2/14/14

Cynopsis: DIGITAL
02.14.14

Good morning. It’s Friday, February 14, 2014, and this is your first early morning digital briefing.

CONTENT MEDIA

EXCLUSIVE: National Geographic Channel is debuting a batch of new web series, Reel Talk and Ultimate Survival Alaska: Seavey vs. Seavey, companions to TV shows Wicked Tuna and Ultimate Survival Alaska. Reel Talk is a live after-show that will air immediately following reality fishing series, Wicked Tuna, this Sunday at 9p. Fans of the show can ask questions with the hash tag #ReelTalk on its Facebookand Twitteraccounts. The spin-off web series of Ultimate Survival Guide will feature the show’s star, Dallas Seavey, competing in a dog sledding race against his two-time Iditarod champion dad, Mitch Seavey. All ten episodes will be release at once on Sunday on natgeotv.com/survivalalaska and NGC YouTube channel.

Netflix, Disney/ABC Television Group and Lucas Film Inc. announced that the sixth and final season of animated series Star Wars: The Clone Wars will be available on the streaming site March 7. Along with the new 13-episode season, called The Lost Missions, Netflix will release all five seasons of the series, with several episodes including a director’s cut.

Bravo Media launched the first annual multi-platform Real Housewives Awards yesterday. Fans can visit bravotv.com/rhawards or the Bravo Now app to vote until March 21, and leading up to the ceremony, BravoTV.com will feature exclusive Real Housewives content. Andy Cohen will announce the first award on March 20 during a Real Housewives of New York City-hosted first look special, and reveal the rest on Watch What Happens Live! on March 23.

MOBILE GAMING + APPS

Rovio is giving its Angry Birds franchise a new female-focused spin-off with Angry Birds Stella. The female bird was first introduced in Angry Bird Seasons, and Rovio plans to bring the character to a new mobile game, series, toys and other retail products in the future.

SOCIAL MEDIA

Shareablee released the top winter TV premieres based upon social measurement of data across Facebook, Twitter and Instagram. Check out the results below as well as CEO’s Tania Yuki’s analysis:

“Although Facebook owned 95 percent of the 50 million social audience interactions during the January premieres, Instagram is becoming increasingly powerful with 77 percent growth in actions over comparable fall premieres. Instagram is also important for driving deeper audience engagement; when fans are present on both Instagram and Facebook, they’re 60 percent more likely to engage than if they are only on Facebook, which is what we see with Chicago PD, Black Sails and several other new programs last month. TV shows that incorporated tune-in messaging also saw 36% higher interactions around program air time, than those that did not fold in the concurrent TV experience.”


Top Ten Social Winter TV Premieres 2014 – New Shows

Show

Cross Platform Actions

Cross Platform Population

Cross Platform

Amplification

Unique Engaged Users

Category Average

79,940

99,137

 6,893

50,385

Chicago P.D. (NBC)

472,061

267,930

30,870

283,455

Almost Human (FOX)

136,146

260,069

 

6,888

 

89,006

 

Black Sails (STARZ)

128,354

139,861

 

20,898

 

83,567

 

The Michael J. Fox Show (NBC)

105,482

280,649

 

3,900

 

81,330

 

The Goldbergs

(ABC)

80,295

163,231

 

5,482

 

49,417

 

True Detective

(HBO)

72,209

151,202

 

6,916

 

48,428

 

Looking (HBO)

71,974

66,899

 

7,418

 

37,630

 

Brooklyn Nine-Nine (FOX)

33,628

160,899

 

1,476

 

21,735

 

Helix (SYFY)

30,027

17,264

 

3,004

 

16,055

 

Killer Women (ABC)

24,780

7,577

 

4,042

 

14,435

 

 

 

Top Ten Social Winter TV Premieres 2014 – Returning Shows

Show

Cross Platform Actions

Cross Platform Population

Cross Platform

Amplification

Unique Engaged Users

Category Average

536,039

4,802,988

 28,543

392,633

Pretty Little Liars (ABC Family)

4,936,333

13,902.523

222,339

3,173,077

 

The Fosters ABC Family)

3,196,439

1,462,513

 

155,010

 

2,001,759 

The Vampire Diaries  (CW)

2,956,049

18,641,667

 

86,376

 

2,348,352

 

Supernatural (CW)

2,118,463

13,276,299

 

