11/27/17: Dish ends CBS blackout – but still no Sling TV deal

CynopsisDigital
Good morning. It’s Monday November 27, 2017 and this is your your first early morning Digital briefing.
 

TODAY’S CODEBREAKER
 

Authority Site: In SEO terminology, an authority site is a website that has many incoming links from other related expert sites. Due to this simultaneous citation from trusted hubs, authority sites generally have high page rankings, high search results placement, and high trust from users. Wikipedia is one such example.

A CYNOPSIS MESSAGE
Saluting TV’s Commitment to Community
Now more than ever it’s crucial for media organizations to utilize their influence for the greater good of the community and we look forward to shining a light on these altruistic companies. Whether the focus is disaster-relief, humanitarian efforts, public service announcements, health and safety, environmental relief or something else, we can’t wait to see how your brand has made its mark!
Early-bird rates expire 12/20, so enter now!
 
JUST IN…
 
CBS reached a new multi-year licensing deal with Dish Network, ending the satellite service’s CBS blackout. The deal also restores Dish’s access to CBS Sports Network, Showtime, Pop, and Smithsonian Channel. There’s one big hole in the agreement, at least for now: The parties weren’t able to reach a deal to bundle CBS TV Network with Sling TV, Dish’s OTT TV service. The companies haven’t disclosed many details about the deal, which was announced Friday.
 

Billionaire investor Peter Thiel sold 73% of his stake in Facebook. All told, he collected $29 million from the sale. He’ll remain on Facebook’s board. If you live outside of Silicon Valley, there’s a good chance you hadn’t heard Thiel’s name before last year. But the billionaire gained some notoriety for secretly funding Hulk Hogan’s lawsuit against Gawker Media, which wound up bankrupting the company and necessitating its sale to Univision. Thiel also prominently supported Donald Trump’s presidential campaign, speaking at the 2016 Republican National Convention. He’s worth $2.6 billion, according to Forbes.

The cast and crew of House of Cards was informed that Media Rights Capital is working with Netflix with the hope of resuming production on the sixth and final season “soon.” A letter from SVP of television business and legal affairs Pauline Micelli expressed appreciation for everyone’s patience, and said the crew will be paid for an additional 2-week hiatus ending December 8. MRC suspended series star Kevin Spacey over allegations of sexual harassment earlier this month, and Netflix said it wouldn’t work with Spacey – which means if and when Cards returns, the plot will be seriously reshuffled.

 
 
Q&A: ALLIE KLINE, CMO OF OATH
 
Back in June, Verizon completed its $4.5 billion acquisition of Yahoo. As you probably know by now, the telco went on to combine Yahoo and AOL, creating an online services division called Oath. Cynopsis Digital spoke with Allie Kline, Oath’s CMO, to get a sense of how that transition is going – and what other companies can learn from it.
 
When plans to form the Oath division first became known, some observers were confused as to whether or not Yahoo and AOL themselves would be rebranded. It was later clarified that this was mostly happening on the business side – the brands would keep their identities. Still, how has the formation of Oath changed things overall?
The brands and the portfolio still deeply operate like unique assets targeting very unique audiences. But there is quite a bit of collaboration going on across teams, because we’re doing a lot of the same stuff. We’re leveraging things like live experiences and video. We’re putting an emphasis on mobile and global scale. There’s shared experience and learning across the brands. But they absolutely all still do come at the market in a very individual way.
 
From a marketing perspective, what was the biggest challenge when it came to launching Oath?
It’s twofold. You have to ask, how do you keep your foot on the gas for consumer acquisition for the brands? And in a way that’s very unique and specific to each brand? Because it’s so important that the business keeps growing during a big integration. If you just think of it as, “well, we’re going to integrate for a year,” then your business starts to decline because all you’ve been doing is integrating. Ours is a team, like several of the groups, where you’re integrating and getting to know each other while you’re actually doing the work – which is a challenge out of the gate culturally. But actually it’s a really, really strong way for people to go about integrating. Because it takes the focus off of, “whose process are we following, one company’s or another’s? Whose approach is better?” You’ve got to focus on the work. You’ve got to stay really focused on driving results.
 
“Fake news” is a phrase that’s thrown about a lot now. How do you avoid being associated with that?
Well, we’re sitting amidst Pulitzer prize-winning journalistic brands. We have over a billion users. We ask ourselves, what’s the target audience that we’re going after? Where are they engaging in real conversations? And how can we be part of that conversation, and add content-based value to their experience? We have the luxury of being a content creator, with the trust of a massive audience around the world. So when you put those things together, there’s a much higher probability for authenticity and not getting sucked into that vortex.
 
