11/26/14: New Care Bears series headed exclusively to Netflix; Marvel, Scholastic, Guru, BabyFirst execs convene for CynKids Storytelling Webinar; Nelvana brands to get their own digital platform


Good morning. It’s Wednesday, November 26, 2014, and this is your first early morning briefing.


The Care Bears are the latest kids property to head to Netflix with an original series. Netflix and AG Properties are teaming up for Care Bears and Cousins, slated to premiere in early 2016. The Bears had their own TV series from 1985-88, which originally aired on ABC and is currently available on Netflix. “There is a massive shift in the way kids consume content, and we have strategically positioned the Care Bears to be at the forefront of new media,” says Sean Gorman, AGP president.
Splash Entertainment’s VOD service Kabillion will now be offered to Cablevision’s Optimum TV subscribers, bringing its total reach to 50 million U.S. homes. Kabillion also recently signed content deals with FullBottle, VHX and Clokey Productions for the Gumby brand. The service, which owns The Kabillion YouTube channel, has amassed more than 65 million views in 2014.


Once upon a time, plot lines and character development were entirely linear. Today, it’s a different story and content creators, marketers and sellers need to understand how all the pieces fit together. Join Jef Kaminsky, VP of TV Development and Programming at Scholastic Media; Cort Lane, Marvel VP of Animation Development and Partnerships; James Nadler, Senior Development Executive at Guru Studios; and Sharon Rechter, BabyFirst EVP of Business Development on Dec. 10 for CynKids’ Webinar. Learn the best ways to create story arcs that live between episodes and seasons, engage your audience across platforms, and ensure discoverability. More information here: http://www.cynopsis.com/webinar/developing-programming-distributing-multi-platform-kids-content/

King Rollo Films and Koko Media sealed a TV animation development deal for Jo Rose’s original IP, Deer Little Forest. Deer Little Forest stars the feisty Forest Flo and her band of magical, musical woodland friends. It’s also being developed as a preschool picture book series. King Rollo has adapted kids books including Spot, Maisy, and Poppy Cat to television.

Melissa McCarthy is working with director Shawn Levy (Night at the Museum) to develop a film in which she’ll play Tinker Bell, according to Deadline. Nicholas Stoller (Neighbors) is onboard to write the script based on a "fresh take" hatched up by McCarthy and Levy.


Nickelodeon is enlisting some marquee headliners to help ring in the holidays. The network kicks off the merriment Friday, Dec. 5 at 10:30a with Wallykazam! “Wally Saves the Trollidays!” featuring Tony Bennett as the singing voice of Bobgoblin, an impulsive goblin with a knack for finding trouble.  “My granddaughters are very big fans of the show so they were excited to hear that I was going to do this,” the crooner told the New York Post. “I am not a fan of demographics so I started out with the premise of performing for the whole family and still feel that way, so it’s always a pleasure.” Kate Micucci (Garfunkel & Oates, The Big Bang Theory), also guests in the episode. Bubble Guppies special “A Very Guppy Christmas” premieres Friday, Dec. 12 at 9a. Beau Bridges (The Millers) guests as Mr. Claws, a jolly, white-bearded lobster who bears an uncanny resemblance to Santa.

NickToons has a nice stocking stuffer for Teenage Mutant Ninja Turtles fans. The network will air the first two seasons of 4Kids Entertainment’s 2003 TMNT series from Dec. 2228, at 8p.

Disney XD’s The 7D are in on the holiday fun and guest appearances with a Tuesday, Dec. 2 episode, “Gingersnaps and Grumpy Snaps/Jollybells,” where Grumpy saves the life of an elf named Gingersnap (voiced by Cheri Oteri) and Happy must figure out how to bring the holiday spirit back to the villagers of Jollywood. The net will also air a holiday-themed episode of Wander Over Yonder on Dec. 4, and Disney Channel will air Jake and the Never Land Pirates and Mickey Mouse Clubhouse on Dec. 5, and Sofia the First on Dec. 12. Alyson Hannigan, Phylicia Rashad and Nick Offerman guest star in the “Winter’s Gift” ep of Sofia, where Sofia meets a young faun (Hannigan) who has been cursed by an Ice Witch (Rashad).


promised more synergy with its family of networks when it took full ownership of Sprout, and it’s delivering. Today is helping the kids net crown this year’s Chief Kindness Officer. Last week the morning show highlighted the five finalists, and now voting is open at Today.com/kindestkid. For each vote received, Sprout will donate $1 up to $25,000 to a national children’s charity. Additionally, Sprout will make a $5,000 donation to a national children’s charity in the winner’s name. Sprout will celebrate the five finalists with its Kindest Kid Countdown on Saturday, Nov. 29 at 1p  and the winner will be unveiled on Today the week of Dec. 8.

