12/12/18: PBC locked in its first UK deal, partnering with ITV

CynopsisSports
Good morning. It’s Wednesday December 12, 2018 and this is your first early morning Sports briefing.

 
ITV announced a new deal with Haymon Sports and Premier Boxing Champions to bring exclusive coverage of exciting PBC boxing events to ITV viewers and fight fans in the UK. This marks the first time that Haymon Sports and PBC has partnered with a UK broadcaster to stage boxing events regularly in the UK. The exclusive three-year deal will guarantee a minimum of 15 televised events each year.
 
“This unprecedented deal between PBC and ITV is great news for boxing fans in the UK. We look forward to bringing viewers big events and superb action from some of the world’s best fighters in the coming years,” said Niall Sloane, ITV Director of Sport.
 
 
PROGRAMMING

ONE Championship appears to be heading stateside. A report from ESPN states that Asia’s largest MMA promotion is completing a three-year deal with Turner Sports that kicks in with the new year and will see 24 events to air live on B/R Live in addition to shoulder programming and taped events on TNT. The first event is scheduled for Jan. 19 in Jakarta, Indonesia. More details will be revealed when the deal is formally announced.
 
Up north, TSN and RDS tied up a multi-year deal with UFC to continue to serve as the broadcast partners of UFC in Canada. The agreement includes extensive broadcast and digital rights and sees the networks host 22 UFC Fight Night main cards and late preliminaries, as well as preliminary fights ahead of UFC’s 12 pay-per-view events. TSN and RDS will also broadcast Dana White’s Tuesday Night Contender Series. TSN and RDS will also distribute UFC content beyond linear broadcasts, including across social channels and via other Bell Media platforms as well as allow UFC Fight Pass to expand its offerings to customers in Canada with eight exclusive UFC Fight Night events and all Early Preliminary fights from each UFC live event.
 
NASCAR unveiled times, television and radio networks for its 2019 Monster Energy Cup Series schedule, with only a few tweaks this year, most notably for the playoff opener out of Las Vegas Motor Speedway that will now run in primetime on NBCSN. Other shifts include moving the spring race at Texas Motor Speedway will move to FOX and now start at 3p, the start time for New Hampshire Motor Speedway’s July 22 race moving to 3p and the playoff race at Martinsville Speedway beginning a half-hour later.
 
ESPN reached a multi-year extension with Major League Baseball analyst Jessica Mendoza. As part of the new deal, Mendoza will continue to contribute analysis to ESPN’s signature MLB platform – Sunday Night Baseball – alongside Alex Rodriguez, Matt Vasgersian and Buster Olney. Additionally, Mendoza will appear on ESPN’s MLB studio show Baseball Tonight, plus appear more regularly on SportsCenter andGet Up!.
 
NBC Sports is touting the performance of NBCSN as the year gets ready to close, announcing that – with three TV ratings weeks left in the year – the channel will deliver its best year ever in Total Day and Primetime viewership, ranking as the #2 sports cable network in both Total Day and Primetime viewership, the first time any network other than ESPN2 will finish second. In addition, NBC Sports Group’s Golf Channel is currently delivering its most-watched year since its record-setting 2013, averaging 111,000 Total Day viewers through Dec. 9 – up 10% from the full 2017 average. NBCSN is averaging a record 414,000 primetime viewers (8-11 p.m.) through Dec. 9 – up 33% from the full 2017 figure (311,000), and a record 191,000 Total Day viewers (6 a.m.-6 a.m.) through Dec. 9 – a 40% increase from the full 2017 average.
 
With more numbers in the books, FOX Sports’ presentation of the 2018 MLS Cup drew 1,563,000 viewers on the FOX broadcast network, according to Nielsen, to officially rank as the most-watched MLS Cup since 1997. Viewership was up 91% over last year’s match. On FOX Sports streaming sources, the match pulled in an average minute audience of 23,212, ranking as FOX Sports’ most streamed MLS event ever.
 
