Cynopsis: Sports

Good morning. It’s Friday, December 20, 2013, and this is your first early morning Sports briefing. 

ESPN is offering a little something for everyone for this year’s coverage of the BCS Championship game on Monday, Jan. 6, at 8:30p. The company revealed its “BCS Megacast” plans for the contest, which will include live, but different presentations of the game across ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPN Radio, ESPN Deportes, ESPN3 and ESPN Goal Line. Coverage of Florida State/Auburn will include “BCS Title Talk” on ESPN2 will allow fans to eavesdrop on the casual and organic conversations of ESPN college football analysts. “BCS Film Room” on ESPNEWS will feature ESPN experts as well as guest coaches and players providing in-depth X and O analysis of the game as it happens from a film room. ESPN Classic will carry “Sounds of the BCS” featuring only the natural sounds of the game. “BCS Command Center” on ESPN Goal Line offers a split screen application with live game action and immediate replays of every play. ESPN3, in cooperation with IMG College, will offer separate “Auburn Radio Call” and “Florida State Radio Call” presentations. “BCS Campus Connection” on ESPN3 will showcase live fan reactions from various watch parties within the home markets of Auburn and Florida State into the game coverage.


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In addition to BCS plans, ESPN also revealed broadcast lineups for the 2013 college football season with 34 bowl games set to run on its platforms, including all five of BCS matchups. Brent Musburger and Kirk Herbstreit will work their seventh consecutive BCS National Championship game on Jan 6 to end the season, while the schedule kicks off tomorrow with four games. ESPN and ESPN Radio will carry three games: Gildan New Mexico Bowl (Washington State vs. Colorado State) at 2p, Famous Idaho Potato Bowl (Buffalo vs. San Diego State) at 5:30p, and R+L Carriers New Orleans Bowl (Tulane vs. Louisiana-Lafayette) at 9p. ABC will televise the Royal Purple Las Vegas Bowl (No. 20 Fresno State vs. No. 25 USC) at 3:30p.

Final numbers are in for NBC Sports‘ programming plans for Sochi, with over 1,529 hours in the works, the most over for a Winter Olympics. The breakdown will see NBC carry 185 hours, NBCSN with 230, CNBC at 36, MSNBC has 45, USA Network offers 43 and NBCOlympics.com presents over 1,000. NBC’s coverage of the 2014 Sochi Games begins in primetime on Thursday, Feb. 6, at 8p, one night before the network’s traditional coverage of the Opening Ceremony on Friday, Feb. 7, and continues until the Closing Ceremony on Sunday, Feb. 23. Bob Costas will host primetime and late night for NBC’s Sochi Winter Olympics Coverage, becoming U.S. television’s first 10-time Olympic primetime host.

Speaking of the Olympics, the race for spots on the 2014 Olympic snowboarding and freeskiing team continues with broadcast coverage on NBC and NBCSN at each tour stop beginning with this weekend’s event at Copper Mountain on Saturday at 2p. The duo will combine for 16 hours of coverage on the Sprint U.S. Grand Prix including live broadcasts from the tour finales for freeskiing at Park City Mountain Resort and snowboarding at Mammoth Mountain.

ESPN announced that Wednesday’s Pacers/Heat game delivered the highest overnight rating for an NBA game on ESPN so far during the 2013-14 regular season. The telecast drew a 2.4 overnight score, according to Nielsen, up 50% over the comparable game a year ago. The second part of Wednesday’s ESPN NBA doubleheader between the rockets and Bulls, generated a 1.7 overnight, rising 55% over last year’s comparable game.

The NFL on FOX’s national telecast on Sunday (anchored by Packers/Cowboys) ranked as the most-watched show in all of TV last week 27.8 million viewers, according to Nielsen. The league reports that the top market for the week spanning Dec. 9-15 was New Orleans, which scored a 46.7/64. Rounding out the top five were Kansas City, Milwaukee, Denver and Seattle.

FOX Sports announced plans to launch its 2014 motor sports season, starting Saturday, Jan. 4 when the Monster Energy AMA Supercross, an FIM World Championship, season opens on FOX Sports 1 at 10p. Ralph Sheheen hosts the high-energy coverage, with Hall-of-Fame rider Jeff Emig offering analysis. From Jan. 9-11, FOX Sports 1 showcases preseason test sessions for NASCAR cars and trucks with 12 hours of coverage slated. FOX Sports 1 carries the IMSA-sanctioned Tudor United SportsCar Championship for its inaugural season with the Rolex 24 at Daytona on Jan. 26-27. In addition, FOX Sports 1 will serve as the exclusive television home for live coverage of the NASCAR Hall of Fame Induction Ceremony from Charlotte (N.C.) on Wednesday, Jan. 29.

Golf Channel selected Scottsdale, AZ to serve as the backdrop for the 2014 Golf Channel Amateur Tour National Championships, taking place from Sept. 8-18, 2014. Host courses for the 2014 national championships will be Grayhawk Golf Club’s Talon and Raptor Courses and Talking Stick Golf Club’s North and South Courses. Talking Stick Resort will be the host resort and tournament headquarters for the national championships.