Several Canadian broadcasters are now transmitting their broadcast feeds from Corus Entertainment’s media and broadcast facility, Corus Quay. The origination of DHX Media’s television services Disney XD and Disney Junior (English and French) went live this week from the facility, joining DHX’s Family Channel.

Dish and Turner announced Monday they have “mutually decided to restore service” of Cartoon Network, Boomerang and other Turner networks and extend the carriage of TBS and TNT. Still to be determined is whether Turner’s channels will join Disney and other content on Dish’s streaming video service, planned for launch next month.

Radio Disney is throwing a talent-packed family birthday party, and Disney Channel will share the festivities with viewers on Dec. 13. Disney Channel Celebrates Radio Disney’s Family Birthday will feature highlights from the Nov. 22 acoustic concert hosted by Alli Simpson, Olivia Holt and Zendaya, and featuring R5, The Vamps, Shawn Mendes, Christina Grimmie, Jacob Latimore and Leslie Grace. The concert was held at Club Nokia in LA, and aired as a live three-hour broadcast on Radio Disney.

Mattel has issued an official apology about the story line of a book in its “I Can Be” Barbie dolls and books designed to empower young girls. One of the books, Barbie: I Can Be A Computer Engineer, depicts Barbie struggling with computer problems that eventually have to be fixed by two male computer engineers. Although the book has been out since 2010, it only recently caught fire across social media. Mattel pulled the book from Amazon and issued the following statement: "The portrayal of Barbie in this specific story doesn’t reflect the Brand’s vision for what Barbie stands for."


What kind of programming best stimulates stickiness across platforms and devices?
Tune in and learn at the Cynopsis Kids’ webinar:  Developing, Programming & Distributing Multi-Platform Kids Content on Wednesday, December 10. Our expert panelists will detail winning ways they’re creating story arcs and characters that live between episodes and seasons.


Corus Entertainment partnered with SF-based mobile tech company Fingerprint to create a mobile entertainment platform to deliver content based on its Nelvana properties to kids aged 2-7. Set to launch globally in 2015, the platform will pack videos, games, music and ebooks featuring characters including Max & Ruby, Little Bear, Franklin and The Berenstain Bears. In 2012 and 2014 Corus invested in Fingerprint. “It’s been our dream to bring Corus’ family of great brands to life on mobile devices,” said Nancy MacIntyre, CEO of Fingerprint.

In other Nelvana news, the company hired Kin Community to manage its YouTube content. The agreement follows Nelvana parent Corus’ recent partnership with Kin Community that created Kin Canada, which combines Kin Community’s Canadian creators and audience with Corus’s portfolio of women’s TV properties.

American Greetings is releasing a downloadable, interactive Care Bears Advent Calendar loaded with daily treats and activities, including a full-length holiday video that can be unlocked on the last day for $2.99 per download.

In advance of the theatrical release of DreamWorks Animation’s latest film The Penguins of Madagascar, The Weather Channel teamed up with 20th Century Fox and DWA to use cross-platform branded backgrounds across multiple screens. Starting today, the animated penguins will be integrated in the full-screen native images displayed under translucent weather content, with the ability to purchase tickets from the ads. Additionally, images will change to mimic a user’s local weather conditions. Following the campaign, 20th Century Fox will run a similar spot on Nov. 26 to promote Exodus: Gods and Kings.


There’s a new way to travel down Sesame Street. Sesame Workshop has redesigned its Sesame Street Go ad-free app (App Store and Google Play) and web service to provide the latest full-length Sesame TV eps plus games and music videos. Sesame Street Go also offers hundreds of “minisodes,” curated around characters, including Elmo’s World, Elmo the Musical, Super Grover 2.0, Bert and Ernie’s Great Adventures, Cookie’s Crumby Pictures, and Abby’s Flying Fairy School.


Parents of kids and teens show a strong affinity for wearables and other next-gen tech compared to other adults with no young influencers at home. Parents with kids 17 also expressed significantly higher levels of likelihood to purchase, according to research from the Ipsos Media CT Kids & Family Center of Excellence. Findings include:
*  One in five parents of kids/teens indicated they were likely to purchase wearable technology in the next 12 months as compared to one-in-ten respondents without kids.
*  Twice as many parents of kids/teens reported being likely to purchase a 3D printer in the next year compared to non-parents.
*  Parents of kids/teens were significantly more likely than non-parents to be considering the purchase of wearable technology from brands such as Apple, Samsung, Google/Android, Sony and Nike.

