Editions

Nielsen’s Take on the Accuracy of Big Data

By Charlene Weisler While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen NewsWire blog post, is that set top box data alone does not give the full picture of who is watching. They advise that this data should not be […]

Project OAR Aims for Addressable TV Ads by 2020

Addressable ads on television may be coming sooner rather than later. “Project OAR” (as in Open Addressable Ready) is a new consortium with the goal of putting together a technology platform and media partners capable of delivering targeted advertising in linear and on-demand on smart TVs – by 2020. Count in AMC Networks, Disney Media Networks, NBCUniversal, […]

03/13/19: Cynopsis Jobs

Job of the Week SVP, ORIGINAL PROGRAMMINGKatz NetworksAtlanta/LA Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE

03/13/19: CBS takes full ownership of Pop TV

Pop TV logo

CYNOPSIS Good morning. It’s Wednesday March 13, 2019 and this is your first early-morning briefing.   Tonight’s Premieres: A&E: Zombie House Flipping at 9p, Tiny House Nation at 10p Discovery: Moonshiners: Whiskey Business at 10p   Tonight’s Finales: CBS: The World’s Best at 9p History: Knight Fight at 11p TLC: Family by […]

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