12/12/14: Nationwide is Super Bowl bound; CBS makes it six in a row; WNBA prepares for 2015



CYNOPSISSPORTS
12.12.14

Good morning. It’s Friday, December 12, 2014, and this is your first early morning Sports briefing. 

Nationwide has booked a return trip to the Super Bowl. The company announced that it will sponsor the broadcast of the game for the first time since 2007. Nationwide, the official insurance sponsor of the NFL, will be sharing more information about its Super Bowl advertising on Facebook and Twitter leading up to the game on February 1.
“We’ve had a big year. We unified our brand under the iconic N and Eagle logo, started a new relationship with one of the biggest stars in sports, Peyton Manning, and deepened our relationship with the NFL,” said Matt Jauchius, Nationwide’s chief marketing officer. “We felt the time was right to return to America’s biggest advertising stage.”


A CYNOPSIS MESSAGE


CYNOPSIS SPORTS is proud to launch our 4th annual…

Cynopsis Sports Media Awards
Recognizing the best in show both in front of and behind the cameras. For the first time, the sports industry will have an event that takes the talented work of producers, hosts, sponsors and executives alike, saluting the initiatives that drove audiences and turned sports viewers into fans.

For more information and to enter online, visit the Awards web page:
http://www.cynopsis.com/event/sports-awards/.


ON THE AIR

The SEC on CBS notched its sixth straight year as the highest-rated college football TV package, according to the network, averaging a national household rating/share of 4.0/9. Coverage included five of the Top 10 most-watched college football telecasts of the 2014 regular-season, led by Alabama’s win over Missouri in the SEC Championship on Dec. 6, with 12.8 million viewers.

Speaking of ratings, NFL telecasts nabbed the top 4 most-watched shows on television last week, with the FOX national telecast, anchored by Eagles/Seahawks landing at the top of the rankings with 25.9 million average viewers. The Patriots/Chargers matchup on NBC’s Sunday Night Football took second and averaged 21.2 million viewers.

The WNBA unveiled its 2015 slate of games with WNBA Tip-Off 2015 set for June 5 and 24 games on deck. ESPN2, ABC, and NBA TV will televise up to 80 regular-season and postseason contests with ESPN2 tipping off coverage on June 14 with Chicago/Indiana and Minnesota/Phoenix and 11 regular season games overall, as well as the Playoffs and Finals. Meanwhile, NBA TV will top 40 games this season as well as offer postseason coverage.

Networks are battling a class action lawsuit from college football and basketball players, filing a request to dismiss all allegations and claims again the network defendants. According to Deadline, ESPN, CBS, NBC, ABC, FOX, Big Ten Network, SEC Network and Longhorn Network filed the motion together in an effort to avoid the legal battle seeking compensation for the use of the athletes’ likenesses. Meanwhile, according to the report, other defendants filed their own motion, stating, “In further support of the grounds for dismissal submitted by the other Defendants, the Licensing Defendants amplify and add that the United States Supreme Court has already conclusively resolved the antitrust issue in the Complaint, inasmuch as it held that the NCAA’s amateurism rules, which Plaintiffs allege are anti-competitive, do not violate the Sherman Act and, in fact, are pro-competitive.”

Director Kevin Smith is on deck to host weekly recaps of EPIX Presents Road To The NHL Winter Classic and EPIX Presents Road To The NHL Stadium Series. Kevin Smith’s Penalty Box will offer 2-minute episodes that “capture Smith’s distinctive perspective on each week’s highlights” and will run on air and across EPIX and NHL digital platforms the Wednesday following the Tuesday night premiere. Encores of Kevin Smith’s Penalty Box will air leading into the premiere of the following week’s episode.

Speaking of the Winter Classic, Comcast SportsNet Mid-Atlantic is programming a series of special programs, expanded gameday shows, and multiplatform news and analysis ahead of the event. The programs include All Access: 2011 Bridgestone Winter Classic starting tomorrow at 10:30p and Growing Up Hockey on Dec. 14 at 9p. In addition, a program covering the logistics of the event, dubbed Building of the Bridgestone Winter Classic will debut Dec. 21 at 9p.

