1/24/14

Cynopsis: Sports
01.24.14

Good morning. It’s Friday, January 24, 2014, and this is your first early morning Sports briefing. 

Fresh off a new 12-year deal with the NHL, Scott Moore was named President of Sportsnet & NHL at Rogers Media, where he will lead the two sports portfolios, “leveraging the company’s cable, wireless and suite of media assets to deliver world-class hockey and sports experiences to fans across the country.”

“Scott’s vision, creativity, and ability to drive innovative production elements set him apart. With Scott at the helm, fans will experience sports like never before,” Rogers Media President Keith Pelley said in a statement.

ON THE AIR

We will see a Super Bowl rematch after all. FOX announced that FOX News Channel’s Bill O’Reilly will once again conduct a live sit-down interview with President Barack Obama during the FOX Super Bowl Sunday pregame show on Sunday, Feb. 2nd, taking place around 4:30p. Following the live interview, O’Reilly will conduct an additional taped portion with President Obama that will be run on the Monday, Feb. 3rd edition of The O’Reilly Factor at 8p. This marks his third interview with President Obama, including the 2011 interview also shown before the Super Bowl. The annual game day interview with the president was done by CBS’ Scott Pelley last year while NBC’s Matt Lauer did it in 2012.

Around the dial, NBC Sports Group announced its plans for Super Bowl coverage, including the 2014 NFL Pro Bowl. Platforms will include NBC, NBCSN, NBC Sports Radio, NBCSports.com, and NBC Sports Live Extra with coverage of the Pro Bowl starting Sunday night at 7:30p on NBC. The second annual Cris Collinsworth Sunday Night Football Special will air that night at 7p on NBC, reviewing the 2013 NFL season, with highlights from this season’s SNF broadcasts, and a preview of the game. NBCSN’s daily coverage of the Super Bowl begins each morning with The Dan Patrick Show from 9a-noon. In addition, during Super Bowl week, Pro Football Talk will originate from NBC Sports’ studio at 30 Rockefeller Plaza in NYC with special 90-minute episodes running at 5p on Monday, Thursday and Friday.

Meanwhile, CBS Sports will offer Super Bowl-related programming with coverage across CBS Sports Network, CBSSports.com, CBS Sports Radio and SHOWTIME and over 100 hours of live programming from NY. On CBS Sports Network, over 40 hours of coverage will be anchored by That Other Pregame Show, which is expanding to five days during Super Bowl week. Other moves will see Rome move east for the week, with Jim Rome hosting from the CBS Broadcast Center in New York City. On Showtime, Atlanta Falcons defensive end Osi Umenyiora joins host James Brown and analysts, All-Pro greats Phil Simms and Cris Collinsworth on a special Super Bowl edition of Inside the NFL on Showtime on Wednesday, Jan. 29 at 9p.

ESPN slated over 115 hours of TV and radio coverage from NYC for the game, beginning Monday at 6a with ESPN Radio’s Mike & Mike. Shows will originate from Herald Square. Production includes a 32-by-32 foot main stage, a demo field for Sunday NFL Countdown, two robotic cameras affixed to the roof of Macy’s as well as multiple monitors and audio so fans can gather and watch shows live, free of charge. Times Square Studios will host morning SportsCenter segments as well as ESPN Radio’s SVP & Russillo, among other programs. Highlights include Chris Berman hosting a four-hour edition of Super Bowl Sunday NFL Countdown starting at 10a on Feb. 2.

Golf Channel announced its LPGA plans for the year, with more than 355 hours of coverage on deck via 32 tournaments and the debut of the inaugural Race to the CME Globe. Golf Channel launched coverage this week with the season-opening Pure Silk-Bahamas LPGA Classic. Season highlights include: 16 hours of live coverage of the inaugural International Crown (July 24-27), the first-of-its-kind, global match-play competition; the three LPGA Major Championships; and pro-am shows from four tournaments. For the third-consecutive year, the tour will provide live coverage for more than 90% of North American telecasts, including 100 percent of weekend telecasts.

FOX Sports 1 is set to carry live coverage of the NASCAR Hall of Fame Induction Ceremony on Wednesday, Jan. 29 starting at 7p. Mike Joy and Krista Voda return to co-host the Induction Ceremony. Richard Petty, Waddell Wilson, Harry Gant, Humpy Wheeler and Blake Shelton will induct the fifth class – Maurice Petty, Fireball Roberts, Jack Ingram, Tim Flock and Dale Jarrett. Aric Almirola, Jeff Gordon, Kevin Harvick, Jimmie Johnson and Tony Stewart will also take part in the evening’s festivities.

ESPN will kick off the 2014 college football season with its ninth year of National Signing Day coverage on Wednesday, Feb. 5 at 8a. ESPNU offers an 11-hour ESPNU National Signing Day Special that will feature analysis from recruiting and college experts, reporters on college campuses, and recruits announcing their decisions live. The special originates from ESPN’s studios in Charlotte with Rece Davis and Dari Nowkhah hosting while a dozen reporters will be embedded around the country, including at national champion Florida State.

