CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p Tonight’s Finales: HBO: Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]
Editions
11/17/17: Mashable sells to Ziff Davis for only $50 million
CynopsisDigital Good morning. It’s Friday November 17, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER People-Based Marketing: People-based marketing is a marketing technique in which real, individual people are targeted and measured – as opposed to simply targeting devices. People-based marketing is achieved by resolving […]
11/17/17: NBC Olympics will offer 1800 hours of live streaming coverage of the Winter Games
CynopsisSports Good morning. It’s Friday November 17, 2017 and this is your first early morning Sports briefing. NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter […]
CynCity
Cynsiders
With MoonBall Media, Two Athletes Step Into New Careers
MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former...Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...