11.24.15 Good morning. It’s Tuesday November 24, 2015, and this is your first early morning digital briefing.
Lewis and Clark would be proud. Snapchat has introduced Story Explorer, a new feature allowing users to find additional video footage relating to clips curated by Snapchat. So, for instance, if a user sees a Snapchat-curated clip of, say, a concert, one quick swipe-up will take the user to additional user-generated video of the same concert. So far, Story Explorer has been launched for Live Stories in only New York and Los Angeles. For a closer look at the new product, check out our Digital Spotlight.
Snapchat’s been busy. The company has expanded its offerings to advertisers, launching a new bundling package allowing marketers to target audience segments more accurately. Advertisers will be able to group their offerings around themes. For instance, they might deliver a “foodies” package to the Tastemade and Food Network channels on Discover. It’s worth noting that Snapchat’s tools for marketers are still developing. (For instance, marketers still can’t see click-through rates.) Reportedly, Snapchat garners six billion views daily.
Yet more from Snapchat? The digital news and culture site Vox has been added as the newest partner on the app’s Discover Platform. According to Vox, the publication will be adapting to the new platform, turning its longer articles into charts, videos, and maps. “People have a short attention span when they’re on their mobile device,” Allison Rockey, Vox.com’s Engagement Editor, explained to Digiday.
The ampersand and the plus sign are staying friendly. AT&T has inked a multi-platform, long-term distribution pact with A+E networks. The deal covers TV Everywhere, VOD, mobile, and linear. Most items in the deal are just extensions of an existing partnership between the companies: AT&T will continue providing A+E’s channels via AT&T’s U-verse TV and DirecTV. There is one new addition, though: Viceland, the upcoming 24-hour linear TV channel from digital news juggernaut Vice Media.
Ad tech company Sizmek announced that it has finalized a partnership with mobile marketing platform Tapad. Sizmek will be integrating Tapad’s cross device product into MDX, Sizmek’s ad optimization platform.
A CYNOPSIS MESSAGE
DECEMBER 2 | NEW YORK CITY | SPONSORED BY SPORTTECHIE Join Cynopsis Sports at this year’s Engagement Summit, an event that will bring together some of the most accomplished executives in the world of sports, spanning marketing, technology, public relations, eSports, and social media. As an attendee, you will gain exclusive insight into the techniques, strategies and tactics that have been successful for brands, leagues and networks as they motivate, activate and aggregate their fans. Register today!.
Otter Media, a video-focused venture between the Chernin Group and AT&T, is investing $22 million into Crunchyroll, its anime-streaming subsidiary. The move is designed to help Crunchyroll build its engineering team and speed up a move into original content, according to VideoInk. Crunchyroll has 20 million active monthly users split between its ad-free subscription version and its free ad-supported version (overwhelmingly the latter). The service streams live and licensed Japanese anime programming to Western audiences. The exact duration of the partnership, and the deal’s financial terms, haven’t been announced.
Media company Baeble Media announced that it has released a new video app. The app grants users access to over 7,000 curated and exclusive music videos, as well as entire concerts, according to a release. The app is available for Android devices, with a planned rollout for iOS in January.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook,Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
SHAREABLEE SOCIAL TV RATINGS:Top U.S. Streaming Shows Overall by Engagement for the week of November 16, 2015
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 245, 8, 31, 6848
Trailer Park Boys (Netflix) 88, 16, 5, 1610
BoJack Horseman (Netflix) 46, 19, 2, 511
Daredevil (Netflix) 34, 13, 3, 1650
House of Cards (Netflix) 30, 6, 5, 2902
Narcos (Netflix) 28, 11, 3, 1828
The Mindy Project (Hulu) 24, 32, 1, 691
Arrested Development (Netflix) 15, 11, 1, 2308
Transparent (Amazon) 12, 31, 0, 249
Master of None (Netflix) 11, 44, 254, 78
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook,Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).All Series (11/16/15 – 11/22/15)
The Walking Dead (AMC)/2.44
How to Get Away with Murder(ABC)/1.37
Game of Thrones (HBO)/1.16
Master of None (Netflix)/0.99
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook,Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Beauty & Style Vertical, based on the engagement metric for the week ending 11/22.
