12/14/15: T-Mobile offers Verizon deserters free year of Hulu; Disney inks content deal with LeTV; Fandango and InStyle partner for I Love Movies edition



CYNOPSISDIGITAL
12.14.15

Good morning. It’s Monday December 14, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for December 14-December 20:
- People Now at
People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress Bella Thorne (Alvin and the Chipmunks: The Road Chip), actress Patricia Heaton (ABC‘s The Middle), and actor and musician Harry Connick, Jr.
- VimeoMiranda Sings, a new special from comedian Colleen Evans, is available on demand starting today, December 14
- Netflix: F Is for Family, the animated comedy starring and co-created by comedian Bill Burr, debuts December 18
- Netflix: The docu-series Making a Murderer debuts December 18
- Netflix: Mike Epps: Don’t Take it Personal, a new stand-up special, debuts December 18

TOP NEWS

Oh, it’s on. Want a free year of access to Hulu? Just dump Verizon and join T-Mobile.  The latter company is now offering a $100 Hulu gift certificate to all Verizon customers who decide to rethink their mobile loyalties.  But all would-be poach-ees be warned: The offer expires December 18.

NEW PROGRAMMING + DEALS

Disney is making inroads in the Far East. The company has inked a content deal with Chinese streaming service provider LeTV. Disney-owned content now coming to LeTV’s services includes, among other programming, Pixar‘s Inside Out, Marvel’s Avengers: Age of Ultron and full seasons of ABC‘s Desperate Housewives.

When you think of acclaimed fashion designer Isaac Mizrahi, you immediately think of Rosemary’s Baby…Wait, what? Fandango‘s web series I Love Movies, which features celebs discussing the films that have most affected them, is getting a fashion-friendly makeover. Fandango is partnering with InStyle to release a special edition of the series featuring celebs from the world of fashion. (Mizrahi likes psychological horror – who knew?) The edition will launch on InStyle‘s and Fandango‘s digital networks on January 6, four days before the Golden Globes.

CONTENT PROGRAMMING

Is Arrested Development emerging from its arrested development? Ron Howard, the sitcom’s EP (and uncredited though not-so-secret narrator), says Netflix has gotten a little closer to moving forward with a fifth season. "Mitch Hurwitz, the creator of the show is working with writers now," he told GMA Host Amy Robach (as reported by Deadline). "Netflix is behind it, [series production company] 20th Century Fox is behind it." The last obstacle? "What has happened is that the cast has become so freakin’ in demand and busy," Howard said. The series ran for three seasons Fox from 2003-2006, and for a 4th season on Netflix in 2013.

We know Netflix is launching in the Middle East in 2016 – but does that mean the service will be adding new Mid-East friendly content? Chief Content Officer Ted Sarandos hinted as much. "I think what’s missing on the global stage is a really great scripted series about contemporary life in the Middle East," he said via Skype during a live conversation for the Dubai International Film Festival. "Most depictions of life in the Middle East are either historical or almost caricatures of what life for Middle Easterners would be."

YouTube is doing its best to give peace a chance. On December 11, for the first time, Google‘s video-sharing site live-streamed the Nobel Peace Prize Concert from Oslo, Norway. Performers included the likes of Jason Derulo, a-Ha, and Jay Leno. The live-stream was preceded by an exclusive pre-show featuring YouTube star Derek Muller, which was streamed on his Veritasium channel.

PLATFORMS + TECH

Every once in a while, Google and Apple see their way to an alliance. The Google Play Movies & TV app, which allows users to stream movies and shows purchased through the Google Play app store, can now be used via the Apple TV. No actual app for the Apple TV’s tvOS operating system has been added; rather, Apple’s AirPlay can be used to stream content from phones or tablets to the Apple TV.

Endemol Beyond USA, the digital content arm of production company Endemol Shine North America, has made two of its networks available for the Apple TV: The eSports and gaming-centric SMASHER Network and Michelle Phan‘s beauty and fashion-centric ICON Network now have their own tvOS apps. Endemol teamed up with Beachfront Media‘s Rise OTT service to launch the apps.

With the highly rated 2015 Cynopsis Webinars available on demand, you still have the opportunity to learn from our experts. Available topics include Virtual Reality, Ratings, Social Media and more! Register for access to the discussions + speaker presentations here: http://www.cynopsis.com/webinars/

VC FUNDING + INVESTORS

Kid-friendly Israeli startup KIDOZ has raised $3.5 million from the asset-management company Millhouse Capital. The company has also launched KIDOZ NETWORK, a content recommendation tool allowing app developers to embed KIDOZ’ technology within their own apps. "When kids show interest in a subject (cats, Sherlock Holmes, Firemen, or whatever), KIDOZ provides relevant recommended content in the form of video," Gai Havkin, Co-Founder and CEO of KIDOZ, explained in an email to Cynopsis Digital. "For app developers, the KIDOZ SDK (software development kit) allows them to add a new layer of engagement with fresh and relevant video content streamed directly into to the app that can be watched without users ever having to leave it."