As expected, the NFL will push back following the news that the FCC was moving forward with plans to end broadcast blackouts in sports. “We will strongly oppose any change in the rule,” NFL spokesman Brian McCarthy told Politico.com. “We are on pace for a historic low number of blackouts since the policy was implemented 40 years ago. While affecting very few games the past decade, the blackout rule is very important in supporting NFL stadiums and the ability of NFL clubs to sell tickets and keeping our games attractive as television programming with large crowds.”

Florida and Michigan will open the 2017 college football season in the Cowboys Classic in Arlington, Texas on Saturday Sept. 2. The annual matchup will take place at AT&T Stadium.

Join us on Jan. 30 for our Breakfast of Champions event in NY for a New Year’s lesson on branding 2014. Speakers are set to include Anheuser-Busch’s Blaise D’Sylva, NFL Players Inc. President Keith Gordon, athletes from around the world of sports and more. Click here to register.


Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,
Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter:


Bud Light laid out plans for its concert lineup ahead of the Super Bowl, where the Bud Light Hotel New York will take place on a brand-new cruise ship docked on the Hudson River. The lineup will include Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. The fun begins on Thursday, Jan. 30, when EA SPORTS and Bud Light host The Roots Present Hip Hop NYC, with RUN DMC, Busta Rhymes and other special guests. The show will chronicle New York’s hip-hop legacy with The Roots performing alongside legendary New York hip-hop artists. The concert will follow EA SPORTS Madden Bowl XX, which showcases NFL players and celebrities in head-to-head competitions playing Madden NFL 25. Friday, Jan. 31 will see Bud Light host the “Pandora Presents” party featuring Imagine Dragons while Foo Fighters headline the Bud Light Main Event concert on Saturday, Feb. 1. The fiesta ends on Super Bowl Sunday when Pepsi and Bud Light present a pre-game concert featuring performances by multi-platinum rockers Fall Out Boy and multi-platinum selling country star Jake Owen.

Hockey legend Mark Messier who served as captain of the 1994 New York Rangers Stanley Cup championship team, has been named Brand Ambassador for the Harvard/Yale “Rivalry on Ice” hockey game. The game will be played on January 11, 2014 at Madison Square Garden, and will be broadcast live at 8p on NBC Sports Network. Messier’s brand ambassador role comes as part of a relationship between Kingsbridge National Ice Center, where Messier serves as Chief Executive Officer, and Leverage Agency, the owners and operators of the “Rivalry on Ice” game. Messier will participate in pre-event activities, make promotional appearances and help support the game. As part of the partnership, Kingsbridge National Ice Center will be a sponsor of the event and will have a special intermission showcase. 


The U.S. Ski and Snowboard Association is looking to cultivate a new generation of sport fans via a content partnership on The Whistle, a digital media platform for teen and younger sports fans. Through the deal, the USSA will provide a wide range of event and athlete feature content from the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing to The Whistle with a focus on elite athletic programs, sport science and medicine, national development systems to create the next generation of great athletes and education and serve as an equity partner in the company and produce content including event highlights and athlete features.

To coincide with the 44th anniversary of what has been called ‘one of the greatest college football games ever’, the documentary The Big Shootout will be carried on Yekra’s proprietary technology to stream around the world for $5.99. The film documents the Longhorns/Razorbacks game that was played on the 100th anniversary of the invention of football and determined the national championship. Viewers can access it on the film’s website.


Octagon promoted John Shea to President, Octagon Marketing Americas where he will be responsible for the agency’s marketing business in North and South America which includes the Consulting, Creative, Digital, Merchandising, Multicultural and Municipal Marketing divisions. Shea has led Octagon’s Consulting division for the last six years.


Sunday – Saints/Panthers on FOX at 1p.


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ON THIS DAY in 1985: Sportscaster Howard Cosell retires from television sports media.

In The Know: On December 8, 1980, Howard Cosell famously announced the murder of what musician during a broadcast of MNF?(Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The late, great Bubba Smith, who was the top overall pick in the 1967 NFL draft, played what character in the “Police Academy” movies? Answer: Moses Hightower. Kudos: Michael Dittelman-SportsOnEarth.com/NY; Paul Abramson-TOURGOLF/NY; Nicholas V. Quinn-Initiative  MC Media NY/NY; Barry G. Walkman-Vistrada/NY; Kelty Carpenter-FOX Sports/Ft Lauderdale; Heidi Bahnck-NFL Films/Mt. Laurel; Matt Lederer-Comcast/Philadelphia; Mike Wexler-Moroch/Atlanta; Chuck Gordon-Clear Channel Media/Mobile; Will Allmendinger-Captivate Network/Chicago; Tom A. McDonald-Lakeshore Productions/Chicago; Dory Melman Petsrillo-Petry Media Corp./Dallas; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA; Adam Deverell-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.


Learn to hoist the trophy high at the…
Jan. 30, 2014 | 8-10:30AM | New York Athletic Club (NYAC)

Don’t Miss the Training for Maximum Mobility Panel:
Pierre Garcon (WR – Redskins)
Keith Gordon (President of NFL Players, Inc)
Keith Rivers (LB -Giants)


Later — Chris
Chris Pursell for
Cynopsis | Sports

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