Following the Final Draw, Telemundo Deportes unveiled its initial coverage plans for the 2019 FIFA Women’s World Cup France, running June 7-July 7. As the exclusive Spanish-language home of the tournament, Telemundo Deportes will present all 52 matches live on Telemundo, Universo, and the Telemundo Deportes and NBC Sports apps. Andres Cantor will be part of the coverage, with Ana Jurka serving as the main host of the event in Paris. Game broadcasts will feature analysis and preview prior to kickoff of each and every match with the day wrapping up with a special, extended 60-minute edition of “Titulares y Mas.” In addition, Telemundo Deportes will present three special 60-minute shows:
 
FOX Sports opens the FIA Formula E Championship season live from Saudi Arabia on Saturday at 6:30a on FS1, with former Formula One engineer Steve Matchett hosting coverage of the Ad Diriyah ePrix. The 13-round season includes races in Marrakesh, Morocco; Santiago, Chile; Mexico City; Hong Kong; Sanya, China; Rome; Paris; Monaco; Berlin and Bern, Switzerland, concluding with a pair of New York City ePrixs from Red Hook, Brooklyn.
 
NBA TV carries Beyond the Paint, the network’s 30-minute magazine-style show hosted by Matt Winer on Dec. 18, at 11p. In this installment, Timothy Anselimo, a professional NBA 2K gamer and survivor of the August video game tournament shooting in Jacksonville, will be profiled.  Additional stories in this episode include an exploration of mental health in the NBA and what is being done to help players, plus a look at StockX.com, a marketplace where fans can buy and sell authentic sneakers and streetwear.
 
The Olympic Channel and FIVB locked in an agreement to collaborate on content for the Olympic Channel global digital platform. With more than 2880 bios of both volleyball and beach volleyball athletes and more than 230 pieces of video content, fans can get comprehensive coverage of the sport on the Olympic Channel.
 
FloSports is teaming with rights distributor Sportradar to provide live and on-demand coverage of the CEV men’s and women’s Champions League, Italy’s Serie A women’s volleyball league, and the Montreux Volley Masters exclusively on FloVolleyball.tv to audiences in the US and Canada. In addition to the volleyball properties, FloSports will receive archives for the European Badminton Championships, and the ETTU men’s Table Tennis Champions League as part of this deal. These events will be broadcast on FloLive.tv.
 
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Cynopsis is opening the call for entries for the fifth annual Cynopsis Social Good Awards, and we encourage you to show us your work as we learn from each other and look to forge new alliances. Enter before December 13th to save. Finalists will be announced in late February and winners will be announced at the fifth annual awards event taking place this August in NYC.
 
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SPONSORSHIP & PROMOTION

Shaquille O’Neal and presenting sponsor JBL locked in Super Bowl plans to bring his carnival themed music festival, “Shaq’s Fun House,” to Atlanta on Feb. 1. The evening will feature performances by rap trio Migos, iconic global DJ Tiesto, Diplo, as well as Lil Jon, T-Pain, and a set by SHAQ aka DJ Diesel. The event will feature a full carnival midway, a performance from Mystere by Cirque Du Soleil, interactive circus performers, food options from Atlanta restaurants more. The event will be hosted at Live at the Battery! located at SunTrust Park
 
PGA TOUR Champions announced that professional employer organization Oasis Outsourcing will be the title sponsor of the Oasis Championship, a premier PGA TOUR Champions event held annually in Boca Raton. The three-year agreement runs through 2021 with the 2019 Oasis Championship slated to tee off on Feb. 4-10.
 
Yahoo Sports is giving all Daily Fantasy Sports fans a shot to win big during the remainder of the regular season, hosting a Million Dollar Baller contest with $250K in overlay and only accepting a total of $750K in entry fees. Yahoo Daily Fantasy’s Million Dollar Baller is open for registration and will cap at 37,500 entries. The top 9,530 participants, roughly 25% of the field, will share a portion of the $1 million total prizes, with $100,000 guaranteed to first place.
 
 
DIGITAL, DATA & STREAMING

NASCAR inked a multi-year partnership with Sportradar’s Integrity Services. The deal will see Sportradar’s Fraud Detection System will monitor domestic and global betting activity for signs of “nefarious” activity for all races across NASCAR’s three largest events: Monster Energy NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series. The deal will include on-site workshops for NASCAR drivers, teams, officials and associated stakeholders delivered by Sportradar’s integrity and educational experts. In addition, Sportradar’s Integrity Services will also help NASCAR develop a full-fledged betting integrity program, including robust betting-related rules and policies.
 
The NBA and The Stars Group announced a new multiyear partnership that designates the company as an authorized gaming operator of the NBA in the US, marking The Stars Group’s first with a professional sports league in the country. As part of the partnership, The Stars Group will have the right to use official NBA betting data and league marks across The Stars Group’s digital sports betting offerings. During the partnership, The Stars Group will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms.  Additionally, the NBA will be promoted across The Stars Group’s gaming platforms including PokerStars.
 