Can chronically impatient Cookie Monster help preschoolers develop self-control? A new study conducted by the University of Iowa and commissioned by Sesame Workshop says, Yes. Researchers found kids who viewed a Sesame Street segment focused on demonstrating delayed gratification waited nearly four minutes longer for a snack than children who viewed other Sesame content. “Self-regulation is a skill that can be learned in the preschool years,” said Dr. Jennifer Kotler Clarke, VP, Research & Evaluation, at Sesame Workshop. The show’s 45th season contains segments such as “Cookie’s Crumby Pictures,” songs about persistence and patience and the “Word on the Street” that introduces new vocabulary to model strategies and build self-control and focused attention among other skills.


Toei Animation Europe and Sanrio are uniting their properties Hello Kitty and One Piece for a joint European licensing program that centers on One Piece hero “Chopper” and the beloved feline.


Disney EMEA commissioned indie production company Factory to produce new holiday special We Wish You a Merry Walrus, inspired by the Disney Club Penguin virtual world. The special will first air on Disney Channel UK at 6.30p on Dec. 17. It follows seafaring penguin Roofhowse who arrives at Club Penguin Island and finds himself wrapped up in an unexpected festive adventure. We Wish You a Merry Walrus will be localized in French, German, Spanish, Portuguese, and Dutch.
To get Club Penguin fans in the spirit, the online destination will also host a Merry Walrus celebration, Dec. 18-31.

PGS Entertainment hit a licensing milestone for the ALVINNN!!! and The Chipmunks animated series. Created by Janice Karman, produced by Bagdasarian Productions and OuiDO! Productions, and commissioned by M6, PGS has secured 100 percent of the pay and free TV carriage available in continental Europe since it introduced the property to international broadcasters last year. Most recent deals include K2 (Italy), RTBF/OUFtivi (Belgium) and Sic (Portugal).

eOne Family secured broadcast agreements for 100-plus hours of children’s programming from its catalog, including Ben and Holly’s Little Kingdom, Peppa Pig and Humf. New takers include PBS Thai, TVB Hong Kong, Okto Singapore, Germany’s ZDF, ETV Estonia and Star Greece.

Season six of Rainbow’s hit series Winx Club began airing on Poland’s channel PULS 2 this month.


Disney Animation and Pixar are each getting a president of their own. Andrew Millstein is upped to President of Disney Animation, a newly created position, from his post as EVP/GM. At Pixar, Jim Morris is also promoted from EVP/GM to President, also a new position.


Top 10 Basic Cable Ratings for the week of Nov. 17-23, 2014

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday  Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday  Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Nov. 17-23, 2104
11/23/14/Sofia the First /DSNY/7-7:50p/1888
11/23/14/Toy Story Toons Shorts/DSNY/7:50-8p/1758
11/23/14/Austin & Ally/DSNY/8-8:30p/1509
11/23/14/Liv and Maddie/DSNY/8:30-9p/1445
11/22/14/Sofia the First/DSNY/8:30-8:55a/1258
11/22/14/Henry Danger/NICK/8-8:30p/1184
11/17/14/Nicky, Ricky, Dicky & Dawn/NICK/7-7:30p/1144

K6-11  Top 10 Programs for the week of Nov. 17-23, 2014
11/23/14/Liv and Maddie/DSNY/8:30-9p/1164
11/23/14/Austin & Ally/DSNY/8-8:30p/1151
11/23/14/Sofia the First/DSNY/7-7:50p/1018
11/23/14/Toy Story Toons Shorts/DSNY/7:50-8p/1016
11/22/14/Nicky, Ricky, Dicky & Dawn/NICK/8:30-9p/990
11/22/14/Henry Danger/NICK/8-8:30p/989
11/22/14/Mighty Med/DSNY/10:30-11p/908
11/22/14/The Thundermans/NICK/9-930p/904
11/22/14/Haunted Hathaways/NICK/9:30-10p/876

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Nov. 21-23, 2014:

The Hunger Games Mockingjay, Part 1 (Lionsgate) PG-13 $121.9 million (weekend) $121.9 million (1-week cume)
Big Hero 6 (Disney) PG $20.12 million (weekend) $56.2 million $135.75 million (3-week cume)
Interstellar (Paramount) $15.31 million (weekend) $120.93 million (3-week cume)
Dumb And Dumber To (Universal) PG-13 $14.08 million (weekend) $57.73 million (2-week cume)
Beyond the Lights (Relativity Media) $2.63 million (weekend) $10.13 million (2-week cume)
The Theory of Everything (Focus Features) PG-13 $1.51 million (weekend) $2.81 million (2-week cume)
Ouija (Universal) PG-13 $979,005 (weekend) $49.57 million (5-week cume)


Do you want to up your Social Media Game?

