12/06/17: CNBC: Disney moves closer to acquiring 21st Century Fox assets

Good morning. It’s Wednesday December 6, 2017 and this is your your first early morning Digital briefing.

Conversational Interface: A conversational interface is any user interface that simulates chatting with a real person. If you’ve spoken to Siri, Cortana, or Alexa, then you’ve used a conversational UI. As A.I. technology has improved, conversational interfaces have become progressively more adept at understanding requests and performing complex tasks.
Reports that Disney might acquire key parts of 21st Century Fox have been out there for almost a month. CNBC now reports that those talks have progressed, and that a deal could be announced as early as next week. All told, Disney would reportedly pay more than $60 billion for the new assets. Properties included in the deal could include National Geographic, Star, movie studios, regional sports nets, and stakes in Sky and Hulu. Speaking of which, Disney and Fox each own 30% of Hulu; if Disney acquires Fox’s stake, it’ll own a controlling stake in the service. At the same time, Disney is planning to launch its own streaming services in the coming years, having recently declined to renew its licensing arrangement with Netflix. Assuming the Fox deal goes through, Disney will be able to pack additional movies and TV shows onto those platforms. Bottom line: In a few years, Disney will likely be giving Netflix a run for its money. 
Well that didn’t last long. About two weeks after Amazon’s Echo Show device regained access to YouTube following a dispute between Amazon and Google, the Echo Show has lost that access all over again. And it goes farther: Amazon is also letting users know that Amazon Fire TV streaming devices will lose access to YouTube starting on January 1. Google was fairly blunt about its motivations, citing a “lack of reciprocity” from Amazon. “Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products,” said a spokesperson. “We hope we can reach an agreement to resolve these issues soon.”
Getting Maximum Impact from Experiential Marketing
Cynopsis Webinar |Tuesday, January 30, 2018 | 1:30pm
The more that millennials turn away from traditional advertising, combined with the downward trend of TV ratings, the smarter it is for marketers to create experiential events that build brand awareness and drive loyalty through one-on-one connections with consumers. Learn how to execute experiences that will resonate with your target audience and supercharge your story in this essential webinar.


You still have a few hours to register for TODAY’s Cynopsis Digital webinar, Using Artificial Intelligence to Capture & Captivate Audiences. From smart speakers to chat bots, there are a million and one ways that A.I. is drastically changing the way that media pros reach and influence consumers. It’s crucial to how to effectively integrate A.I. technologies into your own strategies – and now’s your chance. Panelists from Mindshare North America, IBM Watson Advertising, Scripps Networks Interactive, and Zone TV will be joining us. The webinar is at 1:30 PM ET – register here.
Facebook’s Instagram made a couple of significant new updates to Instagram Stories. User stories will now automatically be archived after they expire. In the past, users were able to use Instagram’s archive feature to manually save standard video and photo posts, but not Stories posts. It’ll come as a shock to no one that the new archiving feature is essentially a clone of a Snapchat product. (Snapchat’s archiving feature, called Memories, launched in 2016.) In another update, Instagram will also let users add their archived stories to a new highlights section at the top of their profile pages. The new updates come just one week after Snapchat launched a significant redesign of its user interface.
A day after Netflix announced a Kevin Spacey-free season of House of Cards, another Netflix show is dismissing one of its stars for similar reasons. Netflix announced that actor Danny Masterson will be written out of The Ranch, a comedy series that debuted last year. Multiple women have accused Masterson of rape, and calls for his ouster have been stacking up for weeks.
Digital star Tyler Oakley just signed with Hollywood talent agency WME. Oakley, a prominent LGBTQ activist, rose to fame on YouTube, where he began posting videos ten years ago. He now has 23 million followers across all the social platforms where he’s active, including 7.8 million from YouTube. In addition to his videos, he hosts a weekly podcast called Psychobable. He also appeared in CBS’s The Amazing Race, and wrote a best-selling book called Binge. In addition to representing Oakley on all existing projects, WME will help him launch his own production company.
DirecTV Now just passed the one million subscriber mark, according to AT&T. The live TV service, which AT&T launched in November 2016, had 787,000 subs by the end of September. But while the service is growing quickly, the numbers don’t make up for AT&T’s losses on the traditional pay-TV side. The telco lost 385,000 U-verse TV and DirecTV satellite subs in Q3 alone.
SVOD service Tribeca Shortlist has partnered with 1620 Media, the digital studio arm of Pilgrim Media Group. 1620 Media will begin production on The Games We Play, a 12-part short forms series that will run on Tribeca Shortlist. Episodes will run from three to five minutes. In the series, host Matthew Hoffman will challenge celebrity guests with movie-themed games, while offering movie trivia centering on films available on the Tribeca Shortlist service. The series is set to debut early next year.
Marvel is sinking its claws into podcasting. Disney’s comics giant will soon launch a new 10-episode scripted podcast series focused on X-Men hero Wolverine. The series, called Wolverine: The Long Night, will debut on the streaming service Stitcher Premium in spring of 2018. It’ll then expand to other platforms in the fall. The podcast will be written by author and comic book writer Ben Percy.
The Influential Ranking, from influencer marketing platform Julius, is based on an influencer’s Average Engagement (the daily sum of engagements over the past 60 days) on an individual social platform or overall social presence. Below, check out the Top 10 Travel YouTubers from October to November.

