12/10/18: FloSports CEO Mark Floreani talks about the company’s huge year

CynopsisSports
Good morning. It’s Monday December 10, 2018 and this is your first early morning Sports briefing.

 
With multiple deals being unveiled on a weekly basis, digital sports platform FloSports continues to make headlines by partnering with event rights holders, governing bodies, and other media companies. Current verticals under the FloSports umbrella include rugby, basketball, MMA, football, wrestling, track, gymnastics, hockey, and more with the company now streaming more than 10,000 live competitions per year. While wrapping up a historic 2018 and looking forward to 2019, Cynopsis Sports asked Mark Floreani, Co-Founder and Interim CEO, FloSports, about the road ahead.
 
Floreani on building success: I’m not sure there has been any one deal that has opened the proverbial floodgates for us, but rather the fact that we’re seeing rights holders recognize that FloSports has a differentiated product that fits their needs. We’re committed to growing the sports in our network with comprehensive coverage and marketing that adds value for rights holders and helps them reach their core audience and beyond. This approach resonates with our partners, whether it’s the PBA, USA Wrestling, Big Ten Network, USA Rugby or the FIVB. Also, we’ve been 100 percent digital from the beginning, so OTT isn’t new to us. It’s part of our DNA to use data to make informed decisions about the rights we pursue — and the content and marketing we invest into our sports — and ultimately it’s our partners who benefit from this.
 
On 2018 goals: This has been a tremendous growth year for FloSports, and we’ve achieved many of our goals relative to new partnerships, whether that is the acquisition of The Rugby Channel or our agreements with the Euroleague, FIVB, PBA, AAU, Nike EYBL, WCHA, UWW, Guinness PRO14 and others. By the end of 2018, we’ll have aired more than 10,000 competitions.
 
On audiences: When fans watch sports over-the-top, they want an interactive experience that caters to their specific viewing habits. The beauty of digital is that it unlocks the joy of consuming sports. We focus a lot of our resources on software such as FloArena (our online bracketing technology with live scoring updates), FloZone (a streaming channel that follows the best action occurring across multiple live events airing simultaneously), and concurrent streaming capabilities that give users the option to select which mat or court they want to watch.
 
On platforms: Our data allows us to make pretty accurate forecasts relative to the performance of each vertical in our network, so there haven’t been any major surprises. But what’s been encouraging is the growth of FloRugby, FloVolleyball, and FloBowling, which have seen substantial growth due in large part to major deals with The Rugby Channel, FIVB, and PBA, respectively. Also, our partnership with USA Wrestling allowed us to innovate around their world team trials format, leading to the creation of Final X, a multi-event qualifying format that drew huge crowds and was broadcast exclusively by FloWrestling.
 
On 2019: We’re in the midst of several interesting conversations with a variety of leagues, governing bodies, and other rights holders. So we expect next year to build off this year’s momentum in terms of more partnerships and more events live streamed across our network. Our mission is to grow the sports, the events, the athletes, and the fans, and a big part of that is the original storytelling we do to help contextualize the live events that we air. This will continue to be a big focus of ours and a major differentiator, and we plan to invest more into our brand in 2019. In terms of new verticals, we’re not prepared to make any announcements right now, but we’re constantly evaluating opportunities across many sports.
 
 
PROGRAMMING
 
The Atlanta United’s victory to claim the MLS Cup handed FOX with the event’s top metered market score since at least 1998. The victory over the Portland Timbers drew a 1.2 score, according to Nielsen, up 71% over last year’s match. Top five markets: Atlanta (11.5), Portland (7.3), Milwaukee (2.2), West Palm Beach (1.9) and Austin (1.5).
 
The 119th Army-Navy Classic handed CBS with a 5.7/13 on Saturday, to rank as the second-highest game between the two in 24 years.
 
In other ratings news, Saturday’s Top Rank on ESPN, which saw the unification of two lightweight world titles in the main event, delivered a 1.4 metered market rating, according to Nielsen. That marks the second highest-rated boxing telecast in 2018 across all broadcast and cable networks, only behind Crawford/Benavidez on ESPN in October 2018. The co-main event and special feature bout that opened the telecast drew a 1.4 and 1.2 metered market ratings, respectively.
 
