Cynopsis Media Special:
2014 Syndication Marketplace
By Randee Dawn
Syndication is television at its most steady and reliable: When a Judge Judy clicks, it can stay at the top of its class for 900 weeks. And as studies show, syndicated programming brings a loyal audience that watches it live almost 100 percent of the time. “Stability is a hallmark,” says David Campanelli, Director of National Television for Horizon Media, whose clients include Capital One and Weight Watchers, “It’s not necessarily sexy, but it is a benefit for advertisers.”
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