12/18/13

Cynopsis: Kids!
12.18.13

Good morning.It’s Wednesday, December 18, 2013, and this is your first early morning briefing.

TODAY’S TOP NEWS

Break out the Chemical X. We’re just a little giddy about the upcoming Powerpuff Girls special. Blossom, Bubbles and Buttercup are poised to again save the world before bedtime on Jan. 20 at 7:30p, in a new Cartoon Network special. The special, Dance Pantsed, will feature the original voice talent plus a special guest appearance by Beatle Ringo Starr as Fibonacci Sequins, Townsville’s most famous flamboyant mathematician. Starr also performs an original music video and song, “I Wish I Was A Powerpuff Girl.” The Emmy-winning series, created by Craig McCracken, recently celebrated its 15-year anniversary (who feels old?). Leading-up to the special premiere, Cartoon is showcasing 10 classic Powerpuff episodes during a five-hour marathon on Sunday, Jan. 19. A new mobile game launches in January where players can adopt the persona of their favorite Powerpuff Girl, fight off hordes of evil robots and unlock power upgrades to defeat the troublesome Mojo Jojo. The special is produced by Cartoon Network Studios in association with U.K.’s Passion Pictures.

PROGRAMMING PICKS

The Rabbids Invasion continues. Nickelodeon ordered up a second season of the CG-animated series, created by Ubisoft Motion Pictures based on the Ubisoft game, follows a mysterious breed of creatures known as Rabbids who create mayhem and chaos while exploring the human world. New episodes begin airing in mid-2014, and a new online content is available on Nick.com/rabbids now.

The holiday programming parade continues well past Christmas on ABC. The net will air the one-hour classics Happy New Year, Charlie Brown and Rudolph’s Shiny New Year on Monday, Dec. 30, beginning at 8p.

Disney’s western for preschoolers, Sheriff Callie’s Wild West, makes its TV debut Monday, Jan. 20, at 5p. But eager fans are already declaring the show a hit. It was the first Disney/ABC series to premiere multiple episodes online and on mobile devices before its on-air debut, and the five eps made available ranked as the most-watched series on the Watch Disney Junior app. Four more eps will roll out on the app through Jan. 7. Additionally, an 11-minute preview episode aired Friday, Dec. 13. Mandy Moore (Tangled) stars as the voice of Sheriff Callie in the music-heavy series, which utilizes folklore of the Old West to impart social skills and lessons for young kids age 2-7.

Jan. 20 is the date for PBS Kids’ one-hour Dinosaur Train special, “Nature Trackers Adventure Camp.” Four new stories about nature and adventures in varying geographic locations invite kids to learn about geography and paleontology. Clips from the show and additional stories are also available online at pbskids.org/video, on the free PBS Kids video app and on the PBS Kids Roku channel.

PRODUCTION NOTES

 
What happens when Disney villains procreate? Casting is under way for Descendants, the newest Disney Channel Original movie. The live-action movie introduces the modern-day teenage progeny of Cruella De Vil, Maleficent, the Evil Queen, Jafar and more, who ultimately question the evil that’s always been in their hearts. Current Disney darling Dove Cameron (Liv and Maddie) will play Mal, daughter of Maleficent. She’s also starring in the Disney Channel Original Movie Cloud 9, premiering Friday, Jan. 17. Emmy winner Kenny Ortega (High School Musical) is back in the director’s chair, and production is slated to begin next spring for a 2015 premiere on Disney Channel. Casting directors are Natalie Hart and Jason La Padura (High School Musical, Camp Rock, Teen Beach Movie). The script was written by Josann McGibbon and Sara Parriott (The Starter Wife, Runaway Bride).

Potty talk… Disney EMEA has begun production of Nina Needs to Go, an animated short-form series for preschoolers that’s set to premiere on Disney Junior in early 2014 and air in more than 150 countries worldwide. The series follows a 4-year-old Nina who often “needs to go” at the most inopportune moments and must use her initiative to overcome the obstacles between her and the nearest bathroom. Show is produced by Bristol, U.K.-based animation studio ArthurCox.