Elsewhere in boxing, FOX Sports and Premier Boxing Champions revealed preview programming leading up to the FOX PBC Fight Night on Dec. 22, including PBC Countdown and PBC Face to Face shows. “These boxers are incredible athletes with amazing stories,” Charlie Dixon, Executive Vice President of Content, FOX Sports, said. “With the PBC COUNTDOWN and PBC FACE TO FACE shows, viewers get to learn more about the boxers’ drive and desire to be the best in the world, and will become emotionally invested in them before their fights on December 22.”
 
The BIG EAST Conference and The Madison Square Garden Company inked an extension of their deal to host the BIG EAST Tournament through 2028. The pair has been partners on the event since 1983 with this season’s competition set to be played from March 13-16. “Our new agreement with Madison Square Garden means that BIG EAST schools, players and supporters will have the privilege of playing our conference tournament at the ‘Mecca of College Basketball’ without interruption for another decade,” said BIG EAST Commissioner Val Ackerman. “The BIG EAST Tournament at MSG has long been synonymous with tradition, rivalries and heart-stopping moments, and we are very grateful to Jim Dolan, Andy Lustgarten and Joel Fisher for their support of one of the most enduring alliances in the sports world.”
 
FOX Deportes’ coverage of the Liga MX Liguilla match between CF Monterrey and Cruz Azul scored as the most-watched Liga MX match of the current season on any cable network with an average of 825,000 viewers and peak at 1.036 million viewers. That more than the Liga MX regular season viewership average across all Spanish-language cable networks with a 36% percent rise over last week’s quarterfinal between Monterrey and Santos Laguna on the network.
 
Today sees the launch of the Bellator Hawaii Countdown digital series for the promotion’s Hawaii week, lining up back to back shows on Friday on Paramount and Saturday exclusively on DAZN. Content includes the Bellator Countdown digital series for Bellator 213 show on DAZN headlined by hometown hero Ilima-Lei Macfarlane, with the three-part Bellator Countdown following Ilima and other fighters as they prep for the fight. Additionally, the company is producing a 2-part Countdown series on the Welterweight Grand Prix fight between undefeated rising star fighters, Ed Ruth and Neiman Gracie. The first Combo episode which launched on 11/30 already has over 500k views across all Bellator platforms.
 
Univision was the LMX Semifinal between UNAM-America average 1.8 million viewers with 948K A18-49 Thursday night on the channel with a simulcast on UDN. The score marks the top-rated LMX match this season on any network.
 
FIFA’s task force charged with examining the possibility of overhauling the FIFA Club World Cup, as well as a worldwide Nations League, held its first meeting on Sunday. The task force is composed of members appointed by each of the six confederations — AFC, CAF, Concacaf, CONMEBOL, OFC, and UEFA — and FIFA, and is chaired by FIFA Deputy Secretary General (Football) Zvonimir Boban. Topics up for review include the tournament calendar, start date, format, number of teams, access list and slot allocations. “The work of this task force is another important step in the consultation process to understand the landscape in which competitions like these would be implemented and what impact they would have,” said Boban. “The task force should provide the FIFA Council with a complete breakdown of the sporting elements to be taken into consideration when making a decision on such an important matter for the future of football.”
 
A CYNOPSIS MESSAGE
Need some inspiration? We have you covered…
The Cynopsis Social Good Awards
 
Cynopsis is recognizing excellence in the area of social good in the TV, entertainment and digital media industry. From sustainability partnerships and PSAs to diversity campaigns and environmental initiatives, this is your opportunity to showcase your efforts and empower the causes your team is passionate about. Need some inspiration? We’re proud to share with you last year’s incredible winners,  here
 

SPONSORSHIP & PROMOTION

The National Football League named 72andSunny as its new lead creative agency, replacing a relationship with WPP’s Grey. 72andSunny is expected to run its first campaign with the league early next year. “An important element [72andSunny] will bring to the NFL is not only how to excite our core audience, but also how to engage and recruit the next generation of football fans and their relationship with our sport,” Ellis said in an emailed statement.
 
