12.05.14 Good morning. It’s Friday, December 5, 2014, and this is your first early morning digital briefing.
Maker Studios launched comedy series CrashPad across Maker platforms today. The series stars Bart Baker (more than one billion views on his YT channel), and is co-produced by Maker and Drama ¾. The series will also feature appearances by other digitally native talent such as Maker partners Amy Pham, Iman “AlphaCat” Crosson, Ed Bassmaster, Sam Macaroni, and Timothy DeLaGhetto, along with Shane Dawson, Lisa Shwartz, DeStorm, King Bach, and Jesse Wellens of Prank vs. Prank. The 12-episodes (11 minutes each) will broadcast every Friday at 9p ET on Music Choice VOD platform, Music Choice Play, Maker.tv and YouTube.
MiTu is taking a sneak peek into the lives of top YouTube creators and social influencers in the new digital series MiTu Holiday House. Beauty and lifestyle celebs Maiah Ocando, Daniel Fernandez, Guzii and others will hang out in MiTu’s holiday home in Bel Air to chat about their lives and create holiday-themed videos. New episodes will premiere every Wednesday and Thursday at 4p PT on MiTu Life.
YouTube’s Fine Bros. Entertainment is developing a feature-length teen comedy with Big Block Entertainment Group, which will take on a Mean Girls spin. Benny and Rafi Fine will write, direct and produce the film, and Big Block’s Tom Pellegrini (Jiro Dreams of Sushi) and Scott Prisand (Rock of Ages) will produce with Scott Benson (Heathers: The Musical) executive producing.
Above Average debuted a new holiday-themed stop-motion animated series with Oreo, called Deck the Balls. TJ Miller (Silicon Valley) and his sister Morgan Miller voice the show, with new episodes rolling out the next two Wednesdays.
Twitter, Google, Yahoo, MVPIndex, IMG and the Bleacher Report: senior execs from all these companies will be sharing thoughts and insights at the Cynopsis Sports Social Media Summit.on Monday, December 8th. Come join us!
The latest episode of Comedians in Cars Getting Coffee hit Crackle yesterday, featuring Fred Armisen (Portlandia) and Jerry Seinfeld cruising the streets of Portland, Oregon. Additionally, a special bonus episode was released with “President of Worldwide Production FOR Sony’s Crackle Division” Dick Corcoran (played by former Seinfeld co-star Michael Richards). Ali Wentworth and Jimmy Fallon will finish out the season on Dec. 11 and Dec. 18.
The new comedy web series Life in Your Social Network released its second episode yesterday on YouTube. The new ep includes the actor Tom Sizemore (Black Hawk Down, Saving Private Ryan), and continues to follow a group of characters as they navigate life when their social media networks become reality. LIYSN was written and directed by Hunter Davis, and produced by Create Produce Exploit. The third ep will hit YT later this month.
With the Bravo Emmy-winning digital video series Top Chef: Last Chance Kitchen returning on Dec. 10 at 11p ET, the network released the first teaser on BravoTV.com. In the premiere, the first eliminated chefs from Bravo’s Top Chef will face off on the digital series, with one chef continuing in the competition until just one is left standing for a spot in the Top Chef finale.
TV Land is giving viewers a look at Younger, its newest original series from Sex and the City creator Darren Star, with a newly released extended scene: http://youtu.be/m-sRRDudUR4. Now shooting in Williamsburg, Brooklyn, the series, which stars Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella, premieres Tuesday, March 31 at 10p. "Younger’ has an irresistible take on secrets, sex and second chances,” said Larry W. Jones, President of TV Land. “The series will now serve as the launching pad for the network’s new edgier comedies including Impastor, Teachers and The Jim Gaffigan Show, which will premiere later in the spring and summer.”
Krysten Ritter (Don’t Trust the B in Apartment 23) has been tapped to star in Marvel’s Netflix series Jessica Jones, according to The Hollywood Reporter. She’ll play the title character, a superhero suffering from post-traumatic stress disorder that leads her to hang up her costume and open her own detective agency.
