12.1.16 Good morning. It’s Thursday December 1, and this is your first early morning digital briefing.
Ad verification: Ad verification is the act of reviewing, inspecting or testing in order to establish and document that an ad product or service meets certain standards. (For instance, viewability standards.) Many digital ad publishers — for instance, giants like Facebook — hire third-party verification vendors to insure that their ad products are up to snuff.
Like Amazon and YouTube Red before it, Netflix is finally relenting on a feature its users have been clamoring for: offline viewing. The streaming giant is now letting subscribers download select movies and shows to be watched offline on Android or iOS devices. The newest version of the Netflix mobile app features a "download" button on the details page for certain shows or movies. Original series such as Orange Is the New Black, Narcos, Stranger Things, and a number of others are included, as are licensed shows and movies such as The Office, The 100 and the animated film Minions. (You can find a full list here.) Netflix says it’ll roll out offline viewing to more shows and movies in the future. The feature is available globally.
Coming off of a brutal Q3 earnings report (really, a brutal 2016), it was clear that GoPro needed to make some changes. Looks like GoPro got the message; the company announced that it’s eliminating 15 percent of its workforce, or about two hundred full-time positions. Moreover, GoPro President Tony Bates will leave the company by the end of 2016. And in a major new move, the GoPro says it’s cutting its entertainment division altogether. The action-camera maker had devoted significant time and resources to developing media content and partnerships. But the company’s shares lost more than half their value this year, so something clearly wasn’t working. In any event, the company now expects to lower its operating costs to $650 million in 2017, which it says is an important step to becoming profitable next year.
A CYNOPSIS MESSAGE
Start the year off right by inviting the stars on your team to attend our new offering – the CYNOPSIS RATINGS MASTER CLASS on January 25 at the YCNY.
This intensive day will cover everything you need to know about cross-platform ratings, social TV data, advanced targeting, and more. It will get you and your colleagues on the right track to tackle all the opportunities and challenges 2017 will bring us. Check out the agenda andregister by Jan 6 for the advance rate. CLICK FOR SPONSORSHIP INFORMATION.
By 2017, a significant majority of digital programmatic advertising will have shifted to mobile. If you’re an agency, advertiser, or publisher working in the programmatic space, you need to know how to do mobile right. Where are the best apps and sites to use programmatic buying? Which ad formats are most effective on mobile platforms? How can you measure success? The Weather Company, MDC‘s Assembly, Mindshare and Centro will be on-board to answer these and other questions in a new Cynopsis Webinar. Learn more – and register here.
At January’s Top Women In Digital Awards, Cynopsis will honor excellence in digital content, marketing, advertising, social media, and other online content. Entries are open now — here.
Actress Reese Witherspoon is getting her own entertainment destination, thanks to a new partnership with the AT&T-co-owned video unit Otter Media. (Otter Media’s other co-owner is The Chernin Group.) Called Hello Sunshine, Witherspoon and Otter Media’s cross-platform video brand will feature exclusive and curated video content. The platform, which will debut as an ad-supported VOD channel next year, will be center on female-driven content. It’ll only be available to customers of DirecTV and the newly-launched OTT service DirecTV Now.
Nothing left to explore here. Snapchat has axed Story Explorer, the feature it debuted in 2015 to let users view Live Stories from different angles. Snapchat confirmed the move to Marketing Land.
The data science firm Parrott Analytics announced that it has partnered with Fox Networks Group to measure the cross-platform, country-specific audience demand for the current (seventh) season of AMC‘s The Walking Dead. The firm found that audience demand is up by an average of 84% in 50 countries. That number is over 50% in Germany, Brazil and India, and over 100% in the U.K. and the U.S. To come up with its statistics, Parrot analyzes audience behavior across numerous channels, including social media, blogging platforms, file-sharing and peer-to-peer consumption, and streaming video platforms.
YouTube, welcome to the land of live 4K video. Google‘s video giant is set to add 4K support for live-streaming, enabling media partners and everyday YouTubers alike to stream both regular and 360-degree videos in Ultra HD. Users can watch 4K live-streams via desktop PCs, YouTube’s smart TV apps, and dedicated 4K streaming devices. Google will debut officially debut the new capabilities with a live broadcast of today’s Game Awards.
If only George Lucas had been able to operate in this kind of social media environment. Tomorrow at 10AM PT/1PM ET, Twitter will exclusive live-stream a special event related Rogue One: A Star Wars Story, the upcoming film from to Disney/Lucasfilm. (The movie premieres December 16.) The live-streamed special — available at RogueOne.twitter.com — will include previously unreleased footage from the movie, and be followed by a live Q&A with director Gareth Edwards and the movie’s cast-members. The live-stream will be hosted by Time Inc.‘s People brand. Yesterday, the Time Inc.-owned streaming video service People/Entertainment Weekly Network (PEN) debuted its own original special focused on the film, which included a sneak peak at the movie’s new characters.
It looks like HBO may want out of its contract with BAMTech, the video entertainment platform that spun out of MLB Advanced Media earlier this year. (The news, from the New York Post, comes via an anonymously sourced and unconfirmed report, so take it with the necessary caveats.) The Post reports that HBO would like to exit its contract sometime in 2017, instead directing resources toward its own in-house streaming capabilities. One source told the Post that HBO is looking to consolidate its global streaming platforms into a more centralized business. 33% of BAMTech is owned by Disney, though as the Post points out, many expect the Mouse House to become a bigger shareholder in the future. HBO’s BAMTech contract officially runs for one more year.
