CYNOPSISDIGITAL
12.23.14 Good morning. It’s Tuesday, December 23, 2014, and this is your first early morning digital briefing.
Have a great holiday! Cynopsis will resume publishing on Monday, January 5, 2015.
NEW PROGRAMMING + DEALS
Sony Pictures Entertainment says it will release The Interview, but not on its own ad-supported digital platform, Crackle, as was previously reported. The film, which stars Seth Rogen and James Franco as journalists enlisted by the CIA to assassinate the leader of North Korea, was to be distributed in theaters beginning on Christmas Day. However, Sony cancelled those plans after suffering a debilitating hack that may or may not have involved North Korea. Digital platforms such as Ownzones and BitTorrent have offered to release the movie, but Sony has yet to respond.
A CYNOPSIS MESSAGE FROM StoryTech
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As previously reported, DirecTV launched its planned Spanish-language streaming service Yaveo. The service offers subscribers access to programming from the U.S., Latin America and Spain, including movies and TV shows on demand for $7.99 a month. Yaveo will feature content from Univision, Canal 22, Canal Once, Caracol, Nick en Espanol, RCN, TMN, Tr3s and others.
UK broadcaster ITV invested $5 million in Zealot Networks, the digital start-up from former Maker Studios CEO Danny Zappin. Zealot recently acquired content licensing company AudioMicro for $20 million and now plans to create a production studio, talent management and marketing business. ITV, which will occupy a board position in Zealot, also holds minority stakes in U.S. properties Indigenous Media and Believe Entertainment.
Music industry heavyweight Irving Azoff, who manages the performance rights of some 20,000 songs through a company called Global Music Rights — including material by Pharrell Williams, John Lennon and Smokey Robinson – has told YouTube to stop playing their tunes or face a $1 billion lawsuit. A number of the songs were previously handled by ASCAP and BMI, which were subject to blanket licenses any time a digital outlet requested one. YouTube’s attorney calls GMR’s legal position “misguided.”
What’s Trending and Tubular Labs released its annual list of Top YouTube Videos of 2014. The rankings were measured in video views and engagement numbers on Twitter and Facebook. They are:
1. Top Prank – “Mutant Giant Spider Dog (SA Wardega)” by Wardegasa – 118.6M views, 717K Facebook shares, 60K Tweets
2. Most Popular Wedding Proposal – “EPIC proposal from 26 countries, 4 years in the making” by Jack Hyer – 5.5M views, 12K Facebook shares, 3,521 Tweets
3. Top YouTube Channel: PewDiePie – Gained 13,508,597 subscribers this year.
4. Most Engaged Video Video: Hemmo1996 “5 Seconds of Summer #5SOSUPINDISSTREAM” – 51.8% engagement rate, 1.3M views, 7881 Facebook shares, 121K tweets
5. Best Mainstream Celeb on YouTube: Ellen – 10.4M Total Subs, 3.3B Total Views
6. Top 5 Music Videos: KatyPerryVevo – gained 5,693,774 subscribers
7. Top 10 Mainstream/Traditional Brands: Late Night – latenight Gained 3,478,498 subscribers
8. Breakout Viral Video of The Year: “We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] (Olodum Mix)” by pitbullvevo – 319.5M views, 1.1M Facebook shares, 101K Tweets
9. Biggest Music Video of The Year: “Katy Perry – Dark Horse (Official) ft. Juicy J” by KatyPerryVevo – 725.9M views, 1.7M Facebook shares, 216K Tweets
10. Biggest Music Video Parody of The Year: “Ariana Grande ft. Iggy Azalea – "Problem" PARODY” by BartBaker – 32.2M views, 19K shares, 9711 Tweets
iHeartRadio produced a 2014 “hearbook” to document the year’s biggest hits and up-and-coming artists exclusively for its subscribers. The interactive digital book was created based on data from listenership to iHeartRadio’s channels (more than 50 million registered users).
A CYNOPSIS MESSAGE
(Deadline: January 22, 2015)
Check out some of these “Fan Favorite” categories:
Documentary Special/TV Movie: Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports. Fantasy Game: Over 41 million people ages 12 and over in the U.S. and Canada played some type of fantasy sport in 2014. Who gave players the best experience? Enter Now | Questions? Pete Romas.