Want to find out what shows from Above Average and Collective Digital Studio are online and when? They’re just two of the latest companies whose programming is included in Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
A CYNOPSIS MESSAGE
Getting Branded Video Programming Right Webinar Join us on Thursday, December 11, 2014, for the webinar Getting Branded Video Programming Right to find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways in order to connect with viewers to lift brand awareness and ROI.
Eyeview announced a new programmatic ad campaign with American Family Insurance, with spots that target viewers based on their nearest AFI agent. Eyeview Head of Midwest Sales Walter Yang said, “By employing personalized video advertising, American Family Insurance has established a highly effective way to connect with consumers on an individual level.”
SpotXchange reported net revenue growth for the first three quarters of 2014 of 136 percent compared to the first three quarters of 2013, with programmatic revenue increasing by 282 percent. Mobile also represented the fastest growing department, with mobile and connected TV revenues increasing 84 percent from Q2 to Q3 in 2014.
MRM//McCann acquired digital eCommerce consulting firm Optaros. Founded in 20014, Optaros will remain headquartered in Boston as a unit within MRM//McCann and continue to be led by CEO Rob Willms.
ArsenalFX named Sean Starkweather as Creative Director. Prior to joining the studio, Starkweather was a Creative Director at Stardust.
Kelly Mead joined Simulmedia as Vice President of Program Management. She was previously the Vice President of Product Management & Client Strategic Development at NPD Group.
Fusion hired Hillary Frey as Director of Global News Operations. She was previously the Editorial Director of News for NBCNews.com.
John Najarian, who joined E! in 2001, has been upped to Executive Vice President, News and Digital for E!
James Chin joined research consultancy Three as the Head of Design. Chin comes to Three from db5, where he was a Design Catalyst.
A CYNOPSIS MESSAGE
http://www.cynopsis.com/classifieds E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for posting an ad.
DIGITAL SPOTLIGHT OF THE DAY
Three Olives Vodka and The Via Agency enlisted popular YouTube musician Masha Shirin (her videos have more than 30 million views) to perform the 1978 classic Werewolves of London in their new campaign. Over a series of several short clips, the half-human, half-wolf of a character prowls the London bar scene for prey (and cocktails using the Three Olives Vodka) to the song’s remake. Check out part one at www.cynopsis.com/#video.
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JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/12) JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/11) JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/11) JOB OPENING: DIR, AD SALES RESEARCH/MSNBC/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/11) JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/11) JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/11) JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/11) JOB OPENING: SR MGR, RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s; interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (12/10) JOB OPENING: Sr. INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Resume to: email@example.com (12/10) JOB OPENING: SALES ASSISTANT/DISH MEDIA SALES/NY: Overall support to multiple teams, executing/maintenance of linear and interactive television deals, facilitating the sales process. FULL INFO/APPLY HERE (12/9) JOB OPENING: DIR, STUDIO PRODUCTION/NBC SPORTS GROUP/NYC: Supervise newsroom and field staff involved in developing, producing and airing news programs, daily sports entertainment shows and Pre/Post Game shows FULL INFO/APPLY HERE (12/9) JOB OPENING: MKT RESEARCH/STRATEGY DIR/NBCUNIVERSAL/NYC: Lead program rsch efforts for NBCU content. Skilled presenter & data mgmt/analysis. Expert w/Nielsen suite. Digital rsch experience preferred. FULL INFO/APPLY HERE (12/9) JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy & excellent communication skills are a must. 1-3 yrs exp req’d. Contact Pam Eaton: HERE (12/9) JOB OPENING: ACCOUNT EXECUTIVE/Flite/NY: Establish East Coast sales presence for SF-based adtech startup, create relationships w/media agencies & brands, develop pipeline to achieve sales targets. 