Looks like iQiyi isn’t coming to Taiwan anytime soon. The streaming entertainment platform — one of the most popular in China — has been rejected for a license application by the Investment Commission, a Taiwanese regulatory body. It’s not so surprising; China and Taiwan have, er, a bit of history.
@wwepro84: #GilmoreGirls is back! I don’t think y’all realize how excited I am…
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Nov. 23-29 using Twitter data from Nielsen. Insights from the 2,941,719 tweets expressing a specific Emotional Reaction (ER) include:
– 11.3% of viewers who mentioned their addiction to a particular show were streaming the Gilmore Girls revival on Netflix.
– 8% of people who said they were stunned by something they were watching were tuned into Fox‘s broadcast of the Washington Redskins and Dallas Cowboys game on Nov. 24.
– Excluding sports, 4.1% of viewers who said they loved something on TV were watching the Macy’s Thanksgiving Day Parade on NBC.
– 2.6% of people who mentioned something being funny on TV were checking out VH1’s Love & Hip Hop New York, with Cardi in particular provoking laughs.
Digital media company VICE Media has promoted Ricki Askin to VP of Music Services and Licensing. She previously served as Head of Music Licensing and Archival.
Snapchat CEO Evan Spiegel is engaged to a well-known model. Which one? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What famed French actor takes on the lead role in the Netflix series Marseille? If you’re American who’d just guessed the only French actor you’d ever heard of, there’s a good chance you would have been right. Answer: Gérard Depardieu. Kudos to Andy Pittman-TAMU/TX, Gloria L. Price-CBS News/NY, Sheena Das-Disney Media Sales and Marketing/NY, Len Appel-Branded Entertainment Network, Matt Meachem-Gracenote, Inc./NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Mathew Tombers-Intermat, Inc./NY
A CYNOPSIS MESSAGE
It’s kind of wonderful to see Napoleon Dynamite and Pedro unite, even if it’s just in an ad for Burger King’s Cheesy Tots. Check out the spot here.
See you tomorrow,
CYNOPSISJOBS – To view our full job listing online please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: DIR, ACCOUNT MGMT ADVANCED AD PRODUCTS/FOX/NY: Client-facing role resp for proposal dev, campaign execution & mgmt of all digital campaigns. Min 5-7 yrs exp operating at Dir level in an agency account mgmt like role with exp managing staff incl account services & prod. http://bit.ly/2gT0ngK (12/10)
JOB OPENING:DIRECTOR, CONSUMER MARKETING/CMT/Nashville: Serve as primary project mgr for all advertising efforts, consumer promotion, & aud engagement. BS degree mktg related field req’d. Min 7yrs mktg with at least 3-4yrs in consumer mktg in a corp. environment. Full info/apply HERE (12/10)
JOB OPENING:BUSINESS & ECONOMICS ANALYST/SAGAFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a plus. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (12/10)
JOB OPENING:PHOTO SERVICES CONSULTANT/EPIX/NYC: Dvlp/mng the Photo Services process & static asset library for EPIX Original Productions, w/ a thorough understanding of internal business partners’ needs & objectives. BA deg & 5+ yrs TV exp in creative project/photo management. Full info/apply HERE (12/10)
JOB OPENING:VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)
JOB OPENING:FACILITY OPERATIONS DIR/Viacom/LA: Sprvs maintenance staff & vendors that provide srvcs & support to the employee population at mult locations. Extensive knwldg of building systems, BMS systems, local building codes & ADA req’s. 10yrs exp managing staff, 5 yrs in Facilities mngmnt. Apply HERE (12/9)
JOB OPENING:PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose HERE (12/9)
JOB OPENING:DIRECTOR SALES OPERATIONS/NBCU/NYC: Will help lead the Sales Operations team for the NBC Owned Television Stations, reporting to the VP, Sales Operations. Full info/apply HERE (12/8)
JOB OPENING:DIGITAL & ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)
JOB OPENING:DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)
JOB OPENING:DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)
JOB OPENING:AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)
JOB OPENING:SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)
JOB OPENING:DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC: Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)
JOB OPENING:MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)
JOB OPENING:SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)
JOB OPENING:SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)
JOB OPENING:VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)
JOB OPENING:HEAD OF MEDIA SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)
JOB OPENING:AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING:NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING:NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING:DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING:PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING:VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
JOB OPENING:DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)
JOB OPENING:MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2) JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2) JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)
JOB OPENING:MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)
SITUATION WANTED: Global Ad Sales Director/Manager: 18+ years of experience, management and line sales, multinational executions, cable and digital. Excellent communication and presentation skills. Bilingual: English and Spanish. New York, NY preferred. Willing to relocate. Contact: OMGL777@hotmail.com (12/7)
SPRING INTERNSHIP CREDITS ONLY:TV PRODUCTION INTERNSHIP: Intl. TV Show – Raw Travel TV has opening for 1 serious intern interested in learning hands on video production for credit. Submit resume to RawTravel@aimtvgroup.com (12/10)
To subscribe to any Cynopsis edition(s) click here.
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016