Nielsen’s Take on the Accuracy of Big Data

By Charlene Weisler While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen NewsWire blog post, is that set top box data alone does not give the full picture of who is watching. They advise that this data should not be […]

Project OAR Aims for Addressable TV Ads by 2020

Addressable ads on television may be coming sooner rather than later. “Project OAR” (as in Open Addressable Ready) is a new consortium with the goal of putting together a technology platform and media partners capable of delivering targeted advertising in linear and on-demand on smart TVs – by 2020. Count in AMC Networks, Disney Media Networks, NBCUniversal, […]

03/13/19: Cynopsis Jobs

Job of the Week SVP, ORIGINAL PROGRAMMINGKatz NetworksAtlanta/LA Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE

03/13/19: CBS takes full ownership of Pop TV

Pop TV logo

CYNOPSIS Good morning. It’s Wednesday March 13, 2019 and this is your first early-morning briefing.   Tonight’s Premieres: A&E: Zombie House Flipping at 9p, Tiny House Nation at 10p Discovery: Moonshiners: Whiskey Business at 10p   Tonight’s Finales: CBS: The World’s Best at 9p History: Knight Fight at 11p TLC: Family by […]