12/08/14: Andy Samberg’s ‘The Lonely Island’ announces new OTT series with Fox deal; StatSocial: NBC’s Peter Pan Live raking in 44.9M impressions (infographic); Netflix tests out new Twitter alert for ‘Marco Polo’ premiere


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Good morning. It’s Monday, December 8, 2014, and this is your first early morning digital briefing.


Andy Samberg
’s Lonely Island production venture announced the first three shows for its Party Over Here initiative to develop digital content that will potentially find a home on Fox and FX linear platforms. Primarily distributed on OTT services such as Hulu and Roku will be sci-fi comedy The Tyler Zone, Topics With Andre Hyland and mockumentary series Home for the Weekend. Lonely Island’s Samberg, Akiva Schaffer and Jorma Taccone will produce the shows, with Billy Rosenberg (Date night) leading production and development.
Conde Nast Entertainment unveiled a new series with YouTube’s Erick Beck and Justin Johnson of The Indie Machines channel. Wired’s Gadget Challenge has the duo test out gizmos from the Wired store. CNE previously collaborated with Beck and Johnson on Battle Damage.
Netflix ordered an original documentary from Oscar-nominated filmmaker Liz Garbus (The Farm: Angola, USA) about singer/songwriter and civil rights activist Nina Simone. The doc, called What Happened, Miss Simone? will hit the service next year.
teamed up with Time Inc to launch The Climb, which focuses on successful female celebrities and entrepreneurs. Created by Amy Palmer, subjects include: Tamara Mellon (Jimmy Choo), June Ambrose (stylist), Crystal Renn (plus size model), Dj Chelsea Leyland and blogger Arielle Nachmani (Something Navy). The Climb will live on People.com, Instyle.com and on the Time Inc platform (170 million uniques per month).
The movie Russell Madness, from Fandango and Air Bud Entertainment, will debut Feb. 21 as part of the Fandango Family Screening Series and promote Fandango’s online destination. Russell stars John Ratzenberger (Toy Story), Fred Willard (Modern Family), and David Milchard (Convos with my 2-Year Old). Plot revolves around a talking Jack Russell Terrier who accidentally becomes a professional wrestler.
How long do you think it will take Sony Pictures to recover from its cyber attack? Vote in our poll.


In time for Neflix’s Marco Polo series debut on Dec. 12, the streaming service is testing a new Tweet Me a Reminder alert embedded within tweets about the show. When users click on a button, they receive a reply-reminder of the show’s premiere date. The message will also include a custom video from the cast.
People Now
, the daily live online show presented by Toyota on People.com, revealed that Dean Cain (Merry ExMas), Adriana Lima (Victoria Secret Fashion Show), John O’Hurley (Seinfeld), and the cast of Annie (Jamie Foxx, Cameron Diaz) will make guest appearances this week. The 20-minute program consists of interviews, entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.


Do you want to lift brand awareness and ROI?

Then you need to attend the…
Getting Branded Video Programming Right Webinar
Thursday, December 11, 2014 | 1:30PM to 3:00PM | Register Now!

Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples,
Founding Partner at Shareability
Danielle Lee,
VP of Commercial Marketing at Vevo
Seraj Bharwani,
Chief Analytics Officer at Visible Measure


Exclusive to Cynopsis: STAT SOCIAL AUDIENCE RATINGS for NBC’s Peter Pan Live broadcast on 12/4

Overview: 333 thousand tweets/92 thousand tweeters/44.9 million impressions
: 18-24 (18%) / 25-35 (35%) / 35-44 (25%) / 45-54 (16%) / 54+ (11%)
Gender: Women (73%) / Men (27%)
Location: Top Cities  New York, Los Angeles, Chicago, Washington DC, Boston / Top States  New York, California, Texas, Illinois, Florida
Audience Favorites:
Interests: Humor, TV, Clothing, Celebrity Gossip, Country Music, Sci-Fi & Fantasy, National News, Fashion, Pop Music, Classic Rock
Brands: BuzzFeed, Disney, New York Times, Comcast, Huffington Post, Time Warner, Entertainment Weekly, Playbill, Hollywood Reporter, E!
Celebrities: Anna Kendrick, Neil Patrick Harris, Mindy Kaling, Seth Meyers, Jimmy Fallon, Lena Dunham, Ellen Degeneres, Stephen Colbert, Emma Watson, Kristin Chenoweth
TV Shows: Modern Family, Glee, How I Met Your Mother, Late Night with Jimmy Fallon, Orange is the New Black, Girls, Pretty Little Liars, Downton Abbey, Baseball Tonight, Once Upon A Time
Source: Nielsen. StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.

So what does it mean? “NBC produced their second live musical – Peter Pan – and within 24 hours the NBC hashtag #PeterPanLive received more than 333 thousand tweets from 92 Twitter users, potentially reaching 44.9 million users,” StatSocial Strategic Account Manager Audrey Hungerman told Cynopsis. “Of those who tweeted, 48 percent were between the ages of 18-34. Users who tweeted about the event were 1.03 times more likely to like the main sponsor, Walmart, than the average Twitter audience. The audience cared about brands such as BuzzFeed, Disney, and Playbill, while they favored celebrities Anna Kendrick and Broadway star Kristin Chenoweth. NBC drew in some of ABC viewers based on their TV show preferences as well, including Modern Family, Glee, and Once Upon A Time.”

Check out the companion infographic with the data at www.cynopsis.com.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:


What do a pug, hedgehog, and a micro-pig have in common? They’re all singing in McVitie’s Victoria biscuits’ new holiday spot. It begs to challenge the adorable (and viral) Monty the Penguin from John Lewis’s new ad to a Christmas cute-off. Check out this sweet commercial at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
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