MLB Network’s second annual Social Media Awards will run this Sunday at 8p on the network. Hosted by first baseman for the American League Champion Kansas City Royals Eric Hosmer and MLB Network’s Heidi Watney, the program will offer the winners of categories such as “Best Instagrammer,” “Socially Savvy Rookie” to “Celebrity Fan of the Year.” Clubs topping the list with the most nominees are the Boston Red Sox, Los Angeles Dodgers and Seattle Mariners, each with five.

NBCSN offers two World Series of Fighting world championship bouts on Saturday at 9p highlighted by Rousimar “Toquinho” Palhares defending his welterweight title belt against Jon Fitch. Play-by-play announcer Kenny Rice joins analysts Bas Rutten and Joey Varner to call the action.

President Barack Obama joins ESPN Radio’s The Herd with Colin Cowherd today at 11a. The President and Cowherd will discuss topics including the NFL’s conduct policy, NBA players wearing “I Can’t Breathe” t-shirts, Obama’s hometown Chicago Bulls and White Sox, and the upcoming healthcare signup deadline.


A CYNOPSIS MESSAGE


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

Watcheroo
 
 Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.


SPONSORSHIP & PROMOTION

The NBA and Brazil’s Liga Nacional de Basquete announced a groundbreaking multiyear partnership in a move designed to grow the game of basketball in Brazil. The two organizations  with the support of the Confederaçao Brasileira de Basketball will share best practices to increase fan engagement and new business development for the LNB through innovative marketing efforts and enhanced game presentation. Over the next several years, the partnership will expand to encompass additional areas including new business ventures for LNB’s men’s national basketball championship.
 
Longtime Harlem Globetrotters’ opponent the Washington Generals will honor Louis “Red” Klotz, former player, coach and owner of the squad, by wearing a uniform patch following his passing. In addition, the upcoming season will be dedicated to him. Klotz died on July 12, 2014, at the age of 93. The 2015 tour, which marks year 89 of touring for the Globetrotters – begins on Dec. 26, 2014, and will be the first without Klotz since 1952.

DIGITAL & TECHNOLOGY

CBS is eyeballing the NFL for its All Access subscription streaming service, according to multiple reports. Company CEO Les Moonves told the crowd at the UBC 42nd Annual Global Media and Communications conference that the service’s initial $5.99 monthly fee would change if the league came aboard.
 
WWE and Warner Bros. Interactive Entertainment are launching WWE Immortals, a free-to-play mobile game offering Superstar battles in a “fantastically re-imagined” WWE world. The game will be available worldwide on iPad, iPhone, iPod touch and Android devices in 2015.

ROSTER MOVES

NASCAR promoted a quintet of employees to VP in its Daytona Beach and Charlotte offices. Employees include  David Higdon, Integrated Marketing Communications (Daytona Beach); Cory Posocco, NASCAR Events Group (Daytona Beach); Chad Seigler, Team Marketing Services (Charlotte); Colin Smith, NASCAR Digital Media (Charlotte); and Tshneka Tate, Legal (Charlotte).

THE MAIN EVENT

Cowboys/Eagles on NBC at 8:30p.


ON THIS DAY in 1965: NFL rookie Gale Sayers tied the single-game touchdown record.

In The Know: Other than the Dolphins, what other NFL team once boasted Don Shula as head coach? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Name the person attributed with this quote… “It’s not whether you get knocked down; it’s whether you get up.” Answer: Vince Lombardi (yes, Rocky Balboa said it as well.). Kudos: Chris Long-Flocasts.com/NY; Michael Ritz-BucStar Consulting/NY; Jon Clateman-Frozen Ropes/Syosset; Tim Buckman-NBC Sports Group/Stamford; Jerehmy White-BusyBuddy Books/Glen Rock; Joe Lyons-Back Nine Productions, Inc./Dallas; Bill Robertson-WCHA/Edina; Joey Olson/Manhattan Beach; Mary Downey-Mary Downey Casting/Burbank; Paul Gygli-NBCUniversal Television Distribution/Universal City; Neal Stevens-Stevens & Associates/Beverly Hills.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
12.12.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AdWorks ACCT SERVICE REP/LA: Assist Sales Planning & Operations Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship & campaign fulfillment. BA req’d. Full info/apply HERE (12/19)

