Cynopsis: DIGITAL

Good morning. It’s Tuesday, December 10, 2013, and this is your first early morning digital briefing.


E.W. Scripps Company has acquired digital video news network Newsy for $35 million. The company’s headquarters will remain in Missouri. “We’re thrilled to be acquired by E.W. Scripps, which has a long tradition of editorial excellence,” Newsy President Jim Spencer told Cynopsis. “This will enable us to grow our business further and win the digital news marketplace.”

Yahoo has acquired online streaming event service EvntLive, a “virtual venue” for concerts from artists such as Bon Jovi and Slash. Yahoo has already dipped into the music space with its On the Road series; this move seems to indicate that more will be in the offing as the company beefs up its video portfolio.

Network A, the online action sports YouTube channel from BedRocket, is now its own online network: NetworkA.com. Fans of BMX, snow, ski, skate and surf sports will now be able to follow videos and interact within a new social media network on the site. NetworkA has 38 program partners with more than 121 million views, and is known for the series Tuerck’d and Alana: Surfer Girl, which has each clocked seven to eight million views.


Animal Planet’s digital network, Animalist, launched a new web series, Cat Mojo, from current host of My Cat From Hell‘s Jackson Galaxy. Each week Galaxy will share his thoughts on cat-related topics, which can be viewed at animalist.com/catmojo or Animalist’s YouTube channel.

The video publisher behind The Walking Dead‘s Telltale Games announced that it will now do the same for HBO Game of Thrones. The game will be released in 2014 as a digital download for videogame consoles, PC, Mac and mobile devices. Telltale Games has won more than 90 “Game of the Year” awards since its release in 2012, according to Variety.

Tomorrow! As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement and ultimately revenue and ratings. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on December 11 from 1:30-3p to learn more.Sign up for the webinar at www.cynopsis.com.


Google announced its new Google+ native ad network called +Post. Because Google+ doesn’t allow formal advertising, +Post will be seen on sites within Google’s ad network. When web users hover over the ads, they’ll become interactive by giving the option to join a Hangout, leave comments and other Google+ features. All Things D reports Toyota is one of the first to adopt the +Post network.


NATPE 2014||Market & Conference
January 27-29 | Miami Beach, Florida | Fontainebleau Hotel

SPEAKERS and SESSIONS ANNOUNCED: We have Game Changers, Platform Accelerators,
Marketing Masters, Storytellers, Global Navigators and C-Level Insight

These include: Anthony Wood, Erin McPherson, David Levy, Marta Kauffman,
Emilio Azcarraga Jean, Tim Spengler
and more.
See the full list at www.natpe.com/market/schedule.

Register to attend at www.natpe.com/market. For the Best Rate, Use Promo Code: N14CYN


Shazam updated its Apple app yesterday to fully integrate the music streaming service app Rdio. The incorporation allows Rdio app users to listen to Shazam songs to create a “My Shazam Tracks” playlist. Shazam boasts more than 375 million users in 200 countries. The Android app will be updated in the upcoming weeks.

A new study from Ggya, a social login provider for companies such as ABC, NBC and FOX, found that 20 percent of all Q3 media-related content was shared on Pinterest. Facebook recorded 40 percent and Twitter 30 percent, yet Pinterest had the highest in ecommerce-related social share, at 44 percent.


Here are this week’s top ten YouTube channel ratings from OpenSlate,sorted by SlateScore, monthly views and subscriptions. Take a look at the winners in the People & Blogs category for the week ending December 7, 2013.

