12/07/17: Jeffrey Tambor may not leave Amazon’s Transparent after all

Good morning. It’s Thursday December 7, 2017 and this is your your first early morning Digital briefing.

Supervised Learning: Supervised learning is a type of machine learning in which humans input specific data sets, and then supervise much of an A.I. program’s learning process. With supervised learning, the sample data is clearly labeled, and the machine learning program is given a specified outcome to work toward.
Is Jeffrey Tambor returning to Transparent after all? Last month, following allegations of sexual misconduct, the actor released a statement that seemed to announce his departure from the Amazon series. “Given the politicized atmosphere that seems to have afflicted our set, I don’t see how I can return to Transparent,” he said at the time. But accounting to a new report from The New York Times, Tambor’s departure isn’t a done deal just yet. “[No] final decision for next year has been made,” Allan Mayer, Tambor’s publicist, told the Times. Only time will tell what winds up happening.
Mashable is going through some dark days. The digital media company finalized its $50 million sale to publisher Ziff Davis on Tuesday, a deal reported on by the Wall Street Journal last month. That $50 million price tag is doubtless a bitter pill for Mashable to swallow: As recently as last year, the company had been valued at $250 million. In addition, Mashable has now laid off 50 employees, according to reports from the New York Post and Recode. According to a source who spoke to Variety, those fifty employees represent 30% of the company’s staffers. Though interestingly enough, Mashable CEO Pete Cashmore and Editor-in-Chief Jessica Coen will keep their current jobs under company’s new owners, according to the Post.
Saluting TV’s Commitment to Community

Now more than ever it’s crucial for media organizations to utilize their influence for the greater good of the community and we look forward to shining a light on these altruistic companies. Whether the focus is disaster-relief, humanitarian efforts, public service announcements, health and safety, environmental relief or something else, we can’t wait to see how your brand has made its mark!
Early-bird rates expire 12/20, so enter now!

Amazon’s Prime Video service has finally been added to the Apple TV streaming box. The announcement comes after years of negotiations between the two tech giants. The news isn’t exactly a surprise; back in June, Apple CEO Tim Cook announced that the deal would be finalized by the end of 2017. The streaming service will now be available for Apple TV’s 4K set-top models – as well as third-generation models of the device – in over 100 countries.
YouTube revealed the top ten viral and music videos that appeared on its platform during 2017. The video for Luis Fonsi’s ‘Despacito,’ featuring Daddy Yankee, sat atop the music videos list. In fact, it sat atop every list: With more than 4.4 billion views, it’s the most-viewed YouTube video of all time. Other entries on the music video list included those for Ed Sheeran’s ‘The Shape of You,’ J Balvin’s and Willy Willaim’s ‘Mi Gente’, Maluma’s ‘Felices los 4’, and Bruno Mars’s That’s What I Like (numbers two, three, four, and five respectively.) A video from the Thai singing competition ‘The Mask Singer’ reigned supreme on the top ten list of “trending” videos. In that video (Official title: Until we will become dust – Oyster Mask), a man in an oyster mask delivers a heartfelt musical performance. Just the kind of bizarre, infectious content that would go viral. You can check out the full lists here.
Video news brand NowThis has partnered with Campbell Soup Company – along with Wavemaker, the company’s media agency – to launch a new channel. Called NowThisFood, the channel will focus on the impact that food has on communities, culture and the environment. NowThis will produce editorial and Campbell-branded social videos for the channel.
The Wolves In the Wall, a 2003 children’s book from famed fantasy writer Neil Gaiman, is getting the VR treatment. Wolves in the Wall VR, a new experience based on the book, will make its debut at the Sundance Film Festival next month. Wolves in the Wall VR faced a difficult path to production. It was one of the final projects in development at Oculus Story Studio – before Facebook shut the unit down in May. But most members of the Story Studio team continued working on the project, and even landed more funding from Oculus. What premieres at Sundance may be just one of multiple chapters: Two additional installments are currently in the works, though there’s no planned release date for those just yet.
Also getting a VR adaptation is 1968 horror classic Night of the Living. Developed by VR production company Supersphere, the multiplatform VR experience will be released next year, in time for the 50th anniversary of the original film’s release. The project was made possible by a deal between Supersphere and Image Ten, the production company launched by late Night of the Living Dead director George Romero.
As Apple gears up for a massive foray into original content, the tech giant has named Michelle Lee as a creative exec. She’ll work at Apple Worldwide Video, the unit that will lead the way on Apple’s original content push. Since 2012, Lee had worked at Universal Television-based True Jack Productions, serving as a producing partner to writer and showrunner Jason Katims. There, she developed and executive produce a number of TV series, including NBC’s Rise, Hulu’s The Path, and CBS’s Pure Genius.
Vice Media made a couple of new hires. Marsha Cooke, a 24-year veteran of CBS News, will serve as Vice’s SVP of Content Strategy. She’ll coordinate development and production for Vice’s content, across platforms including TV, social media, mobile, and other digital platforms. Another longtime TV exec, Josh Cogswell, has been named as the company’s President of Digital. Cogswell most recently worked at Tribune Media; before that, he spent 15 years at Viacom. He’ll now oversee the launch of Vice’s upcoming direct-to-consumer content services, among other duties. The hires were first reported by Variety.
SHAREABLEE  SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for November 27 – December 3. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows. 


Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
Tubular Top Ten Global Sponsored Videos Sunday, November 26, 2017 – Saturday, December 2, 2017. Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Nov. 29-December 5 using Twitter data from Nielsen. Check out their findings below.

Who did Netflix cast to take over the role of Queen Elizabeth II in season 3 of The Crown? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Fincher has served as executive producer on two Netflix series: One is the recently-released Mindhunter. What’s the other? Answer: House of Cards. Kudos to Andy Pittman-TAMU/TX, Stephen Kelley-9 Story Distribution International LTD./Dublin, Ireland, Tom Moore-Kalt Productions/CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA
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YouTube’s top trending video of the year, from Thai singing competition ‘The Mask Singer’, featured a performer wearing an oyster mask. It’s infectious, and…well, weird. Check it out here.
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National Geographic

Lead marketing strategy for tentpole programming across all platforms. Drive tune-in & increased ratings for major marketing priorities. 10+ yrs of entertainment category exp. Excellent verbal and written communication skills

Full info/apply HERE

JOB OPENING: MARKETING MANAGER/WVIT/Hartford CT: Development of sales marketing strategy and cutting edge multi-platform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations. Minimum 3 yrs marketing or agency exp as well as Min 1 yr sales exp. Full info/apply HERE (12/14)

JOB OPENING: SENIOR MARKETING DIRECTOR/National Geographic/DC: Lead marketing strategy for tentpole programming across all platforms. Drive tune-in & increased ratings for major marketing priorities. 10+ yrs of entertainment category exp. Excellent verbal and written communication skills Full info/apply HERE (12/14)

JOB OPENING: AUDIENCE ENGAGEMENT SPECIALIST/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 4+ yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of bid mgmt., keyword targeting & qual score optimization. Full info/apply HERE (12/14)

JOB OPENING: ANALYST PROGRAM RESEARCH/BRAVO/NYC: Responsible for analyzing and reporting for the Program Research dept. Proven exp in analyzing & interpreting quantitative research with internal client business needs in mind. Proactive thinker w/great writing & comm skills pref’d. Full info/apply HERE (12/14)

PRODUCTION ACCOUNTANT/Big Bad Boo/Vancouver or NYC: Deadline & detail oriented person w/great orgnztnl skills & knack w/numbers who doesn’t miss a detail. BA deg in Accounting/finance w/4+ yrs related accounting exp. Mac expert.  Animation prod exp pref’d. Full info/apply HERE (12/13)