U.K. recording artist Ronan Keating will voice Postman Pat in the upcoming Postman Pat: The Movie, which will be released in in cinemas across the U.K. next May. The film is being produced by RGH Entertainment with Icon Film Distribution, Lionsgate U.K., DreamWorks Classics and Timeless Films.

MORE KIDS NEWS

Sesame Street now has a stand-alone magazine to call its own again. The franchise joins the successful Fun To Learn family of magazines published by Redan Publishing, whose titles include Thomas & Friends, Fun To Learn Friends, Scooby Doo, Strawberry Shortcake and Sparkle World. Fun To Learn Sesame Street Magazine, in partnership with Sesame Workshop, is a 36-page bimonthly magazine that launched Dec. 13 in the U.S. and Canada.

Sprout launched its first pop-up store, at The Market & Shops at Comcast Center in Philadelphia. The store will be open every Saturday throughout December, offering products featuring Sprout characters Chica and Star. Also during December, Sprout will host Saturday performances at the bottom of each hour from 10:30a-1:30p including Chica and hosts from The Sunny Side Up Show.

Walmart chief marketing officer Stephen Quinn will lead the Association of National Advertisers’ Alliance for Family Entertainment’s charge for more family-friendly programming. AFE research has shown the effectiveness of advertising can get a 30% boost within family programming; Procter & Gamble, AT&T and PepsiCo are among the major marketers who have been involved in the group. Walmart placed five ads in the premiere presentation of NBC’s Sound of Music Live! on Dec. 5.


 A CYNOPSIS MESSAGE


Our December webinars are available On-Demand!

Cynopsis Kids Webinar
How to Drive Tune-In & Ad Dollars with Apps and Games
Executives from Cupcake Digital, DHX Media, and BabyFirst provided case studies of successful digital extensions both online and for mobile devices.

Cynopsis Sports Webinar
Insider Secrets to Engaging Sports Fans on Multiscreens
AEG Global Partnerships, FOX Sports, WWE & Catalyst (an IMG consulting company) shared their strategies to stand out in the tumultuous world of social TV.


DIGITAL UPDATE

Hulu is amping up its tween offerings. The streaming service acquired two short-form series from Shaftesbury‘s digital division Smokebomb: Adventure series Unlikely Heroes and musical comedy series Totally Amp’d. Both series initially debuted on Canada’s YTV.com this fall, and will debut in the States in early 2014. Unlikely Heroes is complemented by the iOS companion app Unlikely Heroes: Curse of the Crystal Cave, which features a transmedia puzzle-adventure game. Totally Amp’d stars Ashley Leggat (Life with Derek), Cristine Prosperi (Degrassi: The Next Generation) and Demetrius Joyette (Wingin’ It). A Totally Amp’d iOS companion app is also out.
 
Despicable Me 2 was No. 1 in AdWeek’s recent list of the top 20 sponsored ads from multimedia blogging site Tumblr. The poll measured desktop and mobile sponsored posts and Radar Ads based on reblogs and likes (or known as Tumblr’s “notes”) within the first 24 hours after an ad’s launch. The Universal Pictures’ GIF for the movie sequel scored 315,000 notes since July.

GAMES & APPS

Who’s hungry? The first collaboration between Cupcake Digital and DHX Media on a Yo Gabba Gabba! app debuts tomorrow (Dec. 19). The Party in My Tummy app, designed for preschoolers age 5 and under, stars DJ Lance and features scenarios where kids learn ways to prepare the food and then watch as the ingredients party in each character’s tummy.

Nickelodeon released a new math-focused app to complement its preschool show Team Umizoomi. The Team Umizoomi: Math Racer app offers six levels of difficulty for kids who can customize their own vehicles and control their car as they race around the track collecting coins, avoiding obstacles and enjoying pit stop challenges that combine math curriculum with fun activities such as changing a tire or turning up the engine.

