11/30/16: AT&T officially debuts DirecTV Now streaming service



CYNOPSISDIGITAL
11.30.16

Good morning. It’s Wednesday November 30, and this is your first early morning digital briefing.

TODAY’S CODEBREAKER

Bit Rate: Bit rate (also known as "data rate") is the amount of data used for each second of video. It’s usually measured in kilobits per second (kbps).

TOP NEWS

AT&T‘s DirecTV Now OTT TV service has officially arrived, and the company is out with some new details. The service starts at $35 per month for a 60-plus channel lineup. It had previously been reported that the $35 subscription fee would cover a 100+ channel lineup, but it turns out that’s only a limited time offer.  If purchased after the initial discount phase, the 100-plus channel plan will cost $60 monthly. And another $70 plan will offer about 120 channels. (HBO and Cinemax cost an extra $5 per month each.) The service will accommodate only two streams at once. That’s highly significant: It means that DirecTV now won’t be able to serve the needs of many households. (Among other concerns, AT&T says it was worried about cannibalizing its traditional pay-TV business.) As previously reported, DirecTV Now won’t carry CBS at launch, though negotiations on that front are still ongoing.

Looks like the pop-up shop wasn’t enough for LeEco. The Chinese consumer electronics company officially entered the U.S. market last month, but now it’s getting serious. LeEco announced that it will begin selling its TVs and phones (dubbed "ecophones" and "ecotvs") at Best Buy and on Amazon starting in December. And speaking of DirecTV Now, LeEco announced a new promotion running from December 1 through January 5: buy a TV or phone, and get up to 12 months of free access to AT&T’s new OTT TV service.

ADVERTISING

The WPP-owned media investment group GroupM announced that it’s consolidating its ad tech, consumer insight, and date efforts into a single unit. Called [m]Platform, the new division will be overseen by Brian Gleeson, currently the Global CEO of the programmatic advertising platform Xaxis. Other Xaxis execs will join the unit as well, along with existing GroupM executives. "The collective mission of [m]Platform revolves around technology, data and expertise," Gleason told AdExchanger. "The mission is how to take each of those elements and put them together to provide addressability and accountability across all media."

In news that will come as a shock to precisely no one, digital advertisers tend to spend more money on Thanksgiving and Black Friday. According to data from AdRoll, this year’s spike was particularly large. Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving than they did last year. AdRoll finds that Facebook received a bigger cash windfall from retail brands than any other digital platform, seeing a 10.7% increase on Thanksgiving and a 13 percent increase on Thanksgiving.


A CYNOPSIS MESSAGE FROM THE LUSTGARTEN FOUNDATION


Join us for the 16th Holiday Rock & Roll Bash
A benefit for The Lustgarten Foundation in support of pancreatic cancer research

Wednesday, December 14, 2016 | Location: TAO DOWNTOWN NYC

Presented by Madison Square Garden and AMC Networks
Thanks to private funding, 100% of every dollar donated goes directly to pancreatic cancer research.

Contact 914-579-1000 or holidaybash@buckleyhallevents.com for sponsorships and tickets.


CYNOPSIS WEBINAR: MOBILE PROGRAMMATIC

By the end of 2016, eMarketer projects that 69% of all programmatic display ad spending will come on mobile platforms. And when comes to programmatic video, mobile will likely surpass desktop next year. Suffice to say, programmatic advertising is shifting to mobile in a big way — and you need to shift with it. In a new Cynopsis webinar, you’ll learn crucial skills about where and how to advertise in the mobile programmatic space. The Weather Company, MDC‘s Assembly, Mindshare and Centro will be on-board to tell you everything you need to know. Learn more — and register here.

OTT + SVOD

In the age of subscription services, it appears that audio and video can comingle if they find common purpose. In a new upgrade, Starz has integrated Spotify-powered music content into its app. The idea is to let users listen to soundtracks and playlists from the shows or movies they just watched. You’ll need both a Starz subscription and a Spotify subscription to make use of the new integration (unless you’re content with listening to 30-second song previews). It’s not the first time Spotify has partnered with a third-party app. This past September, for instance, the streaming music app made its songs available through Tinder

Lionsgate has inked a new long-term deal with the Chinese streaming platform iQiyi. The agreement is for the films Patriots Day, The Glass Castle, American Assassin, Wonder, and Robin Hood. The deal covers all online video-on-demand services (subscription, transactional and ad-supported). IQiyi has over 500 million users.

PLATFORMS + DEVICES

Amazon is hitting new frontiers. Back in March, the company started allowing customers to buy Comcast internet and TV service through a new site, at the time called the Amazon Cable Store. Now Frontier Communications is being added to the storefront, which it seems is now simply called "Amazon Internet | TV | Phone." While the site allows users to explore Comcast Xfinity bundles that include internet, phone and TV, Frontier’s offerings through Amazon are limited to internet plans.

