajmilazzo@gmail.com (2/6)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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