A CYNOPSIS MESSAGE


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RESEARCH

Nielsen partnered with data analytics company Amobee to release a cross-channel research study. "The study…revealed that marketers have an opportunity to leverage digital to supplement TV viewers with new digital audiences by pairing TV advertising investment with cross channel digital video," Amobee announced in a release. Some of the highlights:

Potential to Decrease Cost-per-Reach Point: Amobee found that amongst large campaigns measured in the analysis ($5M or larger, as measured by Nielsen Ad Intel), there may be an opportunity to decrease the overall campaign cost per reach point. The average decrease in the study was 5.5 percent and in one case Amobee generated efficiencies of 9.3 percent given Amobee’s current rates.

Reaching viewers unexposed to TV campaigns: Amongst all 14 campaigns simulated, the average percent increase in overall reach was 4.0 percent; and in one campaign, Amobee saw a 10.3 percent overall increase in reach.

Increased connection among millennial audiences: Amongst all 14 campaigns simulated, the average percent increase in reaching Age 18-34 was 8.8 percent; in one campaign Amobee achieved a 19.3 percent increase in reaching Age 18-34 and 29.0 percent for audiences between the ages of 18-24.

EXECUTIVE MOVES

Vice Media has named David Purdy as its Chief International Growth Officer, a newly created position. Most recently, he served as SVP of Content and Video Product Management at the Canadian telco Rogers Communications. At Vice, Purdy will be responsible for building and expanding upon global partnerships. That includes overseeing Vice’s partnership with Canadian counterpart Vice Canada.


A CYNOPSIS MESSAGE FROM THE LUSTGARTEN FOUNDATION


Join us for the 15th anniversary of the
Holiday Rock & Roll Bash
A benefit for The Lustgarten Foundation
in support of pancreatic cancer research

Wednesday, December 16, 2015 | New Location: TAO DOWNTOWN NYC

Presented by Cablevision Systems Corporation
With the support of Cablevision, 100% of every dollar raised goes directly to research.

Contact 914-579-1000 or holidaybash@buckleyhallevents.com for sponsorships and tickets.


DIGITAL SPOTLIGHT

Full-disclosure: The writer of this newsletter is an incurable Scrabble-holic. (Once you’ve played the word "atresic," no 12-step program can save you.) So the instant Mattel Games dropped its new anagram-heavy, holiday-themed Scrabble ad, the spot was essentially guaranteed a Digital Spotlight mention. Check it out here.

See you tomorrow,
David Teich
12.14.15

Roberta Caploe: Associate Publisher @ robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSIS JOBS - For More jobs, visit Cynopsis.com


JOB OPENING: COORDINATOR, AD SALES MARKETING/Travel Channel/NYC: Seeking strong communicator to support development and activation of client-specific marketing solutions and maintain communication tools.  www.scrippsnetworks.com #5161 (12/20)

JOB OPENING: TRAFFIC COORD/Tennis Channel/NYC: Proactive ind who takes initiative can work both independently & part of team seamlessly. Analytical & critical thinking skills. Strong knwlg log editing, formatting & copy req’d. 1-2 yrs log editing, exp w/copy pref’d. Res HERE (12/17) 

JOB OPENING: ACCT EXEC/ABC Full Circle/SFO & NYC: (2 needed) ABC Full Circle the business dvlpmnt team of NTVS needs a passionate, career-minded, self-motivated sales professional for team. Min 5 yrs business dvlpmnt exp brdcst & dig platforms. Apply HERE (12/17)

JOB OPENING: SR ANALYST/ESPN/Miami: Deliver creative rsrch initiatives. Promote ESPN properties from a qualitative/quantitative rsrch perspective & support dir of rsrch in cross platform projects Min 3 yrs prof exp w/prior agency, ntwrk or media. Full info/apply HERE (12/17)

JOB OPENING: MGR, DIGITAL PLANNING/NBCU/NYC: Mgr, Digital Sales Planning for the News Group. Lead team of Planners & processes to drive revenue. 4+ years exp. in digital planning. Apply: Full info/apply HERE (12/17)

JOB OPENING: NAT’L SALES PLANNER/Pop/LA: Support Ad Sales team w/proposals, allocating & stewarding of accounts. Work closely w/AE’s, Traffic, Mktg and MGT on all aspects of biz. Must have TV exp. Agency a plus. Media Math, Excellent Comm & MS Office. Email resume HERE (12/17)

JOB OPENING: SPORTS PROGRAMMING ANALYST/NCC MEDIA/NYC: Collect and maintain sked info; analyze Nielsen audiences; support marketing efforts. Strong knowledge of Sports. Exceptional problem solving skills and adv’d experience with Microsoft Office. Resumes HERE (12/17) 

JOB OPENING: SALES ASSOC, DEMAND/WO PROGRAMMATIC: Candidate to connect w/high quality leads. 1+ yrs exp selling ad solutions or software to Advertisers, Agencies or DSP’s. BA/BS req’d or equivalent exp w/in advrtsng tech ind. NY, SF, LA, Chic, ATL. Full info/apply HERE (12/16)

