12/17/14: Elf on Shelf pops up on Sprout; Saban splits programming, licensing units; Hearst-DWA make Awesome plans



CYNOPSISKIDS!
12.17.14

Good morning. It’s Wednesday, December 17, 2014, and this is your first early morning briefing.

A Note to our Readers
As of January 2015, we will be incorporating news from the kids’ content business into the flagship edition of Cynopsis; so instead of Cyn Kids weekly, look for your updates regularly in Cynopsis. In addition, we will continue our extensive coverage of the Kids Upfronts in weekly editions of Cynopsis Kids from February to April, and Special Reports throughout the year. And, of course, look for our call for entries in March for the annual Kids Imagination Awards Gala, which will take place in September 2015.

TODAY’S TOP NEWS

Look where that sneaky Elf on the Shelf is turning up now. Sprout will air the holiday flick An Elf’s Story: The Elf on the Shelf several times this weekend to maximize viewing opportunities. First airing is 1p Saturday, followed by 5:30p Saturday, and during the network’s Good Night Show at 6p, 9p and midnight on Sunday.


A CYNOPSIS MESSAGE


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PROGRAMMING PICKS

Disney Junior is premiering new series Kate & Mim-Mim on Dec. 19 at 8p with back-to-back episodes, including the holiday-themed ep “A Christmas Wish.” Created by husband and wife duo Scott and Julie Stewart and based on their daughter Kate, the series follows a feisty 5-year-old who together with her toy rabbit travels to a fantasy world where Mim-Mim comes alive as a larger-than-life playmate. Key themes are friendship, teamwork and problem solving. Kate & Mim-Mim is produced and developed by Nerd Corps Entertainment; FremantleMedia Kids & Family Entertainment holds exclusive worldwide TV distribution and licensing rights to the property outside of Canada.

ReactToThat, a half-hour TV series from The Fine Bros., based on the YouTube franchise React, premiered Monday on Nickelodeon. The show, created with Nick Cannon’s NCredible Entertainment, will consist of kids and celebrities responding to viral videos on the web. The first episode featured YT’s Bethany Mota and Lia Marie Johnson along with network stars Mace Coronel and Aidan Gallagher (Nicky, Rick, Dicky & Dawn). ReactToThat will regularly air Monday through Friday at 6p through Jan. 1, 2015, on Nickelodeon. In its three years since launching online, the React franchise has garnered 1 billion-plus video views and more than 10 million subscribers. The success of Kids React has yielded spinoffs Teens React, Elders React and YouTubers React.

Nat Geo WILD signed a new licensing agreement with Walt Disney Studios to bring its viewers six Disney nature-themed favorites: Chimpanzee, Bears, Wings of Life, African Cats, Oceans, The Crimson Wing: Mystery of The Flamingos and Deep Blue. Chimpanzee premieres Sunday, Jan. 11 at 8p. The remaining films will air throughout 2015.

MORE KIDS NEWS

Saban Brands is going with a divide-and-conquer strategy. It’s formed two units within the company–Saban Brands Lifestyle Group and Saban Brands Entertainment Group. The former will manage Saban’s portfolio of fashion and lifestyle properties; the latter will oversee its entertainment portfolio. SBLG will be led by NY-based Dan Castle, managing director of strategic business development. Castle will continue to report to Elie Dekel, president of Saban Brands. “We have proven our approach to brand management and expansion, so these new units were a natural progression for us,” said Dekel, who will oversee the Entertainment Group from LA.

RESEARCH & TRENDS

Fatigued by all the "hot gift" lists, millennial parents say fewer gifts and more family fun top their holiday wish lists, according to the Millennial Parent Holiday Survey from PBS Kids. Among results of the survey of parents ages 18-33, released yesterday:
*  82 percent crave more family time
*  80 percent want to spend more time playing with their kids this holiday season
*  37 percent would like to spend less time shopping
* 45 percent would like to spend less time assembling gifts

DIGITAL UPDATE

Hearst Corp. acquired a 25 percent stake in DreamWorks Animation’s multi-channel network AwesomenessTV for $81.25 million. “Few companies have built the global audience of millennial females as quickly as AwesomenessTV. For us, it’s very important to make a bet on the future of how content is created,” Hearst CEO/president Steven R. Swartz said. Hearst will work with DWA to manage its current programming and grow ATV, allowing DreamWorks Anination access to its SVOD technology, pushing more content to consumers across multiple formats. Two years old, AwesomenessTV averages 800 million monthly views and more than 114 million subscribers. Its top YouTube channels include Cimorelli, Miss Glamorazzi, Tyler Oakley, Cameron Dallas and Nash Grier.

