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Good morning. It’s Friday, December 20, 2013, and this is your first early morning digital briefing.
Walt Disney Studios has struck a deal with Technicolor/DreamWorks Animation streaming service M-Go to offer a selection of its movies to the service. Movies like Marvel’s Iron Man 3, Monsters University, Toy Story and Finding Nemo will now be included in the M-Go library, but the deal will not extend to corresponding cloud service UltraViolet. M-Go is Roku‘s movie and TV store partner, and has streaming deals with Sony Pictures Entertainment, Warner Bros. and 20th Century Fox.
Maker Studios has signed on comedy brand Just For Laughs to manage several of its new and existing channels and create a new video site. Maker will run the hidden camera prank YouTube channel Just For Laughs Gags, which boasts 3.75 million subscribers and 1.2 billion views. Also, Maker is creating a channel using archived Just For Laughs stand-up footage from the past 30 years, and will host the annual Just For Laughs Comedy Festival next July in Montreal. The two are working together to create a video based stand-alone site as well, according to Variety.
Xbox Entertainment Studios announced it will debut its first original docu-series – about technological and digital milestones, natch. The first film will cover Atari’s “great video game burial of 1983” after the backlash against its E.T. video game. X Men 2 and The Avengers‘ director Zak Penn will direct the series, which will be available exclusively for Xbox One, Xbox 360 and Xbox Live.
As 2013 quickly comes to a close, share your New Year Resolution & win a $50 gift certificate to Whole Foods! http://www.cynopsis.com/cynopsis-media-new-years-poll
YouTube Channel PewDiePie hit 18 million subscribers this week – a million more than were recorded on Dec. 1. Tubefilter reports the channel has added two million subscribers in the past 30 days, or a new subscriber every 1.3 seconds. Although YouTube holds the most subscribed channel on the site, PewDiePie is just 70,000 subscribers behind.
Second-screen TV app Zeebox introduced a new feature, MyTV. This personalized feed displays recommended shows, other users to follow, the best-related social posts and articles as well as reminder settings. The app also launched syndicated TV Rooms, so that broadcasters, TV show producers or any related website can insert a Zeebox button into its website. The updated app is currently available for iPhones and iPads, and will launch on Android devices and Amazon Kindle in January.
Shazam updated its iPhone app to include the auto-Shazaming feature, which plays Shazam songs in the background when a phone is locked or when the app isn’t open. Auto-Shazaming first debuted on the iPad in May.
Nielsen’s Top 10 U.S. Online Video Brands of 2013, measured in Average Unique Viewers include:
01) YouTube: 128,436,000
02) VEVO: 37,209,000
03) Yahoo: 35,412,000
04) AOL Media Network: 26,448,000
05) MSN/Windows Live/Bing: 19,784,000
06) The CollegeHumor Network: 18,351,000
07) Perform Group: 15,978,000
08) Hulu: 13,117,000
09) ESPN Digital Network: 12,644,000
10) Netflix: 11,946,000
Nielsen’s Top Smartphone Apps of 2013 (Android and Apple devices only), measured in Average Unique Users include:
01) Facebook: 103,430,000
02) Google Search: 75,984,000
03) Google Play: 73,667,000
04) YouTube: 71,962,000
05) Google Maps: 68,580,000
06) Gmail: 64,408,000
07) Instagram: 31,992,000
08) Maps (Apple): 31,891,000
09) Stocks: 30,781,000
10) Twitter: 30,760,000
Nielsen’s Top 10 U.S. Web Brands of 2013, measured in Average Unique Audience include:
01) Google: 164,805,000
02) Facebook: 134,943,000
03) Yahoo: 129,801,000
04) MSN/Windows Live/Bing: 121,031,000
05) YouTube: 119,242,000
06) Microsoft: 83,039,000
07) AOL Media Network: 81,037,000
08) Amazon: 79,673,000
09) Wikipedia: 72,591,000
10) Ask Search Network: 64,249,000
Nielsen’s Top U.S. Smartphone Operating Systems by Marketing Share include:
01) Android OS: 52 percent
02) Apple iOS: 41 percent
03) Blackberry: 3 percent
04) Windows Phone: 2 percent
05) Others: 2 percent
Results are in for the Instagram advertisements that launched just six weeks ago, with data from Levi’s and Ben & Jerry’s campaigns. Although Levi’s has just 155,000 followers, their Instagram ad reached 7.4 million people ages 18-24 during a nine-day period. Ben & Jerry’s, which has 334,000 Instagram followers, were exposed to 9.8 million people in the same age range over an eight day period. Generally, brands reported there was a 32 percent lift in ad recall compared to those who did not see the ad, and ten percent lift in message awareness for those who saw the campaign.
With mobile now accounting for 22 percent of all U.S. digital spending (or $9.6 billion), according to eMarketer, the research company released a new report for the Top U.S. Net Digital Ad Revenue Share, by company in 2013.
01) Google: 39.9 percent
02) Facebook: 7.4 percent
03) Microsoft: 5.9 percent
04) Yahoo: 5.8 percent
05) IAC: 2.5 percent
06) AOL: 2.3 percent
07) Amazon: 1.4 percent
08) Twitter: 1.0 percent
09) LinkedIn: 0.5 percent
A CYNOPSIS MESSAGE
Entry Deadline: Jan. 17, 2014
Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship, Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.
Learn about the awards program & how to enter.
DIGITAL SPOTLIGHT OF THE DAY
A mock car commercial created to sell a 1996 Nissan drew so much attention on the web it caught the automaker’s interest, which in the end became the buyer. Filmmaker Luke Aker from Florida created the fake commercial in September, which includes a British narrator and a series of dramatic up-close shots of the worn car. The video went viral over the following months to hit 600,000 views as of yesterday. Nissan saw the ad, scooped up the car for $1,400, and donated an additional $1,000 to Aker’s charity of choice. Check it out at www.cynopsis.com.
A CYNOPSIS MESSAGE
Learn the path to sports greatness at the…
CYNOPSIS SPORTSBREAKFAST OF CHAMPIONS
Jan. 30, 2014|8-10:30AM | New York Athletic Club (NYAC)
This one-of-a-kind, networking breakfast will cover topics such as:
Brand engagement, how the NFL trains its athletes for the business world and how they market themselves, how athletes are finding business opportunities off the field, Eye-catching Super Bowl commercials & more!
DON’T BE LEFT ON THE BENCH…GET YOUR TICKETS NOW!.
See you tomorrow,
A CYNOPSIS MESSAGE
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