OpenSlate YouTube’s Top 10 People & Blogs Channels

Channel Name Slate Score Monthly Views Subscriptions
BF vs. GF 831 31,488,900 2,642,181
Shane 828 23,188,560 3,116,557
Shaytards 812 21,565,080 1,726,231
Daily Grace 802 10,573,290 2,330,984
It’s Judys Life 772 9,394,620 571,328
Luisito Rey 759 9,394,620 1,828,156
Ian H 758 14,069,070 3,419,674
Boogie2988 738 23,170,470 1,316,348
Watch Us Live And Stuff 699 11,969,850 1,717,179
Swoozie06 678 8,117,340 1,202,238

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300.www.openslatestudios.com

Nielsen Twitter TV Top Ten for the week of December, 2-8 2013

Program Date Unique Audience (000) Tweets (000)
The Sound of Music Live! 12/5 5,255.5 499.5
The Voice 12/3 3,481.4 1,179.4
The Grammy Nominations Concert Live 12/6 2,733.6 133.9
CMA Country Christmas 12/2 2,410.1 73.1
American Horror Story: Coven 12/4 2,140.0 105.4
Scandal 12/5 2,138.6 395.7
The Voice 12/2 1,951.7 160.9
CMT Artists of the Year 2013 12/3 1,937.9 54.5
The X Factor 12/4 1,908.8 275.4
Bonnie & Clyde 12/8 1,869.1 90.0

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

NBC’s The Sound of Music Live! featuring Carrie Underwood brought in mega ratings during the three-hour broadcast on Dec. 5 not only on TV, but also in online buzz according to social media analytics company Kontera. The title alone boosted consumption (based on how many shared and used the phrase) by 791.27 percent on the day of broadcast. Underwood’s name increased consumption by 0.2% more on the same day, suggesting that she was the main reason for the chatter. Nielsen Twitter Ratings also rated the broadcast as first in unique tweets this week (see above).


Global multiplatform video service provider Vubiquity has hired Darcy Antonellis as its new CEO effective on Jan. 2. Antonellis was formerly President, Technical Operations and Chief Technology officer at Warner Bros. Entertainment.

Roku has appointed Stephen Kay as its new Senior Vice President and General Counsel. Kay joins Roku from Hogan Lovells, where he was a managing partner and leader of the firm’s global Technology, Media and Telecoms industry team.

Clockwork VFX, the animation studio behinds spots for Xbox One, has hired Nina Davenport as its new Executive Producer. Davenport previously was a producer at UPROAR!


Register Now – Sports Social Media Webinar is Today!
Insider Secrets to Engaging Sports Fans on Multiscreens
Today – 1:30-3:00pm ET

Expert Speakers:
Scott Carlis: (VP, Digital & Social Media) AEG Global Partnerships
Jayar Donlan: (VP, Social Media) WWE
Amanda Perkey: (Social Media Senior Manager) FOX Sports
Megan Hueter: (Director, Digital/Social Strategy) Catalyst an IMG consulting company


Pantene Philippines‘ powerful gender stereotype campaign is creating buzz on social networks. A shampoo bottle isn’t even seen in the commercial created by BBDO Guerrero, but it manages to highlight the different labels men and women have in the workplace. The video has gotten more than 2.2 million views since it was released last month. Check it out at www.cynopsis.com.


TOMORROW is the Cynopsis: Kids Webinar!
How to Drive Tune-In & Ad Dollars with Apps and Games
Dec 11, 2013| 1:30-3:00 p.m. ET|REGISTER NOW

Hosted by:Cathy Applefeld Olson, Editor, Cynopsis Kids

Speakers Include:
Brad Powers,Co-Founder{Cupcake Digital}
Sharon Rechter,
Co-Founder & Principal{BabyFirst}
Bryce Hunter,
Interactive Producer{DHX Media}

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSIS: SPORTS is proud to launch the highly anticipated…

Honoring the best and brightest work from around the spectrum of sports business, with categories that include our Legacy and Vision Awards, the Award of Distinction as well as honors for best series, live coverage of a sporting event, social media excellence, marketing campaign, app and more!