Kids websites are getting into the holiday spirit. For one, BCKids.com just debuted 19-year-old singer/songwriter Alec Chambers’ cover of Wham’s “Last Christmas!” Worth checking out.

LICENSING

DHX Brands named additional UK licensees as it ramps up activity on its new version of the iconic Teletubbies brand. New deals signed by Copyright Promotions Licensing Group, the UK licensing agent for the property, include: Worlds Apart, Aykroyds, Character World, Posh Paws and Zak UK.

INTERNATIONAL

Guru Studio appointed Small Screen Distribution to manage all TV and home entertainment rights in Asia for all its current series. Small Screen Distribution, headed by Kerry Novick, concluded two deals for Justin Time, with Ciwen Media Group, one of China’s leading brand managers and TV distributors, and a broadcast deal with Tiga in Thailand for the first two seasons of the series.

9 Story Media Group licensed another 26-ep season of Camp Lakebottom to Disney Channels Asia, which includes Southeast Asia, South Korea, Taiwan and Hong Kong. The second season was also picked up by several other Disney territories including the US, UK, CEEMA, India, Japan and Latin America.

Picture Box Distribution sold Sinking Ship Entertainment’s Annedroids to Discovery Kids Asia.

EXECUTIVE MOVES

Nickelodeon promoted Gerald Raines from VP to SVP of Recreation Business Development, Nickelodeon Group. In his expanded role, Raines will spearhead the global business development and expansion of Viacom’s location-based leisure entertainment business.

Kenny Miller has been named SVP, Digital Programming and Product, at ABC Family. Most recently, Miller was Co-Founder of Kam.io and creator of the Kamio social network.

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Dec. 8-14, 2014

K2-11 Total Programming Day
Network/Rating/000s
DSNY/2.0/632
NICK/1.9/590
TOON/1.4/446
DSJR/1.3/308
NAN/0.6/170
BOOM/0.6/76
ADSM/0.5/161
NKJR/0.5/133
SPRT/0.5/92
FAM/0.4/132

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.0/933
DSJR/1.6/379
BOOM/1.1/151
NAN/1.0/300
FAM/0.8/235
NKJR/0.7/173
ADSM/0.6/198
DXD/0.6/166
NKTN/0.6/125
SPRT/0.6/110

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.2/683
NICK/1.9/590
TOON/1.4/446
DSJR/1.4/351
NAN/0.8/244
NKJR/0.7/176
BOOM/0.6/78
FAM/0.5/143
DXD/0.5/128
SPRT/0.5/96

K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.1/402
TOON/1.6/311
NICK/1.6/291
NAN/0.7/131
ADSM/0.6/119
DXD/0.5/93
BOOM/0.5/40
FAM/0.4/77
DSJR/0.4/63
TNNK/0.4/59

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.5/660
NAN/1.2/233
BOOM/1.0/86
FAM/0.8/139
DXD/0.8/137
ADSM/0.7/135
TNNK/0.6/94
DSJR/0.6/87
NKTN/0.6/85
ESPN/0.5/88

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.1/407
TOON/1.6/311
NICK/1.6/291
NAN/1.0/191
DXD/0.6/93
FAM/0.5/82
TNNK/0.5/72
BOOM/0.5/40
DSJR/0.4/67
NKTN/0.3/45

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/1.8/358
TOON/1.2/241
NICK/1.1/206
ADSM/0.8/161
NAN/0.6/126
FAM/0.4/84
DXD/0.4/77
TNNK/0.4/68
NKTN/0.3/40
BOOM/0.3/28

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.8/561
NAN/1.0/204
ADSM/0.9/179
FAM/0.9/164
BOOM/0.7/61
DXD/0.6/114
TNNK/0.6/100
ESPN/0.5/98
NKTN/0.5/69
USA/0.4/76