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume). 
Streaming Series (11/27/17 – 12/3/17)   
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Oath, the Verizon-owned division composed of AOL and Yahoo, just added three new execs to its Oath Studios production unit. Abra Potkin, formerly of Disney ABC Television Group, will serve as Head of Talent Relations and Strategy. Caroline Christopher, who joined Yahoo in January as Head of Development, will hold the same title at Oath Studios. And Victoria Parker, who left The Weinstein Company in September of 2016 (good timing!), will serve as Head of Creative Strategy. Oath Studios is headed up by VP Alex Wallace, a former NBC News exec. Wallace took over Yahoo’s video efforts about one year ago, before the company was officially acquired by Verizon.
Our Last Trivia Question: Executive producer David Fincher is often mentioned in connection to Netflix’s Mindhunter, but he’s not the credited creator of the series. Who is? Answer: Joe Penhall. Kudos to Tom Moore-Kalt Productions/CA, Andrew Bellamy-Producers Guild of America/New York, Andy Pittman-TAMU/TX, and David Westberg-SAG-AFTRA Federal Credit Union/CA
Aside from Mindhunter, what other Netflix series did David Fincher executive produce? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Awards Event: March 14th in NYC
At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, we are proud to honor these digital trailblazers. They may be just out of college. Or they may be inventors, tech wizards, or senior-level execs who have helped clear a path in what is still a relatively young industry . Past honorees have been digital-savvy innovators from a wide range of companies ( view past honorees here ).

2017 saw some of the most high-profile cybersecurity hacks in recent memory. But will 2018 be even worse? CNET explores this and other important tech topics in its latest podcast; you can check out the video version here.
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Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. 

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JOB OPENING: PRODUCTION ACCOUNTANT/Big Bad Boo/Vancouver or NYC: Deadline & detail oriented person w/great orgnztnl skills & knack w/numbers who doesn’t miss a detail. BA deg in Accounting/finance w/4+ yrs related accounting exp. Mac expert.  Animation prod exp pref’d. Full info/apply HERE (12/13)

JOB OPENING: BUSINESS DEVELOPMENT ACCOUNT MANAGER/KVEA/LA: Responsible for generating multi-platform new business as part of KVEA. BA deg in pref’d field. 2-3 yrs sales exp with a proven success record. Full info/apply HERE (12/13)
JOB OPENING: COPY COORDINATOR/NBC/Newton Mass: Implement, revise, and maintain traffic instruction for all national orders. 3-5 years of exp working in a broadcast television traffic dept. Wide Orbit Traffic System knwlg a +. Effective organizational or office management skills. Full info/apply HERE (12/13)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info.  BS req. Full info/apply HERE (12/13)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/Crown Media Family Networks/NY: Provide sales and analytical support to the Direct Response Team. Monitor and manage inventory for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.  Provide internal analysis on inventory and sell-out levels. BS req. Full info/apply HERE (12/13)

JOB OPENING: SR ART DIRECTOR/MELT/ATL: Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. Full info/apply HERE (12/13)

Responsible for search execution to include but not limited to dvlpng target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our srch verticals a must. Full job info/apply HERE (12/12)

JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (12/12)

JOB OPENING: PROJECT MGR OFF-AIR DESIGN/Paramount Network/NYC: Work close w/ & support Sr Project Dir. Receive clients requests & work w/them to get full scope of work, specs & expected due dates. Must possess great comm. skills, ability to work high paced environment & be able to effectively multi task. Resumes HERE (12/12)

