11/26/14: Endemol Beyond USA premieres ‘The #Muthaship’ with Drea de Matteo; Cancelled ‘Selfie’ picked up by Hulu; Netflix reveals new slate for December



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CYNOPSISDIGITAL
11.26.14

Good morning. It’s Wednesday, November 26, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Endemol Beyond USA will launch the original series The #Muthaship, starring Emmy winner Drea de Matteo (Sons of Anarchy), on Dec. 1. In the series, which premieres on Endemol’s BEYONDreality channel on YouTube, viewers will be introduced to the entertaining characters of de Matteo’s unconventional family. Original episodes will post every Monday on the channel.
 
Maker Studios signed five toy-review channels on YouTube to the Disney multi-channel network yesterday. The channels – DisneyCarToys (140 million monthly views) HobbyKidsTV (58 million monthly views), TheEngineeringFamily (60 million monthly views), ToysReviewToys (30 million monthly views), and AllToyCollector (20 million monthly views) – are all listed in the global top 40 toy channels.
 
Recently cancelled ABC series Selfie was picked up by Hulu for its remaining six episodes. The streaming service will not create any more eps (the series is still cancelled), but the last unaired eps will debut every week. Selfie starred Karen Gillian and John Cho, and averaged 4.7 million viewers, 1.5 rating among adults 18-49.
 
BET Networks debuted the new web series #BLX, a 20-part documentary series presented by Toyota that looks at the places celebrities grew up before they made their claim to fame. In the first episode, #BLX follows Mack Wilds giving a tour in his childhood hometown of Staten Island. Fans will find bonus content on their preferred digital platform, and can share posts, photos, videos and stories of their own experiences with the hashtag #myBLX; select users’ content to be featured on future eps.
 
Vimeo
announced Vuguru and Emmy-winning NASCAR Productions’ documentary NASCAR: FasTracked is now available on Vimeo on Demand. The film follows seventeen-year-old NASCAR driver Dylan Kwasniewski as he attempts to secure the K&N East championship back to back with his recent K&N Pro Series West Championship.
 


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Getting Branded Video Programming Right Webinar

Join us on Thursday, December 11, 2014, for the webinar Getting Branded Video Programming Right to find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways in order to connect with viewers to lift brand awareness and ROI.

Register Today!.



 

CONTENT MEDIA
 

Looking for something new to watch over the holidays? Check out the just released list of the latest additions to hit Netflix starting Dec. 1:
 
          Exclusively on Netflix:
          – Turbo Fast: Season 1 – new episodes on 12/1
          – Marco Polo: Season 1 – 12/2
          – All Hail King Julien: Season 1 – 12/19
          British TV Series
           
– Broadchurch: Season 1 – 12/12
            The Honourable Woman – 12/18
          Holiday Programming
          – Bewitched – 12/1
          – Romy and Michele’s High School Reunion – 12/1
          – Troop Beverly Hills – 12/1
          – Anchor Man 2: The Legend Continues – 12/6
          – Behaving Badly – 12/28
          Adventure movies
         
– A Knight’s Tale – 12/1
          – Almost Famous – 12/1
          – Crossroads – 12/1
          – The Out of Towners – 12/1
          – Legends of Oz: Dorothy’s Return – 12/24
          Scary Porgramming
         
– American Horror Story: Coven – 12/6
          – The Village – 12/11
          – Paranormal Activity: The Marked Ones – 12/20
          – Dark Skies – 12/22
          – I, Frankenstein – 12/28
          Other:
          – The Wolf of Wall Street – 12/11
          – Labor Day – 12/27
          – Good People – 12/25
          – Child of God – 12/27
          – Nick Offerman: American Ham – 12/12
 
The newest Animal Planet L!VE live streaming cams debuted its new Reindeer Cam in time for the holiday season. The APL 24-hour stream will feature reindeer at the St. Paul, Minnesota Como Zoo, with Santa planning to visit on Dec. 19, 22 and 23. The cams can be viewed at APL.TV, Xbox, Roku, Smartsung Smart TVs and desktop and mobile devices.
 
Want to find out what shows from Above Average, and Collective Digital Studio are online and when? They’re just three of the latest companies whose programming is included in
Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
 

 
ADVERTISING
 

Toyota joined Comcast Xfinity and McDonald’s as an official sponsor for the multi-platform Radio One’s HelloBeautyiful Interludes Live! Along with Xfinity’s Lounge for concert guests, Radio One created a vignette and other custom content around the Toyota Camry’s “Bold” theme to air online and on TV during the special. Comcast will stream the event on CelebrateBlackTV.com on Nov. 29, with the program available to Xfinity cable customers for 30 days following the premiere.
 

 
RESEARCH
 

EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Oct. Nov. 17-23.

Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black
(Netflix) / 463,924 / 15.82% / 4.20% / 79.98% / 73,111 / 12,229
2. Community
(Yahoo! Screen) / 92,505 / 82.98% / 3.98% / 13.04%
/
54,054 / 6,397
3. Trailer Park Boys (Netflix) / 74,179 / 100% / 0% / 0%
/
51,157 / 4,363
4. House of Cards (Netflix) / 63,172 / 82.52% / 13.94% / 3.54%
/
35,950 / 17,376
5. Arrested Development (Netflix) / 88.05% / 94.59% / 11.95% / 0%
/
19,629 / 14,232
6. Lilyhammer (Netflix) / 30,025 / 90.96% / 6.01% / 3.03%
/
26,761 / 3,414
7. BoJack Horseman (Netflix) / 21,632 / 61.58% / 17.34% / 21.08%
/
9,187 / 2,664
8. Transparent (Amazon) / 12,063 / 95.17% / 1.75% / 3.08%
/
9,793 / 1,913
9. Hemlock Grove (Netflix) / 7,222 / 72.58% / 4.02% / 23.40%
/
3,615 / 1,747
10. Turbo (Netflix) / 3,001 / 100% / 0% / 0%
/
2,069 / 1,501
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.

EXEC  MOVES

Cablevision promoted Lisa Anselmo to Vice President of Corporate Communications. She joined Cablevision in 2010, and most recently served as the Senior Director of Corporate Communications.

DIGITAL SPOTLIGHT OF THE DAY

Frito Lay’s pretzel brand Rold Gold premiered a new video series, made up of parodies based on the current most buzzed about TV shows and genres. The parodies so far include a spin-off of Scandal, crime investigation dramas and telenovelas that are, of course, acted out by the tiny snacks. Check out the latest SICU or Snack Investigation Crime Unit at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese
11.26.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SOCIAL MEDIA MRKTG MGR/USA TODAY/VA: Strategic mktg mgr to grow fan base & consumer engagement. Creative, independent & passion for news a must. BA/Mktg or related field. 5+ yrs exp online media, analytics or mktg w/1-2 yrs exp in SM. Apply HERE (12/5)

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JOB OPENING: AdWorks DIRECTOR RSCH & INSIGHTS/AT&T/NY: Lead a team across all rsrch, data partnerships & analytics efforts. BA/BS req’d. Min 10 yrs exp & 3+ yrs of recent exp. in data partnerships &/or consumer privacy relating to advrtsng. Full info/apply HERE (12/5)

JOB OPENING: EXEC DIR, CONSUMER MKTG/Sony Pics/LA: 10+ years exp to develop and manage national marketing campaigns for Crackle. Veteran w/media & mktg analytics & how to use insights to test & optimize prgrms. Full Info/Apply HERE (12/4)

JOB OPENING: VP- ACCOUNTING OPERATIONS  INT’L/A+E Networks/NY: leading day to day accounting operations of the division, developing & implementing policies & procedures both in the accounting & general operating areas. Full Info/Apply HERE (12/4)

JOB OPENING: DIG. AD OPS TRAFFICKER/A+E Networks/NY: Execute day-to-day tasks as part of Ad Ops team including testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. Full Info/Apply HERE (12/4)

JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/3)

JOB OPENING: DIRECTOR, AUDIENCE DEVELOPMENT/NBCU/NY: Role Purpose Reporting to Vice President, Consumer Marketing at TV Everywhere (TVE), and this position will be responsible for the development and conversion of audiences. Full info/apply HERE (12/3)

JOB OPENING: LOCAL SALES MGR/FOX SPORTS/SOUTHWEST: Oversee ad sales team/meeting local sales revenue goals/develop/implement strategic sales plans for the sale of advertising/sponsorships-new bus develop. Full info/apply HERE (12/3)

JOB OPENING: SR RESEARCH ANALYST/A+E Networks/NY: To assist in the development of strategies, presentations and pertinent data in positioning the marketplace. FullInfo/Apply HERE (12/2)

JOB OPENING: GRAPHICS PRODUCER PM SHIFT/A+E Networks/NY: Supv PM Shift designers srvcng in house edit sessions. Proficient animation 2D, AfterEffect, Illutrator, 3D Element C4D. 5 +yrs Exp Post Prod or Broadcasr Design/Motion Graphics. Info/Apply HERE (12/2)

JOB OPENING: MGR, SCHEDULING/CNN/NY: Mng daily sched’g processes to ensure accurate comm of prgrmng plans internally/externally. Mng systems for prgrm scheduling, asset mngmnt & on-air talent schedules. 3-5 yrs TV prod &/or prgrm plan’g/sched’g. Full info HERE (12/2)
 
JOB OPENING: MGR, MULTIPLATFORM SCHEDULING/CMT/Nashville: Strategize the prgrmng rollout for variety of platforms including VOD. BA Degree. 5+ yrs  escalating exp in TV prgrmng. Some exp with scheduling linear & nonlinear platforms a + Full info/apply HERE (12/2)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: [email protected] for more information. (12/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CONTRACT ADMIN/PARALEGAL: position wanted – NY. 24 yrs on the contract side of the tv, music and promotions industries. Need someone to draft contracts, sweeps rules or joint promotions agreements? Email me: [email protected] (11/27)

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