Cynopsis: Sports

Good morning. It’s Thursday, January 30, 2014, and this is your first early morning Sports briefing. 

Polling, research and strategic marketing firm Leger has the goods on projected Super Bowl numbers, conducting a survey with 1000 people online about their planned engagement with the game (margin of error of +/- 2.6% @ 90%, or +/- 3.1% @ 95% confidence level). According to the study, 71% of respondents planned to watch the Super Bowl, with nearly a quarter more interested in the commercials than what’s going on in the field. The survey also showed that nearly half plan to use social media during the contest, with three quarters of the people aged 18-29 set to do so.

In addition, 15% of the respondents reported that they played Fantasy Football this year, with 24% of all men and 7% of all women (note: there were around 8 million women who played this past year). 

As for the commercials, nearly one-quarter of the respondents predicted that Budweiser will the funniest ad, with similar numbers also projecting it to have the best ad overall. Meanwhile, more than one in ten believes that GoDaddy.com will have the worst spot during the game.


Los Angeles Superior Court judge Amy Hogue threw out a class action lawsuit filed last June against Time Warner Cable, the Lakers and the Dodgers, according to THR. The lawsuit saw plaintiffs protesting the addition of $4-$5 in additional cable fees per month, after the cable company inked huge deals for rights to the teams and subsequently launched team-branded channels. Plaintiffs claimed the cost was passed along to cable subscribers. “It may be that any number of consumers would reasonably consider the practice of adding a new cable channel to an existing tier of service (rather than offering it as a separate channel) and charging more for the service is somehow ‘unfair,’ Judge Hogue wrote of the decision. “But the fact remains that federal law expressly allows it and expressly forbids states from invoking their own consumer protection laws to interfere with the deregulated structure imposed by Congress.”

This year’s Hall of Game Awards has new faces. Cartoon Network revealed that quarterbacks Colin Kaepernick and Cam Newton will host this year’s honors, which premiere on Monday, February 17 at 7p. This year’s ceremony will include performances by the Harlem Globetrotters, the extreme pogo group Xpogo, mascots from the NHL, NBA, MLB and NFL competing in an obstacle course, skateboarder Nyjah Huston, Olympic gold medalist for downhill skiing Lindsay Vonn, two year old trick shot master Titus, WWE Superstars The Miz and Alicia Fox, as well as skateboarders, BMX bikers and skiers in an extreme sports demo. Hall of Game commentators John DiMaggio and Tom Kenny(voice of Jake the Dog and Ice King respectively on Cartoon Network’s Adventure Time) will offer observations throughout the show.

ESPN announced plans for this year’s Sprint NBA All-Star Celebrity Game 2014, taking place Friday, Feb. 14, at 7p from New Orleans, featuring play-by-play commentator Mark Jones, alongside analyst Jon Barry and reporters Stuart Scott and Chris Broussard. This year’s event will a number of “firsts,” including the Celebrity Game coaching debuts for ESPN NBA Countdown analysts Bill Simmons and Jalen Rose, while ESPN Radio’s Mike Greenberg and Mike Golic will play in the game. Prior to the tip, the duo will also host Friday’s episode of Mike & Mike from 6-10 a on-site. Celebs are set to include Kevin Hart, Nick Cannon; Jesse Williams, Columbus Short. Michael B. Jordan, Erin Heatherton, U.S. Secretary of Education Arne Duncan, Terrence Jenkins, Kristen Ledlow; and WNBA stars Skylar Diggins and Elena Delle Donne.

Speaking of the NBA, NBA TV will feature a one-on-one interview with exiting Commissioner David Stern on Friday at 7. The special, David Stern: 30 Years, will feature an interview conducted by Ernie Johnson. An excerpt of the interview will debut during TNT’s Inside the NBA today.

ESPN announced its game selection for the May 4 edition of Sunday Night Baseball presented by Taco Bell, taking on the Cardinals/Cubs at 8p. The game will mark the fourth Sunday Night Baseball game selection for the Cardinals and the first for the Cubs in 2014.
The Ottawa Senators have a long-time TV home, penning a deal with Bell Media for a new 12-year regional broadcast and sponsorship agreement that makes TSN and RDS the official broadcasts of the team through the 2025-26 season. The deal includes: a minimum of 52 regular and pre-season games on TSN; 40 on RDS; English and French language rights for all games, and telecommunications and retails sponsorship and activation rights.

BoxingScene.com reports that a boxing clash between HBO and Showtime on Jan. 25 saw HBO walk away with an average total audience of 777,000 viewers for its 2014 Boxing After Dark premiere. Showtime left the ring with an average of 390,000 viewers for its own boxing telecast.

