11/28/17: F1 powers branding overhaul; Steelers win drives NBC; ESPN/Twitch partner to Give

CynopsisSports
Good morning. It’s Tuesday November 28, 2017 and this is your first early morning Sports briefing.
Formula One is giving its branding an overhaul, unveiling a new logo for the first time in 23 years, created by Wieden+Kennedy London. The move, according to the agency, marks the first step of a complete brand redesign for the organization. “Creatively, the challenge was to reposition Formula 1 as a forward-facing entertainment brand, which works across a multitude of channels,” said Richard Turley, executive creative director of content and design. “The new mark aims to embody the core forces of Formula 1 racing: speed, attack, and control; while its sleek, sharp interlocking components celebrate the technical prowess of Formula 1 engineering teams.”
 
 
ON THE AIR
Sunday Night Football scored another win for NBC, as the Steelers win over the Packers generated a 12.2/20 in Nielsen overnight numbers. That marks a 3% climb from last year’s Week 12 SNF gam with top markets that included: Milwaukee 44.3/61; Pittsburgh 40.8/57; Minneapolis 19.8/33; Norfolk 17.4/26; Richmond 16.9/26.
 
Stadium is partnering with Ring of Honor to bring weekly episodes of its wrestling product to the channel where it will run on Wednesdays. The first ep to re-air run tomorrow night at midnight on the broadcast network, along with digital platforms including WatchStadium.com, the Stadium iOS and tvOS apps, Stadium Android app, Twitter and Pluto TV.
 
US Club Soccer is playing host to four candidates for President of US Soccer. The event takes place on Nov. 28 at 11:30a CT at the Hilton Chicago O’Hare Airport Hotel and will include Paul Caligiuri, Steve Gans, Kyle Martino, and Eric Wynalda with US Club Soccer CEO / Executive Director Kevin Payne moderating with participation from Chairman Phil Wright and the US Club Soccer Board of Directors. “With millions of athletes playing soccer in the U.S., the Federation’s President has a critical role to play in shaping the future of the game with a defined roadmap for growth and success at the grassroots level through the professional ranks,” said Payne, one of the founders of Major League Soccer. “Each candidate brings unique qualifications to drive U.S. Soccer, and we look forward to exploring how our country can position itself as a global leader of the game, especially with the possibility as serving as one of the hosts for the 2026 FIFA World Cup.”
 
UC San Diego and Cal State Bakersfield are jumping from the Western Athletic Conference to the Big West Conference as the 10th and 11th members of the league with both joining on July 1, 2020. “The addition of these two outstanding universities will further strengthen the Big West’s position as the preeminent NCAA Division I public university conference for the states of California and Hawai‘i,” said Farrell.  “The 2018-19 academic year marks the 50th anniversary of the Big West Conference and this membership development positions the conference to continue growing and thriving for the next 50 years.”
 
In scheduling news, ESPN is on deck to carry eight college football conference championship games to wrap up the college football regular season this week starting Friday with Stanford/USC competing for the Pac-12 title at 8p. Saturday sees seven days on the roster, including ABC’s Saturday Night Football at 8p with Miami/Clemson. Other action includes the American Athletic Championship pitting Memphis/UCF on ABC at noon, at the same time as the Marathon MAC Championship featuring Akron/Toledo at noon at ESPN and the Dynacraft Conference USA Football Championship with North Texas/Florida Atlantic ESPN2. The SWAC Championship with Alcorn State/Grambling runs at 4:30p on ESPNU. Other action includes the Mountain West Football Championship with Fresno State/Boise State at 7:45p at ESPN.
 
Meanwhile, NBC Sports Group offers 20 Premier League matches in six days, beginning today with a special mid-week match slate, as well as Manchester United/Arsenal on Saturday at 12:30p on the broadcast channel. Arlo White calls the match, joined by analysts Lee Dixon and Graeme Le Saux at Emirates Stadium. Today’s action kicks off at 2p with Premier League Live on NBCSN, followed by Leicester City/Tottenham at 2:45p.
 

SiriusXM recruited that former Cleveland Cavaliers General Manager David Griffin and former Phoenix Suns front office executive Amin Elhassan to its roster of NBA experts on the SiriusXM NBA Radio channel. Griffin will make his debut today at 4p alongside host Joel Meyers and can be heard multiple times every week. Elhassan will join the roster on Dec. 10 and will be on regularly every Sunday from 10a-1p with host Jason Jackson.