143,262

 

1,314,889

 

Family Guy (FOX)

2,036,530

55,768,930

 

86,701

 

1,768,864

 

The Simpsons (FOX)

1,944,952

69,258,277

 

100,577

 

1,760,192

 

Law & Order: SVU (NBC)

1,483,228

7,124,737

 

65,315

 

1,158,916

 

Teen Wolf (MTV)

1,450,613

3,650,201

 

200,732

 

1,087,646

 

Criminal Minds (CBS)

1,446,072

15,292,466

 

26,534

 

1,045,018

 

The Big Bang Theory (CBS)

1,409,358

30,170,333

 

42,182

 

1,109,042

EXEC MOVES

YuMe has named Matt Arkin as the new Vice President of Programmatic Sales. He was most recently the Chief Revenue Officer, Federated Media Publishing.

Digital strategy agency Ready Set Rocket has appointed Lauren Bello as an agency partner. She joined the team in 2012, and is tasked with delivering and executing strategic digital creative programs across the agency’s client portfolio.


 A CYNOPSIS MESSAGE


DEADLINE IS 1 MONTH AWAY!

2014 CYNOPSIS KIDS !MAGINATION AWARDS
HONORING THE BEST IN KIDS PROGRAMMING & MARKETING

Award categories range from Best App to Video Game for a TV Series, from Best Tweens 9-14 Series to
Marketing Campaign for a Toy or Game.
To see the complete list of categories,
click here.

Entry deadline is March 14 – Submit your Entry Today.


DIGITAL SPOTLIGHT OF THE DAY

A train-safety animated campaign out of Melbourne, Australia called Dumb Ways to Die is back in time for today’s love fest, after racking up more than 71 million YouTube views more than a year ago. The ad, created by McCann Australia, follows up where an original blob left off (selling his kidneys on the internet) who thinks he must literally give his heart to another blob on Valentine’s Day. It ends asking viewers to “be safe around Valentine’s Day and trains.” Check out the adorably gruesome spot at www.cynopsis.com.


 A CYNOPSIS MESSAGE


SAVE THE DATE -

THURSDAY | APRIL 17, 2014 | 8:00 – 10:00 a.m.
THE YALE CLUB NYC

CYNOPSIS SPORTS MEDIA AWARDS

**Finalists announced soon**

INFORMATION: http://www.cynopsis.com/events/sports-awards/.



See you Tuesday,
Jessica Reese  @JMarieReese
02.14.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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 A CYNOPSIS MESSAGE


CYNOPSIS KIDS presents…

The Exploding World of Kids’ Tablets: The New Way to Build Your Brand Webinar



Save The Date:March 20th, 2013|1:30-3:00 pm EST



CynopsisCLASSIFIEDS - For More classifieds, visit theCynopsis.com classifieds page here.


JOB OPENING: VP BUSINESS DEV/MOBILE GAMES, APPS/LA: Fox Digital Entertainment is seeking a VP, Business, Development, for its mobile games and apps business. General Strategy Consultants Apply: http://tinyurl.com/jwem3vj (FFE0002218) (2/21)

JOB OPENING: RESEARCH DIRECTOR/Telemundo/NYC: Research Dir. to analyze mkt data for sales/news teams. 5+ yrs media exp. required with Nielsen, Scarborough, Media Audit & CMR. Apply HERE (2/21)

JOB OPENING: SR MGR OF COMM & SOCIAL MEDIA/FOX Sports South (Atlanta): Create & Execute media relations plans on behalf of the FS Regional Networks. Master’s a plus 5+ yrs.exp. http://goo.gl/6DJOrN (2/21)

JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Ideation & proposal dvpmt of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/crtv writing/ prior mgr exp. APPLY HERE (2/21)

JOB OPENING: VP MKTG/AMC/NYC: Lead mktg campaigns. Run creative process for mktg creative prod in print, video, dig, etc. Dev media plans for digital/social for consumer & Hollywood trade initiatives. Full info/apply HERE (2/21)

JOB OPENING: VP, PROMO PLAN’G & STRATEGY/AMC/NYC: Lead Prgrmmng Promo Plan & Strategy team & guide all functions. Oversee daily log creation/promo strat for AMC, AMC Canada, AMC HD, Advcd Platform nets. 10+ yrs exp req’d. Full info/apply HERE (2/21) 

