05/04/16: Les Moonves on Upfronts: bring ’em on; Jimmy Kimmel first to keep Kelly Ripa company post-Strahan; History developing drug lord drama

A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend is sure to get you going, just like your favorite brew. ION has the best shoppers for your brands, reaching 11% more "Swayable Shopaholics" – people who love the thrill of buying – vs. the U.S. population. Find […]

05/04/16: Instagram lets video marketers use carousel format; Amazon acquires British period drama; Periscope hires former Wired Editor to help curate

CYNOPSISDIGITAL 05.04.16 Good morning. It’s Wednesday May 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Click-through rate: In digital advertising, “click-through rate” refers to the percentage of people visiting a page who access a link to a particular ad. It’s a vital metric for judging the success of an online […]

05/04/16: Maker Studios’ unveils Upfront news; Snoopy in the Boomerang doghouse; PBS Kids plays games

CYNOPSISKIDS 05.04.16   TODAY’S TOP NEWS Disney’s Maker Studios will focus on the kids and family, gaming, lifestyle and entertainment genres, the company said at its Upfront presentation yesterday. Downplaying collaborations with sister companies such as Marvel and ESPN, Maker chief Courtney Holt revealed four concepts from Maker’s Spark incubator program that are in development, […]