For more information & to enter, visit the awards webpage:

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: SR. RESEARCH MANAGER/ABC/Burbank:5+ yrs exp TV/digital research, apt with Nielsen/Comscore/Rentrak/Omniture/etc, strong written & analytical skills, college degree req. Apply at: www.disneycareers.com Req 153366 (12/17)

JOB OPENING:BUSINESS AFFAIRS EXEC/Pilgrim Studios/LA:Seasoned, energetic business affairs executive; primarily non-scripted, scripted exp a plus; JD from ABA school with at least 5 years experience. Resume HERE (12/14)

JOB OPENING:SEARCH MARKETING MANAGER/WB/NYC: Setting strategy & implementing SEM, SEO, CSE, & retargeting for online shops. Design, deploy, & manage pay-per-click campaigns on search engines. To Apply HERE (12/14)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA:Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: HR@rljentertainment.com(12/14)

JOB OPENING:TRAFFIC COORD/AlJazeera America/NY:1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume here (12/14)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in media analysis rqd. http://musicchoicecareers.iapplicants.com (12/13)

JOB OPENING: TRAFFIC DIRECTOR/MASN/Baltimore MD: Mng 2 traffic coord. Oversee all aspects of Traff Dept. A minimum of 5-10 yrs exp in Traffic management and working knwlg of OSi Traffic & Billing software.  For more info/apply HERE (12/13)

JOB OPENING: DIR. PRICING & PLANNING/El Rey Ntwks/NY:Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills. Apply HERE (12/13)

JOB OPENING: SR POST PROD PRODUCER/CSI SPORTS/NY:Min 10 yrs TV Network exp. Support network programming. Produce/write & manage production dept. AE exp. + Sports background a plus. Send resume and cov ltr ATTN: ROSE: jobs@csisports.tv (12/13)

JOB OPENING: DIRECTOR, LEGAL AFFAIRS/NBCU: The Business & Legal Affairs Department supports the various business units of Telemundo Media principally in the area of drafting talent agreements. Apply HERE (12/13)

JOB OPENING:DEVELOPMENT PRODUCERS/NYC: Prod co seeks all levels of dev producers Showrunner to AP for casting/shooting/producing/posting sizzle reels. Past sizzle exp req. Send resumes and sample reels: recruiting@rockshrimp.tv (12/12)

JOB OPENING:SR PROD/WRITER/2CMedia/MIA:Strg writing, conceptual, mktg, pitching & edit to dvlp TV promo campaigns for major ntwks. 3+ yrs exp cable, studio, or bc netwk. TV promo exp or a strong ad agcy bgd a must. Send resume HERE: workhere@2cmedia.com (12/12)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA:
Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: HR@rljentertainment.com(12/12) 

Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ resume@bf-tv.com (12/11)

JOB OPENING:MGR, BRDCST OPS/NUVOtv/Glendale CA: Mng daily ops for prgrmng, video on demand, scheduled on-air elements, Nielsen, & closed captioning. Highly orgnzd/detail-oriented, 3-5yrs exp Cable Ntwrk enviro req’d. Apply HERE: hr@mynuvotv.com (12/11)

JOB OPENING:DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: build financial models, conduct mkt. research, analyze/negotiate/recognize new bus. opps. Bachelors + 3-4 yrs digital exp. Resume & sal req to: resume@indemand.com (12/11)

JOB OPENING:ASST EDITOR/PRODUCER/iN DEMAND/NYC:attend video & audio sessions, produce/edit prom. assets weekly. Bachelors + 2 yrs post-prod exp. Resume & sal req to: resume@indemand.com (12/11)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SPRING INTERNSHIP CREDITS ONLY:PR INTERN/MPRM Communications/LA:Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: InternCommittee@mprm.com (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: L.A.-based exp. PRODUCERseeks film or TV gig. Longtime film/TV experience + strong research skills. Exc. refs. http://www.linkedin.com/profile/view?id=221474682 (12/13)

SITUATION WANTED: Tri-state area. Recent college grad seekingSALES/ADVERTISING position w/possible career potential. Smart, disciplined & a very quick learn. Resume and references can be furnished upon request. Email jillian.saley@gmail.com (12/12)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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