New speaker! Lockerdome CEO Gabe Lozano will join our roster of participants for the Cynopsis Sports Breakfast of Champions event in NY. Tickets are going fast! Also on deck will be: Bonnie Bernstein, Vice President of Content and Brand Development/On-Air Host at Campus Insiders who will moderate our panel on athletes and branding, featuring NFL Players Inc. President Keith Gordon, NFL athletes Pierre Garcon and Keith Rivers, Golf Channel’s Frank Nobilo and ESPN’s Jay Williams. Speakers are also set to include keynote from IMG’s George Pyne and Anheuser-Busch’s Blaise D’Sylva, as well as a special presentation on the Year in Sports from Nielsen’s Stephen Master. BONUS: Tickets to a performance of Bronx Bombers will be up for grabs. Click here to register.

The YES Network locked in a multi-year agreement with ESPN Radio to begin simulcasting ESPN New York 98.7 FM’s The Michael Kay Show live starting Monday, Feb. 3. The program airs Monday-Friday from 3-7p on ESPN New York 98.7, and offers a mix of news, analysis, interviews and call-ins covering all of New York sports. 

MSG Networks lined up “The Big Week,” which will feature eight days of live games and original programming starting tomorrow. The lineup will see 25 live professional and college games, including the Heat/Knicks at Madison Square Garden on February 1 at 8:30p, the Rangers/Islanders game on January 31 at 7p and Syracuse/Wake Forest on Jan. 29 at 9p. In addition, the network will offer coverage of the Stadium Series between the Rangers, Devils and Islanders at Yankee Stadium, including practices and a special Stadium Series edition of Hockey Night Live.

Meanwhile, Pac-12 Networks is offering “Hooper Saturday” on Feb. 1, featuring 10 of the 12 Pac-12 men’s basketball squads squaring off in five live, nationally-televised conference battles. The games tip off at 10:30a with host Mike Yam and Drew Shiller for the Pac-12 Basketball Pregame Show, followed by Utah/Colorado at 11a. The schedule will then see Arizona State/Stanford at 1p, Washington/Washington State at 3p and USC/Oregon at 5p.  At 7:30p, the nightcap will see Arizona and California square off.


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SPONSORSHIP & PROMOTION

A new report from Kantar Media suggests that NBCU is in good shape for recoup its investment in the Winter Olympic Games. The study stated with NBCU’s intention to carry 539 hours of coverage from Sochi, adding up to 5500 minutes of commercial time. That could equate to as much as $1.05 billion from ad inventory to cover that timeframe, including local market ad sales. Last week the network stated that it had already sold over $800 million in sponsorships.

Cotton Incorporated entered a partnership with Phoenix International Raceway for the Blue Jeans Go Green 200 presented by Cotton, The Fabric of Our Lives NASCAR Nationwide Series race on Saturday, March 1. The race will be supported by an at-track recycling program in which race weekend attendees will be able to drop off any type of denim at one of four recycling collection bin locations that will be set up around the track.

DIGITAL & TECHNOLOGY

Digital sports video agency SendtoNews entered a deal with the PGA TOUR today for a multi-year rights agreement to distribute digital video to local news sites throughout the U.S. Starting with the 2014 Farmers Insurance Open, SendtoNews will distribute tournament highlights, player interviews, commentary and other video content through its digital News Partnership Network.

Comcast and NBCUniversal signed a deal with the San Francisco 49ers and Levi’s Stadium, the football team’s spiffy new home, to help juice the technologically advanced, 68,500 seat open air stadium. Comcast will provide fiber-based Ethernet Internet access and sponsorship of free WiFi for fans, and build a state-of-the-art broadcast studio.

ROSTER MOVES

Turner Broadcasting System named Frank Wall as Senior Vice President and national sales manager for its Turner Sports Ad Sales division where he will oversee the division’s client relationships for its portfolio of league partnerships including the NBA, NCAA, MLB, NASCAR and PGA. Wall joins Turner Sports from Time Inc., where he most recently served as Publisher of Sports Illustrated.

THE MAIN EVENT

Make it a late one. Australian Open Men’s Championship on Saturday on ESPN at 3a.


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ON THIS DAY in 1982: Joe Montana leads the 49ers past the Bengals in Super Bowl XVI.

In The Know: What was the only team to win two World Series in the 1980s? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Willie Mays finished his MLB playing career as a member of what team? Answer: The Mets. Kudos: Mitch Burg-Syndicated Network Television Association/NY; Michael Dittelman-SportsOnEarth.com/NY; Steven Stewart-Telepictures/NY; Paul Abramson-TOURGOLF/NY; Brian Quinn-Comcast Spotlight-Washington D.C./Bethesda; Jon Show-Show Sports Media/Charlotte; Mike Antolini-Tiger Woods Foundation/Boston; John Kukla-KDFW-KDFI/Dallas; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Larry Hutchings/Pacific Palisades; Paul Gygli-NBCUniversal Television Distribution/Universal City; Don Surath-KPIX-TV  KBCW-TV/San Francisco; Neal Stevens-Stevens & Associates/Beverly Hills.


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The Cynopsis Media Boot Camp
One-Day Immersion In Ratings Analysis, Web/Social Analytics + Multi-platform Buying
February 11, 2014 | Yale Club NYC | Early Bird Ends – Jan. 27

Peter Katsingris, VP, Industry Insights, Nielsen
Thomas Ziangas, SVP, Research, AMC Networks
Audrey Siegel, President & Co-Founder, TargetCast tcm
Ron Geraci, EVP, Research & Planning, Nickelodeon Group

Click Here for Agenda & Pricing.



Later — Chris
Chris Pursell for
Cynopsis | Sports
01.24.14

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