04/04/16: Facebook pulls out of talks to live-stream NFL games; FTC schedules smart TV consumer privacy seminar; Amazon renews ‘Bosch’

Research: Publishers often fulfill bare minimum of viewability requirements

CYNOPSISDIGITAL 04.04.16 Good morning. It’s Monday April 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   DSP: An abbreviation for demand-side platform. A DSP is a system that lets digital ad buyers manage multiple ad exchange and data exchange accounts through a single interface. Or, to translate it into English, […]