11/25/14: Amazon considering ad-supported video service; ‘Man vs. Wild’ Bear Grylls brings adventures to YouTube; New TV network POP turns to GIFs, to launch digital solely on Tumblr



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CYNOPSISDIGITAL
11.25.14

Good morning. It’s Tuesday, November 25, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Amazon may take a note from Hulu, and launch an ad-supported free service in 2015. TechCrunch reports the additional service would give Amazon more ad inventory, and act as a way to promote its own devices and services (hint: Amazon Prime). The Amazon spokesperson Sally Fouts told TC: “We currently offer the first episode of some television shows free with ads through our First Episode Free feature on Amazon Instant Video, and there are display ads on some short videos such as movie and game trailers. We’re often experimenting with new offers and experiences for customers, but we have not announced any plans to offer an ad-supported video streaming service.” Amazon is the second largest subscription streaming video service in North America, accounting for 2.6 percent of traffic (Sandvine), but still trailing behind Netflix’s 34.9 percent.
 
Discovery’s Many vs. Wild main guy Bear Grylls is developing a new YouTube channel with Barcroft Media. The Bear Grylls Adventure will launch on Nov. 28 and include short original content featuring the adrenaline-seeker. Three new videos are expected to hit the channel every week, with Barcroft promoting the content across Barcroft TV and Barcroft Cars as well.
 
The CBS and Lionsgate joint venture Pop (currently known at TVGN) will launch its primary digital platform on Tumblr. Poptv.com will go live on Jan. 14, and coincide with the on-air launch of the new network. The site will feature channel finders and program schedules that use GIFs, memes, user-generated content and other media prevalent on Tumblr. “Pop’s target audience are modern grown-ups with a fan-at-heart sensibility who are inherently social… We know that this audience is highly engaged when expressing their fandom and sharing their passions with other fans – and we know they are doing that on Tumblr,” Pop President, Entertainment and Media Brad Schwartz said.
 
Believe Entertainment Group debuted the second season of the game show series hosted by Jay Mohr, Money Where Your Mouth Is, on Hulu yesterday. The show brings lifelong friends together to wager their prized possessions to take the items from one another in a battle of “man wits.” The first season ranked among the top 40 shows with M25-44 for eight weeks straight on the streaming service. It can be streamed at Hulu.com/MMI.
 
Astronauts Wanted debuted the newest series SmashUP, featuring YouTube celebs Vincent Cyr and Kaitlin Witcher and Vine elite Scott Sire and The Gabbie Show. The digital talent will share the pet peeves of their biggest fans in the series, and “vent” for the fans by literally smashing objects. A new ep of the total 12 ordered will be available every Monday starting next week on the AW YT channel and site.
 


A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL Presents…
WEBINAR: What You Need to Know Now about Digital Media
At this webinar on Wednesday, December 3, 2014 you will have the perfect opportunity to learn the true distinctions between digital and linear media, the current terms and trends you need to know, and how they will be shifting in the future.

REGISTER TODAY!

For questions or comments please contact Trish Pihonak.



 
CONTENT MEDIA
 

Vimeo is celebrating Turkey Day with its annual update to Mystery Science Theatre 3000, and releasing more episodes. The MST3K Collection on Vimeo on Demand will be available for purchase for $300, or individual titles for $9.99 and $2.99 rental. Users that previously purchased the collection will automatically receive the newly released episodes.
 
The artist Pitbull and Endemol Beyond revealed two new trailers for upcoming original series Gentlemen’s Code and The Most Bad Ones. Gentlemen’s Code takes on a GQ-style, and covers topics like grooming, fitness, diet, business and more with guest appearances from YouTube stars such as Brittany Furlan, Kandee Johnson, DeStorm Power and others. The second, the docu-series The Most Bad Ones, chronicles the lives of Pitbull’s six backup women dancers (known collectively as the series’ title) as they tour with the artist. No release date has been set yet.
 
British TV streaming service Acorn TV will debut the latest season of Foyle’s War in February for North American users. Inspired by real events during the Cold War, the three new feature-length mysteries in Season 8 will be added on Feb. 2, Feb. 9, and Feb. 16. After the last installment premieres, all eight seasons will be available on Acorn TV to watch at anytime.
 

 
MOBILE GAMING + APPS
 

America’s Funniest Home Videos announced a new app for Android devices, made available to download via Google Play yesterday. The app will include mobile content with never-before-seen AFV vids, tools to create shareable gifts and a “Kids Mode” built for younger users and their parents.

 
ADVERTISING
 

In advance of the theatrical release of DreamWorks Animation’s latest film The Penguins of Madagascar, The Weather Channel teamed up with 20th Century Fox and DWA to use cross-platform branded backgrounds across multiple screens. Starting today, the animated penguins will be integrated in the full-screen native images displayed under translucent weather content, with the ability to purchase tickets from the ads. Additionally, images will change to mimic a user’s local weather conditions. Following the campaign, 20th Century Fox will run a similar spot on Nov. 26 to promote Exodus: Gods and Kings.
 
Shazam announced a new partnership with Mood Media to launch the Shazam In-Store. The location-based mobile marketing platform will use Shazam and Mood’s tech to give song information and targeted brand content to consumers on mobile devices. “Proprietary apps for mobile devices are expensive to develop and are often underutilized by customers, but Shazam’s massive user base allows businesses to benefit from a high probability of connecting with customers through that platform,” Mood Media President, North America Ken Eissing said.
 
 

RESEARCH

OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 11/24.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
TheWillyrex
(9.8) / 90268170 / 5664061 / 805
WatchMojo (9.8) / 187288620 / 5864087 / 826
iTownGamePlay (9.8) / 33981720  / 2052526 / 798
PointlessBlogTV (9.6) / 16063860 / 1697988 / 740
BuzzFeedYellow (9.5) / 131171310 / 2388759 / 734
TheEllenShow (9.5) / 209812680 / 10265523 / 846
BuzzFeedVideo (9.5) / 160358880 / 3681214 / 746
React (9.5) / 28491990 / 2401578 / 741
MoreZoella (9.4) / 11136570 / 2497500 / 738
Comedyshortsgamer (9.3) / 49590870 / 2815004 / 745
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of 11/23/14
Program, Date, Unique Audience (000), Tweets (000)
2014 American Music Awards
(ABC), 11/23, 10265, 5651
Scandal (ABC), 11/20,
3244, 443
American Horror Story: Freak Show (FX), 11/19,
2824, 203
WWE Survivor Stories (Pay-per-view), 11/23,
2823, 360
The Walking Dead (AMC), 11/23,
2799, 199
Latin Grammy Awards 2014 (Univision), 11/20,
2259, 171
The Voice (NBC) 11/18,
2208, 732
How to Get Away With Murder (ABC), 11/20,
2118, 285
WWE Monday Night Raw (USA), 11/17,
1846, 165
Dancing With the Stars (ABC) 11/17,
1722, 79
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.


A CYNOPSIS MESSAGE


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

Watcheroo
 
 Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.


DIGITAL SPOTLIGHT OF THE DAY

Beyond Taylor Swift and Lorde’s performance at the American Music Awards, a spot for Pine Brothers throat lozenges also created social buzz on Sunday. The commercial featured the rapper Waka Flocka Flame, and was both comical and plain bizarre  with little subtlety as to how the rapper used the drops. Check out the advertisement at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
11.25.14

Roberta Caploe: Editorial Director @robertacaploe
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