Good morning. It’s Wednesday, February 12, 2014, and this is your first early morning digital briefing.
Google signed an ad measurement deal with comScore yesterday to integrate comScore’s Validated Campaign Essentials into the search provider’s DoubleClick business. At the Cynopsis Media Boot Camp yesterday, comScore Senior Vice President Wendy Josefsberg said DoubleClick will now be able to offer advertisers real-time demographic data. The multi-year pact includes display ads, video and mobile advertising.
FilmRise announced it has acquired exclusive U.S. digital distribution rights from Medstar Televisions for TV’s longest-running crime series, Forensic Files. “We have been continuing our aggressive acquisition strategy and are approaching 5,000 titles,” said FilmRise CEO Danny Fisher. “We view the hugely popular ‘Forensic Files’ as our tentpole acquisition in the digital space, as we believe this is a show that has an eager and enthusiastic online audience, and will be a binge watch favorite!” FilmRise will release the show online on Amazon Prime, Netflix, iTunes, Hulu, Xbox, PlayStation and others.
At Cynopsis’ Media Boot Camp in New York City, a one-day conference that dove into TV ratings analysis, web and social analytics and multi-platform buying, Vice President of Sales Development & Marketing for ABC Television Network Adam Gerber kicked off the morning with a keynote address that touched on how the new, impression-based world is challenging measurement. “All of this is happening much faster than the measurement companies and the researchers can keep up with,” he said, “and changing the models and changing the systems is very difficult.”
NBC is launching a slate of companion web series for primetime’s Chicago Fire, Parks and Recreation, Grimm and Parenthood. Chicago Fire’s companion, I Am a Firefighter, premiered February 11 on NBC.com, Hulu and YouTube. Parenthood’s web partner, Friday Night at the Luncheonette debuts Thursday, and Grimm’s Love Is in the Air launches on Valentine’s Day. Parks and Recreation companion The Hapley Group will be available on February 20.
BedRocket Media‘s Official Comedy channel on YouTube premiered a new series, just in time for Valentine’s Day: 12-ep Love’s a Bitch stars CollegeHumor Live’s Josh Rabinowitz and Girl Code’s Jamie Lee as a college couple that breaks up right after graduation.
Cinema advertising company Screenvision announced a campaign that will showcase Carnival Cruise Lines’ new Bobsled spot nationwide in cinemas during the Sochi 2014 Olympic Winter Games. The commercial includes a Shazam integration that will run a sweepstakes for a Carnival cruise vacation.
Eyeview launched a new direct marketing campaign promoting its ability to create personalized ads. Over 1,000 videos were sent to top execs like Marissa Mayer, Larry Page and Mark Zuckerberg, each customized with photo, location, current employer, Twitter feed and alma. “Many companies trying to increase brand awareness will create standard digital ad campaigns to promote their capabilities,” said SVP of marketing Amit Mashiah, “but Eyeview is ‘eating its own dog food’ by showcasing how brands can use its technology to tailor ad creative that is customized for each consumer.”
Video advertising platform Innovid announced DoubleVerify is the first partner to join its program for video verification and real-time ad blocking. “Video is a rapidly growing sector of digital media, and we’ve seen a higher demand from buyers requesting verification and transparency across their video campaigns,” said Matt McLaughlin, COO at DoubleVerify. “With fraud rates in video two to four times higher than in display, it’s imperative that there are solutions in market to prevent the bad actors from further impacting the ecosystem.”
Hispanics are leading the way in digital video content consumption, according to Nielsen’s newest U.S. Digital Consumer Report. The study found:
- U.S. Latinos spend 8:21 hours watching online video each month, compared to the average U.S. consumer’s 6:41 hours.
- Mobile video consumption follows a similar trend: Hispanics watch 6:22 hours a month on mobile devices, compared to 5:48 hours for the average U.S. consumer.
- Hispanics also spend more time on a game console: 7:52 hours a month compared to 7:07 hours.
Hear more on this growing Hispanic audience from experts in the industry at the Cynopsis Digital webinar Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video on March 27.
Microsoft unveils the first update for the Xbox One console this week, with a focus on the social aspect of playing video games. With the update, Xbox One owners can more easily access the list of friends on the Friends app, and chat inside and outside a multiplayer game session. Microsoft also announced its own headset for the Xbox One, priced at $79.99. The company has yet to add the live streaming service Twitch, already available on Sony’s PlayStation 4.
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Entry Deadline:March 14, 2014
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Awards Event:June 11, 2014 (NYC)
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DIGITAL SPOTLIGHT OF THE DAY
Comedian Jimmy Failla is promoting his new book, Follow That Car!: A Cabbie’s Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom with Valentine’s Day-themed YouTube series. The one-minute videos, released every day this week and called Follow that car!, feature Failla behind the wheel of a taxi in New York City asking passengers about their opinions on love, dating and sex. Check out the first video at www.cynopsis.com.
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JOB OPENING: INVENTORY SALES PLANNER/Screenvision/NYC: Inventory mgmt., sales acct mgmt., sales reporting, campaign tracking, Need BS+5 yrs media exp, strong excel. Apply www.screenvision.com (2/15)
JOB OPENING:MGR, LEGAL & BUS AFFAIR/AMC/NYC: heavy drafting exp for contracts surrounding ad sales, digital media/content deliv. Exp w/mktng events & licensing. 5+ yrs exp. Cable TV industry desired. Submit res HERE (2/14)
JOB OPENING:MGR, AD SALES MKTG/AMC/NYC: develop ad sales mktng project pitch thru execution. Work on digital spnrshps, execute on-air, online and social media sweepstakes. 4+ yrs exp. Submit res HERE (2/14)
JOB OPENING:NON-LINEAR VIDEO EDITOR/Sportsman Channel/NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (2/14)
JOB OPENING:TVONE/DIR. PRICING & PLANNING/NY: Create depart proceeds & process. Assist w/budgtng, for casting & analysis, reporting. Bach degree in related field. 6+ yrs broadcast sales & plan exp req. Resumes: firstname.lastname@example.org (2/14)
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