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.7/336
TOON/1.2/241
NICK/1.1/206
NAN/0.9/176
FAM/0.5/90
TNNK/0.5/75
DXD/0.4/77
NKTN/0.3/37
BOOM/0.3/28
USA/0.2/48

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Dec. 8-14, 2104
Date/Program/Network/Time/000s
12/13/14/Toy Story 3/DSNY/9-10:501a/1683
12/12/14/Toy Story That Time Forgot/DSNY/8:30-8:55a/1573
12/12/14/Toy Story 3/DSNY/6:40-8:30p/1349
12/14/14/SpongeBob/NICK/10:30-11a/1290
12/14/14/Tangled/DSNY/6:15-8p/1266
12/14/14/SpongeBob/NICK/10-10:30a/1237
12/14/14/Goof Luck Jessie: NYC Christmas/DSNY/11a-12p/1173
12/13/14/Sofia the First/DSNY/8:30-8:55a/1152
12/13/14/Lego Star Wars: The Yoda Chronicles/DSNY/10:50-11:20a/1142
12/14/14/Sleeping Beauty/DSNY/8-9:25p/1141

K6-11  Top 10 Programs for the week of Dec. 8-14, 2014
Date/Program/Network/Time/000s
12/14/14/Good Luck Jessie: NYC Christmas/DSNY/11a-12p/996
12/12/14/Toy Story That Time Forgot/DSNY/8:30-8:55p/887
12/13/14/Toy Story 3/DSNY/9-10:50a/855
12/12/14/Toy Story 3/DSNY/6:40-8:30/834
12/8/14/Austin & Ally/DSNY/7-7:30p/828
12/8/14/Girl Meets World/DSNY/7:30-8p/797
12/8/14/The Santa Clause 3/DSNY/8-9:35p/797
12/14/14/Spongebob/NICK/10:30-11a/772
12/14/14/Tangled/DSNY/6:15-8p/761
12/13/14/Teen Titans Go!/TOON/12-12:30p/754

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Dec. 12-14, 2014:

Exodus: Gods and Kings (20th Century Fox) PG-13 $24.12 million (weekend) $24.12 million (1-week cume)
The Hunger Games Mockingjay, Part 1 (Lionsgate) PG-13 $12.69 million (weekend) $276.88 million (4-week cume)
Penguins of Madagascar (20th Century Fox) PG $7.21 million (weekend) $58.75 million (3-week cume)
Big Hero 6 (Disney) PG $6.06 million (weekend) $56.2 million $185.24 million (6-week cume)
Interstellar (Paramount) $5.45 million (weekend) $166.75 million (6-week cume)
Dumb And Dumber To (Universal) PG-13 $2.79 million (weekend) $82.15 million (5-week cume)
The Theory of Everything (Focus Features) PG-13 $2.47 million (weekend) $17.09 million (5-week cume)


A CYNOPSIS MESSAGE


Take the TiVo Holiday Challenge!

Enter for a chance to win a TiVo Roamio™ & 1 year of subscription service!

No purchase necessary to enter or to win. Void where prohibited. Open to legal residents of the United States and the District of Columbia who are at least 18 years of age at the time of entry and who possess a valid email address. Sweepstakes entry period begins at 12:00:01 a.m., Pacific Time (“PT”), on 12/9/2014 and ends at 11:59:59 p.m., PT, on 12/9/2014. For complete Official Rules, visit www.cynopsis.com/tivo-contest.


TRIVIA

Answer to last week’s Trivia Question: Which Disney film’s profits largely helped build Disney Studios in Burbank in 1937? Snow White and the Seven Dwarfs Kudos to: Traci Lawson; Ten Toed, NY; Joe Swaney, Cartoon Network, Atlanta; Chip Beaman, Formosa Interactive, West Hollywood, CA; Pat Brady, CESD, LA; Cecilia Nguyen, Disney Television Animation, Burbank

* However you celebrate, Cynopsis Kids wishes all our readers a very happy holiday season and a new year of resolutions realized. See you in 2015!

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
12.17.14

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