11/30/15: Macy’s Parade floats to the top in fall ratings; BBC Three ditches linear; TiVo posts 24% sub growth


Good morning. It’s Monday November 30, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: The Great Holiday Baking Show at 10p
Great American Country: Garage Gold at 8:30p
NBC: Superstore at 10p

Tonight’s Finales:
Fox: Minority Report at 9p 
Great American Country: Garage Gold at 8p


The gift that keeps on giving: NBC’s telecast of the Macy’s Thanksgiving Day Parade drew a 12.6 household rating in metered markets, the number one broadcast entertainment rating for the fall. That’s down 1 percent versus last year, but up 1 percent among A18-49 with 7.0/30.

ESPN lost 7 million subscribers in the last two years, according to a Form 10-K filing posted in Wednesday. Still Disney’s most profitable channel, the sports net dipped  to 92 million subs. Disney Channel and domestic Disney XD lost four million subs each in two years, while ABC Family poised to re-launch as Freeform in January  lost 5 million. “The growth in the number of networks distributed by MVPDs has resulted in increased competitive pressures for advertising revenues for our broadcast and cable networks,” notes the report. “The Company’s cable networks also face competition from other cable networks for carriage by MVPDs.”

With younger audiences “watching more online and watching less linear TV,” the BBC Trust has decided to replace youth linear channel BBC Three with an online platform by February 2016. “We have lots of new content coming in 2016 and exciting new ways of delivering it in development,” said BBC controller Damian Kavanagh.

Meredith Corp. is planning to offer a revised deal that would seal its pact with Media General, currently threatened by a rival offer for MG from Nexstar Broadcasting Group, reports the NY Post. According to the paper, a deal could be structured in which Media General is the acquirer but Meredith would kick in cash for Media General shareholders.

Dateline NBC correspondent Keith Morrison will also host ID’s true crime focused Dateline on ID and Front Page specials, starting in January. “For many viewers, Keith is synonymous with Dateline,” said Sharon Scott, president and GM of Peacock Productions, producer of the Front Page “instamentaries.” “His wide-ranging expertise in the true crime genre makes him the perfect host for the episodes.” Said Discovery group president Henry Schleiff, “Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories.”

TiVo is reporting 418,000 additional subscribers through cable operators on 3Q15, with 5.5 million customers globally, 24 percent growth over the same period last year.

Christmas Cookie: Apparel, accessories and jewelry inspired by Fox hit Empire is available at Twentieth Century Fox Consumer Products online shopping destination http://EmpireFoxShop.com. Launch, in collaboration with commerce tech company Delivery Agent, includes a $1000 Empire holiday shopping spree sweepstakes.

Are you team Rudolph, or pro-Frosty? Tell us your favorite old-school Christmas TV special Cynopsis poll: http://cynopsis.com/poll/.


Special Recognition

Cynopsis Sports Athlete of the Year & Media Personality of the Year Awards are presented annually to two VIPs whose work in the sports industry has transcended how sports connect with fans. The Cynopsis team congratulates UFC’s Ronda Rousey and ESPN’s Adam Schefter on an outstanding year. Join us as we formally present these Awards at the Cynopsis Sports Engagement Summit on 11/2.

Register now to join the celebration


NBC is developing a drama written by Jessica Mecklenburg (Resurrection) about a university sex scandal. Fated, from Tornante TV and Universal Television, has Rod Lurie attached to direct the pilot and exec produce.
Top 10 Weekend Domestic Box Office Estimates: November 27-29, 2015
The Hunger Games: Mockingjay- Part 2 (Lionsgate) $51.6 million, cume revenue $198.3 million
The Good Dinosaur (Buena Vista) $39.2 million, cume revenue $55.6 million
Creed (Warner Bros.) $30.1 million, cume revenue $42.6 million
Spectre (Sony) $12.8 million, cume revenue $176.1 million
The Peanuts Movie (Fox) $9.7 million, cume revenue $116.8 million
The Night Before (Sony) $8.2 million, cume revenue $24.1 million
The Secret in their Eyes (STX Entertainment) $4.5 million, cume revenue $14.0 million
Spotlight (Open Road Films) $4.5 million, cume revenue $12.3 million
Brooklyn (Fox Searchlight) $3.8 million, cume revenue $7.3 million
The Martian (20th Century Fox) $3.3 million, cume revenue $218.6 million
Source: Rentrak Corporation


Your audience isn’t just online, they’re in line
…at our movie theaters. NCM‘s 9.9 A18-49 rating last weekend made FirstLook a top-rated show –
and the only one reaching audiences while they were out shopping for the holidays.

Get in Front on America’s Movie Network..


Three-part miniseries Serial Thriller: The Chameleon debuts on ID Sunday, December 6 at 9p and 10p. Second installment in the franchise delves into “a world of damage, death and mystery.” Final episode airs the next night at 9p.

Smithsonian Channel dives deep into a classic tale in Moby Dick: Heart of a Whale. One-hour special premiering Friday, December 4 at 9p examines an 1819 incident at sea that influenced Herman Melville.

Programmatic TV advertising is at risk, warns Derek Mattsson, president of Placemedia, but a simple set of industry guidelines would set it right. Mattsson offers his solution in the latest Cynsiders.


Attention Walmart shoppers: The retail giant begins selling Mattel’s new View-Master on December 1. The 77-year-old 3D toy has been updated for the virtual reality age, offering kids an opportunity to jump into the VR craze. (For more on virtual reality, check out the December 8 Cynopsis webinar: Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers.) 


