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04/22/16: Google to explore dynamic ad insertion; Dailymotion partners with SourceKnowledge; BET digital team talks Prince

CYNOPSISDIGITAL 04.22.16 Good morning. It’s Friday April 22, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Dynamic Ad Insertion: Dynamic Ad Insertion technology allows advertisers to remove the ads that aired during initial broadcast, replacing them with new ads. The technology can theoretically be used across all VOD platforms, both […]

04/22/16: NBA makes a play for Africa; MLB’s priceless partnership; ELeague get a roster

CYNOPSISSPORTS 04.22.16 Good morning. It’s Friday April 22, 2016, and this is your first early morning Sports briefing.  Let’s open with international news. The NBA and Econet struck a multiyear partnership to provide the most expansive NBA coverage ever across sub-Saharan Africa, marking the largest ever for the league on the continent. The deal includes […]

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