Bellator inked a deal with lifestyle clothing brand RVCA to create an exclusive limited collection to commemorate Bellator’s back-to-back events in Honolulu at Neal S. Blaisdell Arena on Dec. 14 and 15. The limited-edition merchandise will be available at Bellator.com, RVCA.com and at official Bellator merchandise locations at both live events.
 
Cage Fury Fighting Championships announced that MODe, an all-natural sports nutrition brand, has become the Official Nutrition Partner of CFFC. The partnership kicks off on Dec. 14, as CFFC hosts three championship fights at Borgata Hotel Casino & Spa in Atlantic City.
 
 
DIGITAL, DATA & TECH

Supermatch and the NBA announced a new multiyear partnership that designates Supermatch – the sports betting operator of Uruguay’s national lottery – as the first official gaming partner of the NBA in the country and the league’s first in this category in Latin America. The partnership will be promoted in more than 6,000 retail locations in Uruguay, on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.
 
A new poll commissioned by Seton Hall University found that 70% of Americans are more likely to watch a game they bet on, with 88% of those who responded positively aged 18-29. 64% of respondents in that age range would be more likely to bet if they could wager on their phones.
 
 
ESPORTS

DreamHack is tackling 2019 with a revised slate of events that will include visits to ten cities in Europe and North America, along with a new stop in South America. In 2019, DreamHack will host three-day, non-stop festivals in 10 major cities, including debuts in Rio de Janeiro, Brazil; Rotterdam, Netherlands; and Dallas, TX, USA. Additional locations include Leipzig, Germany; Tours, France, Valencia and Sevilla, Spain; Montreal, Canada; Atlanta, Georgia, USA; and DreamHack Summer and Winter in Jönköping, Sweden. The action begins from Feb. 15-17 with DreamHack Leipzig, Germany, followed by DreamHack Rio from April 19-21. North America stops will include DreamHack Dallas from May 31-June 2, DreamHack Montreal from Sept. 6-8, and DreamHack Atlanta from Nov. 15-17.
 
The Game Awards saw Hasbro and Wizards of the Coast reveal a new esports competition for 2019 based on Magic: The Gathering. Play will dangle a prize pool of $10 million. The Magic Pro League will feature 32 of the top ranked Magic players from around the world with all competitors offered play and streaming contracts worth $75,000. The program kicks off with a $1 Million Mythic Invitational at PAX East 2019 in Boston.
 
Formula 1 announced that the 2018 F1 New Balance Esports Series drew a record audience of 1.2 million across selected TV networks in addition to 3.2 million people through a dedicated live stream. That organization also reports more than 100 million social media impressions and 20 million online video views of F1 Esports content that were accumulated over the course of the series with 70% of viewers who watched the final below 34 years old.
 
Intel Extreme Masters announced that the debut of IEM Chicago from Nov. 10-11 drew a near capacity crowd of 6,500 fans and viewership numbers nearly doubling that of its predecessor, IEM Oakland 2017. Via distribution channels both online and on linear TV, IEM Chicago generated over 38 million sessions streamed with online viewers consuming almost 11 million hours of content throughout the event, a 110% rise over last year with over 12 million unique viewers. Chicago will remain the home of the IEM North American event for the next two years.
 
 
THE MAIN EVENT

Vikings/Seahawks at 8:15p on ESPN.
 
A CYNOPSIS MESSAGE
CYNOPSIS TOP WOMEN IN SPORTS
Final Deadline: Tuesday, December 11th
 
There are 3 Simple Steps to complete before the deadline!
 
1) Select your Nominee
2) Complete the Entry Form
3) Process your Payment
 
SUBMIT NOW
 

ON THIS DAY in 1992: The NHL awards new franchises to Miami and Anaheim for the 94-95 season.
 
In the Know: Pro wrestler Chris Jericho is the founder of what band? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Other than Roger Staubach, name one other player from Army or Navy who won the Heisman Trophy. Answer: Doc Blanchard, Glenn Davis, Pete Dawkins, Joe Bellino. Kudos: Aymon DeMauro-ADM Media & Marketing/NY; Joe Schreiber-3 Penny Films/Bethesda; Mark Lehman-Atlanta Braves/Atlanta; Michael G. Hawkins-Francis Marion University/Florence; Paul Brewer-TV Talent Agents, Inc/North Augusta; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Brian Robin-Pechanga Resort Casino/Temecula
 
Later – Chris
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


CAMPAIGN ANALYST
AD Council
NYC

Monitor/analyze a breadth of data, incl traditional media data, website data, social media data (paid advertising & organic social). 2-4 yrs mktg analytics &/or data analysis. Exp in Google Analytics and BI tools (e.g. Tableau), &/or social media perf pref’d.

