Editions

04/05/16: Jobs

JOB OF THE WEEK VP, MKTG & PROMOTIONAL STRATEGY WE tv NYC 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE. CYNOPSISJOBS 04.05.16 Good morning. It’s Tuesday, April 5, 2016, and this is your weekly issue of […]

04/05/16: Staggs to exit Disney, BET gets more Soul, TBS goes full-er on Bee’s Frontal, Gomez developing Freeform series

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE 100% SCRIPPS SUCCESS SIX FOR SIX IN 1Q RATINGS GROWTH! HGTV highest qtr in network history FOOD NETWORK 2nd consecutive qtr primetime growth TRAVEL CHANNEL +15% growth in March DIY NETWORK highest qtr ever A 18+ COOKING CHANNEL best qtr ever A/W 25-54 GREAT AMERICAN COUNTRY +29% A […]

04/05/16: AOL launches programmatic TV buying platform; NBCU and Vox partner on digital ad initiative; go90 acquires eSports news series

CYNOPSISDIGITAL 04.05.16 Good morning. It’s Tuesday April 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Omni-Channel Marketing: A marketing strategy that targets consumers across all channels and devices as part of a seamless and consistent customer experience. An omni-channel strategy accounts for the likelihood that a consumer’s path to […]

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