 
ESPORTS

Riot Games scored a record-setting 99.6 million unique viewers for the Worlds 2018 – Finals to rank as the largest viewership number for any esports event in history, and topping last year’s benchmark of 80 million unique viewers tuning in to watch who would win the Summoner’s Cup. This year’s event peaked with 44 million concurrent viewers, according to the company, with an average minute audience of 19.6 million. Meanwhile, Riot is also boasting that millions of fans worldwide also watched the World Championship Opening Ceremony presented by Mastercard which debuted kDA, a music group created by Riot Games, and their song “POP/STARS,” performed on-stage by Madison Beer, (G)-IDLE, & Jaira Burns. The music video reached #1 on the Billboard music charts, #1 on Google Play Top Songs, #1 on iTunes K-Pop chart, and #2 on iTunes all Pop. The song has accumulated more than 242.8 million video and music streams.
 
The Pittsburgh Steelers are getting deeper into the esports game, announcing an initial investment into the Pittsburgh Knights. The Knights were founded by James O’Connor and Rob Lee in December 2017 with the goal of creating a premier esports team in the city, boasting a roster that includes PUBG players.  Additionally, the Knights were named one of the 16 teams invited to the inaugural year of the PUBG Pro League.
 
Red Bull Summoning will welcome DRAGON BALL FighterZ players and fans to battle it out and wrap up the official DRAGON BALL FighterZ 2018/2019 World Tour. The event will take place from Jan. 26-27 in LA, at The Majestic Downtown and will be livestreamed on Twitch. The BANDAI NAMCO title will have hopefuls battling it out at the Last Chance Qualifier on Jan. 26, before the face off at the World Finals on Jan. 27.
 
 
INDUSTRY/ROSTER MOVES

NBA Vice President of Basketball Operations and former NBA All-Star Shareef Abdur-Rahim has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, to become the Athletics Director at Vanderbilt University. In his new role, Abdur-Rahim will be responsible for all aspects of the NBA G League’s business and basketball operations, including the implementation of the newly formed professional path, ongoing testing of experimental rules and league-wide expansion efforts.
 
KORE Software appointed Al Guido, President of the NFL’s San Francisco 49ers and CEO of Elevate Sports Ventures to its Board of Directors. “Al’s reputation as one of the foremost leaders in sports today makes him a perfect addition to our team,” said Matt Sebal, KORE Software’s Chairman of the Board. “For KORE, ensuring our leadership understands the challenges and opportunities that impact our growing client base is essential to ensuring we continue to be the global leaders in our field. In Al, we have as seasoned senior leader at the top of his game whose experience and dedication to sports, entertainment and brands mirrors our approach exactly.”
 
FOX Sports Latin America confirmed the first round of names who will be joining the First International Anti-piracy Summit devoted to sports that to be held for the first time in Latin America, taking place in Mexico City on Feb. 21-22. Emilio Garcia Silvero, FIFA’s Chief Legal Officer; Javier Tebas and Carlos Del Campo, President and y Deputy Director respectively of the Spanish League; Arne Rees, EVP of Bundesliga; Yon De Luisa, President of the Mexican Football Federation; Enrique Bonilla, President of the MX League; Mariano Elizondo, President of the Superliga Argentina de Futbol; Jorge Enrique Vélez, President of the Colombian Dimayor League; Miguel Ángel Gil, CEO of the Atlético De Madrid Club; and more. Topics will include: content protection, sports rights, production and distribution strategy, artificial intelligence, augmented reality, business intelligence, fan’s engagement, successful practices, education & CSR, innovation, gaming and esports.
 
The City of Oakland filed a federal lawsuit against the Raiders and the NFL. City Attorney Barbara J. Parker “recommended and the Oakland City Council authorized filing the lawsuit to recover damages resulting from the Raiders’ illegal move to Las Vegas, including lost revenue, money that Oakland taxpayers invested in the Raiders and other costs,” an claimed that the league was “boycotting Oakland in the marketplace for hosting a football club” and, thus, “violated federal antitrust laws while the Raiders’ move also violated the NFL’s own policies for team relocation.”
 
 
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Screen the winning videos chosen by our expert panel of jurors, and enjoy thought-provoking and idea-rich panel discussions with producers, directors, marketers, and more. Panels will address topics including: Finding the right platforms for premium short form video and what advertisers ant from short-form.
 

ON THIS DAY in 1995: NBC pays a (then) record $2.3 billion for the rights to the 2004, 2006 and 2008 Olympics.
 
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