Editions

11/07/16: The Simpsons order shatters record; ABC commits to American Housewife; Dalian Wanda Group snatches DCP for $1 billion

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A CYNOPSIS MESSAGE FROM EXTREME REACH  CONTENT PROVIDERS STARTED STREAMING YEARS AGO TO SAFEGUARD AND CONTROL THEIR PRECIOUS ASSETS. WHAT ARE YOU WAITING FOR, AD INDUSTRY? FIND OUT HOW WE’RE CHANGING TV AND VIDEO ADVERTISING  AT EXTREME REACH.COM/STREAM-ON. CYNOPSIS 11.07.16 Good morning. It’s Monday November 7, 2016, and this is your first early morning […]

11/07/16: GoPro suffers catastrophic Q3

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CYNOPSISDIGITAL 11.07.16 Good morning. It’s Monday November 7, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Psychographic Targeting: Psychographic targeting is a method of ad targeting in which advertisers show ads to consumers based on their interests, beliefs, etc.   TOP NEWS All’s not well in the land of GoPro. The […]

11/07/16: NBC Sports talks clutch programming; Simmons won’t see you next Wednesday; Blizzard storms Overwatch League with sports model

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CYNOPSISSPORTS 11.07.16 Good morning. It’s Monday November 7, and this is your first early morning Sports briefing.  With just two races left in the Chase until a NASCAR champion is crowned, NBC Sports Group announced last week a new take on its racing programming with the debut of quiz show Shotgun on NBCSports.com and the […]

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