ESPN revealed plans to televise the Boxcino 2014 tournament, a new boxing tournament presented by Banner Promotions, that will air on ESPN Friday Night Fights presented by Corona Extra and ESPN Deportes’ Noche de Combates presented by Corona Extra. The first of five shows begins Feb. 21 at 9p on ESPN2, while ESPN Deportes will televise the fights on Feb. 22 at 8p. 

Pac-12 Networks are prepping for National Signing Day on Feb. 5 by offering coverage with a two-hour Pac-12 Football Weekly: Signing Day Special at 4:30p as well as continuous coverage throughout the day on Pac-12.com. Host Mike Yam joins Rick Neuheisel and Yogi Roth to offer the next-gen of stars and include interviews with every Pac-12 head football coach on their team’s commitments and how those signees work to meet each program’s needs.

Jerry Seinfeld is set to join Mike Greenberg and Mike Golic this morning for 30 minutes, beginning at 8a on ESPN Radio’s Mike and Mike. Meanwhile, SVP & Russillo will see visits from eight guests, including current NFL players Newton, Michael Vick and Connor Barwin (Eagles), Dwight Freeney (Chargers), Manuel, and Julian Edelman (Patriots), as well as ESPN analysts Tedy Bruschi and Trent Dilfer.

NBC Sports Group hits the weekend with coverage of Premier League, including a special, one-hour Premier League Live: Transfer Deadline Day program on Friday at 6:30p. The special will be hosted by English soccer commentator Steve Bower, one of the voices for BBC’s Match of the Day. Bower will be joined by former Jamaican National Team player Robbie Earle, former U.S. Men’s National Team midfielder Kyle Martino and former English footballer Robbie Mustoe at NBC Sports Group’s International Broadcast Center in Stamford.

SiriusXM announced that Portland Trail Blazers rookie guard CJ McCollum is adding a microphone to his on-court duties and will host a weekly show on SiriusXM NBA Radio for the remainder of the season. Year One with CJ McCollum will air every Thursday from 6-7p  where he will join co-host Justin Termine to offer listeners “a first-person view of life in the NBA as a rookie – the adjustment from college to the pros, the travel, the relationships with teammates and coaches, and more.”

See you today at New York Athletic Club for the Cynopsis Sports Breakfast of Champions. Don’t miss an early look at Anheuser-Busch’s Super Bowl plans, the unveiling of Nielsen’s Year in Review and speakers that range from Lockerdome’s Gabe Lozano to NFL Players Inc. President Keith Gordon to IMG’s George Pyne. Plus, athletes tell all! Click here to register.

Anthem Media Group’s Fantasy Sports Network announced that the newborn channel will be available on Winnipeg’s MTS Ultimate TV on channels 190 (SD) and 1190 (HD). The channel’s launch will take place on March 4, with live studio programming, call-in shows, panels, celebrity and expert drafts, reality programming and on-site commentary from sports venues.

Legendary hockey announcer Gary Thorne is returning to the rink, and will once again call hockey. This time however, it will be for the Minnesota Boys’ Class 2-A Hockey Tournament, which will air on March 6th, 7th and 8th on KSTC-TV, channel 45 in the Twin Cities. Thorne will be joined by Lou Nanne, who is marking his 50th year of doing color analysis for the tournament.


We look forward to seeing you this morning at the…

Jan. 30, 2014|8-10:30AM|New York Athletic Club (NYAC)

This one-of-a-kind, networking breakfast will cover topics such as, Brand engagement, how the NFL Players, Inc. trains its athletes for the business world and how they market themselves, how athletes are finding business opportunities off the field, eye-catching commercials from The Big Game and more!

Event Information.


Stat-tracking app Numbeez is following Super Bowl Teaser Ad Viewership all this week for Cynopsis, leading up to the big game on Feb. 2. Download the app for free and follow these stats for yourself in real time by searching ‘Cynopsis’ in the app. Additionally, check out the video compilation of today’s top performers here.

Wednesday, Jan. 29, 2014

Brand and Spot


Viewership change (from previous day)

SodaStream “Sorry, Coke & Pepsi”



AXE Peace “Make Love Not War”



Butterfinger Cups “Big Game Teaser”



Hyundai “Nice”



Dannon Oikos “The Spill”



Bud Light “Arnold Zipper”



Volkswagen “Game Day Teaser”



Bud Light “Arnold Warmup”



Beats Music Vision



Doritos “Crash the Super Bowl 2014 Finalists Announced”



Source: Numbeezis a new stat-tracking app for iOS that acts like Pinterest for numbers. Whether it is sports scores, stocks, weather, or the historical prices of advertising during the Super Bowl, Numbeez curates data in fun dashboards that can be shared with others and update in realtime. We’re tracking Super Bowl teaser ad viewership on the Cynopsis board  just download the app and search ‘Cynopsis.’

