Editions

04/07/16: Donald who? Fox News lands President Obama interview; study shows ads in family shows fare better; Dick Wolf developing true crime series

Fox News lands interview with President Obama

A CYNOPSIS MESSAGE FROM POP SHIFT TO POP A CBS | LIONSGATE PARTNERSHIP GROWING NETWORK PREMIUM PROGRAMMING EFFICIENT SOLUTIONS SMALL CHANGE. BIG DIFFERENCE.. CYNOPSIS 04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning briefing. Tonight’s Premieres: Al Jazeera America: The Limits of Hope: Inside Obama’s White House at 10p […]

04/07/16: Facebook rolls out video hub and new live video features; Verizon buys stake in AwesomenessTV; Starz-backed Fandor makes key hire

Verizon lays off 155 staffers at Go90

CYNOPSISDIGITAL 04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   SVOD, TVOD, and AVOD: Abbreviations for “subscription video on demand,” “transactional video on demand,” and “advertising video on demand,” respectively. SVOD streaming services (think Netflix) require a subscription fee. TVOD (think of buying a […]

04/07/16: Parkes departs MLB; NBC Sports’ Stanley Cup aspiration; SI goes fashion-forward

MLB sees ad revenues climb

CYNOPSISSPORTS 04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning Sports briefing.  Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives […]

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