What do you think the future holds? And what advice would you give to other media companies?
I think the trust gap that we’re seeing in this country, around the world, is only going to increase. And the value and importance of brands, and the value and importance of content creation, and content curation, is only going to increase. I think this is the tip of the iceberg. And so if you’re only making a platform play, with no curation, or no authentic voice, or no original content, I think that’s a very challenging place to be. That doesn’t mean that every media company needs to go out and hire ten thousand journalists. But it does mean that how you approach corporate development and partnerships is going to be critical going forward. How you ensure and look at what’s happening on your platforms is going to be increasingly important. It’s fortunate to have a head start on that, just on the basis of our business and our structure, but at the same time that gap is only going to get bigger.
 
 
CYNOPSIS WEBINAR: A.I.
 
Back in August and September, IBM Watson Media used A.I.-powered tools to analyze video and images at the U.S. Open tennis tournament. It was a fascinating experiment, demonstrating A.I.’s wide-ranging potential for broadcasters, publishers, and advertisers alike. IBM’s own Dave Neway will be presenting at a new Cynopsis webinar focused on A.I., along with panelists from ScrippsMindshare, and ZoneTV. If you’re thinking about integrating A.I. into your own efforts, you won’t want to miss it. It’ll be held on December 6 – register here.
 
 
APPS + PLATFORMS
 
For the second time in 2017, a controversy is causing some of YouTube’s ad partners to suspend their campaigns. This time, it’s thanks to dark, sexual, and violent videos involving kid-friendly characters. YouTube has recently taken steps to make sure such content doesn’t reach children, but those efforts haven’t been enough to appease all advertisers. Brands including Adidas, Mars, HP, and Deutsche Bank have now removed their campaigns from the platform, until they can be assured that their ads won’t appear alongside inappropriate content aimed at children.
 
 
PROGRAMMING
 
Apple will spend a whole lot of money on original programming in the next few years – but not as much as Netflix and Amazon. That’s according to Gene Munster, an analyst for the venture capital firm Loup Ventures. Munster, an Apple expert, projects that the company’s year-long original content spend will reach $4.2 billion by 2022. For Amazon and Netflix, Munster projects that the 2022 figures will sit at $8.3 billion and $6.8 billion, respectively. So far, Netflix’s content spending has significantly outpaced that of Amazon; if Munster is right, that’s destined to change in a big way.
 
 
EXECUTIVE MOVES
 
Audience data provider Eyeota has made a new hire. Andrew Tu will serve as Managing Director, Asia-Pacific. He’ll oversee commercial operations in Japan, Hong Kong, Taiwan, India, Southeast Asia, and Australia. Tu has been working in ad tech for over two decades, helping to launch APAC operations at companies including Adify, MSN, and Ogilvy Interactive. As Managing Director of Eyeota’s APAC region, Tu succeeds Trent Lloyd, a company co-founder. Lloyd will now move into a new role, serving as EVP, Global Publisher Strategy and Products.
 
 
UPCOMING DIGITAL PROGRAMMING
 
… for the week of Monday, November 27, through Sunday, December 3
– People Now at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET. Guests include actresses Brooklyn Prince and Bria Vinaite (A24’s The Florida Project), the Radio City Rockettes, and singer and TV personality Nick Lachey (ABC’s Dancing with the Stars)
Netflix: Season 2 of Glitch debuts Tuesday, November 28
– Season 2 of Japanese series Good Morning Call debuts Tuesday, November 28
Amazon Video: Drama/comedy series The Marvelous Mrs. Maisel debuts Wednesday, November 29
Netflix: Animated family series All Hail King Julien debuts Friday, December 1
Netflix: The supernatural drama Dark, Netflix’s first original German series, debuts Friday, December 1
Netflix : DreamWorks Home: For the Holidays, a new animated family special, debuts Friday, December 1
Netflix: Season 2 of Easy, and anthology series from Joe Swanberg, debuts Friday, December 1
Netflix: A StoryBots Christmas, a new animated family special, debuts Friday, December 1
Netflix: Voyeur, a new documentary, debuts Friday, December 1
Hulu: A finale special for East Los High debuts Friday, December 1 
 
 
 