RESEARCH
OpenSlate Engagement Data for People and Blogs channels, based on the engagement metric for the week ending 12/22.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
SHAYTARDS (9.8) / 53688690 / 2887730 / 821
BFvsGF (9.8) / 63237810 / 5298645 / 839
RomanAtwoodVlogs (9.4) / 20842620 / 1374737 / 745
Shane (9.4) / 19205790 / 4331423 / 824
ConnorFranta (9) / 17142300 / 3856046 / 736
Ungefilmt (9) / 9149940 / 833225 / 705
Buzzfeedblue (9) / 49172190 / 1219117 / 653
itsJudysLife (8.9) / 13830480 / 974492 / 760
boogie2988 (8.8) / 12229710 / 2132090 / 776
LeFloofTV (8.8) / 8816520 / 715527 / 730
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Dec. 15-21.
Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black (Netflix) / 613,486 / 21.64% / 12.65% / 65.71% / 112,172 / 16,595
2. Community (Yahoo! Screen) / 49,350 / 75.48% / 10.88% / 13.64%
/ 21,830 / 6,208
3. BoJack Horseman (Netflix) / 41,023 / 24.95% / 46.02% / 29.03%
/ 9,137 / 2,559
4. Hemlock Grove (Netflix) / 40,876 / 11.42% / 84.72% / 3.85%
/ 3,220 / 2,335
5. Arrested Development (Netflix) / 34,661 / 69.97% / 30.03% / 0%
/ 16,726 / 6,063
6. House of Cards (Netflix) / 28,733 / 41.36% / 58.64% / 0%
/ 11,507 / 11,885
7. Trailer Park Boys (Netflix) / 26,130 / 100% / 0% / 0%
/ 18,020 / 2,903
8. Lilyhammer (Netflix) / 13,824 / 57.64% / 39.91% / 2.45%
/ 6,200 / 1,594
9. East Los High (Hulu) / 10,724 / 0% / 100% / 0%
/ 0 / 0
10. Marco Polo (Netflix) / 7,776 / 46.24% / 35.70% / 18.06%
/ 2,480 / 599
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
As 2014 comes to a close, Cynopsis asked industry experts to talk about what they see as the biggest surprises of the past year as well as their predictions for 2015.
– Big Frame Co-Founder and CCO Sarah Penna: “We’ll see more niche MCNs like Tastemade as the next acquisition targets. ‘SVOD’ will be the buzzword of 2015."
– DramaFever Head of Marketing Yale Wang: “We have been leveraging Facebook and YouTube as important marketing channels in our user acquisition mix for the past year, and the results have been incredible. In 2015, expect these major platforms each with over a billion users to be used not only to engage audiences, but also to drive great content.”
– Maker Studios Head of Sales Jason Krebs: “Expect the barriers to producing and viewing great video – such as better cameras, editing tools, and faster bandwidth speeds – to continue to become part of consumers’ daily habits.”
– MediaMath VP of Strategic Partnerships Eric Picard: “Smart watches, new wearable technologies, data collection of human behavior, thermostats, interactive surfaces and other devices will all extend the data footprint of consumers as well as create opportunity to develop advertising footprints.”
Tremor Video CEO Bill Day: “The growth of traditional TV flowing through programmatic channels will further accelerate the adoption of video everywhere and partially remove a key impetus for the traditional TV Upfronts.”
A CYNOPSIS MESSAGE
We wish you a Happy Holiday & New Year!
DIGITAL SPOTLIGHT OF THE DAY
Vogue tried out a bit of comedy with January cover girl Sienna Miller (Foxcatcher), casting her as a modern, New Age Yummy Mummy, who unselfconsciously eats brownies and feeds her child McDonald’s fries. Check it out at www.cynopsis.com/#video.
