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04/05/16: Jobs

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JOB OF THE WEEK VP, MKTG & PROMOTIONAL STRATEGY WE tv NYC 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE. CYNOPSISJOBS 04.05.16 Good morning. It’s Tuesday, April 5, 2016, and this is your weekly issue of […]

04/05/16: Staggs to exit Disney, BET gets more Soul, TBS goes full-er on Bee’s Frontal, Gomez developing Freeform series

BET gets more Soul, acquires brand

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE 100% SCRIPPS SUCCESS SIX FOR SIX IN 1Q RATINGS GROWTH! HGTV highest qtr in network history FOOD NETWORK 2nd consecutive qtr primetime growth TRAVEL CHANNEL +15% growth in March DIY NETWORK highest qtr ever A 18+ COOKING CHANNEL best qtr ever A/W 25-54 GREAT AMERICAN COUNTRY +29% A […]

04/05/16: AOL launches programmatic TV buying platform; NBCU and Vox partner on digital ad initiative; go90 acquires eSports news series

NBC hires new digital content SVP

CYNOPSISDIGITAL 04.05.16 Good morning. It’s Tuesday April 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Omni-Channel Marketing: A marketing strategy that targets consumers across all channels and devices as part of a seamless and consistent customer experience. An omni-channel strategy accounts for the likelihood that a consumer’s path to […]

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