Now kids can waddle around and make new friends via mobile devices. Starting this week, Disney’s Club Penguin is available in an expanded app, which rolls out the map from the online virtual world on mobile and will regularly add new locations. The app offers the option for parents to purchase optional recurring monthly memberships that work across the online and app environments. Since Disney launched the first companion app in May, it has generated one-third of new Club Penguin accounts. 

Nick’s SpongeBob Moves In app gets in to the holiday spirit with new characters, buildings, recipes and decorations. In this update, a mysterious diminutive figure is turning Santa’s elves into jerks, and players need to help SpongeBob keep them happy by serving up their favorite treats to increase the town’s holiday cheer.

The Disney Animated app now contains content from the company’s newest feature film, Frozen. New features include behind-the-scenes access to concept art, character sketches and test animations. The app features interactive digital story chapters and a browse-able timeline of all 53 Disney feature animated films.

Walker Productions and Daredevil Entertainment have co-produced an iOS app featuring 32 mini games based on the CBeebies TV series Tilly and Friends.

LICENSING

Marvel Entertainment and C-Preme unleashed a line of helmets adorned with 3D images of Marvel Super Heroes including the Avengers and Spider-Man. The line will hit retail shelves in February. The C-Preme helmet line comes on the heels of a recently announced line of exciting Marvel Super Hero Huffy bicycles.

AG Properties’ Strawberry Shortcake extended partnerships in Brazil and Italy, timed to coincide with Christmas and Easter. Nestle do Brasil will launch chocolate Easter eggs to be sold across all retail channels beginning in 2014. In Italy, Secondo Vergani SpA will produce chocolates sold in Epiphany Socks for Christmas 2013 and Easter eggs for 2014.

INTERNATIONAL RELATIONS

Discovery Kids signed on to extend its carriage of Entertainment One’s Peppa Pig in Latin America. Seasons 3-6 will begin airing in 2014, accompanied by a swell of new themed merch in the region.

CBeebies will air a new Everything’s Rosie special in early 2014 in the U.K. Produced by V&S Entertainment and JCC, “When You Wish Upon An Oak” finds Rosie and her friends embarking in a race against time to discover the truth about Oakley’s age and give him a birthday surprise.The network is also launching new series Time for School in the new year.

Novel Entertainment‘s Horrid Henry character is a key cog in U.K. network ITV’s charitable Text Santa campaign, which this year will benefit six local charities. A competition giving kids the opportunity to send designs for a hat, one of which will be featured on an episode of Horrid Henry, is currently running. The live Text Santa special will air Dec. 20 on ITV. Fans are also invited to get involved by wearing a hat to work on the 20th and donating a pound for “Hattitude Day.”

MediaCorp in Singapore signed for 228 half-hours of DHX Media kids programming, including on-demand rights to all eps of Bo on the Go, and both seasons of Pirates, Adventures. The shows will be available via MediaCorp’s Toggle Service, while Mediacorp will offer DHX’s Johnny Test season six on its free TV service OKTO. Additionally, Net Media Global in Indonesia picked up DHX’s Shelldon for SVOD, while M&V Co. in South Korea nabbed DVD rights for Inspector Gadget and Caillou. DHX’s Movie Toons package of children’s feature length films has been picked up by Disney Channel Japan, and KTH in Korea has acquired preschool series Super Why, Animal Mechanicals and Math Squad.

Australia’s SLR Productions sold its animated series Teenage Fairytale Dropouts to local broadcaster, ABC TV.

EXECUTIVE MOVES

Congrats to Marc Buhaj, who’s been upped to GM/SVP, Programming at Disney XD. Buhaj joined Disney in 2007 and was most recently SVP, International Original Series and Co-Productions, Disney Television Animation. Buhaj succeeds David Levine, who transitioned to the role of Vice President, Programming, Production and Strategic Development for Disney Channels EMEA.