Channel (Engagement)/Monthly Views/Total Subs/SlateScore
lady16makeup(9.1) / 42,192,000/12,167,209 /774
grav3yardgirl (8.7) /28,052,520/6,015,816/738
DulceCandy87(8.5) /2,323,320 /2,033,697 /667
MakeUpByCamila (8.5) /2,681,340/2,274,065 /669
Beautygloss (8.5) / 3,528,660 / 436,869 / 608
BrooklynAndBailey (8.5) /13,962,750 /2,026,604 /666
alexandrasgirlytalk (8.5) /5,877,660 /633,085 /567
fashionvogue05 (8.5) /2,582,010 /746,995 /573
SecretosdechicasVlog (8.5) /1,127,490 /282,413 /602
SecretosdechicasVIP (8.4) /2,794,440 /1,067,602 /641
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Now that was an eventful maternity leave. The New York Times announced that Alex MacCallum, the company’s Assistant Masthead Editor for Audience Development and Product, will be taking over as head of the Times’s video department. The job has been open since July, when former video chief Rebecca Howard left the company. And the position will have to go unfilled just a little bit longer: MacCallum’s a brand new mom, and she won’t assume the role until she returns to work this January.
Brooklyn-based digital ad agency Big Spaceship has made a couple of moves. Laura Breines, formerly VP, Marketing and Group Engagement Director at HUGE, will serve as the agency’s Vice President, Director of Client Services. Duncan Snowden, who has served as Big Spaceship’s Group Strategy Director since 2013, has been promoted to VP of Strategy.
A CYNOPSIS MESSAGE
Join Cynopsis on Tuesday, December 8 from 1:30-3PM EST for our latest webinar, Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers, and get up to speed on how to use the exciting new technology consumers are clamoring for in your media strategy.
Since it’s already been a Snapchat-y kind of day, we might as well go out with one more Snapchat item. Check out the company’s new Story Explorer product, here.
See you tomorrow,
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: SR. MOBILE PRODUCT MGR/FOX Sports Digital/LA-Playa: Lead Dev+Mgt of Mobile apps, concept-launch for iOS, Android, WIN. Customer-focused analysis; mng entire lifecycle. 3-5 yrs exp consumer-facing mobile app dev, wire-framing. Knwlg of competitive mobile. Apply HERE (12/3) JOB OPENING: SR PR SPECIALIST/Neulion/NYC: Help execute corp media relations strategy to drive key co messages to business, sports & ent ind publications & influencers. 5 yrs direct exp mng PR activities in tech &/or ent env. A mix of agency & in-house exp pref’d. Full info/apply HERE (12/3) JOB OPENING: VP, MKTG & PARTNERSHIPS/NeuLion College/NYC: Serve as SR level contact in charge of building relationships w/in college mktplace. Oversee daily bus. ops of NeuLion College partners incl partner relations & mktg teams.Mng team of 10. Resume HERE (12/3) JOB OPENING: SR MGR PROGRAM SCHEDULING & ACQUISITIONS/CMT/Nashville: Resp for implementing scheduling strategy across the linear platform. 3-5yrs professional exp in media or related field; pref in TV. Priorprgrm schedulingexp w/a cable channel or network a must. Full info/apply HERE (12/3) JOB OPENING: MULTIPLATFORM PRODUCER/COMEDY CENTRAL/NYC: Lead efforts to conceptualize/produce multiplatform content for all digital & social platforms. 5+ yrs multiplatform content prod exp @ major commercial media, ent or creative brand or interactive agency. Full info/apply HERE (12/2) JOB OPENING: SR ANALYST, CONSUMER INSIGHTS/Nickelodeon/NYC: Facilitate & help mng consumer rsch projects, both qualitative/quantitative. 2-3 yrs+ qualitative/quantitative consumer & mkt rsrch exp @rsch supplier/ad agency or trends/innovation agency. & BA Deg. Fully info/apply HERE (12/2) JOB OPENING: CREATIVE PRODUCER/NYC: Execute short-form creative that aligns w/brand vision, pitch and produce on-air quality work under quick turnaround. Min 5 yrs exp at agency, media org, non-profit, or political campaign pref’d. Full info/apply HERE (12/2) JOB OPENING: MGR, SHORT FORM PROGRAMMING STRATEGY/Comedy Central/NYC: Exp’d content expert to mng short-form prgrmng across all platforms. 3-6 yrs exp TV prgrmng, pref w/focus on short-form content esp w/Snapchat app. Full info/apply HERE (12/1) JOB OPENING: SR RESEARCH ANALYST/TV ONE/Silver Spring MD or NY: Asst Sr Rsch Dir w/interpreting media rsrch results & communicating results. Strong knwlg Nielsen software prods & 3rd party software systems. BS deg & 2+ yrs rsrch exp @ media co/agency. Full info/apply HERE (12/1) JOB OPENING: SALES & MKTG MGR-DISTRIBUTION/DISCOVERY/LA: Enthusiastic innovator to manage client relationships, pitch/implement strategic mtkg initiatives & support sales efforts for distribution+ partner mktg strategy across Discovery’s portfolio of ntwks.. 