A CYNOPSIS MESSAGE
JUST ANNOUNCED
At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, we honor excellence in digital content, marketing, advertising, social media and online content. Past honorees have been digital-savvy innovators from a wide range of companies ( view last year’s honorees here ). The deadline is Jan. 9 and honorees will be celebrated at our annual awards breakfast on Mar. 14 in NYC.
 
 
 
SPONSORSHIP & PROMOTION
Yesterday saw NBC Olympics take over the NBC 30 Rock tour, with visitors treated to a welcome video by Mike Tirico, specially packaged video about how the Olympics is produced, control rooms that are 2018 PyeongChang Olympics-themed, and a special Olympic-themed set. Tour-goers will also be able to create their own mock-Olympic interview on the set. In addition, the 30 Rock store will feature Olympic messaging, an Olympic podium, and a special snapchat filter.
 
The Dallas Mavericks and Boston Celtics are now bunkmates with BEDGEAR, which will become the Official Sleep Partner of the teams. BEDGEAR will professionally fit each individual athlete with a personalized Performance Sleep System, offering performance pillows and mattresses, based on their sleep position, body frame and temperature, to help them get maximum recovery at night.
 
 
DIGITAL & STREAMING
ESPN and Twitch are teaming up to host a 24-hour live streaming marathon today on the platform called “Don’t Ever Give Up Day” where various esports and gaming personalities, ESPN talent and high-profile Twitch influencers today to share how cancer has affected them, starting at noon PT from downtown Los Angeles. November 28 also marks the beginning of V Week and Giving Tuesday. Twitch will provide onscreen call to actions and live tracking of donations to the V Foundation at  https://tiltify.com/the-v-foundation, game giveaways, viewer interaction and unauthenticated global access.
 
Shareablee Sports, a new division being launched today by Shareablee, announced that the Los Angeles Dodgers led MLB in social media during the 2017 season, finishing the season with 27,865,740 total actions — a composite of reactions, comments, shares, retweets and likes – across Twitter, Facebook and Instagram, overwhelmingly ahead of the Houston Astros, which finished second with 9,672,803 actions. The Dodgers finished first individually on Facebook and Instagram, while placing third on Twitter when it comes to total actions.
 
DraftKings launched its own Giphy channel, featuring more than 50 GIFs of some of sports biggest athletes – including Rob Gronkowski, Von Miller and Marshawn Lynch. The platform can be found at https://giphy.com/draftkings.
 
 
ESPORTS
Blizzard opened the curtains to the Overwatch Path to Pro, described as “a system for 2018 that will provide a path for players of all skill levels to grow as competitors and as teammates.” Plans include – beginning in March – Overwatch Contenders expanding beyond North America and Europe, to encompass a total of seven regions with three seasons a yea, adding Austrlaia and South America.  Overwatch APEX, Overwatch Premier Series, and the Overwatch Pacific Championship will become Contenders Korea, Contenders China, and Contenders Pacific, respectively. Meanwhile, Overwatch Open Division returns in January in the same seven regions as Contenders and starting in February, the top four Open Division teams from each region will be invited to compete in that region’s Contenders Trials, an eight-team promotion-relegation tournament for Overwatch Contenders.
 
Millennial Esports named Bob Reif as President, effective immediately. Reif previously served as Executive Vice President of the Indianapolis Motor Speedway and Chief Marketing Officer of the Indy Race League, and President of a division of William Morris Endeavor. He was also the Chief Revenue Officer and Chief Marketing Officer for the St. Louis Rams for twelve seasons, overseeing the organization’s growth from a $220M valuation to its current $3.5B valuation. “I see many parallels between the growth of the traditional sports sector and the potential for growth in the emerging Esports sector, with Millennial Esports leading the charge,” said Reif. “I’m confident my experience in the sports arena, particularly in the area of racing, will serve Millennial Esports well, and I’m excited to get started.”
 
ES is teaming with the German Games Industry Association as well as 20 professional and semi-professional teams to form the Esports-Bundes Deutschland. The new org will look to serve as a professional sports association in the way that it represents players, clubs, teams and tournament organizers across the field.
 
