CYNOPSISDIGITAL
12.10.14 Good morning. It’s Wednesday, December 10, 2014, and this is your first early morning digital briefing.
In the first long-form content partnership between Discovery Communications and Hulu, the streaming service will feature programming from Discovery, TLC, Animal Planet, ID, Science, Destination America and Discovery en Espanol, beginning January 1. “Hulu’s offering is as compelling for viewers as it is for programming partners,” said Rebecca Glashow, SVP of digital distribution and partnerships for Discovery Communications, “with a rich, brand-friendly environment.” The deal includes exclusive SVOD rights to Discovery’s long-running Deadliest Catch.
Telemundo and Mashable teamed up to launch a Spanish language tech hub called #ElPulso. The destination will live on Telemundo.com and feature digital news with articles, photo galleries and videos hosted by social influencer Christian Acosta. “Hispanics are avid users of tech and social media, and this partnership demonstrates how the digital revolution has not only connected people geographically, but culturally as well,” Mashable Chief Strategy Officer Adam Ostrow said.
At the UBS Global Media and Communications Conference, CBS CEO Les Moonves shrugged off concerns that the network’s dive into digital will cannibalize its linear television biz. “I don’t look at it as a disruption,” said Moonves. “Twenty million people still watch NCIS. Network is a thriving business.” As for ad dollars, digital “isn’t taking from us,” maintained the exec, “they’re taking from smaller cable networks” and print.
Entertainment One and YouTube music group Cimorelli partnered for a multi-year deal to create and distribute content for TV, film and premium digital platforms. The six sisters that make up Cimorelli have amassed over 3 million YouTube subscribers for content including music videos, vlogs and DIY tutorials.
Win a TiVo Roamio! Charlie Brown, the Grinch, Frosty – which holiday special had the most households with kids? Test your smarts, and vote here for a chance to take home a TiVo Roamio (and a year of subscription service) just in time for the holidays.
How to Get Away with Murder’s Matt McGorry will serve as social media host leading up to the 2015 Screen Actor’s Guild Awards, offering updates and behind-the-scenes details via his personal Twitter, Facebook and Instagram accounts. TNT and TBS will simulcast the ceremony Sunday, January 25 at 8p.
A CYNOPSIS MESSAGE
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Then you need to attend the…
Getting Branded Video Programming Right Webinar
Tomorrow, December 11, 2014 | 1:30PM to 3:00PM | Register Now!
Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples, Founding Partner at Shareability
Danielle Lee, VP of Commercial Marketing at Vevo
Seraj Bharwani, Chief Analytics Officer at Visible Measure
TOP TEN LISTS OF 2014
Facebook revealed its Year in Review, analyzing 2014’s major conversations that took place on Facebook in the arenas of global news stories, entertainment, events and social media trends. Top series and gaming apps on yearinreview.fb.com:
TV Shows:
1. Game of Thrones
2. Orange is the New Black
3. The Walking Dead
4. The Big Bang Theory
5. Downton Abbey
6. American Horror Story
7. Sons of Anarchy
8. True Detective
9. How I Met Your Mother
10. Scandal
Games:
1. Cookie Jam
2. Bubble Witch 2 Saga
3. Candy Crush Soda Saga
4. Klondike
5. Kim Kardashian: Hollywood
6. Old Vegas Slots
7. League of Angels
8. Hero Defense
9. SuperCity
10. Sparta: War of Empires
YouTube also compiled the top trends from the past year, based on the average video’s views, shares, comments, likes and more. From social commentaries, pranks, advertisements and big talent on YT (totaling 21 million subscribers on the channels associated with the listed vids) the Top Ten Tending Videos in 2014 are:
1. Mutant Giant Spider Dog (SA Wardega) by SA Wardega
2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimovi , Iniesta & more by Nike Football
3. FIRST KISS by Tatia PIlieva
4. The Voice IT | Serie 2 | Blind 2 | Suor Cristina Scuccia – #TEAMJ-AX by TheVoiceOf Italy
5. iPhone 6 Plus Bend Test by Unbox Therapy
6. Bars & Melody – Simon Cowell’s Golden Buzzer act | Britain’s Got Talent 2014 by Britain’s Got Talent
7. Budweiser Super Bowl XLVIII Commercial — "Puppy Love" by Budweiser
8. Devil Baby Attack by DevilsDueNYC
9. Goku vs Superman – Epic Rap Battles of History Season 3 by ERB
10. 10 Hours of Walking in NYC as a Woman by Street HarassmentVideo
Additionally, YT revealed 2014’s Top 10 Music Videos:
1. Katy Perry – Dark Horse (Official) ft. Juicy J
2. Enrique Iglesias – Bailando (Español) ft. Descemer Bueno, Gente De Zona
3. Shakira – Can’t Remember to Forget You ft. Rihanna
4. Shakira – La La La (Brazil 2014) ft. Carlinhos Brown
5. Jason Derulo – "Wiggle" feat. Snoop Dogg (Official HD Music Video)
6. Iggy Azalea – Fancy (Explicit) ft. Charli XCX
7. Sia – Chandelier (Official Video)
8. Taylor Swift – Shake It Off
9. Meghan Trainor – All About That Bass
10. Nicki Minaj – Anaconda
USA and Universal Cable Productions are bringing back comedy Playing House – with a twist. A new windowing structure will allow viewers to watch the following week’s episode of season two on VOD, with select advertisers given premium placement across platforms. “We really wanted to give marketers an opportunity to truly follow our video content wherever and whenever the consumer experiences it,” said Linda Yaccarino, president of advertising sales for NBCUniversal. “The producers will collaborate with our clients to develop custom content in and around the series with this distribution model in mind, as the season develops. It is a prime opportunity for brands to maximize their messaging on different platforms to this highly engaged audience.”
