12.08.14 Good morning. It’s Monday, December 8, 2014, and this is your first early morning Sports briefing.
Today, Andrea Kremer will be inducted into the Cynopsis Sports Hall of Fame as its inaugural member for her work in front of the cameras as well as behind the scenes as a producer. After storied runs at ESPN and NBC, Kremer now finds herself coming full circle as part of NFL Network and HBO as well as an instrumental part of CBS Sports Network’s new series We Need to Talk.
Boasting a pair of Emmys, iconic interviews with the biggest athletes in sports and a resume that has influenced both pop culture and sports history, Kremer spoke with Cynopsis Sports about her legacy, the state of journalism, memorable interviews and the one sport she wishes she had the chance to get more involved with.
Kremer on her career: The thing I am most proud of is the longevity factor. In an age when you see people that literally pop on to the scene and they have a shelf life of 2, 3, 4 or 5 years, the flip side of that and feeling like you are old is that you bring consistency and longevity to the table. That’s something I am really proud of. From a sports business perspective, the irony is not lost on me that my first job in television was as the first female producer at NFL Films. Now, I’ve come full circle as part of NFL Network and at HBO, because the first thing I produced at NFL Films was Inside the NFL. I feel like, as my career continues to ascend, I’ve watched the sports business industry just blossom and grow exponentially. When I got to NBC in 2006, it was just NBC. There wasn’t an NBCSN, so I find it amazing how the proliferation of networks has exploded over the course of my 30 some years in the business.
On her journalism philosophy: It has always been very important to me that it is nice to be first, but it is imperative to be right. That is one of the issues with Twitter, and you have to be really careful before you hit send. It isn’t just about trying to be sensational and trying to grab followers. You have to make sure you are right with what you are reporting. Do you want to be first or do you want to be right? I want to be both, but I have to be right.
On memorable interviews: If you single one out then you are almost saying that others weren’t as good but clearly one thing that has been a hallmark of my career over the years has been sitting with athletes who have suffered a profound loss and having them talk about it first. Whether that’s Javon Walker, whose teammate was shot and killed and literally died in his arms, or Trent Dilfer and the death of his son. Two still resonate for me and it was the only interview they did about it ever. One was Joe Jurevicius, who won a Super Bowl while his son was in the hospital and later died at 40 days of age. That was probably the hardest interview I’ve ever done because I had a one-year old. I didn’t appear on camera because I was emotional during the interview. One of the most surprising was Cris Carter admitting that he was an alcohol and drug addict. I showed up to do the interview and he decided that was the day to talk about it. The story aired on a Sunday and on Monday the phone rings and it was Cris and he said to me that he and his wife Melanie knew he did the right thing with the right person. That was a meaningful thing to hear. We in the media have to remember that may be our story but it is their life.
On a sport she wished she was able to cover more often: Tennis! I love the sport and love to play it. I think Roger Federer is such a magnificent athlete and I don’t know him and I want him to be a great guy. I enjoy it and I’ve been to Wimbledon and the French and the US Open and would love to do more.
A CYNOPSIS MESSAGE
SPORTS SOCIAL MEDIA SUMMIT
Today @ YALE CLUB NYC | 8:30 a.m. – 4:00 p.m.
Cynopsis Sports will bring together some of the world’s most accomplished social media communicators in the world of sports. Attendees will have access to the knowledge and techniques used by brands, leagues and networks as they motivate, activate and aggregate their fans. Register Now! | Walks-in are welcome to attend!
Big news at Bleacher Report, as Turner Sports promoted Dorth Raphaely to GM of the platform, while Rory Brown gets elevated to Chief Content Officer. Meanwhile, Bleacher Report founder and GM Dave Finocchio and Sam Parnell, Chief Technology Officer, will assume new strategic advisory roles with the division beginning in 2015. Under Finnocchio’s guidance Bleacher Report has surpassed several key milestones over the last year, ranking as the second largest standalone sports website for the first time ever from April-August and notching a 40% annual increase in cross-platform monthly uniques, based on the latest comScore metrics. Meanwhile, in his new position as GM, Raphaely will add responsibility for business operations, product management and design, engineering and oversight of international expansion to his current leadership of the programming, analytics and quality control teams. Brown, based in New York, will oversee all forms of content for Bleacher Report under a unified content creation team, running both editorial and video content creation for the site and its Team Stream app. By the way, don’t miss Raphaely today as he keynotes the Cynopsis Sports Social Media Summit!
