12/05/14: Maker Studios debuts comedy series ‘Crash Pad’ with Bart Baker; MiTu peeks into Latino YouTuber lives in ‘MiTu Holiday House’; Fine Bros. developing new ‘Mean Girls’ style film


Good morning. It’s Friday, December 5, 2014, and this is your first early morning digital briefing.


Maker Studios launched comedy series CrashPad across Maker platforms today. The series stars Bart Baker (more than one billion views on his YT channel), and is co-produced by Maker and Drama ¾. The series will also feature appearances by other digitally native talent such as Maker partners Amy Pham, Iman “AlphaCat” Crosson, Ed Bassmaster, Sam Macaroni, and Timothy DeLaGhetto, along with Shane Dawson, Lisa Shwartz, DeStorm, King Bach, and Jesse Wellens of Prank vs. Prank. The 12-episodes (11 minutes each) will broadcast every Friday at 9p ET on Music Choice VOD platform, Music Choice Play, Maker.tv and YouTube.
is taking a sneak peek into the lives of top YouTube creators and social influencers in the new digital series MiTu Holiday House. Beauty and lifestyle celebs Maiah Ocando, Daniel Fernandez, Guzii and others will hang out in MiTu’s holiday home in Bel Air to chat about their lives and create holiday-themed videos. New episodes will premiere every Wednesday and Thursday at 4p PT on MiTu Life.
YouTube’s Fine Bros. Entertainment is developing a feature-length teen comedy with Big Block Entertainment Group, which will take on a Mean Girls spin. Benny and Rafi Fine will write, direct and produce the film, and Big Block’s Tom Pellegrini (Jiro Dreams of Sushi) and Scott Prisand (Rock of Ages) will produce with Scott Benson (Heathers: The Musical) executive producing.
Above Average debuted a new holiday-themed stop-motion animated series with Oreo, called Deck the Balls. TJ Miller (Silicon Valley) and his sister Morgan Miller voice the show, with new episodes rolling out the next two Wednesdays.
Twitter, Google, Yahoo, MVPIndex, IMG and the Bleacher Report: senior execs from all these companies will be sharing thoughts and insights at the  Cynopsis Sports Social Media Summit.on Monday, December 8th. Come join us!


The latest episode of Comedians in Cars Getting Coffee hit Crackle yesterday, featuring Fred Armisen (Portlandia) and Jerry Seinfeld cruising the streets of Portland, Oregon. Additionally, a special bonus episode was released with “President of Worldwide Production FOR Sony’s Crackle Division” Dick Corcoran (played by former Seinfeld co-star Michael Richards). Ali Wentworth and Jimmy Fallon will finish out the season on Dec. 11 and Dec. 18.
The new comedy web series Life in Your Social Network released its second episode yesterday on YouTube. The new ep includes the actor Tom Sizemore (Black Hawk Down, Saving Private Ryan), and continues to follow a group of characters as they navigate life when their social media networks become reality. LIYSN was written and directed by Hunter Davis, and produced by Create Produce Exploit. The third ep will hit YT later this month.
With the Bravo Emmy-winning digital video series Top Chef: Last Chance Kitchen returning on Dec. 10 at 11p ET, the network released the first teaser on BravoTV.com. In the premiere, the first eliminated chefs from Bravo’s Top Chef will face off on the digital series, with one chef continuing in the competition until just one is left standing for a spot in the Top Chef finale.
TV Land is giving viewers a look at Younger, its newest original series from Sex and the City creator Darren Star, with a newly released extended scene: http://youtu.be/m-sRRDudUR4. Now shooting in Williamsburg, Brooklyn, the series, which stars Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella, premieres Tuesday, March 31 at 10p. "Younger’ has an irresistible take on secrets, sex and second chances,” said Larry W. Jones, President of TV Land. “The series will now serve as the launching pad for the network’s new edgier comedies including Impastor, Teachers and The Jim Gaffigan Show, which will premiere later in the spring and summer.”
Krysten Ritter (Don’t Trust the B­ in Apartment 23) has been tapped to star in Marvel’s Netflix series Jessica Jones, according to The Hollywood Reporter.  She’ll play the title character, a superhero suffering from post-traumatic stress disorder that leads her to hang up her costume and open her own detective agency.

Want to find out what shows from Above Average and Collective Digital Studio are online and when? They’re just two of the latest companies whose programming is included in Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


Getting Branded Video Programming Right Webinar

Join us on Thursday, December 11, 2014, for the webinar Getting Branded Video Programming Right to find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways in order to connect with viewers to lift brand awareness and ROI.
Register Today!



Eyeview announced a new programmatic ad campaign with American Family Insurance, with spots that target viewers based on their nearest AFI agent. Eyeview Head of Midwest Sales Walter Yang said, “By employing personalized video advertising, American Family Insurance has established a highly effective way to connect with consumers on an individual level.”
SpotXchange reported net revenue growth for the first three quarters of 2014 of 136 percent compared to the first three quarters of 2013, with programmatic revenue increasing by 282 percent. Mobile also represented the fastest growing department, with mobile and connected TV revenues increasing 84 percent from Q2 to Q3 in 2014.
MRM//McCann acquired digital eCommerce consulting firm Optaros. Founded in 20014, Optaros will remain headquartered in Boston as a unit within MRM//McCann and continue to be led by CEO Rob Willms.


ArsenalFX named Sean Starkweather as Creative Director. Prior to joining the studio, Starkweather was a Creative Director at Stardust.
Kelly Mead
joined Simulmedia as Vice President of Program Management. She was previously the Vice President of Product Management & Client Strategic Development at NPD Group.
Fusion hired Hillary Frey as Director of Global News Operations. She was previously the Editorial Director of News for NBCNews.com.
John Najarian, who joined E! in 2001, has been upped to Executive Vice President, News and Digital for E!

James Chin joined research consultancy Three as the Head of Design. Chin comes to Three from db5, where he was a Design Catalyst.


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Three Olives Vodka and The Via Agency enlisted popular YouTube musician Masha Shirin (her videos have more than 30 million views) to perform the 1978 classic Werewolves of London in their new campaign. Over a series of several short clips, the half-human, half-wolf of a character prowls the London bar scene for prey (and cocktails using the Three Olives Vodka) to the song’s remake. Check out part one at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: d.schwartz@twinwingames.com for more information. (12/12)

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