12/04/14: Dr. J Makes Fantasy A Reality, the Cubs bank on a new partner, Brosnan to leave MLB


Good morning. It’s Thursday, December 4, 2014, and this is your first early morning Sports briefing. 

Toronto-based Anthem Media Group, whose assets include FNTSY Sports Network, The Fight Network and RotoExperts.com, announced that NBA Hall of Famer Julius Erving has joined the company as an investor and brand ambassador. Erving’s Dr. J Enterprises and his team will work with Anthem’s assets to provide strategic and operational support to increase distribution and awareness, while building strategic partnerships with leagues, advertisers, marketing partners and publishers.


Do you want to lift brand awareness and ROI?

Then you need to attend the…
Getting Branded Video Programming Right Webinar
Thursday, December 11, 2014 | 1:30PM to 3:00PM | Register Now!

Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples,
Founding Partner at Shareability
Danielle Lee,
VP of Commercial Marketing at Vevo
Seraj Bharwani,
Chief Analytics Officer at Visible Measure


CBS finished with a 17.6 rating and 30.9 million viewers for its NFL national window on Sunday, with the New England Patriots and Green Bay Packers as the national game in 98% of markets. It was the NFL’s most-viewed regular-season telecast in seven years.

MLB Network announced it will televise more than 45 hours of live coverage over five days at the 2014 MLB Winter Meetings in San Diego next week, including interviews with managers and general managers throughout the league. The schedule represents the most live coverage of the Winter Meetings in MLB Network’s six-year history.

The SEC Network ends the regular season by surrounding the SEC Football Championship game with flagship programming, expert analysis and more than 12 hours of live coverage in Atlanta on Friday, Dec. 5 and Saturday, Dec. 6.

ESPN will conclude its 19th straight season of Major League Soccer coverage with the live presentation of MLS Cup 2014 on Sunday, Dec. 7, at 3 p.m. ET, when the Los Angeles Galaxy hosts the New England Revolution at the Stubhub Center in Carson, Calif.

NBC Sports Radio today announced that it will debut a new three-hour program next month featuring Mike Florio. "ProFootballTalk Live with Mike Florio" hits the airwaves Monday, Jan. 5 at noon ET.


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The annual March of Dimes Luncheon was held Wednesday at the Waldorf Astoria in N.Y. NFL Senior VP/Broadcasting & Media Operations COO Howard Katz received the Sports Leadership Award; Under Armour Founder, Chair & CEO Kevin Plank won corporate leadership honors. Golfer Michelle Wie was named Sportswoman of the Year, while Hockey HOFer Mark Messier was awarded the Sports Achievement Award.

The Chicago Cubs announced a 10-year partnership with Chicago-based Wintrust Financial. Wintrust will receive signage on a planned sideboard above left field and the naming rights for a new Gate D to Wrigley Field, and becomes the Cubs’ official banking partner.

David Beckham and business partner Simon Fuller have signed a joint venture deal with Li & Fung spinoff Global Brands for a number of to-be-determined categories. 

On Friday, The National Hockey League and The Washington Capitals will unveil the newly refurbished ‘Watkins Rush Rink,” the community’s street hockey rink, as a legacy to the 2015 Bridgestone NHL Winter Classic. NHL Commissioner Gary Bettman, Capitals Owner Ted Leonsis and other officials will be on hand.


Madison Square Garden and SAP will unveil a new digital exhibit of the #Garden366 visual retrospective on Thursday at 6:00 p.m. Former New York Knicks Larry Johnson and John Starks, and former New York Ranger Stephane Matteau will be on hand to launch the new attraction on The Garden’s SAP Madison Concourse prior to the Knicks/Cleveland Cavaliers game. The interactive exhibit offers fans an in-depth look at “Garden 366,” a visual retrospective that honors some of the greatest sports, entertainment and political moments in the more than 135-year history of The World’s Most Famous Arena.

FOX Sports, in collaboration with Samsung, will substitute its television cameras for five Samsung Galaxy Note® 4 devices to film its latest installment of its 1-on-1 series – this time profiling former UFC champion Dominick Cruz. Airing Sunday, Dec. 7 (8:00 PM ET) on FOX Sports 1, studio portions of the 30-minute program showcase the dynamic filming capabilities of Samsung’s newest smartphone.

The WWE Slammy Awards will be presented across multiple platforms this year, including digital, mobile, social and for the first time, WWE Network this Monday, December 8 live at 8 pm ET on USA Network.  The Slammy Award categories and nominees will be announced through WWE’s social media platforms including the WWE Twitter and Facebook accounts, continuing throughout this week. Fans have the opportunity to help select nominees in each category by using #Slammy.

YinzCam, Learfield Sports and SIDEARM Sports announced a sophisticated partnership with YinzCam, Inc., allowing the company immediate engagement with more than 850 collegiate properties nationwide. The collaboration designates YinzCam as the “Preferred College Sports Mobile Application Provider” for the total properties represented by Learfield Sports and SIDEARM Sports, the web solutions company Learfield acquired five months ago. A key component of the YinzCam-SIDEARM partnership will involve significant innovation and technology development unique to the college sports space.


MLB announced that Chief Operating Officer Tim Brosnan will leave his position at the end of January.

Spurs Sports & Entertainment named industry vet Mike Malo VP/Marketing & Branding.

The International Basketball Federation (FIBA) has appointed five regional directors in the first meeting of the newly-established FIBA Executive Committee. Alphonse Bile will be regional director for Africa; Alberto Garcia for the Americas; Hagop Khajirian for Asia; Kamil Novak for Europe, and David Crocker for Oceania.

Scott Ackerson, Exec VP/News for Fox Sports, announced he is retiring in March.

Beko BBL, Germany’s top basketball league, named Alexander Reil president.


The Dallas Cowboys visit the Chicago Bears on NFL Network at 8:25 PM EST.

ON THIS DAY in 1961 – Floyd Patterson KOs Tom McNeeley in 4 rounds for the Heavyweight boxing title.

In The Know: NFL Games under the lights happen at least three times a week now, but Monday Night Football is where it all started. While the 49ers have the most wins to date on Monday Night Football (45), what team has the most losses on MNF? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Which former MLB team owner led the United States to America’s Cup glory? Answer: Ted Turner. Kudos: Tim Buckman, NBC Sports PR, John Miller, NBC Sports, Jonathan Lipman, Active International, Kevin Burns, Boxing Cat Media, Don Surath, KPIX-TV, Doug Jacobs, TV Biz Law, Ron Salcedo Zimmerman, Brian Sullivan, KHQ-TV, Tim Overmyer 20th TV, Jacob Ullman FOX Sports LA, Matt Schulde REVShare, Kristin Staskowski, Charter Media, Jack Hodgson, Oklahoma State University, John Kukla KDFW, Art Salisch, Hearst TV,  Lou Monaco, Daily Racing Form, Todd Parker, IMG Consulting and Tim McGhee, MSP Sports.

Later — Chris
Chris Pursell for
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