JOB OPENING: BUSINESS DEVELOPMENT ACCOUNT MANAGER/KVEA/LA: Responsible for generating multi-platform new business as part of KVEA. BA deg in pref’d field. 2-3 yrs sales exp with a proven success record. Full info/apply HERE (12/13)
JOB OPENING: COPY COORDINATOR/NBC/Newton Mass: Implement, revise, and maintain traffic instruction for all national orders. 3-5 years of exp working in a broadcast television traffic dept. Wide Orbit Traffic System knwlg a +. Effective organizational or office management skills. Full info/apply HERE (12/13)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info.  BS req. Full info/apply HERE (12/13)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/Crown Media Family Networks/NY: Provide sales and analytical support to the Direct Response Team. Monitor and manage inventory for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.  Provide internal analysis on inventory and sell-out levels. BS req. Full info/apply HERE (12/13)

JOB OPENING: SR ART DIRECTOR/MELT/ATL: Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. Full info/apply HERE (12/13)

Responsible for search execution to include but not limited to dvlpng target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our srch verticals a must. Full job info/apply HERE (12/12)

JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (12/12)

JOB OPENING: PROJECT MGR OFF-AIR DESIGN/Paramount Network/NYC: Work close w/ & support Sr Project Dir. Receive clients requests & work w/them to get full scope of work, specs & expected due dates. Must possess great comm. skills, ability to work high paced environment & be able to effectively multi task. Resumes HERE (12/12)

CREATIVE DIRECTOR/A+E/NY: Lead & motivate an On-Air creative team in delivering best in class campaigns. 10+ yrs hands-on exp in cable/tv mktg and/or branded advertising. Exc tech skills with: Avid/Final Cut Promo; After Effects and Adobe Suite. Full info/Apply HERE (12/9)

JOB OPENING: SR MGR, YOUTUBE STRATEGY/A+E/NY: Dvlp/manage company’s YouTube presence across its portfolio of networks. Self-motivated, extremely detail oriented & independent worker w/expertise of YouTube Platform. 5-7 yrs exp digital mktg or project mngmnt w/strong emphasis in social. Full info/apply HERE (12/9)

JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Dvlp/mng all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+yrs of digital media plng exp. Extremely detail-oriented w/ clear &proven track record of cross funct collaboration. Full info/apply HERE (12/9)

JOB OPENING: DIGITAL MARKETING MGR/CSI SPORTS/JERSEY CITY: Plan digital mktg campaigns as we expand our social media presence across all digital properties inc. web, social, mobile, OTT and emerging platforms. Mng rsrch and analytics to maximize success. +5yrs Media req Sports bckgrnd a +. Res/cvr letter HERE (12/9)

JOB OPENING: PRODUCTION MGR/VICE LABS/NYC: Provide support to Supervising Prod (SP) in executing creative vision for short-form video shoots. Dvlp projected monthly filming sched; assign team members incl prod support & editors. Secure film permits. Knwlg of film permit rules a must. Full info/apply HERE (12/8)

JOB OPENING: INTEGRATED MKTG SR. MGR/FUSE/NYC: Develop/execute digitally led multipltfm integrated mktg solutions for Ad Sales clients. 5-7 yrs exp in Digital/Social Mktg/Media for Ad Sales in Ent/Media Industry. Full info/apply HERE (12/8)

PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume HERE (12/8)

JOB OPENING: DIRECTOR, AD SALES/INSP/Open: Drive new/incremental revenue & also one that services an existing list of mostly DR clients. Req’s a specific focus on new bus dvlpmnt & presentation skills. 3-5 yrs sales exp. Nat’l media plan’g/buying @agencies relationships a must. Full info/apply HERE (12/8)

SITUATION WANTED: Unscripted Creative Exec adept at generating new ideas, producing tapes, writing, working with talent and delivering projects that sell. Available to elevate your development slate and bring your company’s ideas to the finish line. Creativeproducer1@gmail.com (12/12)

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Job of the Week MGR. AD SALES PARTNERSHIPSA+E NetworksNY Establish the strategy & manage the departmental activities for monetizing network content & assets to drive national ad sales revenue for A+E Networks. Full Info/Apply:  HERE CynopsisJOBS Good morning. It’s Sunday February 17, 2019 and this is your first early […]