See you NEXT YEAR,
Jessica Reese @JMarieReese
12.23.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: PERS FINANCE WRITER/NBCUniversal/East Coast: Work closely with the Personal Finance Editor to execute content strategy, development, and programming of personal finance content on CNBC.com Full info/apply HERE (1/9)
JOB OPENING: DIRECTOR-TCN/NBC SPORTS GROUP/EAST COAST: position will be on the ground floor of developing & directing a new 2 hr live morning show in Philadelphia. Full info apply HERE (1/7)
JOB OPENING: NEWS EDITOR/NBC SPORTS GROUP/EAST COAST: Edit game highlights, news packages, show opens & teasers under deadlines. Edit long form feature stories w/creativity. Full info apply HERE (1/7)
JOB OPENING: DIR, DEVELOPMENT/NYC:For Major Production Co. 7-10 yrs exp @ ntwks & prod co’s. Exp in multiple genres, prod skills, great writing skills, proven track record finding talent, dvlpng & pitching ideas all req’d. Resumes HERE [email protected] (1/7)
JOB OPENING: MOTION GRAPHICS DESIGNER & ANIMATOR/Hero4Hire Creative/Waltham MA: Design/animate projects & elements for on & off air campaigns. Expert in after effects & have the reel to prove it. Exp w/MAYA & C4D a +. 5+ yrs exp. Apply Send res/reel: HERE [email protected] (1/7)
JOB OPENING: TEMP SALES ASST/DISH/NY: Support sales. Maint of advrtsng deals, facilitating sales process. Daily maint of all accts from booking orders & pulling reports. Work w/traffic depts all areas scheduling/inv mngmnt. Dealmaker exp a +. Resume HERE [email protected] (1/7)
JOB OPENING: Sr. INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Resume HERE [email protected] (1/7)
JOB OPENING: SVP, AFFIL SALES & BUS. DVLPMNT/Olympusat Inc/LATAM/W. Palm FL: Resp for sales, dist & bus. dvlpmnt function of the co. in the Latin American region. 10+ yrs’ exp LATAM dist & bus dvlpmnt. Must have sold TV networks in LATAM. Full info/apply HERE (1/7)
JOB OPENING: VP, AD SALES/Olympusat Inc/LATAM/W. Palm FL: Create sales infrastructure to maximize the selling of comm inventory. 5-7+ yrs exp nat’l media sales w/ 3-5 yrs of recent nat’l interactive sales mngmnt exp multinat’l orgnztns Full info/apply HERE (1/7)
JOB OPENING: COO/Olympusat Inc/LATAM/W. Palm FL: Provide dir for company’s daily operating activities, incl rev & sales growth cost/margin control & mnthly/qurtrly/ann. financial goal mngmnt. 15+ yrs TV Brdcst media exp a must. 5 yrs @ exec level. Full info/apply HERE (1/7)
JOB OPENING: SENIOR ANALYST/Bravo & Esquire Ad Sales Research/NYC: should possess a strong ability to analyze data and communicate insights in visually compelling formats. Full info apply HERE (1/7)
JOB OPENING: VP-ACCT OPS INT’L/A+E Networks/NY: contribute to the dvlpmnt of the organization’s strategic goals, ensure that the Int’l Div. has the systems, internal controls & procedures in place to support efficient & effective growth. Full Info/Apply HERE (12/24)
JOB OPENING: DIR, INTL’L FP&A/A+E Networks/NY: Support a variety of analytical & business planning projects, ongoing financial analysis of existing channels, off-networks sales, budgeting & forecasting cycle. Full Info/Apply HERE (12/24)
JOB OPENING: VP, AUDIENCE ANALYTICS/BET/NY: Lead strategy dvlpmnt of unique & thorough analyses & models to position BET Networks in context of competitive media landscape, utilizing ratings rsrch. 3+ yrs proven track record of mngment exp. Full info/apply HERE (12/24)
JOB OPENING: MGR, SOCIAL MEDIA/NAT GEO Channel/DC: Highly creative, self-motivated social media maven wanted to manage social strategies for shows and network. Full info/apply HERE (12/24)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/LA: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales plans, PP presentations, media schedules, media kits, tapes & traffic concerns. BS req & Min 1-2 yrs exp. Apply HERE (12/24)
JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NYC: 3+ yrs exp selling media advtsing. Client mgmt & develpmt. Success in sales! Apply: www.screenvision.com (12/24)
JOB OPENING: ART DIRECTOR/Discovery/MD: Creative visionary w/TV industry exp to join Discovery’s in house full service ad agency. Ability to generate & execute 360 concepts for flagship Discovery Channel brand. Think Big. Execute Big. 5-8 yrs exp req’d. Apply HERE (12/24)
JOB OPENING: AdWorks ACCT SERVICE REP/LA: Assist Sales Planning & Operations Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship & campaign fulfillment. BA req’d. Full info/apply HERE (12/24)
JOB OPENING: DR SALES ASSISTANT/FUSE TVNYC: Lng term temp Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resume to: [email protected] (12/24)
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SPRING & SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on vid production 4 college credit. [email protected] (1/7)
SPRING & SUMMER INTERNSHIP CREDITS ONLY: Chicago Bandits: The Chicago Bandits, a women’s professional fastpitch team – Rosemont, Ill., are looking for several well rounded, hardworking interns interested in getting careers started in sports ind. More info contact: [email protected] (1/7)
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