Congratulations to Sharon Cohen, whom Nickelodeon promoted to EVP, Partnership Marketing, Nickelodeon Group. Cohen, who previously was SVP, Integrated Marketing, assumes oversight of the Events Marketing and Partnership Marketing teams, while continuing to head up the Integrated Marketing team. 

Katharine Linke has been promoted to VP, Multi-Platform Programming, Disney Channels U.S. Linke, who joined Disney in 2000, has oversight of nonlinear programming for Disney Channel, Disney Junior and Disney XD content on platforms. She most recently served as Executive Director, Multi-Platform Programming, Disney Channels U.S. 

ABC Family tapped veteran TV and magazine exec Tom Ascheim as its new network president, replacing Paul Lee. Ascheim has served as EVP/GM of Nickelodeon Television, CEO of Newsweek and chief strategy officer at Sesame Workshop.

TRIVIA

Answer to Last Week’s Trivia Question: Which Hans Christian Anderson tale served as the inspiration for Disney’s Frozen? The Snow Queen. Kudos to: Emily Brenner, HarperCollins, NY; Diana Goldie, Bell TV, Toronto; Jeremy St-Onge, Family Channel, Toronto; Julie Stowell, Enhanced Content, NY; Joe Swaney, Cartoon Network, Atlanta;Sierra Filucci, Common Sense Media, San Francisco; Richard Quan, BSSP, San Francisco.

EDITOR’S NOTE: Time really does fly when you’re having fun. It’s been a year since I stepped into the role of Cynopsis Kids Editor, and I want to thank you all for your camaraderie, insights and, of course, breaking news. Some exciting developments are coming to CynKids in 2014, including the addition of Saturday morning ratings (cue the Hallelujah Chorus!!) and a bright spotlight on animation at our third annual Imagination Awards in June. I wish you wonderful holidays, with the opportunity to unplug and enjoy the spirit of the season. See you next year!

