12.14.15 Good morning. It’s Monday December 14, 2015, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for December 14-December 20:
- People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress Bella Thorne (Alvin and the Chipmunks: The Road Chip), actress Patricia Heaton (ABC‘s The Middle), and actor and musician Harry Connick, Jr.
- Vimeo: Miranda Sings, a new special from comedian Colleen Evans, is available on demand starting today, December 14
- Netflix: F Is for Family, the animated comedy starring and co-created by comedian Bill Burr, debuts December 18
- Netflix: The docu-series Making a Murderer debuts December 18
- Netflix: Mike Epps: Don’t Take it Personal, a new stand-up special, debuts December 18
Oh, it’s on. Want a free year of access to Hulu? Just dump Verizon and join T-Mobile. The latter company is now offering a $100 Hulu gift certificate to all Verizon customers who decide to rethink their mobile loyalties. But all would-be poach-ees be warned: The offer expires December 18.
Disney is making inroads in the Far East. The company has inked a content deal with Chinese streaming service provider LeTV. Disney-owned content now coming to LeTV’s services includes, among other programming, Pixar‘s Inside Out, Marvel’s Avengers: Age of Ultron and full seasons of ABC‘s Desperate Housewives.
When you think of acclaimed fashion designer Isaac Mizrahi, you immediately think of Rosemary’s Baby…Wait, what? Fandango‘s web series I Love Movies, which features celebs discussing the films that have most affected them, is getting a fashion-friendly makeover. Fandango is partnering with InStyle to release a special edition of the series featuring celebs from the world of fashion. (Mizrahi likes psychological horror – who knew?) The edition will launch on InStyle‘s and Fandango‘s digital networks on January 6, four days before the Golden Globes.
Is Arrested Development emerging from its arrested development? Ron Howard, the sitcom’s EP (and uncredited though not-so-secret narrator), says Netflix has gotten a little closer to moving forward with a fifth season. "Mitch Hurwitz, the creator of the show is working with writers now," he told GMA Host Amy Robach (as reported by Deadline). "Netflix is behind it, [series production company] 20th Century Fox is behind it." The last obstacle? "What has happened is that the cast has become so freakin’ in demand and busy," Howard said. The series ran for three seasons Fox from 2003-2006, and for a 4th season on Netflix in 2013.
We know Netflix is launching in the Middle East in 2016 – but does that mean the service will be adding new Mid-East friendly content? Chief Content Officer Ted Sarandos hinted as much. "I think what’s missing on the global stage is a really great scripted series about contemporary life in the Middle East," he said via Skype during a live conversation for the Dubai International Film Festival. "Most depictions of life in the Middle East are either historical or almost caricatures of what life for Middle Easterners would be."
YouTube is doing its best to give peace a chance. On December 11, for the first time, Google‘s video-sharing site live-streamed the Nobel Peace Prize Concert from Oslo, Norway. Performers included the likes of Jason Derulo, a-Ha, and Jay Leno. The live-stream was preceded by an exclusive pre-show featuring YouTube star Derek Muller, which was streamed on his Veritasium channel.
Every once in a while, Google and Apple see their way to an alliance. The Google Play Movies & TV app, which allows users to stream movies and shows purchased through the Google Play app store, can now be used via the Apple TV. No actual app for the Apple TV’s tvOS operating system has been added; rather, Apple’s AirPlay can be used to stream content from phones or tablets to the Apple TV.
Endemol Beyond USA, the digital content arm of production company Endemol Shine North America, has made two of its networks available for the Apple TV: The eSports and gaming-centric SMASHER Network and Michelle Phan‘s beauty and fashion-centric ICON Network now have their own tvOS apps. Endemol teamed up with Beachfront Media‘s Rise OTT service to launch the apps.
With the highly rated 2015 Cynopsis Webinars available on demand, you still have the opportunity to learn from our experts. Available topics include Virtual Reality, Ratings, Social Media and more! Register for access to the discussions + speaker presentations here: http://www.cynopsis.com/webinars/
Kid-friendly Israeli startup KIDOZ has raised $3.5 million from the asset-management company Millhouse Capital. The company has also launched KIDOZ NETWORK, a content recommendation tool allowing app developers to embed KIDOZ’ technology within their own apps. "When kids show interest in a subject (cats, Sherlock Holmes, Firemen, or whatever), KIDOZ provides relevant recommended content in the form of video," Gai Havkin, Co-Founder and CEO of KIDOZ, explained in an email to Cynopsis Digital. "For app developers, the KIDOZ SDK (software development kit) allows them to add a new layer of engagement with fresh and relevant video content streamed directly into to the app that can be watched without users ever having to leave it."
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Nielsen partnered with data analytics company Amobee to release a cross-channel research study. "The study…revealed that marketers have an opportunity to leverage digital to supplement TV viewers with new digital audiences by pairing TV advertising investment with cross channel digital video," Amobee announced in a release. Some of the highlights:
Potential to Decrease Cost-per-Reach Point: Amobee found that amongst large campaigns measured in the analysis ($5M or larger, as measured by Nielsen Ad Intel), there may be an opportunity to decrease the overall campaign cost per reach point. The average decrease in the study was 5.5 percent and in one case Amobee generated efficiencies of 9.3 percent given Amobee’s current rates.
Reaching viewers unexposed to TV campaigns: Amongst all 14 campaigns simulated, the average percent increase in overall reach was 4.0 percent; and in one campaign, Amobee saw a 10.3 percent overall increase in reach.
Increased connection among millennial audiences: Amongst all 14 campaigns simulated, the average percent increase in reaching Age 18-34 was 8.8 percent; in one campaign Amobee achieved a 19.3 percent increase in reaching Age 18-34 and 29.0 percent for audiences between the ages of 18-24.
Vice Media has named David Purdy as its Chief International Growth Officer, a newly created position. Most recently, he served as SVP of Content and Video Product Management at the Canadian telco Rogers Communications. At Vice, Purdy will be responsible for building and expanding upon global partnerships. That includes overseeing Vice’s partnership with Canadian counterpart Vice Canada.
A CYNOPSIS MESSAGE FROM THE LUSTGARTEN FOUNDATION
Holiday Rock & Roll Bash
A benefit for The Lustgarten Foundation
in support of pancreatic cancer research Wednesday, December 16, 2015 | New Location: TAO DOWNTOWN NYC Presented by Cablevision Systems Corporation
With the support of Cablevision, 100% of every dollar raised goes directly to research.
Contact 914-579-1000 or firstname.lastname@example.org for sponsorships and tickets.
Full-disclosure: The writer of this newsletter is an incurable Scrabble-holic. (Once you’ve played the word "atresic," no 12-step program can save you.) So the instant Mattel Games dropped its new anagram-heavy, holiday-themed Scrabble ad, the spot was essentially guaranteed a Digital Spotlight mention. Check it out here.
See you tomorrow,
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