The Sports Social Media Summit will bring together some of the world’s most accomplished social media communicators in the world of sports.

Mike Sepso, Co-Founder & President at Major League Gaming

Laura Froelich, Head of Sports Development at Twitter



Answer to last week’s Trivia Question: What’s Snoopy’s favorite drink? Root beer Kudos to: Mara Anastas, Simon & Schuster, NY; Hank Bordowitz, Bordowitz Media Werx, Ridgewood, NJ; Stephen Kelley, 9 Story Entertainment, Toronto; Tracy Casper Lang, Notwashedupyet.blogspot.com, NY; John May, Cartoon Network, Atlanta; Sabrina Sparlin, Network Talent Agency, Studio City, CA; Rick Wiener, Harmelin Media.

Today’s Trivia Question: Name one of the hosts of Macy’s Thanksgiving Day Parade from 1962-1971. Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SOCIAL MEDIA MRKTG MGR/USA TODAY/VA: Strategic mktg mgr to grow fan base & consumer engagement. Creative, independent & passion for news a must. BA/Mktg or related field. 5+ yrs exp online media, analytics or mktg w/1-2 yrs exp in SM. Apply HERE (12/5)

JOB OPENING: DIRECTOR, DIGITAL RSRCH & MEASUREMENT/NEW YORK NY: Measure, analyze and recommend strategies leveraging audience, platform and competitive data. MBA degree req’d. Hands-on knwldg of digital media 1st & 3rd party tools a must. (8746) Apply HERE (12/5) 

JOB OPENING: AdWorks DIRECTOR RSCH & INSIGHTS/AT&T/NY: Lead a team across all rsrch, data partnerships & analytics efforts. BA/BS req’d. Min 10 yrs exp & 3+ yrs of recent exp. in data partnerships &/or consumer privacy relating to advrtsng. Full info/apply HERE (12/5)

JOB OPENING: EXEC DIR, CONSUMER MKTG/Sony Pics/LA: 10+ years exp to develop and manage national marketing campaigns for Crackle. Veteran w/media & mktg analytics & how to use insights to test & optimize prgrms. Full Info/Apply HERE (12/4)

JOB OPENING: VP- ACCOUNTING OPERATIONS  INT’L/A+E Networks/NY: leading day to day accounting operations of the division, developing & implementing policies & procedures both in the accounting & general operating areas. Full Info/Apply HERE (12/4)

JOB OPENING: DIG. AD OPS TRAFFICKER/A+E Networks/NY: Execute day-to-day tasks as part of Ad Ops team including testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. Full Info/Apply HERE (12/4)

JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/3)

JOB OPENING: DIRECTOR, AUDIENCE DEVELOPMENT/NBCU/NY: Role Purpose Reporting to Vice President, Consumer Marketing at TV Everywhere (TVE), and this position will be responsible for the development and conversion of audiences. Full info/apply HERE (12/3)

JOB OPENING: LOCAL SALES MGR/FOX SPORTS/SOUTHWEST: Oversee ad sales team/meeting local sales revenue goals/develop/implement strategic sales plans for the sale of advertising/sponsorships-new bus develop. Full info/apply HERE (12/3)

JOB OPENING: SR RESEARCH ANALYST/A+E Networks/NY: To assist in the development of strategies, presentations and pertinent data in positioning the marketplace. FullInfo/Apply HERE (12/2)

JOB OPENING: GRAPHICS PRODUCER PM SHIFT/A+E Networks/NY: Supv PM Shift designers srvcng in house edit sessions. Proficient animation 2D, AfterEffect, Illutrator, 3D Element C4D. 5 +yrs Exp Post Prod or Broadcasr Design/Motion Graphics. Info/Apply HERE (12/2)

JOB OPENING: MGR, SCHEDULING/CNN/NY: Mng daily sched’g processes to ensure accurate comm of prgrmng plans internally/externally. Mng systems for prgrm scheduling, asset mngmnt & on-air talent schedules. 3-5 yrs TV prod &/or prgrm plan’g/sched’g. Full info HERE (12/2)
JOB OPENING: MGR, MULTIPLATFORM SCHEDULING/CMT/Nashville: Strategize the prgrmng rollout for variety of platforms including VOD. BA Degree. 5+ yrs  escalating exp in TV prgrmng. Some exp with scheduling linear & nonlinear platforms a + Full info/apply HERE (12/2)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: d.schwartz@twinwingames.com for more information. (12/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: CONTRACT ADMIN/PARALEGAL: position wanted – NY. 24 yrs on the contract side of the tv, music and promotions industries. Need someone to draft contracts, sweeps rules or joint promotions agreements? Email me: rbmusic1@verizon.net (11/27)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]