 
ROSTER MOVES
The NHL named Kim Davis has been named Executive Vice President, Social Impact, Growth Initiatives & Legislative Affairs. She joins the NHL from leading CEO advisory firm Teneo and previously enjoyed a 20-plus year career at JPMorgan Chase, where she most recently served as Managing Director of Global CSR, President of the JPMorgan Chase Foundation and as a member of the firm’s Executive Committee.
 
 
THE MAIN EVENT
Toronto FC/Columbus Crew on FS1 at 7:30p.   
A CYNOPSIS MESSAGE
Cynopsis Webinar: Using Artificial Intelligence to Capture & Captivate
Wednesday, DEC. 6 / 1:30pm ET
 
Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. A.I. is one of the most useful tools now available to TV networks, marketers and publishers. Invite the whole office – you’ll be able to share these valuable insights throughout the company, ensuring that everyone is well-versed in Artificial Intelligence.
 
 
 
ON THIS DAY in 1975: Bobby Orr plays his last game for the Bruins.
 
In the Know: The movie The Cutting Edge is about which Olympic sport? (Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: What number did Sean Taylor wear for the Redskins? Answer: 21. Kudos: Chris Long-DraftKings/NY; Eric Wright-DS Simon/NY; Denis Barry-CBS/NY; Thomas Steward-Jamestown Community College/NY; Joe Schreiber-3 Penny Films/Bethesda; Tom Wetzel-MMSI/Warwick; Rick Rosenfelt-New York Red Bulls/Harrison; Andy Pittman-TAMU/College Station; Travis Wacker-Good Karma Brands/Milwaukee; Tom Moore-Kalt Productions/LA; David Westberg-SAG•-AFTRA Federal Credit Union/Burbank; Judie Henninger-Valentine Productions Inc./Santa Monica; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria
 

Later – Chris

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VP BUSINESS DEVELOPMENT
Z Living
(2 positions) NY & LA

Exceptional concept sellers in TV AD sales a must. Work closely w/Business Head and Ad Sales for brand activations assignments and quarterly projects. Previous portfolio of handling 3 to 7 M $ in Ad Sales w/strong relationships.

Resume HERE


JOB OPENING: DIRECTOR, AD SALES PLANNING/SIRIUS XM/NYC: Detail oriented & orgnz’d candidate to efficiently monetize inventory to maximize revenue. BA Deg &/or 6yrs relevant exp working in an Ad Sales dept in Pricing/Plan’g function in media advertising (radio a strong +) Wide orbit a +. Full info/apply HERE (12/5)
 
JOB OPENING: PLANNER AD SALES/SIRIUS XM/NYC: Work closely w/Acct Execs to understand scope of proposal req’s to independently review media schedules in an effort to monetize inventory. 3+yrs exp media advertising (radio &/or pricing & plan’g/sales analysis a strong +). Strong analytical/quant skills. Wide Orbit a + Full info/apply HERE (12/5)
 
JOB OPENING: VP BUSINESS DEVELOPMENT/Z Living (2 positions) NY & LA: Exceptional concept sellers in TV AD sales a must. Work closely w/Business Head and Ad Sales for brand activations assignments and quarterly projects. Previous portfolio of handling 3 to 7 M $ in Ad Sales w/strong relationships. Resume HERE (12/5)
 
JOB OPENING: MARKETS PRODUCER, BREAKING NEWS/CNBC/NYC: Dvlp/produce live reporter segments. Generate original ideas and market ideas daily, Min 4yrs exp producing in a live and breaking news TV environment with a demonstrated writing ability, research skills and communication skills. Full info/apply HERE  (12/5)
 
JOB OPENING: SR DIRECTOR MARKETING/NBC Ent/NYC: Identify/dvlp/implement consumer & trade media buying initiatives for 1st run syndication series. Dvlp mktg assets for ad sales team. Max exposure for companywide priorities. BA deg & 5 yrs exp w/media plan’g, digital mktg, ad sales w/focus TV. Full info/apply HERE (12/5)

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FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information HERE (12/2)
JOB OPENING: SOCIAL MEDIA PRODUCER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time social media producer to assist w/organic & paid campaigns on Facebook, Twitter, Instagram and YouTube. Interested parties should ideally reside in the Maryland/DC/Virginia area & forward resume & contact info HERE (12/2)
JOB OPENING: FREELANCE PUBLICIST (PART-TIME)/CharmTV/Baltimore: Seeking a part-time publicist to assist with award submissions, earned media, and digital PR. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information HERE (12/2)