4+ yrs exp req’d. Apply (11/26) JOB OPENING: DIRECTOR, PRESS & COMM/TV LAND/S. MONICA: Develop & implement PR/comm strategies for scripted series dev & prod. Relationships w/media in consumer, digital & entertainment segments. Req’s 7+ yrs in TV Comm/Media Relations Full info/apply HERE (11/26) JOB OPENING: DIR SOCIAL MARKETING/AMC/NYC: Serve as in-house social media expert. Driver of social initiatives from idea creation to production. Understands social metrics and analytics. 4-6 yrs in consumer, digital, social mktg. Ntwk exp a plus. Apply HERE (11/26) JOB OPENING: SOCIAL MEDIA MANAGER/SKRATCHTV/NYC: Create social media content for visual storytelling across multiple platforms. Manage programming and distribution across all social media platforms. Interest in golf a must. Full info/apply HERE (11/26) JOB OPENING: MGR INTEGRATED MARKETING/IFC/NYC: Mng sponsorship based mktg from pitch to fulfillment. Serve as liaison between network & sales teams. 3-5 yrs int mktg & project mmgt exp. Creative thinker, strong comm skills & det oriented a must. Full info/apply HERE (11/26) JOB OPENING: PARALEGAL/Screenvision/NYC: 5+ yrs certified paralegal exp, entertainment & advertising industry, drafting docs, corp state filings, transactional, intellectual property, trademarks, court proceedings, insurance. Apply screenvision.com (11/26) JOB OPENING: MGR, CONSUMER PRESS & PUBLICITY/New Form Digital/Santa Monica CA: Day-to-day supervision of PR Agency of Record. Dvlp/lead consumer press strategies for New Form Digital. 5+ yrs exp ent & media. Extensive exp PR, corporate comm. Email resume HERE email@example.com (11/26) JOB OPENING: CONTENT STRATEGY ASSOC/BRaVe Ventures/NYC: Help build content investment/dvlpmnt business. From pilot to platform, take ideas at all stages & transform them into real IP for sale. Passion for media & 3-5 yrs exp at studio/ntwrk/dist. Full info/apply HERE (11/26) JOB OPENING: DIGITAL SALES ACCT EXEC/BBC/NYC: Maintain/grow revenue for the BBC across our suite of web & mobile properties. 5+ yrs direct sales or relevant digital sales exp in NY mkt. Knwlg of Detroit mkt a +. Must be outgoing & orgnz’d. Full info/apply HERE (11/26) JOB OPENING: MANAGER-DIGITAL SALES/ABC NTVS/NYC: is seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. This position serves as an internal expert in programmatic and performance media. Full info/apply HERE (11/26) JOB OPENING: WRITER/SHOW RUNNER/NYC: Industry leading prod co seeks documentary show runner. Strong writer & post producer. True Crime experience a plus. NY based. Please send resume & credits to firstname.lastname@example.org (11/26) JOB OPENING: RESEARCH MGR/NBC ENT/NYC: Support ad sales & mktg. Strong analytical, writing & verbal skills req’d. Exp w/MRI & Nielsen (TV Toolbox, TV Brand Effect) tools. 5 yrs media rsch w/brdcst/cbl ntwk/ad agency or media rsch co a must. Mgmt exp a +. Full info/apply HERE (11/26) JOB OPENING: SR MANAGER, COMMUNICATION/NBCUniversal/NYC: Manage press efforts & other communications for the Content Distribution business. 5+ yrs in PR and/or comm. Full info/apply HERE (11/26) JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. http://bit.ly/1VAbpm7 (11/26) JOB OPENING: DIRECTOR of MEDIA/KNBC/LA: The Director of Integrated Media is responsible for integrating our newsroom practices into compelling digital content for our multiplatform newsgathering enterprises. Full info/apply HERE (11/26) JOB OPENING: SALES & MKTG ASST TO SVP/DS SIMON MEDIA/NYC: Upbeat, organized & forward-thinking assoc. to support our Sr. VP of Mktg & Bus Dev. 1-2 years post-college exp, pref in PR, Comm, Media, Mktg or Advertising. Exc personal skills & det oriented a must. Full info/apply HERE (11/26) JOB OPENING: AUDIENCE PROD ASST/Meredith Vieira Show/NYC: PT position looking to hire a freelance prod asst immediately. Must be a people person w/great comm skills, excellent research ability, able to provide high level of guest svc. Full info/apply HERE (11/26) JOB OPENING: DIRECTOR, REGIONAL/NATIONAL SALES/CT: Leading and directing the operations in the Ad Sales Division of Comcast Spotlight. Establish direction of all sales activities within regional and national markets. 9+ years related experience. Full info/apply HERE (11/26) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015