2/12/14

Cynopsis: DIGITAL
02.12.14

Good morning. It’s Wednesday, February 12, 2014, and this is your first early morning digital briefing.

Google signed an ad measurement deal with comScore yesterday to integrate comScore’s Validated Campaign Essentials into the search provider’s DoubleClick business. At the Cynopsis Media Boot Camp yesterday, comScore Senior Vice President Wendy Josefsberg said DoubleClick will now be able to offer advertisers real-time demographic data. The multi-year pact includes display ads, video and mobile advertising.

FilmRise announced it has acquired exclusive U.S. digital distribution rights from Medstar Televisions for TV’s longest-running crime series, Forensic Files. “We have been continuing our aggressive acquisition strategy and are approaching 5,000 titles,” said FilmRise CEO Danny Fisher. “We view the hugely popular ‘Forensic Files’ as our tentpole acquisition in the digital space, as we believe this is a show that has an eager and enthusiastic online audience, and will be a binge watch favorite!” FilmRise will release the show online on Amazon Prime, Netflix, iTunes, Hulu, Xbox, PlayStation and others.

CONTENT MEDIA

At Cynopsis’ Media Boot Camp in New York City, a one-day conference that dove into TV ratings analysis, web and social analytics and multi-platform buying, Vice President of Sales Development & Marketing for ABC Television Network Adam Gerber kicked off the morning with a keynote address that touched on how the new, impression-based world is challenging measurement. “All of this is happening much faster than the measurement companies and the researchers can keep up with,” he said, “and changing the models and changing the systems is very difficult.”

NBC is launching a slate of companion web series for primetime’s Chicago Fire, Parks and Recreation, Grimm and Parenthood. Chicago Fire’s companion, I Am a Firefighter, premiered February 11 on NBC.com, Hulu and YouTube. Parenthood’s web partner, Friday Night at the Luncheonette debuts Thursday, and Grimm’s Love Is in the Air launches on Valentine’s Day. Parks and Recreation companion The Hapley Group will be available on February 20.

BedRocket Media‘s Official Comedy channel on YouTube premiered a new series, just in time for Valentine’s Day: 12-ep Love’s a Bitch stars CollegeHumor Live’s Josh Rabinowitz and Girl Code’s Jamie Lee as a college couple that breaks up right after graduation.

ADVERTISING

Cinema advertising company Screenvision announced a campaign that will showcase Carnival Cruise Lines’ new Bobsled spot nationwide in cinemas during the Sochi 2014 Olympic Winter Games. The commercial includes a Shazam integration that will run a sweepstakes for a Carnival cruise vacation.

Eyeview launched a new direct marketing campaign promoting its ability to create personalized ads. Over 1,000 videos were sent to top execs like Marissa Mayer, Larry Page and Mark Zuckerberg, each customized with photo, location, current employer, Twitter feed and alma. “Many companies trying to increase brand awareness will create standard digital ad campaigns to promote their capabilities,” said SVP of marketing Amit Mashiah, “but Eyeview is ‘eating its own dog food’ by showcasing how brands can use its technology to tailor ad creative that is customized for each consumer.”

Video advertising platform Innovid announced DoubleVerify is the first partner to join its program for video verification and real-time ad blocking. “Video is a rapidly growing sector of digital media, and we’ve seen a higher demand from buyers requesting verification and transparency across their video campaigns,” said Matt McLaughlin, COO at DoubleVerify. “With fraud rates in video two to four times higher than in display, it’s imperative that there are solutions in market to prevent the bad actors from further impacting the ecosystem.”

RESEARCH

Hispanics are leading the way in digital video content consumption, according to Nielsen’s newest U.S. Digital Consumer Report. The study found:

  • U.S. Latinos spend 8:21 hours watching online video each month, compared to the average U.S. consumer’s 6:41 hours.
  • Mobile video consumption follows a similar trend: Hispanics watch 6:22 hours a month on mobile devices, compared to 5:48 hours for the average U.S. consumer.
  • Hispanics also spend more time on a game console: 7:52 hours a month compared to 7:07 hours.

Hear more on this growing Hispanic audience from experts in the industry at the Cynopsis Digital webinar Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video on March 27.

TECHNOLOGY

Microsoft unveils the first update for the Xbox One console this week, with a focus on the social aspect of playing video games. With the update, Xbox One owners can more easily access the list of friends on the Friends app, and chat inside and outside a multiplayer game session. Microsoft also announced its own headset for the Xbox One, priced at $79.99. The company has yet to add the live streaming service Twitch, already available on Sony’s PlayStation 4.


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***Now Open For Submission***
CYNOPSIS KIDS !MAGINATION AWARDS
The competition for best kids’ programming and marketing initiatives

Entry Deadline:March 14, 2014
Late Submissions:March 21, 2014
Awards Event:June 11, 2014 (NYC)

Visit ourwebsitefor additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


DIGITAL SPOTLIGHT OF THE DAY

Comedian Jimmy Failla is promoting his new book, Follow That Car!: A Cabbie’s Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom with Valentine’s Day-themed YouTube series. The one-minute videos, released every day this week and called Follow that car!, feature Failla behind the wheel of a taxi in New York City asking passengers about their opinions on love, dating and sex. Check out the first video at www.cynopsis.com.