New data from the Association of National Advertisers and fraud detection firm White Ops identified 23 percent of video ad impressions as bot fraud in 181 campaigns for ANA member companies including Walmart, Ford, Kellogg’s and Johnson & Johnson, among others. “This study confirmed some prior assumptions and fears, but it is not about sowing distrust or policing ecosystem partners,” said Michael Tiffany, White Ops CEO. “It’s about stopping outright criminal theft. Ad fraud is hugely profitable and is one of the major sources of funding for a global underground responsible for a broad spectrum of cybercrime.” The report offered 17 recommendations to help fight fraud, including advertising during waking hours, and demanding transparency for sourced traffic.
MTV and Applebee’s launched the next installment of the Ultimate Fan Experiences campaign with Fifth Harmony yesterday. Beginning with a series of spots across MTV channels, the ads will push fans to UFE.MTV.com to enter. Last year’s UFE brought in 62,000 entries, thanks to One Direction’s involvement; Miley Cyrus snagged 61,000.
Clearleap launched a new multiscreen sports viewing solution, called The Sports and Live TV Solution. The cloud solution provides sports’ fans access to live-streamed games, sports, programming, real-time highlights and clips, and more.
MOBILE GAMING + APPS
Fusion launched on Apple TV yesterday, with an exclusive first look at the season premiere of No You Shut Up!. The app will offer viewers video highlights from Fusion’s weekly programming, such as Alicia Menendez, America with Jorge Ramos, Soccer Gods and more. “Fusion’s audience was born on the digital frontier,” said Fusion CEO Isaac Lee. “We are taking a significant step to make sure we are reaching this powerful and dynamic audience everywhere they consume content.”
As the X Factor heads into the live finale at SSE Wembley Arena this weekend, show producers FremantleMedia, ITV and SYCO Entertainment announced the app has been downloaded more than 2.4 million times during this season; a 56 percent increase from the year prior. Also, the app was used more than 37.4 million times. “Offering our viewers the chance to vote for free within The X Factor app has driven audience engagement with this year’s show to brand new levels across the live broadcast and beyond,” ITV Director of Interactive at Ann Cook said.
Showtime Anytime is now available on the Xbox One. All Xbox Live members in the U.S. who subscribe to Showtime will get on-demand access to programming and live broadcasts of series, including Homeland, The Affair, and Shameless.
TV OF TOMORROW
The TV of Tomorrow conference took place in New York City yesterday, focusing on multiplatform and interactive television. Highlights included:
Putting it All Together: The 360-Degree UX: “YouTube is about the social experience,” Head of YouTube Space New York’s Adam Relis said. “YouTube is associated with short form, binge viewing content – so for the most part, that audience wants to engage and leave comments, chat with their friends, and be involved with another app while on the platform. Knowing what you’re good at, delivering that, and trying not to be everything to everyone is the key to creating the best user experience.”
Content Over Distribution: Fluid Audience and How to Reach Them: Mondelez Head of Global Media B. Bonin Bough said that brands, advertisers and broadcasters want to embrace audiences viewing content on the Best Screen Available (BSA) – ditching the idea of the first or second screen. “The distribution game is really a content game,” Bough said. “Broadcasters will always win distribution, so now it’s about the quality of content. The digital guys have begun to figure out distribution with programmatic and make deals with streaming partners. It’s a fair game for everyone now.”
A Wise Investment? Assessing big media’s buy-up of online-video content and talent: This panel examined the major media buys from the past year – from Disney’s billion dollar buy of Maker Studios to other ways traditional media companies sought out ways to capture emerging online talent and expand audience reach to younger generations. “Fear is a big motivator,” Bedrocket CEO Brian Bedol said. “They don’t understand this new business, so a lot of these investments are going on to try to buy the learning.”
RESEARCH
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Dec. 1-7.
Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black (Netflix) / 447,004 / 17.90% / 2.53% / 79.56% / 55,197 / 11,434
2. House of Cards (Netflix) / 179,007 / 64.64% / 31.69% / 3.67%
/ 79,803 / 57,858
3. Trailer Park Boys (Netflix) / 84,529 / 100% / 0% / 0%
/ 54,295 / 6,038
4. Community (Yahoo! Screen) / 48,026 / 80.45% / 4.04% / 15.52%
/ 26,644 / 5,519
5. Arrested Development (Netflix) / 25,074% / 90.34% / 9.66% / 0%
/ 15,621 / 11,326
6. BoJack Horseman (Netflix) / 19,618 / 74.19% / 14.82% / 10.99%
/ 10,037 / 2,426
7. Lilyhammer (Netflix) / 13,053 / 94.14% / 2.62% / 3.24%
/ 8,474 / 1,755
8. Hemlock Grove (Netflix) / 11,647 / 47.47% / 3.07% / 49.45%
/ 3,813 / 2,765
9. Transparent (Amazon) / 4,678 / 91.66% / 3.59% / 4.75%
/ 2,957 / 858
10. Turbo (Netflix) / 3,688 / 100% / 0% / 0%
/ 2,543 / 738
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
SpotXchange appointed Randy Cooke as Vice President of Programmatic TV. He was most recently the Vice President of Research at NCC Media.
Simulmedia hired Joe Germscheid as the Senior Director of Business Intelligence and Outcomes. Prior to Simulmedia, he was Director of Consumer Engagement and a senior Partner at Carmichael Lynch.
A CYNOPSIS MESSAGE
Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.
To celebrate the memes, talent and unforgettable moments from the year, YouTube released its annual YouTube Rewind 2014 video yesterday. More than 100 YT creators contributed to the vid, so check out the epic collaboration at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.10.14
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