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CYNOPSISSPORTS
12.07.16
Good morning. It’s Wednesday December 7, 2016 and this is your first early morning Sports briefing.
FOX Sports and Major League Soccer are offering new frontiers for Saturday’s MLS Cup, announcing that Saturday’s MLS Cup will be showcased in VR via LiveLike. Viewers can watch through the FOX Sports VR app, with Audi on-board as presenting sponsor. Viewers will be able to select from five camera angles with or without a headset and can also enter a “virtual suite” with access to rosters and live stats. The match will also include a “first-of-its-kind” VR replay feature for iOS users, allowing viewers to rewind the game in 30-second increments going as far back as 30-minutes, as well as the ability to control replays from different camera angles.
“We are thrilled to work with Audi and offer VR capabilities for FOX Sports’ first MLS Cup broadcast and once again team with LiveLike on such an important and historic event for the company,” said Devin Poolman, SVP, Digital Platforms, FOX Sports. “MLS has done a tremendous job helping soccer grow in the United States and we couldn’t be more excited to be working with them on the first VR experience for the MLS Cup.”
With bowl season upon us, ESPN reports that over 179,000,000 fans viewed more than 100 billion minutes of college football games across ESPN’s Nielsen-rated television networks. In addition, ESPN games were streamed on 15,128,000 unique devices during the 2016 college football regular season. ABC’s Saturday Night Football finished the season as the most-watched college football franchise with an average total live audience of 6,087,000 viewers with its TV audience (5,996,000 viewers) up 10%.
The SEC on CBS finished its season with a national household rating/share of 3.4/8, and averaged 5.7 million viewers. The SEC Championship on Dec. 3 ranked as the highest-rated and most-watched Conference Championship game, averaging 11.1 million viewers and a 6.6/15 HH rating/share.
On FOX Sports, the company saw its own conference championship games record big numbers on Friday and Saturday beginning with the Pac-12 Championship Game which drummed up a 3.4 rating with 5.671 million viewers and marking the second most-watched Pac-12 Championship Game ever. Saturday night’s Big Ten Championship Game handed the broadcast network with a 5.3 rating and 9.198 million viewers, while the unofficial battle for the Big 12 Championship scored a 3.1 with 4.817 million viewers.
Meanwhile, ESPN serves up the 82nd annual Heisman Trophy Presentation Presented by Nissan on Saturday at 8p. The show will be hosted by Chris Fowler, along with college football commentators Lee Corso, Kirk Herbstreit, Tom Rinaldi and “Heismanologist” Joe Tessitore. The show will be complemented by the sounds of hip-hop duo Black Violin.
Thursday will see ESPN carry The Home Depot College Football Awards at 7p. Presenters are set to include AJ Hawk, Desmond Howard, Joe Allison, Ray Guy, Warren Moon, Calvin Hill and more.
Elsewhere in college sports, HBO will debut the docuseries UConn Huskies: The March to Madness on March 1 with episodes running Wednesdays on the network. The series follow’s the school’s famed women’s basketball program as it looks to tie UCLA’s record of 11 college basketball championships. The first episode will run 60 minutes, followed by half-hour segments.
ESPNU and ESPNews are set to televise 12 regular-season NBA Development League during the 2016-17 season. Games begin tomorrow when the Delaware 87ers visit the Westchester Knicks at 7p on ESPNU. The channel will also be home to the NBA D-League Playoffs, including First Round action, the Conference Finals, and the D-League Finals.
Tennis Channel doubles down on its Year in Review coverage in 2016, scheduling two hour-long shows dedicated to both the men’s and women’s tours starting with the women’s Year in Review on December 12 at 8p and followed by the ATP Year in Review at 9p. Both editions will be hosted by Mary Carillo, who will be joined by Hall of Famers Tracy Austin and Lindsay Davenport.
There’s a new demo in town. El Rey Network announced Monday that it is expanding its focus to embrace a surging audience it calls “Strivers,” new working and middle class males not defined by traditional age and race categories but who consume more hours of linear cable TV each week than any other socioeconomic group. ‘We learned that the audience tuning in to El Rey Network was much broader and more diverse than just English speaking Hispanic men,” said Daniel Tibbets, El Rey Network president and general manager. Tibbets will explain the strategy and research behind a brand voice that’s “aspirational, authentic and inclusive” as one of the expert panelists in the December 15 Cynopsis webinar, Diversity and Inclusion: What You Need to Know to Make it Real. Register here.