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Cynopsis Classified Advertising… We’re not a job board!
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Send your ad to a real person who will handle it with elite customer service.
Contact Trish Pihonak to spotlight your company’s job openings today.

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203.899.8459



See you tomorrow,
Jessica Reese  @JMarieReese
02.12.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: ASST COPY EDITOR/NYC (FREELANCE): Exp’d copy editor to proof/fact-check creative for print, on-air and online. Must be familiar w/AP Style, w/strong writing skills. Knwlg media & pop culture a plus. Resume HERE (2/20)

JOB OPENING: SR ACCT EXEC, DIGITAL/SERINO COYNE/NY1: Responsible for planning, developing, & implementing client’s digital initiatives & strategies. 5 yrs proven digital mktg exp. Info & apply: HERE (2/20)

JOB OPENING: DIR VIDEO ONDEMAND/TWC NEWS/NY1: Lead VOD portal dvlpmnt strategy, daily operation & prgrmng needs for TWC Local OnDemand across cable system. Provide leadership, direction & mgmt for dept & portal. Full info/apply HERE (2/20) 

JOB OPENING: WEB DEVELOPER/DESIGNER/Red Touch Media needs an experienced PHP Web & Mobile App Developer/Designer in Salt Lake City, UT: Perks: office scooter, fun work environment, flexible hours, beautiful mountain views. Apply: http://ow.ly/tkl5K (2/20)

JOB OPENING: USER EXPERIENCE RESEARCHER/ONE KINGS LANE/SFO: Work w/user exp team members & prod mgrs to create rsrch strategies & plans 4+ yrs of hands-on rsrch exp including; Qualitative Research, Focus Groups, Remote User Testing. Apply HERE (2/20) 

JOB OPENING: RESEARCH MGR/SUNDANCE TV/NYC: Support ad sales, affiliate sales, prgrmmng & marketing with analyses & insights. Skilled in use of Nielsen, MRI, Simmons. 5 yrs exp in TV rsrch. Ad sales rsrch background pref’d. APPLY HERE (2/20) 

JOB OPENING: DIG SPVSR/Comcast/WA: Manage, train, motivate Seattle media sales team to maximize online display and Video Pre/Midroll opp working in tandem with TV Sales Team. Resume to: http://www.comcast.jobs/3111 (2/20)

JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/19)

JOB OPENING: MGR DIGITAL CONTENT/WEtv/NYC: manage content on WEtv digital properties, strong skills in web & social copywriting, digital production process, basic html, and CMS. APPLY HERE (2/19)

JOB OPENING: DIG. SUPERVISOR/ACCT SERVICES/Turner/NY: Dig. exp req’d; ensure daily ops of Dig. Accts running smoothly; work internally w/Sales, Site, STPL, Ad Ops, Invoicing to resolve daily issues; will have direct reports, mgmt exp pref’d APPLY HERE (2/19)

JOB OPENING: DIG. PROD ASST/NICK, (Int’l Dig Media) NY: Support Sr. Prod/Editorial Prod. Mng daily tasks incl. tracking scheds, CMS content entries, gathering assets, etc. 1 yr+ exp dig content & prod. Res to: Nick Digital Prod Asst in subj. vimndigital@gmail.com (2/15)

JOB OPENING: MGR, AD STANDARDS/NBCU/NYC: Ensure ads meet laws & standards, lead projects & creatively improve the dept. function. Seeking problem solver w/5+ yrs exp. Apply: HERE (2/15)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/NY: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (2/15) 

JOB OPENING: INVENTORY SALES PLANNER/Screenvision/NYC: Inventory mgmt., sales acct mgmt., sales reporting, campaign tracking, Need BS+5 yrs media exp, strong excel. Apply www.screenvision.com (2/15)

JOB OPENING:MGR, LEGAL & BUS AFFAIR/AMC/NYC: heavy drafting exp for contracts surrounding ad sales, digital media/content deliv. Exp w/mktng events & licensing. 5+ yrs exp. Cable TV industry desired. Submit res HERE (2/14) 

JOB OPENING:MGR, AD SALES MKTG/AMC/NYC: develop ad sales mktng project pitch thru execution. Work on digital spnrshps, execute on-air, online and social media sweepstakes. 4+ yrs exp. Submit res HERE (2/14) 

JOB OPENING:NON-LINEAR VIDEO EDITOR/Sportsman Channel/NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (2/14)

JOB OPENING:TVONE/DIR. PRICING & PLANNING/NY: Create depart proceeds & process. Assist w/budgtng, for casting & analysis, reporting. Bach degree in related field. 6+ yrs broadcast sales & plan exp req. Resumes: careers@tv-one.tv (2/14)

JOB OPENING:LEGAL ASSISTANT/Red Touch Media: is looking for a Legal Assistant in Salt Lake City, UT to manage day to day functions of legal dept. Perks: fun work environment, flexible hours, beautiful mountain views. Apply: http://ow.ly/tkbQj (2/14)

JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: careers@reelzchannel.com (2/13)

JOB OPENING: VIDEO PROD/DIRECTOR/Janus Video Prod/Denver: Mng all aspects of video prod from conception to completion. 5 yrs exp video prod &/or directing of video. 2 yrs exp mutual fund/financial services ind prefd. Full info/apply HERE (2/13)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

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