CREATIVE DIRECTOR/A+E/NY: Lead & motivate an On-Air creative team in delivering best in class campaigns. 10+ yrs hands-on exp in cable/tv mktg and/or branded advertising. Exc tech skills with: Avid/Final Cut Promo; After Effects and Adobe Suite. Full info/Apply HERE (12/9)

JOB OPENING: SR MGR, YOUTUBE STRATEGY/A+E/NY: Dvlp/manage company’s YouTube presence across its portfolio of networks. Self-motivated, extremely detail oriented & independent worker w/expertise of YouTube Platform. 5-7 yrs exp digital mktg or project mngmnt w/strong emphasis in social. Full info/apply HERE (12/9)

JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Dvlp/mng all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+yrs of digital media plng exp. Extremely detail-oriented w/ clear &proven track record of cross funct collaboration. Full info/apply HERE (12/9)

JOB OPENING: DIGITAL MARKETING MGR/CSI SPORTS/JERSEY CITY: Plan digital mktg campaigns as we expand our social media presence across all digital properties inc. web, social, mobile, OTT and emerging platforms. Mng rsrch and analytics to maximize success. +5yrs Media req Sports bckgrnd a +. Res/cvr letter HERE (12/9)

JOB OPENING: PRODUCTION MGR/VICE LABS/NYC: Provide support to Supervising Prod (SP) in executing creative vision for short-form video shoots. Dvlp projected monthly filming sched; assign team members incl prod support & editors. Secure film permits. Knwlg of film permit rules a must. Full info/apply HERE (12/8)

JOB OPENING: INTEGRATED MKTG SR. MGR/FUSE/NYC: Develop/execute digitally led multipltfm integrated mktg solutions for Ad Sales clients. 5-7 yrs exp in Digital/Social Mktg/Media for Ad Sales in Ent/Media Industry. Full info/apply HERE (12/8)

PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume HERE (12/8)

JOB OPENING: DIRECTOR, AD SALES/INSP/Open: Drive new/incremental revenue & also one that services an existing list of mostly DR clients. Req’s a specific focus on new bus dvlpmnt & presentation skills. 3-5 yrs sales exp. Nat’l media plan’g/buying @agencies relationships a must. Full info/apply HERE (12/8)

JOB OPENING: MANAGER, PRODUCTION ADMINISTRATION/IFC/LA: Supervise the physical production and administration of all contractual payments for IFC’s Originals. Ability to cultivate productive relations with industry contacts externally & internally. 5 yrs exp w/scripted production preferred. Apply HERE (12/7)

JOB OPENING: SALES PLANNER/ANALYST/NCM/NYC: Generate/calculate accurate proposals for mult acct directors supporting national sales, mktg, bus. dvlpmnt & regional sales teams. Knwlg of sales, advertising, mktg or related field industry a benefit. 2-3 yrs related business exp necessary. Full info/apply HERE (12/7)

JOB OPENING: DIRECTOR, AD SALES PLANNING/SIRIUS XM/NYC: Detail oriented & orgnz’d candidate to efficiently monetize inventory to maximize revenue. BA Deg &/or 6yrs relevant exp working in an Ad Sales dept in Pricing/Plan’g function in media advertising (radio a strong +) Wide orbit a +. Full info/apply HERE (12/7)


JOB OPENING: PLANNER AD SALES/SIRIUS XM/NYC: Work closely w/Acct Execs to understand scope of proposal req’s to independently review media schedules in an effort to monetize inventory. 3+yrs exp media advertising (radio &/or pricing & plan’g/sales analysis a strong +). Strong analytical/quant skills. Wide Orbit a + Full info/apply HERE (12/7)

SITUATION WANTED: Unscripted Creative Exec adept at generating new ideas, producing tapes, writing, working with talent and delivering projects that sell. Available to elevate your development slate and bring your company’s ideas to the finish line. Creativeproducer1@gmail.com (12/12)

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Job of the Week SR SALES PLANNERIONCLEARWATER   Mng team of sales assistants; mng setting rate cards & placing inventory to maximize revenue & returns. Resp for generation of all sales proposals. 4-yr deg w/ 5+ yrs Local Ad Sales exp in Pricing & Inventory ad sales plan’g and/or systems admin strongly pref’d. Full info/apply […]