Nippon Television Network Corporation
continues its charge into Asia with the establishment of NTV Asia Pacific Pte. Ltd., a local subsidiary in Singapore. Nippon TV established a joint venture company with Sony Pictures Television Networks in May 2015 and, in October 2015, launched GEM in Hong Kong, Thailand, Indonesia, and Cambodia. 

Canadian food and lifestyle producer Gusto Worldwide Media announced the sale of its original food series One World Kitchen to Fatafeat TV, a Discovery Communications company.Based in Dubai, Fatafeatis the first free to air food Channel in the Middle East.

Singapore-based production/distribution agency Bomanbridge Media has acquired exclusive Asian rights to Ciseneros Media clip show XRC.



Technology, globalization and the recession changed the way Gen Y and Gen Z view work – and as a result, recruiting the best candidates, and keeping them, requires a shift in management style.

Industry experts will reveal new approaches for boosting productivity and reducing turnover in our latest jobs webinar on Thursday, December 10.



The November 21 premiere of Hallmark’s Northpole: Open for Christmas averaged a 3.0 HH rating and 3.5 million total viewers, becoming the #1 rated program of the day among HHs and W25-54 and the net’s most-watched original movie premiere of 2015 to date among W25-54. Merry Matrimony on November 22 garnered a 2.8 HH rating and 3.3 million total viewers to become the #1 rated movie of the day among HHs and W25-54.

Fox’s Empire dipped 30 percent to a Live+SD series low 3.1 rating among A18-49 on the travel-heavy Wednesday before Thanksgiving, but with an average 9.1 million viewers nonetheless topped the night.

The season 21 finale of ABC’s Dancing With the Stars on Tuesday drew a season high 13.4 million viewers and 2.4/8 A18-49, Tuesday’s top show in viewers and the demo.

CBS’s Thanksgiving Day football had an average viewership of 32.5 million viewers P2+, according to fast nationals, up 11 percent from last year. NBC’s game drew 27.8 million viewers, the second-most-watched primetime game ever on the network.

Tuesday A18-49 Analysis: ABC had the most A18-49 viewers Tuesday with 2.3/8, according to Nielsen. ABC’s Charlie Brown Thanksgiving and CBS’s NCIS tied at first at 8p with 2.2/8; NBC’s The Voice was right behind with 2.1/7. ABC’s Dancing With the Stars held on to its lead with 2.2/8 to take 9p, followed by 1.8/6 for NBC’s Chicago Med. Dancing rose to 2.4/8 at 10p, versus 1.8/6 for NBC’s Chicago Fire.

A18-49: ABC 2.3/8, NBC 1.9/6, CBS 1.7/6, UNI .9/3, FOX .8/3, TELE .7/2, CW .4/1, ION .4/1

Live + Same Day Household Ratings: Tuesday, November 24, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 7.1/129
NCIS 5.8/16, NCIS: New Orleans 7.3/12, Limitless 4.2/7
ABC: 6.8/12
Charlie Brown Thanksgiving 4.1/7, Dancing With the Stars 8.2/14
NBC: 5.2/9
The Voice 6.2/10, Chicago Med 4.7/8, Chicago Fire 4.7/8
FOX: 1.4/2
Grandfathered 1.7/3, The Grinder 1.4/2, Scream Queens 1.3/2
Antes Muerta Lichita 1.1/3, Pasion y Poder 1.2/2, Yo No Creo en Hombres 1.3/2
Celia 1.0.2, Bajo el Mismo 1.02, Senora de Acero 1.0/2
CW: .8/1
Greatest Holiday Commercials .9/2, The Flash ..6/1
ION: 0.7/1
Criminal Minds .7/1, Criminal Minds .7/1, Criminal Minds .7/1


Kids online entertainment destination Toon Goggles hired Lee Adams as its new Chief Creative Officer. Most recently, Adams developed campaigns for SeaWorld.


Former actor and home video pioneer Al Markim died November 24. He was 88. After appearing on 1950s series Space Cadet, among other shows, Markim co-founded Teletronics, and was inducted into the Video Hall of Fame.

This Day in History:
1929 – Dick Clark was born in Mount Vernon, NY.

Answer to Our Last Trivia Question: In which ’80s series does the female protagonist get invited to spend Thanksgiving with her grad school professors’ family? Cheers. Kudos to: Paul Blutter-Hollywood Depot Rentals/Burbank, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Tom Moore-Kalt Productions/LA, Susan Nessanbaum-Goldberg-Generate/Beverly Hills, Tom Boyd-WGN-TV/Chicago.

Today’s Trivia Question: How many times did Nancy remarry during the run of Weeds (2005-2012)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: It’s Your 50th Christmas, Charlie Brown, A Charlie Brown Christmas, The Great Holiday Baking Show [p]
CBS: Supergirl, Scorpion [r], NCIS: Los Angeles [r]
CW: Crazy Ex-Girlfriend, Greatest Holiday Commercials [r]
FOX: Gotham, Minority Report [
NBC: The Voice, Superstore, Superstore
PBS: Antiques Roadshow [r], PBS Preview: The Best of PBS Indies, Independent Lens
Telemundo: Celia, Bajo el Mismo Cielo, Senora Acero
Univision: Antes Muerta que Lichita, Pasion y Poder, Yo No Creo en los Hombres [r]

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