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MANAGER/DIRECTOR AUDIENCE ANALYTICS
/BET/NYC: Dvlp innovative & insightful initiatives that position & distinguish BETN on-air & digital brands in the marketplace. Work closely w/Sales Management on presentations and strategies. 5-8+ yr related media rsch media rsrch. Full info/apply HERE (12/1)

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MANAGER/DIRECTOR, RESEARCH
/BET/NYC: Mng strategic initiatives in support of Sr Ad Sales mngmnt. Identify process improvement & profit opps thru analysis of very large data pools. 6+ yrs related media rsrch. Understanding of Pricing & Plan’g/Inventory is ideal! Expert Nielsen apps a must. Full info/apply HERE (11/30)
 
JOB OPENING: SALES ASSISTANT/NBCUOTS/TLM WNEU/Newton Mass: Assist Acct Mgrs in preparation of sales material & presentation to advertising agencies & provide sales admin support. 3 yrs of sales asst; customer service rep at a TV station or rep firm a +. Full info/apply HERE (11/30)
JOB OPENING: DIRECTOR, CONSUMER INSIGHTS STRATEGY & ACTIVATION/Viacom/NYC: Mng overall communication & insights activation approach & plan between the GCI & other internal insights teams. Great att to detail a must. 5 +yrs exp project mngement, mktg, comms, strategic planning or consumer insights. Full info/apply HERE (11/30)

JOB OPENING:
DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (11/29)
 
JOB OPENING: EVP, CONTENT/PAC-12 NETWORKS/SF: Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE (11/29)

JOB OPENING:
ENGINEERING LEAD/Episode Interactive/SFO: Oversee initiatives to ship mobile storytelling platform on iOS & Android to enable writers to create stories to reach millions of users. Drive platform’s tech roadmap. 4+ yrs of engineering exp. BS/BA in computer science or equiv. Full info/apply HERE (11/29)
 
JOB OPENING: ENGINEERING MANAGER/Episode Interactive/SFO: Lead team of talented engineers to ship mobile storytelling platform on iOS & Android. Drive platform’s tech roadmap by working closely with other teams. 5+ yrs of eng experience, 1 yr of eng management. BS/BA in computer science or equivalent. Full info/apply HERE (11/29)
 
JOB OPENING: SR SOFTWARE ENGINEER, MOBILE/Episode Interactive/SFO: Build next generation visual engine for immersive storytelling and develop new features to help readers stay connected with creators and discover new stories. Work closely with PMs, artists, designers, etc. 4+ yrs in iOS & Android, BA/BS, MS, PhD in CS or relevant field. Full info/apply HERE (11/29)
 
JOB OPENING: DIGITAL ANALYST RESEARCH/Katz Broadcasting/ATL: Emphasis on digital analytics trusted w/innovation & application of critical insights for SVOD, BounceTV.com & social media analytics for 4 brdcst nets. Ext. exp. w/Google Analytics. 5+ yrs exp Rsrch, dig. analytics &/or data science. Full Info/Apply HERE (11/28)
JOB OPENING: DIRECTOR OF DEVELOPMENT/Cyber Group Studios/LA: A leading television animation company seeks. Network series background required. Send CV HERE (11/28)
JOB OPENING: ASSOCIATE, DIRECTOR, PUBLICITY/PBS/Arlington, VA: Lead publicity efforts for primetime & digital programs. Create PR/event plans, secure earned media, and form & execute promo plans & strategies that drive program awareness and tune-in. 6-8 yrs of related exp. Apply HERE (11/28)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/NBC SPORTS/Stamford CT: Oversight of social media strtgy/execution while leading social media staff focused on NBC Olympics, Sunday Night Football & other premiere NBC Sports properties. Min 4 yrs exp in social media & min 3 yrs managing team. Full info/apply HERE (11/28)

 
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JOB OPENING: MGR, INTEGRATED SALES /NCC Media/LA: Resp for sales dvlpmnt & presentation integrated suite of dig. products & srvcs represented by our owner/affil’d MVPDs & OTT dist partners. Expand bus. categories, create integrated dig media partnerships across all key client & agency decision makers. Resume HERE (11/28)

 

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