12/04/14: Hulu will stream another cancelled ABC comedy; Discovery Digital Networks launches ‘Manthropology'; HGTV teams with Viggle



CYNOPSISDIGITAL
12.03.14

Good morning. It’s Thursday, December 4, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Hulu
has become the platform where cancelled shows wrap their runs. The seven unaired eps of recently shelved Manhattan Love Story will debut on Hulu Thursdays starting December 4. The rom-com delivered 2.6 million viewers and a 0.7 rating among A18-49 on its last ABC outing. Hulu is currently streaming unaired episodes of the net’s yanked Selfie, with new shows rolling out Tuesdays.


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Discovery Digital Networks launched a new series with Kay Jewelers on TestTube.com called Mathropology. The show, exploring the art of being a man in 2014, is hosted by tech urbanite Anthony Carboni and U.S. Army Special Forces’ Terry Schappert, who teach each other about hunting, wine, tech and weaponry.  
 
HGTV and entertainment rewards platform Viggle joined forces to reward the net’s viewers for engaging in its programming across Viggle platforms, and obtain data on viewer habits. “By engaging with our targeted audience across multiple platforms, we are able to obtain key insights about our viewers beyond demographics,” said Scripps Interactive Senior Vice President of Marketing and Creative Shannon Driver. “The Viggle platform offers innovative loyalty solutions with targeting, reaching our core audience on their mobile devices while they watch TV.”
 

 
CONTENT MEDIA
 

Entertainment company My Love Affair created the first double-screen music video for DJ David Guetta’s new single Dangerous with MUMM House of Champagne. Fans can use two devices to see previously unreleased content from the music video, which Guetta said gives the effect of “experiencing the video firsthand.”
 
Iggy Azalea’s music video for the single Fancy was Vevo’s most viewed in the U.S. in 2014, with more than 380 million global views (140 million in U.S.). Vevo listed the top ten most viewed vids:
1. “Fancy” by Iggy Azalea ft. Charli XCX
2. “All About That Bass” by Meghan Trainor
3. “Dark Horse” by Katy Perry ft. Juicy J
4. “Shake It Off” by Taylor Swift
5. “Anaconda” by Nicki Minaj
6. “Problem” by Ariana Grande ft. Iggy Azalea
7. “Chandelier” by Sia
8. “Rich Gang” Lifestyle ft. Young Thug, Rich Homie Quan
9. “Loyal” by Chris Brown ft. Lil Wayne, Tyga
10. “Stay With Me” by Sam Smith
 
Viral video series from DreamWorksTV and YouTube, YouTube Nation, will end on Dec. 5. The channel, which boasted two million subscribers, was created less than a year ago. 
 


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WEBINAR: Developing, Programming & Distributing Multi-Platform Kids Content

FEATURED SPEAKERS
Cort Lane, VP of Animation Development & Partnerships at Marvel
Sharon Rechter, EVP of Business Development at BabyFirst
James Nadler, Senior Development Executive at Guru Studio
Jef Kaminsky, VP of TV Development & Programming at Scholastic Media

Wednesday, December 10, 2014 1:30PM | REGISTER NOW!.



 
RESEARCH

 
While viewing on Netflix, Hulu, Amazon and other services jumped 60 percent, to nearly 11 hours a month, viewership of traditional TV dipped 4 percent in 3Q14, to 141 hours a month, according to a new study from Nielsen. "Content is still king [but] consumers are steering their own content discovery experience," said Senior Vice President of Insights at Nielsen Dounia Turrill.
 
…And with streaming TV and movies increasing, it’s no surprise more connected-TV devices are finding their way into U.S. homes. According to Parks Associates research, ten percent of U.S. broadband households purchased a streaming set-top or stick in the first three quarters of the year. Roku leads the market, making up 29 percent of all sales; Google’s Chromecast came second with 20 percent of all sales, and Apple TV was third, with 17 percent. New-to-the-space Amazon Fire TV clocked in with ten percent of purchases.

 
 
EXEC MOVES
 

Utpal Kalita joined Tremor Video as Head of Engineering, and Steve Pearson will move to the new role of Head of Architecture. Kalita was previously the Vice President of Application Development at Xaxis, while Pearson was formerly the Senior Vice President of Engineering at Tremor.
 
Check-in app Zkipster launched an Advisory Board at Art Basel Miami. The following were appointed to the board of advisors: Laura Brown, Executive Editor, Harper’s Bazaar; Julian Jaeger, Director of Partnerships, Clinton Global Initiative; Jeremy Jurgens, Chief Information and Interaction Officer, World Ecominic Forum; Roxanne Motamedi, Vice President Global Entertainment, Getty Images; Simon Mulcahy, Senior Vice President and General Manager, Financial Services, Salesforce; Denielle Sachs, Director of Social Impact, McKinsey & Company; Sandy Climan, President, Entertainment Media Ventures; Karen Appleton, SVP Industry Alliances, Box; Meredith Kendall, Principal, Pramana; Collective; Ish Obregon, Founder, Oiishi Creative; Hans-Juerg Rufener, Founder, Rufener Events.
 
Parkes/MacDonald Productions appointed Evan Hayes as President of Production. Evan Hayes was most recently partner and the President of Production at Story Mining & Supply Co. 
 
HYFN hired Adam Gerston as the Vice President of Client Relationships. Prior to HYFN, he was Vice President of Partnerships at SHIFT.
 


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Cynopsis Digital Presents…
Getting Branded Video Programming Right Webinar

Join us on Thursday, December 11, 2014, for the webinar Getting Branded Video Programming Right to find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways in order to connect with viewers to lift brand awareness and ROI.

Register Today!.


 
DIGITAL SPOTLIGHT OF THE DAY
 

The late Robin Williams is the latest celebrity brought to life in PBS Digital StudiosBlank on Blank series. The five-minute segment features a previously unaired interview, “Robin Williams on Masks,” which has Williams delivering a rapid-fire reflection on comedy. Check out the new installment with the comic genius at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
12.04.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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