ESPN will begin its 12-year agreement to exclusively televise the College Football Playoff in just a few weeks, featuring the top four teams as selected by the College Football Playoff selection committee. The No. 1 seeded Alabama Crimson Tide will face the No. 4 Ohio State Buckeyes in the Allstate Sugar Bowl, and the second-seeded Oregon Ducks will face the third-seeded Florida State Seminoles in the Rose Bowl presented by Northwestern Mutual, both on New Year’s Day.
Baylor and TCU will play in "New Year’s Six" bowls involved in the inaugural College Football Playoff. The No. 5 Bears will play No. 8 Michigan State in the Goodyear Cotton Bowl Classic, while the No. 6 Horned Frogs will face No. 9 Ole Miss in the Chick-fil-A Peach Bowl. No. 7 Mississippi State will play No. 12 Georgia Tech in the Capital One Orange Bowl. No. 20 Boise State and No. 10 Arizona will meet in the VIZIO Fiesta Bowl.
The ACC Football Championship on ABC Saturday (Florida State/Georgia Tech) earned a preliminary 2.7 adults 18-49 rating.
The Big Ten Football Championship on FOX (Wisconsin vs Ohio State) earned a 1.8 adults 18-49 rating.
SI.com reported that The Big Ten Conference will play its men’s basketball tournament at Madison Square Garden in ‘2018, with a formal announcement planned for Tuesday.
CBS and Dish Network reached a multiyear pact for carriage of CBS-owned broadcast stations and cable nets including CBS Sports Network. The programming blackout had lasted about 12 hours but was restored in time for coverage of football this weekend.
ESPN will also have a major presence at the 2014 Baseball Winter Meetings in San Diego, Calif. from Monday, Dec. 8 through Wednesday, Dec. 10. The 2014 Baseball Winter Meetings is the largest annual gathering of baseball executives and personnel. Baseball Tonight will have two daily shows from San Diego.
ESPN also announced that it has reached a deal with the Canadian Curling Association for media rights to the Seasons of Champions events on ESPN platforms through March 2015. ESPN gained rights to more than 300 hours of coverage total.
A CYNOPSIS MESSAGE
http://www.cynopsis.com/classifieds E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for posting an ad.
Toyota was honored with the 2014 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. Toyota joins Coca-Cola as the only multiple-time winner of the award. “Toyota is a world class marketer that consistently demonstrates how to effectively leverage its strong brand across all NASCAR platforms to drive measurable performance both on and off the track, said NASCAR Chief Operating Officer Brent Dewar. “Celebrating its tenth year in the sport, Toyota is a true partner to NASCAR at all levels.”
NJHurt.org has enlisted the help of several NFL players, including injured New York Giants lineman Geoff Schwartz, teammate Jameel McClain and Philadelphia Eagles first round pick Marcus Smith to build a campaign bringing to light the national cost of spiraling out of pocket health costs.
TCU took the full back page of Sunday’s New York Times sports section for an ad congratulating LaDainian Tomlinson on his College Football Hall of Fame induction.
The UFC has signed CM Punk, one of the biggest stars in pro wrestling to a multi-fight contract. The deal comes just a few days after the promotion announced a wide-ranging apparel deal with Reebok.
The Royal Foundation and the National Basketball Association announced a partnership between the Foundation’s United for Wildlife and Coach Core programs and the league’s NBA Cares global social responsibility program. The partnership will raise awareness about the importance of international wildlife conservation, develop the next generation of conservation leaders, and grow the game of basketball.
Top Five Best Selling Sports Books per Amazon.com
Unbroken by Laura Hillenbrand
Wild: From Lost to Found on the Pacific Crest Trail by Cheryl Strayed
The Boys In The Boat by Daniel James Brown
Jeter Unfiltered by Derek Jeter
You Can’t Makes This Up by Al Michaels with Jon Wertheim
The New York Mets hired Chris Zaber as Vice President for ticket sales and services.