After early reports stated the Hollywood may scale back its presence at the Super Bowl, we all knew that wasn’t going to be the case. The Wrap reports that a slew of movies are once again set to offer commercials at the big game with nine on deck this year. Disney will present Need for Speed, Captain America 2: Winter Soldier, and Muppets Most Wanted. Paramount counters with Noah and Transformers 4. Sony offers Robocop and Amazing Spider-Man 2, while Universal pushes Neighbors. Finally, Lionsgate/Summit is on board with Draft Day.
For the first time in its 73-year history, Cheerios will appear in an ad during the Super Bowl, bringing back the family from last year’s “Just Checking” ad released in May. The spot, dubbed Gracie, will find the family back at the breakfast table, as the father announces to Gracie that she’ll be a big sister. General Mills was forced to shut down YouTube comments for the 2013 spot after drawing a bevy of hateful comments because the family was biracial. However, the video went on to nab 4.6 million viewers on the site.

The Pro Football Hall of Fame is expanding its borders, announcing the first-ever Pro Football Hall of Fame Fan Fest at Cleveland’s International Exposition Center on May 3-4. The event will include interactive experiences, as well as opportunities to interact with the 100 Hall of Famers scheduled to participate. The event will cover more than one million square feet and also feature football clinics, film screenings and autograph sessions.

Say goodbye to the Phoenix Coyotes. Team co-owner, President and CEO Anthony LeBlanc announced that the NHL franchise will officially change their franchise name to the Arizona Coyotes beginning at the start of the 2014-15 NHL season. The team has been known as the Phoenix Coyotes since it moved to the area from Winnipeg in 1996.

The Creative Coalition and WWE, co-founders of the Be a STAR  anti-bullying initiative, announced the winners of the first-ever Be a STAR grant program. The program awarded grants totaling $125,000 to five qualified non-profit public charities that develop and implement anti-bullying programs. Grantees include The Armory Foundation, Blue Star Families, Inc., DoSomething.org, East LA Boys & Girls Club and National Voices for Equality, Education and Enlightenment.


Digital sports video agency SendtoNews inked a partnership with sports video news agency Sports News Television (SNTV), a joint venture of IMG Media and The Associated Press. The deal sees SendtoNews acquiring the rights to distribute SNTV digital and broadcast content through its News Partnership Network and adds the likes of the Winter Games, FIFA World Cup, Wimbledon and the US Open to the company’s rights portfolio.

FOX Sports announced that, in partnership with the National Association of the Deaf, the company will offer audiences the complete ASL performance of the National Anthem and America the Beautiful during the Super Bowl on iPads and desktop computers. Amber Zion will provide the ASL rendition of the songs during the pregame festivities. The performance can be seen on the FOX Sports GO app as well as at FOXSports.com/SuperBowl.

NBC Sports reports that there were 6.8 million minutes of Premier League action streamed on its NBC Sports Live Extra platform for Tuesday’s matches. That marks the second best for a weekday in its history.


Cincinnati/Louisville on ESPN at 7p.


The competition for best kids’ programming and marketing initiatives

Entry Deadline:March 14, 2014
Late Submissions:March 21, 2014
Awards Event:June 11, 2014 (NYC)

Visit ourwebsitefor additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

ON THIS DAY in 2000: Super Bowl XXXIV sees Kurt Warner and the Rams beat the Titans 23-16.

In The Know: How many Super Bowls have gone into overtime? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What Super Bowl team featured a group known as The Smurfs? Answer: The Redskins in ’83. Kudos: Jordan Goldberg-Disney and ESPN Media Networks/NY; Anthony Sedita-Dish Media Sales/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Brett Gerstenblatt-The Northwest Company/NY; Jon Miller-NBC Sports Group/Stamford; Jon Clateman-Frozen Ropes/Syosset; Jerehmy White-BusyBuddy Books/Glen Rock; Steve McNair-KUBE 57 TV/Houston; Bill Robertson-Tunheim Partners/Minneapolis; Kevin Micklo-Pinnacle Advertising/Chicago; Ryan Nolan-Sportsman Channel/New Berlin; Joe Pedri-KLAS-TV/Las Vegas; Jim Himmel-TCB Media/San Clement; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica.

Later — Chris
Chris Pursell for Cynopsis | Sports

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February 11, 2014 | Yale Club NYC | Early Bird Ends – Jan. 27

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JOB OPENING: SALES PLANNER/CBS Television Distribution-NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact Suzy.Saddik@cbs.com (2/6)

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JOB OPENING: PR COORD/IFC/NYC: Admin suppt for IFC PR team. Book talent travel, prep daily/weekly clip distrib, maintain press materials, etc. Submit resume @ http://tinyurl.com/mf4qhox (2/5)

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