Editions

04/01/16: Empire lawsuit tossed; Conan takes another trip; Scripps goes six for six in ratings gains

Empire wins in court (Chuck Hodes/Fox)

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCUNIVERSAL. REACH REDEFINED. TOGETHER. Reach. It’s more than viewership. It’s relationships. It’s the hearts we touch through the stories we tell. It’s not something we have; it’s something we do. And we’re inviting everyone to reach with us. For the first time in history, NBCUniversal will present its entire portfolio […]

04/01/16: Lionsgate and Kevin Hart partner on OTT service; Facebook and TubeMogul team up on targeted video ads; WWE strikes a deal with Snapchat

Study finds single "like" dramatically improves Facebook ad targeting

CYNOPSISDIGITAL 04.01.16 Good morning. It’s Friday April 1, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER:   TrueView Ads: A popular Google ad format, most widely used for YouTube’s pre-roll ads. The format gives viewers options – most commonly, the ability to skip the ad after five seconds. As many advertising […]

04/01/16: Soccer stars seek a balanced act; The Masters swings for 4K & VR; FOX, ESPN unveil MLB rosters

Soccer stars seek a balanced act

CYNOPSISSPORTS 04.01.16 Good morning. It’s Friday April 1, 2016, and this is your first early morning Sports briefing.  Members of the US Women’s National Team upped the ante over equality issues with US Soccer, as Carli Lloyd, Hope Solo, Alex Morgan, Megan Rapinoe and Becky Sauerbrunn announced on Today that they have filed a complaint […]

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