Editions

01/12/15: Big vote of confidence for CW slate; Anthony Hopkins, Ian McKellen light up Starz; Lenny Kravitz lands invite to Katy Perry’s Super Bowl halftime party

The CW gets a running start on 2015-16

A CYNOPSIS MESSAGE FROM SPONSORSHIP GROUP FOR PUBLIC TELEVISION PBS has what you need! Smart, engaged, influential viewers. A PBS sponsorship targets viewers who are prime prospects for your brand. And SGPTV has the best sponsorships on PBS. Align with PBS’s unique content, and position your brand as a leader. Learn more now. […]

01/12/15: Facebook acquires QuickFire Networks to ramp up video streaming; Twitter unveils details of video auto play feature; ‘Wet Hot American Summer’ will get a reboot on Netflix

Study finds single "like" dramatically improves Facebook ad targeting

CYNOPSISDIGITAL 01.12.15 Good morning. It’s Monday, January 12, 2015, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS   To ramp up video streaming quality, Facebook bought QuickFire Networks on Friday. QFN is a technology that reduces the necessary bandwidth to view video online without affecting its quality. FB recently announced […]

01/12/15: Mike McCarley talks shop as Golf Channel tees off on year 20; Katy Perry gets some company; NFL Honors has a new face

Mike McCarley talks shop as Golf Channel tees off on year 20

CYNOPSISSPORTS 01.12.15 Good morning. It’s Monday, January 12, 2015, and this is your first early morning Sports briefing.  As Golf Channel prepares to hit 20 years on Jan. 17, the network is hitting 2015 on a four-year ratings run, and has drawn the most-affluent audience in all of television for both total day and primetime […]

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