11.24.14 Good morning. It’s Monday, November 24, 2014, and this is your first early morning digital briefing.
Tina Fey and Robert Carlock’s (both 30 Rock) original series Unbreakable Kimmy Schmidt has shifted from NBC to Netflix. The streaming service picked up two seasons of the series, with the 13-episode first season set for March 2015. The show stars Ellie Kemper (The Office), Jane Krakowski (30 Rock), Tituss Burgess (30 Rock) and Carol Kane (Taxi). “When the opportunity arose for Tina Fey and Robert Carlock to premiere their new show on Netflix with a two-season commitment, we decided this was the best possible scenario to launch this captivating new series,” NBC Entertainment Chairman Robert Greenblatt said about the move. “While it was originally developed for NBC, we have a very drama-heavy mid-season schedule so we’re thrilled about this Netflix opportunity; it’s an instant win-win for everyone, including Tina, Robert, and Universal Television.”
Collective Digital Studio and author James Patterson teamed up to produce the animated YouTube series based on the book House of Robots. The five-episode series will premiere on Nov. 28 on Lucas Cruikshank’s Fred channel (2.3 million subscribers). The show follows of a fifth-grader and his robot named E (for Error), with new eps debuting every Friday.
Fox ordered a new series based on YouTube channel Fail Army, called World’s Funniest Fails (wt), and set to debut on Jan. 16 at 8p ET. The Jukin Media YT channel boasts six million subscribers, and the show will pull clips from Fail Army and feature a panel of comedians to analyze the stunt.
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Getting Branded Video Programming Right Webinar Join us on Thursday, December 11, 2014, for the webinar Getting Branded Video Programming Right to find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways in order to connect with viewers to lift brand awareness and ROI.
People Now, the daily live online show presented by Toyota on People.com, announced that Mat Franco (America’s Got Talent), Candace Cameron-Bure (Christmas Under Wraps),John O’Hurley (National Dog Show), Parker Schnabel (Gold Rush) and others will make guest appearances this week. The 20-minute program offers exclusive interviews, celebrity and entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.
Crackle debuted the latest Playing It Forward original concert series with Grammy award-winning band Imagine Dragons on Friday. The documentary-style music series is produced by Team Downey, an entertainment company founded by Robert Downey Jr. and wife Susan Downey, with Crackling donating to the charity of the artist’s choice each episode.
The 74th Peabody Awards honoring TV and radio is encouraging more digital submissions this year. The awards will now consider “entries produced for alternative means of electronic distribution, including podcasts, websites, internet videos (on YouTube, Vimeo or other internet streaming services), video games and educational media.” Last year, the organization recognized Netflix’s Orange Is the new Black and Ira Glass, the creator of the podcast This American Life. An 18-member board that includes TV critics, industry experts, scholars and others, judge the submitted entries.
HBO Go launched on the Xbox One console last week, offering subscribers access to series like True Detective, Game of Thrones and Girls. The app was made to tailor to the Microsoft gaming device, providing Kinect voice and gesture control to users. The premium network announced that it will debut an a la carte service – free of a cable subscription – in 2015.
Online event ticketing service StubHub premiered a new branded web series playing off customer’s frustrations with hidden fees often associated with web ticket purchases. In the first episode of #OnlyGoodSurprises, fans attending a Katy Perry concert are shocked to discover they are being charged for outrageous terms, such as accompanying a child to the concert, using the public restroom, even listening to the music (beyond simply viewing the concert). The clip ends on a good note though, when the fans are rewarded for putting up with the prank with seat upgrades and gift certificates. The #OnlyGoodSurprises series hit 810,000 views across YouTube, Facebook and Twitter so far.
Classic novels got a modern spin in a series of 15-second Instagram videos from The Earnest Hemingway Foundation of Oak Park and agency Ogilvy and Mathers. The books – A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea – are reimagined in a humorous ways using animation. The ads are commemorating the 100th year anniversary of World War I when the books were released, according to the Foundation.
Apple unveiled partnerships with AdRoll to start serving iAds through automated marketing platforms. The new iAd system is expected to use standard format ads (mobile banners and video), include app-install ads, use iTunes and the App Store consumer data to target ads, and Apple Pay will also play a role in iAds.
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The Big Bang Theory’s Emmy-winning actor Jim Parsons steps back into his nerd persona for his first product endorsement with Intel. The new five TV spots will run through Dec. 28, and include five additional outtake vids from the shoot with Parsons available on YouTube. Check out the first ad at www.cynospis.com/#video.
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