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Cynopsis: DIGITAL

Good morning. It’s Wednesday, December 11, 2013, and this is your first early morning digital briefing.

Online games World of Warcraft and Second Life are not just games: at least that’s what American and British spies have suspected. The New York Times reports that in 2008, the National Security Agency warned that online games might attract terrorist networks to communicate secretly or plot attacks, which led spies to create characters and try to recruit informers on the games themselves. The documents, disclosed by Edward Snowden, however, never hinted at any counterterrorism success, and WOW maker said spies did not have permission to use the game for those purposes. WOW has 7.7 million players, and Second Life has 33 million players.


         Season 2 Premiere tripled the key demo from Season 1!
         Trended nationally on Twitter!

Tune in tonight at 11/10c to see what all the buzz is about.
Warped Roadies: The Real Show Happens Off Stage
Fuse. Where Music Lives.

Source: Nielsen, L+SD, Warped Roadies P12-34 (000) 12/4/13 11p vs 12/7/12 11p.


AMC and Reelzchannel announced they have both signed on for ad tech company Ensequence’s platform AdConneqt+. The technology allows viewers to respond to ads with remote control clicks, which will measure engagement and effectiveness. The platform’s projected reach is 30 to 40 million households by 2014.

Screen Media Ventures, owner of movie streaming site Popcornflix, announced that its horror channel, FrightPIX, is now available at www.frightpix.com. FrightPIX initially launched in January 2013 on Xbox, Roku, Android and iOS with 300 horror flicks, and has been adding 30 to 50 new titles every month since.

Video site Dailymotion.com announced it has acquired video technology company Jilion and its video engine SublimeVideo. Dailymotion publishers, advertisers, and content producers will now be able to use video customization tools, playback features and increase their social integration. Dailymotion has 120 million unique users, with 2.5 billion video views every month according to ComScore.


Netflix will release a new original documentary about Mitt Romney and his 2012 presidential campaign on Jan. 24. Called Mitt, the doc is directed by Greg Whiteley, who was also behind New York Doll and Resolved.

…Netflix also announced that Lost and Alias writer Drew Goddard will write and direct the pilot for its upcoming original series, Daredevil. The new show is part of the Disney Marvel and Netflix deal made earlier this year. Daredevil will include 13 episodes, and be released in 2015.

Machinima‘s new animated series, Hail to the King, will debut on its HappyHour channel on Dec. 15. Produced in partnership with rock band Avenged Sevenfold, Hail is directed by Adult Swim’s Joe Schnepp. All six episodes will be released when the show premieres.

A&E is kicking off its Twitter Amplify program with the Duck Dynasty Christmas special today, Dec. 11. Fans will be asked to tweet #naughty or #nice for a chance to see their profile picture used in a unique Christmas GIF. Also, holiday-themed content will roll out on Twitter and Tumblr from the episode, which will also include a Retweet to Win sweepstakes on the Duck Dynasty Twitter account.

NBCUniversal’s annual Share A Tree initiative with the Arbor Day Foundation got social this year, letting consumers share customized holiday e-cards all this month. E-cards can feature photos from Facebook and be shared through Twitter, Pinterest, Tumblr or Facebook. A tree will be planted for each holiday card created, shared, liked or for each tweet with the hashtag #ShareATree.


Samsung was named Unruly‘s “Most Shared Social Video Brand of 2013” yesterday, at its first Twitter awards show, Unruly Video Sharing Awards #VSAs. Samsung’s campaign S4: Sound & Shot brought in 7.3 million shares alone, beating out second place GEICO (5.1 million shares) and third place Dove (4.52 million shares). The award ceremony that gives away a Golden Cat, also recognized categories like “Most Shared Prankvert,” Most Shared “Music-Branded Video Combo” and “Most Shared Celebrity Ad.”

Web video ad tech company Unicorn Media announced a new Twitter video content embedding feature called Unicorn Once, using Twitter’s Player Cards media display on the timeline. “The benefits of our approach are fast times to publication on all platforms, which is a key requirement for the kind of breaking news events that quickly trend on Twitter,” Unicorn’s Chief Strategy Officer David Morel told Cynopsis.

AdWeek released the Top 20 sponsored ads from the multimedia blogging site, Tumblr, which measured desktop and mobile sponsored posts and Radar Ads based on reblogs and likes (or known as Tumblr’s “notes”) within the first 24 hours after an ad’s launch. The top five are:

01)     Despicable Me 2: Universal Pictures’ GIF: 315,000 notes since July.

02)     Converse: A GIF, created by Tumblr user Matthia Brown: 182,000 notes since May.
03)     The Great Gatsby: Warner Bros. GIF: 152,000 notes since July.
04)     Ford: The #And Is Better: This GIF didn’t even mention the name or image of a Ford (just cats and the internet): 117,036 notes since June.

05)     Home Depot The July 4th GIF: 85,967 notes.


VEVO and Revision3 have officially launched on Google’s Chromecast, as of yesterday. Currently, the device carries apps Netflix, Hulu Plus and YouTube.