The Atlanta Falcons meet the Green Bay Packers on ESPN’s Monday Night Football at 8:15p.
ON THIS DAY in 1988 – Ron Hextall of the Philadelphia Flyers becomes the first goalie in NHL history to score a goal, shooting into an empty net in the closing minutes of a win over the Boston Bruins.
In The Know:There are 344 colleges and universities playing men’s basketball at the Division I level this year. Which is the one school not affiliated with a conference? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: With both the Heisman Trophy announcement and the Army-Navy game on the horizon, how many players from the two service academies have won the famed award in total? Answer: Five (Staubach and Bellino for Navy, Dawkins, Davis and Blanchard for Army) Kudos: Brian Robin-Brener Zwikel & Associates; David Westberg-SAG-AFTRA; Tom Moore-Kalt Productions; Andy Pittman-Texas A&M University; Jon Clateman-Frozen Ropes.
Later — Chris
Chris Pursell for
Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (12/13) JOB OPENING: TEMP SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Powerhouse Sr W/P to join new team focused on breakthrough branded entertainment & digital/social on-air promos. Superb writing skills & savvy grasp of pop culture a must. Apply HERE (12/13) JOB OPENING: DIR DIGITAL AD SALES SYSTEMS/Discovery/NYC: Impeccable project/product manager to lead the tech revolution as it pertains to digital order mgmt, ad server, and data mgmt/reporting platforms from concept to implementation. APPLY HERE (12/13) JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor network ratings and demo performance utilizing Nielsen. Devel ntwrk sales positioning presentations. 2+ yrs media rsrch exp req’d. APPLY HERE (12/13) JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (12/13) JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: email@example.com to apply. (12/13) JOB OPENING: SALES ASSISTANT/REELZ/NY: Overall sales assistant support, maintenance of advertising deals, facilitating the sales process. Dealmaker experience a plus. Apply: firstname.lastname@example.org (12/13) JOB OPENING: MEDIA PLNR/BYR/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: Llebron@thebeaconmg.com (12/13) JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Lding kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; DIGITAL EXP +. Great bnfits. Resumes to: Llebron@thebeaconmg.com (12/13) JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/12) JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/11) JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/11) JOB OPENING: DIR, AD SALES RESEARCH/MSNBC/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/11) JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/11) JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/11) JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/11) JOB OPENING: SR MGR, RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s; interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (12/10) JOB OPENING: Sr. INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Resume to: email@example.com (12/10) JOB OPENING: SALES ASSISTANT/DISH MEDIA SALES/NY: Overall support to multiple teams, executing/maintenance of linear and interactive television deals, facilitating the sales process. FULL INFO/APPLY HERE (12/9) JOB OPENING: DIR, STUDIO PRODUCTION/NBC SPORTS GROUP/NYC: Supervise newsroom and field staff involved in developing, producing and airing news programs, daily sports entertainment shows and Pre/Post Game shows FULL INFO/APPLY HERE (12/9) JOB OPENING: MKT RESEARCH/STRATEGY DIR/NBCUNIVERSAL/NYC: Lead program rsch efforts for NBCU content. Skilled presenter & data mgmt/analysis. Expert w/Nielsen suite. Digital rsch experience preferred. FULL INFO/APPLY HERE (12/9) JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy & excellent communication skills are a must. 1-3 yrs exp req’d. Contact Pam Eaton: HERE (12/9) JOB OPENING: ACCOUNT EXECUTIVE/Flite/NY: Establish East Coast sales presence for SF-based adtech startup, create relationships w/media agencies & brands, develop pipeline to achieve sales targets. 3-5 yrs exp. in online advertising = important! Apply HERE (12/9) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: firstname.lastname@example.org for more information. (12/12) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com. WINTER INTERNSHIP CREDITS ONLY: INTERN/AMY LEVY PR/LA: Talented intern to learn how to write press releases, bios, web copy, blogs, social media, pitch clients and more. firstname.lastname@example.org (12/12) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Copyright Cynopsis 2014
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014