JOB OPENING: ENGINEERING COORD/NBCU/East Coast: Min 3 yrs; exp in a professional office environment. Ability to partner with management to support the engineering team with administrative operations at WCAU. Full info/apply HERE (12/16)

JOB OPENING: MGR, OPERATIONS/SPIKE/NYC: Rundown/traffic creation. BA deg w/at least 3 – 5 yrs relevant exp & 3+ yrs managing a server and working in Dig Asset Mngmnt on a daily basis. Exp owning onboarding process for a server &/or Dig Asset Mngmnt system. Full info/apply HERE (12/16)

JOB OPENING: DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (12/15)

JOB OPENING: DIRECTOR, LOCAL SALES/WFAA/DFW: Create/execute WFAA sales strategy to meet revenue goals across all station platforms. 3 yrs exp. Mng staff local mgrs., integrated acct execs, acct mgrs. & and sales assistants. Apply HERE (12/15)

JOB OPENING: DIR, CROSS-PLATFORM VIDEO YIELD & STRATEGY/Viacom/NYC: Strategic person w/strong quant & analytical skills, ind knwlg, prgrmtic exp. Resp for max ad rev &d yield across full Portfolio of Brands. Min 5-7 yrs relevant exp. Full info/apply HERE (12/15)

JOB OPENING: DIR, AD SALES/Edge Media/NYC: 2 Positions; Multi-platform ad sales for natl sports/entertainment properties. Seek 1 Natl & 1 DR sales pro; 3+ yrs natl tv or digital exp req; excel comm skills; self-sufficient; self-motivated sellers; resumes to gdolce@edgets.com (12/15)

JOB OPENING: CONTENT MANAGER/CNBC PRIME/Englewood Cliffs NJ: The content manager will oversee development of content and media for CNBC Prime’s entertainment website, cnbcprime.com. Full info/apply HERE (12/15)

JOB OPENING: WEB PRODUCER/CNBC/PRIME/Englewood Cliffs NJ: The web producer is responsible for maintaining, coordinating and updating content for CNBC Prime’s entertainment website. This includes managing numerous digital initiatives. Full info/apply HERE (12/15)

JOB OPENING: SR RESEARCH ANALYST/Latitude/Bos: Design/execute creative, custom, qual & quant studies for media & tech clients. 2+ yrs media rsrch/consumer insights exp & BA deg. Strong knwlg media ind, mainly TV ntwrks & sponsorship/advrtsng. Full info/apply HERE (12/15)

JOB OPENING: TRAFFIC COOR/LA/TEMP: Maintain daily operation of the traffic operation for PIVOT. Resolve discrepancies, quality control/inventory, check logs and coordinate Ad Sales. Traffic and/or On Air EXP preferred. Email resume to careers@participantmedia.com (12/15)

JOB OPENING: DIRECTOR, TALENT DVLPMNT/VH1/NYC FREELANCE: Booking comedic talent. Casting & Dvlpmnt for series, events, specials & tentpoles. Strong connections & relationships within comedy circles a must & able to successfully scout est’d & up & coming comedians. Resume HERE (12/15)

JOB OPENING: SENIOR ASSOCIATE/FINSBURY/NYC: Finsbury, a WPP Company, is hiring PR/Communications professionals at the Senior Associate and VP levels. Seeking those with corporate, sports, media and brand marketing experience. To send your resume, or for more information, email: recruitment-us@finsbury.com (12/15)

JOB OPENING: EXECUTIVE ASST/Meredith Viera Show/NYC: To support EP.Liaison between Supervising Producers & prod staff regarding meetings, updates & staffing. 2 yrs professional admin exp req’d. BA deg or equiv work exp. Coord Travel and arrange calendar. Full info/apply HERE (12/15)

JOB OPENING: DIR, MUSIC & PUBLISHING/NATGEO/DC: Draft & negotiate print/digital publishing & music transactions, incl author agmts, life rights, sync, master use, composer, soundtrack & music library. JD & music legal exp req. Full info/apply HERE (12/15)

JOB OPENING: COORDINATOR, INTEGRATED MKTG/TV ONE/NYC: Assist team in dvlpng mktble custom sales opps thru brainstorming & liaising w/prgmng/prod teams to create TV & cross-platform prgrms. 1-2 yrs exp @agency, media co or sales/mktg. Full info/apply HERE (12/15)

JOB OPENING: VIDEOGRAPHER/EDITOR/MINER&CO STUDIO/NYC: Shoot & edit video of audience insights research. Clients Incl the Most Recognizable Networks in TV & Leading Brands. Experience shooting/editing focus groups and in-home mini-documentaries. Apply HERE (12/15)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

WINTER INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIPS/MediaPlace/Long Island City: For a digital media agency and prod co. Production/post-production and social media. Min 3 days per week. Unpaid offering credit. Res/cover letters to: jhopwood@mediaplace.us. / 212-631-9800 x0. www.mediaplace.us (12/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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