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Dec. 9-15, 2013

K2-11 Total Programming Day

NETWORK

RATING

000s

NICK

2.8

910

DSNY

2.7

871

DSJR

1.2

248

TOON

1.1

364

FAM

0.7

213

NKJR

0.7

191

NAN

0.6

206

ADSM

0.6

184

DXD

0.5

136

NKTN

0.4

87

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

3.6

1139

DSJR

1.6

325

FAM

1.3

396

NAN

1.1

350

ADSM

1.1

346

NKJR

1.0

259

DXD

0.6

166

SPRT

0.6

123

AMC

0.5

152

ESPN

0.5

148

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

3.1

969

NICK

2.8

910

DSJR

1.4

266

TOON

1.1

364

NKJR

1.0

246

NAN

0.9

289

FAM

0.8

235

DXD

0.6

157

SPRT

0.5

95

TNNK

0.4

94

K6-11 Total Programming Day

NETWORK

RATING

000s

DSNY

2.8

547

NICK

2.1

417

TOON

1.2

244

NAN

0.7

130

DXD

0.7

114

ADSM

0.6

121

FAM

0.6

110

TNNK

0.5

70

DSJR

0.5

60

NKTN

0.4

59

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.3

835

ADSM

1.2

243

NAN

1.2

239

FAM

1.2

211

DXD

1.1

135

TNNK

0.8

100

DSJR

0.7

84

AMC

0.7

103

ESPN

0.5

94

A&E

0.5

91

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.9

558

NICK

2.1

417

TOON

1.2

244

NAN

1.0

195

DXD

0.8

130

FAM

0.6

121

TNNK

0.5

81

DSJR

0.5

66

NKTN

0.4

54

NKJR

0.3

52

K9-14 Total Programming Day

NETWORK

RATING

000s

DSNY

2.5

493

NICK

1.4

275

TOON

1.1

213

ADSM

0.9

176

NAN

0.8

160

DXD

0.7

117

TNNK

0.5

83

FAM

0.4

84

USA

0.3

55

HALL

0.3

46

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.0

803

ADSM

1.4

283

NAN

1.2

232

FAM

1.0

188

ESPN

0.7

135

USA

0.7

131

DXD

0.7

122

TNNK

0.7

118

AMC

0.6

112

A&E

0.5

106

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.4

478

NICK

1.4

275

TOON

1.1

213

NAN

1.0

201

DXD

0.7

123

TNNK

0.6

93

FAM

0.5

91

USA

0.3

60

ESPN

0.3

50

NKTN

0.3

43

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Dec. 9-15, 2013

DATE

PROGRAM

NETWORK

TIME

000s

12/14/2013

Tangled

DSNY

9-10:45a

2522

12/15/2013

Mickeys Twice Upon A Christmas

DSNY

9-10:15a

2028

12/13/2013

Tangled

DSNY

7:30-9:15p

1958

12/14/2013

Monsters Inc.

DSNY

12:45-2:25p

1934

12/14/2013

Ratatouille

DSNY

10:45a-12:45p

1862

12/14/2013

Cars

DSNY

7-9a

1631

12/13/2013

SpongeBob

NICK

6-6:30p

1604

12/11/2013

SpongeBob

NICK

5:30-6p

1600

12/14/2013

SpongeBob

NICK

10-10:30a

1585

12/9/2013

SpongeBob

NICK

5-5:30p

1583

K6-11  Top 10 Programs for the week of Dec. 9-15, 2013

DATE

PROGRAM

NETORK

TIME

000s

12/14/2013

Tangled

DSNY

9-10:45a

1520

12/13/2013

Tangled

DSNY

7:30-9:!5p

1162

12/14/2013

Monsters Inc.

DSNY

12:45-2:25p

1106

12/14/2013

Ratatouille

DSNY

10:45a-12:45p

1106

12/13/2013

Austin & Ally

DSNY

10:30-11p

1100

12/13/2013

Liv and Maddie

DSNY

10-10:30p

1045

12/13/2013

Austin & Ally

NICK

11-11:30p

1025

12/13/2013

Tangled Ever After

DSNY

7:15-9:45p

1023

12/15/2013

Good Luck Charlie, Its Christmas!

DSNY

8:30-10p

1020

12/15/2013

Mickeys Twice Upon A Christmas

DSNY

9-10:15a

1018

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.


Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Dec. 13-15, 2013:

The Hobbit: The Desolation of Smaug (Warner Bros.) PG-13 $73.7 million (weekend)  $73.7 million (1-week cume)
Frozen (Disney) $22.2 million (weekend)  $164.5 million (4-week cume)
The Hunger Games: Catching Fire (Lionsgate) PG-13 $19.2 million (weekend) $357 million (4-week cume)
Thor: The Dark World (Disney) PG  $2.7 million (weekend) $198.1 million (6-week cume)
Delivery Man (Disney) PG-13 $1.9 million (weekend)  $28 million (4-week cume)
Philomena (The Weinstein Co.) PG-13 $1.8 million (weekend) $11 million (4-week cume)
The Book Thief (20th Century Fox) PG-13 $1.7 million (weekend) $14.9 million (6-week cume)
Gravity (Warner Bros.) PG-13 $733,000 (weekend) $253 million (11-week cume)
Saving Mr. Banks (Disney) $421,000 (weekend) $421,000 (1-week cume)
Captain Phillips (Sony) PG-13 $285,000 (weekend)


 A CYNOPSIS MESSAGE


CYNOPSIS SPORTS MEDIA AWARDS
Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,
Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter:
http://www.cynopsis.com/events/sports-awards.



Cheers — Cathy
Cathy@cynopsis.com for
Cynopsis Kids!
12.18.13

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11/22/17: Cynopsis Jobs

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Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

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