The National Football League named 72andSunny as its new lead creative agency, replacing a relationship with WPP’s Grey. 72andSunny is expected to run its first campaign with the league early next year. “An important element [72andSunny] will bring to the NFL is not only how to excite our core audience, but also how to engage and recruit the next generation of football fans and their relationship with our sport,” Ellis said in an emailed statement.
Bellator inked a deal with lifestyle clothing brand RVCA to create an exclusive limited collection to commemorate Bellator’s back-to-back events in Honolulu at Neal S. Blaisdell Arena on Dec. 14 and 15. The limited-edition merchandise will be available at Bellator.com, RVCA.com and at official Bellator merchandise locations at both live events.
Cage Fury Fighting Championships announced that MODe, an all-natural sports nutrition brand, has become the Official Nutrition Partner of CFFC. The partnership kicks off on Dec. 14, as CFFC hosts three championship fights at Borgata Hotel Casino & Spa in Atlantic City.
Supermatch and the NBA announced a new multiyear partnership that designates Supermatch – the sports betting operator of Uruguay’s national lottery – as the first official gaming partner of the NBA in the country and the league’s first in this category in Latin America. The partnership will be promoted in more than 6,000 retail locations in Uruguay, on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.
A new poll commissioned by Seton Hall University found that 70% of Americans are more likely to watch a game they bet on, with 88% of those who responded positively aged 18-29. 64% of respondents in that age range would be more likely to bet if they could wager on their phones.
DreamHack is tackling 2019 with a revised slate of events that will include visits to ten cities in Europe and North America, along with a new stop in South America. In 2019, DreamHack will host three-day, non-stop festivals in 10 major cities, including debuts in Rio de Janeiro, Brazil; Rotterdam, Netherlands; and Dallas, TX, USA. Additional locations include Leipzig, Germany; Tours, France, Valencia and Sevilla, Spain; Montreal, Canada; Atlanta, Georgia, USA; and DreamHack Summer and Winter in Jönköping, Sweden. The action begins from Feb. 15-17 with DreamHack Leipzig, Germany, followed by DreamHack Rio from April 19-21. North America stops will include DreamHack Dallas from May 31-June 2, DreamHack Montreal from Sept. 6-8, and DreamHack Atlanta from Nov. 15-17.
The Game Awards saw Hasbro and Wizards of the Coast reveal a new esports competition for 2019 based on Magic: The Gathering. Play will dangle a prize pool of $10 million. The Magic Pro League will feature 32 of the top ranked Magic players from around the world with all competitors offered play and streaming contracts worth $75,000. The program kicks off with a $1 Million Mythic Invitational at PAX East 2019 in Boston.
Formula 1 announced that the 2018 F1 New Balance Esports Series drew a record audience of 1.2 million across selected TV networks in addition to 3.2 million people through a dedicated live stream. That organization also reports more than 100 million social media impressions and 20 million online video views of F1 Esports content that were accumulated over the course of the series with 70% of viewers who watched the final below 34 years old.
Intel Extreme Masters announced that the debut of IEM Chicago from Nov. 10-11 drew a near capacity crowd of 6,500 fans and viewership numbers nearly doubling that of its predecessor, IEM Oakland 2017. Via distribution channels both online and on linear TV, IEM Chicago generated over 38 million sessions streamed with online viewers consuming almost 11 million hours of content throughout the event, a 110% rise over last year with over 12 million unique viewers. Chicago will remain the home of the IEM North American event for the next two years.
Vikings/Seahawks at 8:15p on ESPN.