TiVo remotes are getting Netflix buttons. The move comes as a result of new product- and patent-licensing agreements between the two companies. Under the new product agreement, TiVo will continue to integrate Netflix into its set-top boxes. In addition to the new remote buttons, that will also mean integrating Netflix content into the set-tops’ unified search features. In a separate IP agreement, Netflix will gain a license to TiVo’s patent portfolios. It’ll also gain a license to the OTT services portfolio from Intellectual Ventures, the holding company that oversees the OTT patents of Rovi, TiVo’s parent company. Rovi agreed to acquire TiVo for $1.1 billion back in April.

Facebook‘s News Feed and Messenger tool have a new feature: gaming. The social giant has added arcade-style HTML5 games, called Instant Games. As mentioned, they can be played through Messenger, and can be embedded in users’ News Feeds (through both website and mobile app). The Instant Games are free at the moment, though there’s no saying whether or not that will change in the future.

Well that’s a new one. The music video platform Vevo has debuted a print magazine to promote its Ones to Watch list of musical up-and-comers. Vevo, whose parent companies include the three biggest record labels, will distribute the magazine in stores and music venues in the U.S. and U.K. Its website will also have an electronic version.


A CYNOPSIS MESSAGE


What it means to win a Social Good Award:

ESPN: "Winning a Cynopsis award in 2016 was a huge honor. Any time your work is recognized amongst the industry is a great achievement and one we don’t take for granted."

Got Your 6: "By winning the 2016 Cynopsis Media’s Social Good Award, we’ve been able to show that Got Your 6 is a catalyst in changing the national narrative around veterans so that their leadership and skills are recognized and utilized at home."

Throw your hat in the ring by entering before December 8.


RESEARCH

To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the 2016 Soul Train Awards, which aired Sunday on BET.
"The top 5 marketers that backed the Soul Train Awards, hosted by Erykah Badu: Walmart, Toyota, Burger King, Verizon and McDonald’s, in that order, ranked by estimated spend. Three of those brands also landed in the top 5 list of marketers generating the most digital response to their ads: Burger King at No. 1, Walmart at No. 2 and Toyota at No. 4. They were joined by Sprite, with an ad starring LeBron James, at No. 3, and KitKat, which featured Chance the Rapper as ‘Chance the Wrapper’ in one of its two funny spots during the big show."
-iSpot.tv

[] 

OpenSlate Engagement Data for the Entertainment vertical, based on the engagement metric for the week ending November 27.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Philip DeFranco (9.8) / 31282889 / 4908303 / 792
Felipe Neto (9.8) / 68172321 / 7319801 / 786
VEGETTA777 (9.8) / 164682046 / 16137430 / 775
Wassabi Productions (9.6) / 84075950 / 6778133 / 721
ComedyShortsGamer (9.6) / 44656830 / 7498833 / 748
vcsabiavideos (9.5) / 28741136 / 6546905 / 726
SlivkiShow (9.5) / 60540961 / 6873904 / 714
bersgamer (9.4) / 77847155 / 3069547 / 715
Fatos Desconhecidos (9.4) / 37757305 / 3612857 / 720
elrincondegiorgio (9.3) / 38887570 / 5521122 / 721
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Series (11/21/16 – 11/27/16)

[] 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. [Note: Data for the past week excludes Tumblr mentions.]

EXECUTIVE MOVES

The online video measurement company Tubular Labs has named a new exec. Owen West will join the company’s London-based team, serving as Sales Director for the EMEA region. West previously held various positions at comScore, most recently serving as VP of Partnership Sales.

TRIVIA

Our Last Trivia Question: What’s the title of Netflix‘s first-ever French original series? Answer: Marseille. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./NY, Louis Lewow-Lewow Media Group/GA, Bruce Angeli-PBS National Sales/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Dan Haberer-Creo Entertainment/CA

Follow-up: What famed French actor takes on the lead role in Marseille? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)


A CYNOPSIS MESSAGE


MARK YOUR CALENDARS FOR 2017!

Awards Deadlines:
JANUARY 10 – Top Women in Digital .
JANUARY 31 – Sports Media Awards .

Events: .
JANUARY 25 – Ratings Master Class .
FEBRUARY 7 – TV Awards, Buyers & Planners & 20th Anniversary .
MARCH 2 – Social Good Awards .
MARCH 21 – Top Women in Digital .
APRIL 14 – Sports Media Awards .


 

DIGITAL SPOTLIGHT

You’d be hard-pressed to find a better piece of branded content. OK Go is famous for its elaborate music videos (you may have seen the one with the treadmills), but its latest, made in partnership with Morton Salt, may just be the most ambitious yet. Check it out here.

See you tomorrow,
David Teich
11.30.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)

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