JOB OPENING: VP AD SALES/UPTV/CHICAGO: Prospects advertisers. Strong negotiation skills. 10+ yrs ad sales cable exp. Strong client relationships. Agency exp. a +. Res: recruiting@uptv.com (2/21)

JOB OPENING: MGR, PRGRM RSRCH/WEtv/NYC: Oversee dvlpmnt, expansion, direction of prgrmmng efforts. Work w/Sched, Acquisitions, Promo Strategy to provide comprehensive, user-friendly data. Asst mktg, afill sales, etc.  Full info/apply: HERE (2/21)

JOB OPENING: ASST COPY EDITOR/NYC (FREELANCE): Exp’d copy editor to proof/fact-check creative for print, on-air and online. Must be familiar w/AP Style, w/strong writing skills. Knwlg media & pop culture a plus. Resume HERE (2/20)

JOB OPENING: SR ACCT EXEC, DIGITAL/SERINO COYNE/NY1: Responsible for planning, developing, & implementing client’s digital initiatives & strategies. 5 yrs proven digital mktg exp. Info & apply: HERE (2/20)

JOB OPENING: DIR VIDEO ONDEMAND/TWC NEWS/NY1: Lead VOD portal dvlpmnt strategy, daily operation & prgrmng needs for TWC Local OnDemand across cable system. Provide leadership, direction & mgmt for dept & portal. Full info/apply HERE (2/20) 

JOB OPENING: WEB DEVELOPER/DESIGNER/Red Touch Media needs an experienced PHP Web & Mobile App Developer/Designer in Salt Lake City, UT: Perks: office scooter, fun work environment, flexible hours, beautiful mountain views. Apply: http://ow.ly/tkl5K (2/20)

JOB OPENING: USER EXPERIENCE RESEARCHER/ONE KINGS LANE/SFO: Work w/user exp team members & prod mgrs to create rsrch strategies & plans 4+ yrs of hands-on rsrch exp including; Qualitative Research, Focus Groups, Remote User Testing. Apply HERE (2/20) 

JOB OPENING: RESEARCH MGR/SUNDANCE TV/NYC: Support ad sales, affiliate sales, prgrmmng & marketing with analyses & insights. Skilled in use of Nielsen, MRI, Simmons. 5 yrs exp in TV rsrch. Ad sales rsrch background pref’d. APPLY HERE (2/20) 

JOB OPENING: DIG SPVSR/Comcast/WA: Manage, train, motivate Seattle media sales team to maximize online display and Video Pre/Midroll opp working in tandem with TV Sales Team. Resume to: http://www.comcast.jobs/3111 (2/20)

JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/19)

JOB OPENING: MGR DIGITAL CONTENT/WEtv/NYC: manage content on WEtv digital properties, strong skills in web & social copywriting, digital production process, basic html, and CMS. APPLY HERE (2/19)

JOB OPENING: DIG. SUPERVISOR/ACCT SERVICES/Turner/NY: Dig. exp req’d; ensure daily ops of Dig. Accts running smoothly; work internally w/Sales, Site, STPL, Ad Ops, Invoicing to resolve daily issues; will have direct reports, mgmt exp pref’d APPLY HERE (2/19)

JOB OPENING: DIG. PROD ASST/NICK, (Int’l Dig Media) NY: Support Sr. Prod/Editorial Prod. Mng daily tasks incl. tracking scheds, CMS content entries, gathering assets, etc. 1 yr+ exp dig content & prod. Res to: Nick Digital Prod Asst in subj. vimndigital@gmail.com (2/15)

JOB OPENING: MGR, AD STANDARDS/NBCU/NYC: Ensure ads meet laws & standards, lead projects & creatively improve the dept. function. Seeking problem solver w/5+ yrs exp. Apply: HERE (2/15)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/NY: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (2/15) 

JOB OPENING: INVENTORY SALES PLANNER/Screenvision/NYC: Inventory mgmt., sales acct mgmt., sales reporting, campaign tracking, Need BS+5 yrs media exp, strong excel. Apply www.screenvision.com (2/15)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED:BROADCAST MEDIA PROw/10+ yrs exp in Tech Operations & Prod/Admin support seeks F/T or P/T position in NYC. From Behind the Camera to On-Camera & Voice Over. Plz contact:bobbiowens@hotmail.com (2/21)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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