Full info/apply HERE


JOB OPENING: SR ANALYST, PRESENTATION DESIGN & AD SALES MARKETING/CBS/NYC: Convey thoughts and ideas clearly and effectively in verbal and written format. Design/edit advanced-level PPoint presentations & 1-sheets as well as proj mng mult assignments start to finish. 1-3 yrs related media work exp. Full info/apply HERE (12/18)

 
JOB OPENING: FIELD REPORTER, FREELANCE/WNBC/News 4 NY: Strong reporter who can break stories, consistently prod enterprise content for digital & brdcst & has a strong live reporting presence. Min 5 yrs exp as TV reporter, lrg mkt pref’d. Assertive, strong writer,  exceptional storyteller & live performer. Res/cvr HERE  Media.WNBC@nbcuni.com (12/18)

JOB OPENING: DIRECTOR, SALES DEVELOPMENT, DIGITAL INDUSTRY/ION/NYC: High-energy self-starter responsible for generating new advertising accounts and revenue. BA Deg 10+ yrs TV selling or related advertising sales exp; Expert knowledge of consumer-oriented tech companies, strong contacts. Full info/apply HERE (12/18)


JOB OPENING:
DIRECTOR, PUBLIC RELATIONS, SOCIAL MEDIA & BRAND/Ad Council/NYC: Seeks strong candidate w/strong PR, social media & comm skills. Dvlp/execute PR and SM plans, strategies and content for both social good campaigns & Ad Council brand. Min 5-7 yrs exp conducting PR & SM programs. Full info/apply HERE (12/17)

 
JOB OPENING: CAMPAIGN ANALYST/AD Council/NYC: Monitor/analyze a breadth of data, incl traditional media data, website data, social media data (paid advertising & organic social). 2-4 yrs mktg analytics &/or data analysis. Exp in Google Analytics and BI tools (e.g. Tableau), &/or social media perf pref’d. Full info/apply HERE (12/17)

JOB OPENING: ACCOUNT EXECUTIVE/NBC/TELEMUNDO/BOSTON: Resp for delivering sales rev, as well as cultivating/developing new advertisers for the station’s multi-platform properties. Present sales proposal & sales pitches to internal/external clients. Min 2 yrs exp sales &/or mktg roles. Full info/apply HERE (12/17)

JOB OPENING:
ACCOUNT EXECUTIVE/BrightLine/NYC: Looking for a media Account Executive to grow BrightLine market share with Media Partners and Clients. We are looking for ad tech industry exp w/ subject matter expertise in OTT and digital video. 5+ yrs exp req’d. Resume to: vruff@brightline.tv (12/14)


JOB OPENING:
PUBLICITY ASSISTANT/FOX/LA: Fox Filmed Entertainment is actively seeking a Publicity & PR Asst to support the SVP in day to day office activities. Assist w/admin support to the LA and NY publicity depts, coord meetings w/both. 2-4 yrs min exp in movie studio, agency or publicity firm is req’d. Full info/apply HERE (12/14)

JOB OPENING: COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic programs to increase brand awareness and promote all aspects of Pac-12 Networks. 5-8 years of relevant exp PR & communications, strong network of 828 and B2C, nat’l business & trade media contacts. Full info/apply HERE (12/14)

JOB OPENING: GRAPHIC DESIGNER/NBC Sports Digital/Stamford: Limited term project approx.12 mths. Create motion graphics & animated elements for sales enhancements, sponsored integration, interstitials, promotional & call to action end pages & more. Min 1 yr design exp working @ntwk or brdcst design agency. Full info/apply HERE (12/13)