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The Hawaii Tourism Authority locked in a new partnership with the LA Clippers, pinking a deal to promote travel to the Hawaiian Islands. Meanwhile, the Clippers will travel to Honolulu for its 2017 training camp at the University of Hawaii campus. “This marketing partnership is ideal for both of our futures,” Leslie Dance, HTA Vice President of Marketing and Product Development said. “The Clippers are one of the NBA’s hottest teams with a growing fan base in Hawaii and across the Pacific, and the Hawaiian Islands is a favorite destination for travelers from southern California.”
Twitter released its list of the biggest sports moments in 2016, which included events that spans the Olympics, Copa America and Super Bowl 50 as well as the deaths of figures such as Muhammad Ali, Arnold Palmer and Pat Summitt.
Top U.S. Sports Trends
These are the sports hashtags that trended highest in the US in 2016. Does not account for total conversation:
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Top Trending U.S. Sports Teams
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Meanwhile, Yahoo Sports unveiled its own Year in Review, recapping the top stories and trends of the year based on the reading and searching habits of its own audiences. Here’s a snapshot…
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After tackling the likes of NASCAR, ice skating, basketball and soccer, Will Ferrell is now taking on a new competition… esports. Legendary Pictures announced that Ferrell will star in a new comedy about the esports scene, portraying a professional player “an anomaly in a sport where players usually retire in their 20s due to slowing hand-eye coordination” with Michael Kvamme and Jordan Dunn writing the script. The company reports that two franchises, Evil Geniuses and Fnatic, are in discussions to have a presence in the film.
The British Esports Association – the UK’s esports national body locked in its Advisory Board and launched its full website. Led by British Esports Chair, Andy Payne OBE, the board for 2017 includes: Paul “ReDeYe” Chaloner, Veteran Esports Host, Caster and Presenter; Richard Lewis, Esports Journalist of the Year; Michael "ODEE" O’Dell, President Team Dignitas; Craig "Wizzo" Fletcher, Founder Multiplay; Chris Mead, Twitch’s UK Director of Partnerships; Ryan Hart, World Champion Esports Player; Ceirnan “ Excoundrel ” Lowe, Color Caster; Josh Williams, Founder, National University Esports League; Carleigh Morgan, Academic and Andrew Nixon, Partner at Sheridans.
Riot Games reports that the 2016 League of Legends World Championship finals were seen by 43 million people worldwide, according to its site, which noted that peak concurrent viewership for the final matchup hit 14.7 million. The total number of viewers was up over last year’s record of 36 million.
The 2017 class of the International Boxing Hall of Fame was unveiled, with honorees set to include longtime Showtime Sports announcers Barry Tompkins and Steve Farhood, who join Evander Holyfield, Marco Antonio Barrera and Johnny Tapia. In the non-participant category, world-renowned ring announcer, the late Jimmy Lennon, Sr., will posthumously join his son, Jimmy Lennon Jr., in the Hall. The induction ceremony will take place June 8-11.
Independent Sports & Entertainment announced David Bauman as general counsel for the company’s sports agency division, which includes more than 300 athletes in the NBA, NFL and MLB. He will also serve as SVP and assistant general counsel of the company.
Warriors/Clippers on ESPN at 10:30p.
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ON THIS DAY in 1937: The Red Sox pick up the contract of a 19-year-old Ted Williams.
In The Know: What position does college football’s Biletnikoff Award honor? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who did the Angels beat to win their only World Series? Answer: The Giants. Kudos: Michael Ritz-BucStar Consulting/NY; Mike Donato-ABC/NY; Denis Barry-CBS/NY; Greg Conner-Tennis Channel/NY; Ken Nice-TeamPeople/DC: Tim Buckman-NBC Sports Group/Stamford; Rich Dubroff-PressBoxonline.com/Baltimore; Bill Pearce-The Record-Argus/Greenville; John Kukla-KDFW FOX 4/KDFI my27; Dallas-Fort Worth; Lance Davis-Good Karma Brands/Milwaukee; Gretchen Brady-KTVT/Dallas; Bill Robertson-WCHA/Edina; Irma Lozano-Brand One Agency/LA; Jeff Mirkin-2:25 Engagement/Santa Monica; George NeJame-NSQ Inc./LA; Don Surath-KPIX-TV/KBCW-TV/San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
12.07.16
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