3-5 yrs exp. in online advertising = important! Apply HERE (12/9) JOB OPENING: MKT DEV MGR MEDIA SALES/Pokemon Company International/Bellevue, WA: Rsch/analyze evolving mkts & consumer trends. Dvlp & present bus opps 4 new media chnls/pforms. Mng/negotiate deals & contracts. Content/prod licensing exp. a +. MBA req’d. Apply HERE (12/7) JOB OPENING: FREELANCE PA/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. track schedules, gather assets, CMS content entries & publishing updates across multiple sites. Note: NOT A VIDEO PROD ROLE. RESUMES HERE Subj line: Viacom Int’l Digital PA (12/7)
JOB OPENING: SOCIAL MEDIA MRKTG MGR/USA TODAY/VA: Strategic mktg mgr to grow fan base & consumer engagement. Creative, independent & passion for news a must. BA/Mktg or related field. 5+ yrs exp online media, analytics or mktg w/1-2 yrs exp in SM. Apply HERE (12/7) JOB OPENING: DIRECTOR, DIGITAL RSRCH & MEASUREMENT/NEW YORK NY: Measure, analyze and recommend strategies leveraging audience, platform and competitive data. MBA degree req’d. Hands-on knwldg of digital media 1st & 3 party tools a must. (8746) Apply HERE (12/7) JOB OPENING: AdWorks DIRECTOR RSCH & INSIGHTS/AT&T/NY: Lead a team across all rsrch, data partnerships & analytics efforts. BA/BS req’d. Min 10 yrs exp & 3+ yrs of recent exp. in data partnerships &/or consumer privacy relating to advrtsng. Full info/apply HERE (12/7) JOB OPENING: EXEC DIR, CONSUMER MKTG/Sony Pics/LA: 10+ years exp to develop and manage national marketing campaigns for Crackle. Veteran w/media & mktg analytics & how to use insights to test & optimize prgrms. Full Info/Apply HERE (12/7) JOB OPENING: VP- ACCOUNTING OPERATIONS INT’L/A+E Networks/NY: leading day to day accounting operations of the division, developing & implementing policies & procedures both in the accounting & general operating areas. Full Info/Apply HERE (12/7) JOB OPENING: DIG. AD OPS TRAFFICKER/A+E Networks/NY: Execute day-to-day tasks as part of Ad Ops team including testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. Full Info/Apply HERE (12/7) JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/7) JOB OPENING: DIRECTOR, AUDIENCE DEVELOPMENT/NBCU/NY: Role Purpose Reporting to Vice President, Consumer Marketing at TV Everywhere (TVE), and this position will be responsible for the development and conversion of audiences. Full info/apply HERE (12/7) JOB OPENING: LOCAL SALES MGR/FOX SPORTS/SOUTHWEST: Oversee ad sales team/meeting local sales revenue goals/develop/implement strategic sales plans for the sale of advertising/sponsorships-new bus develop. Full info/apply HERE (12/7) JOB OPENING: SR RESEARCH ANALYST/A+E Networks/NY: To assist in the development of strategies, presentations and pertinent data in positioning the marketplace. FullInfo/Apply HERE (12/7) JOB OPENING: GRAPHICS PRODUCER PM SHIFT/A+E Networks/NY: Supv PM Shift designers srvcng in house edit sessions. Proficient animation 2D, AfterEffect, Illutrator, 3D Element C4D. 5 +yrs Exp Post Prod or Broadcasr Design/Motion Graphics. Info/Apply HERE (12/7) JOB OPENING: MGR, SCHEDULING/CNN/NY: Mng daily sched’g processes to ensure accurate comm of prgrmng plans internally/externally. Mng systems for prgrm scheduling, asset mngmnt & on-air talent schedules. 3-5 yrs TV prod &/or prgrm plan’g/sched’g. Full info HERE (12/7)
JOB OPENING: MGR, MULTIPLATFORM SCHEDULING/CMT/Nashville: Strategize the prgrmng rollout for variety of platforms including VOD. BA Degree. 5+ yrs escalating exp in TV prgrmng. Some exp with scheduling linear & nonlinear platforms a + Full info/apply HERE (12/7) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: firstname.lastname@example.org for more information. (12/12) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com. WINTER INTERNSHIP CREDITS ONLY: INTERN/AMY LEVY PR/LA: Talented intern to learn how to write press releases, bios, web copy, blogs, social media, pitch clients and more. firstname.lastname@example.org (12/12) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com
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