JOB OPENING:
SALES ACCOUNT EXEC/NBC TELEMUNDO/Chicago: Deliver sales rev; cultivate/dvlp new advertisers for the station’s multi-platform properties. Dvlp growth rev by focusing on conversion targets from competitive media incl radio, print, digital, OOH, cable, etc. Min 3 yrs exp sales &/or mktg roles. Full info/apply HERE (12/13)


JOB OPENING:
SALES MANAGER/CBS-TV/Dallas: Lead team of local/national media sellers for our TV and digital platforms. Innovative, collaborative and strategic thinker. Talented leader who empowers and motivates. In-depth knowledge of TV and Digital Media sales products/services, research and audience measurement. Full info/apply HERE (12/13)

JOB OPENING: EMERGING PLATFORMS VIDEO SR PRODUCER/WGBH/Boston: Mng dvlpmnt new video series for specific platforms and syndication partners, manage a budget and production sched. 5+ yrs of exp in video prod, w/exp overseeing a prod from beginning to end. Full info/apply HERE (12/12)

JOB OPENING:
ASSISTANT, CONSUMER MARKETING/MUSIC CHOICE TV/NYC: Resp for supporting consumer mktg team in development & implementation of on-channel mrktg plans across TV and On Demand. 1-2 yrs mrktg and/or promotions experience w/ at least 1yr in a full time staff position. Full info HERE (12/12)

 
JOB OPENING: CLIENT SOLUTIONS EXECUTIVE – MEDIA/Nielsen/NYC: Resp for fostering a strong relationship w/client by responding to daily questions, providing support w/respect to their use of Nielsen data & dvlpng ability to sell products/solutions that address key client issues/needs. 1-2 yrs exp. Full info/apply HERE (12/12)
JOB OPENING: SENIOR MANAGER, SALES & BUS DEV (Content Partnerships)/Viacom/NYC: Drive distribution revenue through sourcing new content partnerships and growing existing relationships. 6+ years of relevant work experience in media. Full info/apply HERE (12/11)


JOB OPENING: EXECUTIVE PRODUCER/Spectrum Networks/Louisville KY: Managerial oversight for editorial content across multiple platforms during an assigned shift. Proficient at inspiring staff to attain station goals of creativity, urgency and accuracy. 5+ yrs  producing and executive producing exp in TV news. Full info/apply HERE (12/11)

 
JOB OPENING: EXECUTIVE PRODUCER/Spectrum Networks/Milwaukee WI: Managerial oversight for editorial content across multiple platforms during an assigned shift. Proficient at inspiring staff to attain station goals of creativity, urgency and accuracy. 5+ yrs  producing and executive producing exp in TV news. Full info/apply HERE (12/11)


{{my.social icons}} View in web browser 

This message was sent to {{lead.Email Address}}

To ensure delivery to your inbox, add us to your address book.

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy
Update My Preferences | Unsubscribe

spacer.gif

Related Stories

03/22/19: Schitt’s Creek to wrap after season six

CYNOPSIS Good morning. It’s Friday March 22, 2019 and this is your first early-morning briefing.   Tonight’s Premiere: Reelz: Jo Frost: Killer Kids at 8p   Saturday’s Premieres: Disney XD: Pokemon the Series: Sun & Moon: Ultra Legends at 9a ID: The Atlanta Child Murders at 9p Oxygen: Accident, Suicide of Murder […]

Research and Fraud: An Interview with the ARF’s CRO, Paul Donato

By Charlene Weisler   Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]

03/21/19: Andy Cohen to receive GLAAD Media Awards honor

A CYNOPSIS MESSAGE FROM DISCOVERY Discovery: The Leading Media Company for Women WE HAVE THE TOP 4 NETWORKS FOR WOMEN   #1 ID.  #2 HGTV. #3 FOOD NETWORK. #4 TLC.   A 20% Share of Women 25-54   Real Life Builds Real Business Discovery Channel. HGTV. Food Network. TLC. ID. OWN. Animal Planet. Travel Channel. […]

03/21/19: N3rd Street Gamers is partnering with Blizzard to add Overwatch to its slate

CynopsisESPORTS It’s Thursday March 21, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.   N3rd Street Gamers is adding Overwatch to its National Championship Series of esports, […]

CynCity

Cynsiders

Instagram