TRIVIA
 
Steve Lightfoot has written for shows including Hannibal and Narcos. He’s also the credited creator of a recently-debuted Netflix series. Which one? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
Non-fiction writer Michael Lewis has written books on any number of subjects. Two sports-centric books he wrote were later adapted into high-profile Hollywood movies. What were the movies? Answer: The Blind Side and Moneyball. Kudos to Andy Pittman-TAMU/TX, Sonie Guseh-Comcast NBCUniversal/NY, Jeff Mirkin Atari MEDIA PRODUCTIONS/CA, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Steve Schilling-Stadium/IL, and Aaron Paquette-Screen Engine/ASI/TX
 
A CYNOPSIS MESSAGE
Cynopsis Webinar: Using Artificial Intelligence to Capture & Captivate
Wednesday, DEC. 6 / 1:30pm ET
 
Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. A.I. is one of the most useful tools now available to TV networks, marketers and publishers. Invite the whole office – you’ll be able to share these valuable insights throughout the company, ensuring that everyone is well-versed in Artificial Intelligence.
 
 
SHORT FORM SPOTLIGHT  

 

Could eliminating traffic lights and road signs actually make intersections safer? It may sound counterintuitive, but there’s actually some evidence to back it up. It’s a controversial idea with some major downsides, but many cities in Europe are starting to experiment with so-called “shared spaces.” Vox recently explored the trend in a fascinating new video; check it out here.
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JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information HERE (12/2)

JOB OPENING: SOCIAL MEDIA PRODUCER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time social media producer to assist w/organic & paid campaigns on Facebook, Twitter, Instagram and YouTube. Interested parties should ideally reside in the Maryland/DC/Virginia area & forward resume & contact info HERE (12/2)

JOB OPENING: FREELANCE PUBLICIST (PART-TIME)/CharmTV/Baltimore: Seeking a part-time publicist to assist with award submissions, earned media, and digital PR. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information HERE (12/2)

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MANAGER/DIRECTOR, RESEARCH /BET/NYC: Mng strategic initiatives in support of Sr Ad Sales mngmnt. Identify process improvement & profit opps thru analysis of very large data pools. 6+ yrs related media rsrch. Understanding of Pricing & Plan’g/Inventory is ideal! Expert Nielsen apps a must. Full info/apply HERE (11/30)

JOB OPENING: SALES ASSISTANT /NBCUOTS/TLM WNEU/Newton Mass :  Assist Acct Mgrs in preparation of sales material & presentation to advertising agencies & provide sales admin  support. 3 yrs of sales asst; customer service rep at a TV station or rep firm a +. Full info/apply HERE (11/30)

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JOB OPENING: EVP, CONTENT/PAC-12 NETWORKS/SF: Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE (11/29)

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JOB OPENING: ENGINEERING MANAGER/Episode Interactive/SFO: Lead team of talented engineers to ship mobile storytelling platform on iOS & Android. Drive platform’s tech roadmap by working closely with other teams. 5+ yrs of eng experience, 1 yr of eng management. BS/BA in computer science or equivalent. Full info/apply HERE (11/29)
 
JOB OPENING: SR SOFTWARE ENGINEER, MOBILE/Episode Interactive/SFO: Build next generation visual engine for immersive storytelling and develop new features to help readers stay connected with creators and discover new stories. Work closely with PMs, artists, designers, etc. 4+ yrs in iOS & Android, BA/BS, MS, PhD in CS or relevant field. Full info/apply HERE (11/29)
 
JOB OPENING: DIGITAL ANALYST RESEARCH/Katz Broadcasting/ATL: Emphasis on digital analytics trusted w/innovation & application of critical insights for SVOD, BounceTV.com & social media analytics for 4 brdcst nets. Ext. exp. w/Google Analytics. 5+ yrs exp Rsrch, dig. analytics &/or data science. Full Info/Apply HERE (11/28)

JOB OPENING: DIRECTOR OF DEVELOPMENT/Cyber Group Studios/LA: A leading television animation company seeks. Network series background required.  Send CV HERE (11/28)

JOB OPENING: ASSOCIATE, DIRECTOR, PUBLICITY/PBS/Arlington, VA: Lead publicity efforts for primetime & digital programs. Create PR/event plans, secure earned media, and form & execute promo plans & strategies that drive program awareness and tune-in. 6-8 yrs of related exp. Apply HERE (11/28)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/NBC SPORTS/Stamford CT: Oversight of social media strtgy/execution while leading social media staff focused on NBC Olympics, Sunday Night Football & other premiere NBC Sports properties. Min 4 yrs exp in social media & min 3 yrs managing team. Full info/apply HERE (11/28)
 
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