JOB OPENING: DR SALES ASSISTANT/FUSE TVNYC: Lng term temp Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resume to: [email protected] (12/19)

JOB OPENING: ACCOUNT EXECUTIVE/Discovery/Chicago: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp pref. Apply HERE (12/18) 

JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (12/17) 

JOB OPENING: TEMP PRINT ART DIR/DESIGNER/WEtv/NYC: Be a part of the new WE tv! 10+ yrs exp. experience with TV network campaign development, collateral and photo shoots a must. Apply/More Info HERE (12/17) 

JOB OPENING: ACQUISITIONS MGR/WEtv/NYC: identify content, analyze ratings & create supporting financials, establish & maintain network wide process for gathering & disseminating all content related data. Apply/More Info HERE (12/17) 

JOB OPENING: FREELANCE PROD COORD/BBC AMERICAS/NYC: Oversee promo projs to completion. Enter projs into database, update prod calndr. Coordinate assets for promo/sizzle reels. Excel & 1+ year exp in a TV Creative Svcs Dept. Resume HERE (12/17)

JOB OPENING: RESEARCH MGR/TVGN/Playa Vista, CA: Self-starter with strong analytical, comm & project mngmnt skills who is adept at creating stories with data. Track ntwk performance, mng prgrm schedules. Prof with Nielsen sys. Please send Resume HERE (12/16)

JOB OPENING: STAFF PROMO SCHEDULING COORD/truTV/NYC: Create promo & graphic skeds, maintain database of active promos/graphics. Must be a team player, detail oriented. 1-2 yrs promo sked experience a +. Apply here: http://bit.ly/16075YT (12/16)

JOB OPENING: DIR, PARTNER MKTG/Roku/Saratoga CA: 10 yrs exp to manage major entertainment partner relationships & negotiate retail promo US & int’l. MVPD, BSKYB & working with services team is a must. Apply HERE (12/16)

JOB OPENING: SR RESEARCH ANALYST/TVOne/New York, NY: Strng Nielsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behaviorgraphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4 yrs exp. Resumes HERE (12/16)

JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (12/13)

JOB OPENING: TEMP SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Powerhouse Sr W/P to join new team focused on breakthrough branded entertainment & digital/social on-air promos. Superb writing skills & savvy grasp of pop culture a must. Apply HERE (12/13)

JOB OPENING: DIR DIGITAL AD SALES SYSTEMS/Discovery/NYC: Impeccable project/product manager to lead the tech revolution as it pertains to digital order mgmt, ad server, and data mgmt/reporting platforms from concept to implementation. APPLY HERE (12/13)

JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor network ratings and demo performance utilizing Nielsen. Devel ntwrk sales positioning presentations. 2+ yrs media rsrch exp req’d. APPLY HERE (12/13)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (12/13)

JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: [email protected] to apply. (12/13)

JOB OPENING: SALES ASSISTANT/REELZ/NY: Overall sales assistant support, maintenance of advertising deals, facilitating the sales process. Dealmaker experience a plus. Apply: [email protected] (12/13)

JOB OPENING: MEDIA PLNR/BYR/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: [email protected] (12/13)

JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Lding kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; DIGITAL EXP +. Great bnfits. Resumes to: [email protected] (12/13)

JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/13) 

JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/13)

JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/13)

JOB OPENING: DIR, AD SALES RESEARCH/NBCU NewsGroup/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/13)

JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/13)

JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/13)

JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/13)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA RESEARCH PROF’L: 20+ yrs in TV, Digital, Cross-platform on client and agency side supporting programming, marketing, digital, & sales. Avail as consultant or perm. basis. Excell refs. [email protected] (12/16)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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