NBCUniversal named Bear Fisher as its new Senior Vice President of Marketing and brand Strategy for its Domestic TV Distribution and New Media Distribution. Fisher has been with NBCU for 12 years, and most recently served at Senior Vice President of Brand and Strategy and Creative Director for The Style Network.

Electronic Arts appointed Ryan Gagerman as Director of Licensing. Prior to joining EA, Gagerman was Vice President of international Licensing at Paramount Pictures.

Cross-platform media and entertainment analytics firm Mediamorph announced a group of appointments to its European Advisory Board. Joining are: NBCUniversal’s SVP of international New Media Rob Bell, European Corporate Solutions of Alvarez & Marsal Partner Faisal Galaria, Wild Bunch’s Chairman and CEO Vincent Grimon, Bin Weevils’ CEO Rod Henwood, The Imaginarium Studios’ CEO Tony Orsten and All3media International’s SVP of Digital and Business Development Gary Woolf.


TODAY is the Cynopsis: KidsWebinar

How to Drive Tune-In & Dollars with Apps and Games
Wednesday* December 11, 2013* 1:30-3:00 p.m. ET
Hosted by:
Cathy Applefeld Olson, Editor, Cynopsis Kids

Speakers Include:
Brad Powers, Co-Founder – Cupcake Digital
Sharon Rechter, Co-Founder & Principal – BabyFirst
Bryce Hunter, Interactive Producer – DHX Media


NBCUniversal‘s Amplified, the net’s digital umbrella, released an 11-minute behind-the-scenes video of the live improv commercials it created during its October campaign with Lexus. The ideas were submitted by viewers via social media, performed live under New York City’s Brooklyn Bridge, and aired during Late Night with Jimmy Fallon. Check out how they were at www.Cynopsis.com.


CYNOPSIS: SPORTS is proud to launch the highly anticipated…

Honoring the best and brightest work from around the spectrum of sports business, with categories that include our Legacy and Vision Awards, the Award of Distinction as well as honors for best series, live coverage of a sporting event, social media excellence, marketing campaign, app and more!

For more information & to enter, visit the awards webpage:

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: SR. RESEARCH MANAGER/ABC/Burbank: 5+ yrs exp TV/digital research, apt with Nielsen/Comscore/Rentrak/Omniture/etc, strong written & analytical skills, college degree req. Apply at: www.disneycareers.com Req 153366 (12/17)

JOB OPENING:BUSINESS AFFAIRS EXEC/Pilgrim Studios/LA: Seasoned, energetic business affairs executive; primarily non-scripted, scripted exp a plus; JD from ABA school with at least 5 years experience. Resume HERE (12/14)

JOB OPENING:SEARCH MARKETING MANAGER/WB/NYC: Setting strategy & implementing SEM, SEO, CSE, & retargeting for online shops. Design, deploy, & manage pay-per-click campaigns on search engines. To Apply HERE (12/14)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: HR@rljentertainment.com(12/14)

JOB OPENING:TRAFFIC COORD/AlJazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume here (12/14)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in media analysis rqd. http://musicchoicecareers.iapplicants.com (12/13)

JOB OPENING: TRAFFIC DIRECTOR/MASN/Baltimore MD: Mng 2 traffic coord. Oversee all aspects of Traff Dept. A minimum of 5-10 yrs exp in Traffic management and working knwlg of OSi Traffic & Billing software.  For more info/apply HERE (12/13)

JOB OPENING: DIR. PRICING & PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills. Apply HERE (12/13)

JOB OPENING: SR POST PROD PRODUCER/CSI SPORTS/NY: Min 10 yrs TV Network exp. Support network programming. Produce/write & manage production dept. AE exp. + Sports background a plus. Send resume and cov ltr ATTN: ROSE: jobs@csisports.tv (12/13)

JOB OPENING: DIRECTOR, LEGAL AFFAIRS/NBCU: The Business & Legal Affairs Department supports the various business units of Telemundo Media principally in the area of drafting talent agreements. Apply HERE (12/13)

JOB OPENING:DEVELOPMENT PRODUCERS/NYC: Prod co seeks all levels of dev producers Showrunner to AP for casting/shooting/producing/posting sizzle reels. Past sizzle exp req. Send resumes and sample reels: recruiting@rockshrimp.tv (12/12)

JOB OPENING:SR PROD/WRITER/2CMedia/MIA: Strg writing, conceptual, mktg, pitching & edit to dvlp TV promo campaigns for major ntwks. 3+ yrs exp cable, studio, or bc netwk. TV promo exp or a strong ad agcy bgd a must. Send resume HERE: workhere@2cmedia.com (12/12)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: HR@rljentertainment.com(12/12) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SPRING INTERNSHIP CREDITS ONLY:PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: InternCommittee@mprm.com (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: L.A.-based exp. PRODUCER seeks film or TV gig. Longtime film/TV experience + strong research skills. Exc. refs. http://www.linkedin.com/profile/view?id=221474682 (12/13)

SITUATION WANTED: Tri-state area. Recent college grad seeking SALES/ADVERTISING position w/possible career potential. Smart, disciplined & a very quick learn. Resume and references can be furnished upon request. Email jillian.saley@gmail.com (12/12)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

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